black friday's invasion of europe
DESCRIPTION
In recent years Black Friday has invaded UK & European shores. Largely driven by e-commerce, Europe's B.F has benefitted bricks and mortar retailers and looks likely to continue well into the future.TRANSCRIPT
European Invasion
‘s
Over the past few years Black Friday mayhem has spread to Europe.
The “Superbowl of Shopping” kicks off on November 28 aEer the American Thanksgiving holiday, and marks the start of the Christmas shopping season.
IniJally introduced to Europe by US retailers like Amazon and Apple, The cult of Black Friday has spread to UK retailers such as Argos, John Lewis, Boots and Currys.
It has rapidly become a retail boom with forecasts that this year's Black Friday will be the biggest day ever for online sales in the UK.
Reuters has esJmated that Britons will spend £580m ($810m) on the day It is a rare example where Brick-‐and-‐mortar retails have benefi\ed from an ecommerce driven
event.
Forrester predicts consumers in the UK will spend €12.6bn online between November and December. Black Fridays growing influence will account for one quarter of all online retail sales
in 2014 in the UK.
€12.6bn
25%
European online retail sales will grow 11% per year to reach $248 billion by 2017 (Forrester)
The UK is Europe's largest online spender, followed by Germany, France, Spain, Italy, the Netherlands, and Sweden.
European retailers are upping their game with ancillary services like click-‐and-‐collect to address the drop-‐off that previously occurred at delivery cutoff Jmes.
Barclays has found that 65% of UK retailers now plan Black Friday sales events.
65%
Contrary to slumping sales trends Barclays revealed that 35% of retailers expected tablets to be the big seller in Christmas 2014, well ahead of Smartphone's at 19%.
Forrester esJmates a €35bn total online spend in Europe for November and December
€35bn