friday's presentation
TRANSCRIPT
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If everyone percievedeverything the same
way, things would be alot simpler.
- Moorhead & Griffin
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What is Perception ?
A process by which individuals organize and interprettheir sensory impressions in order to give meaning to
their environment.
Peoples behavior is based on their perception of
what reality is, not on reality itself.
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The Development of Perception and Action
It takes only a few months
before a newborn infant starts
to reach for toys and objects in
a goal directed manner. How do
infants learn which objects are
graspable and which not? What
visual information do infants
use to guide their reaching
movements ?
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Factors that Influence Perception
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Types of Perception..
Amodal perception
Color perception
Depth perception
Form perception
Haptic perception
Speech perception
Perception as Interpretation
Numeric Value of Perception
Pitch Perception
Rythmic perception
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Amodal perception is the term used to
describe the full perception of a physical
structure when it is only partially perceived.
Modal completion is a similar phenomena in
which a shape is perceived to be occluding
other shapes even when the shape itself is notdrawn.
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Depth perception is the visual ability to
perceive the world in three dimensions.Although any animal capable of moving
around its environment must be able to sense
the distance of objects in that environment.
Depth perception arises from a variety of
depth cues. These are typically classified
into binocular cues that require input from
both eyes and monocular cues that requirethe input from just one eye
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The viewer sees the size and detail of the scene as if it were close enough
to touch, but the camera's perspective is still derived from its actual
position a hundred meters away, so background faces and objects appear
about the same size as those in the foreground.
Trained artists are keenly aware of the various methods forindicating depth and take advantage of them to make their works appear
"real"
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Now,
Lets do an activity related to perception
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Perception deception
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This was an example of
Perception deception
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Perception and OB
Helps understand the differencebetween perceived world and real world
Plays decisive role in employee hiring Key role in performance appraisal
Helps determine loyalty of employees
Treating employees under Theory Y Key role in impression management
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Managing Perceptual Process
Have a high level of self-awareness:
Individual needs,experience, and expectations can all affect perceptions.The successful manager knows this and is able to identifywhen he or she is inappropriately distorting a situationbecause of such perceptual tendencies.
Seek information from various sources to confirm or
disconfirm personal impressions of a decision situation:The successful manager minimizes the biases of personalperceptions by seeking out the viewpoints of others. Theseinsights are used to gain additional perspective onsituations and the problems or opportunities theyrepresent.
Be empathetic-thatis, be able to see a situation as it isperceived by other people:Different people will define thesame situation somewhat differently. The successfulmanager rises above personal impressions to understandproblems as seen by other people.
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Avoid common perceptual distortionsthat bias our views of people and
situations: These distortions include theuse of stereotypes and halo effects, aswell as selective perception andprojection. Successful managers are self-disciplined and sufficiently self-aware sothat the adverse impacts of these
distortions are minimized.Diversity management programmes:As
firms globalize themselves, diversitymanagement assumes greater relevance.
The challenge for corporate executives is to
leverage the benefits of this diversity whileminimizing the perceptual and behaviouralproblems that tend to accompanyheterogeneity.
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OB experts have designed diversity management
programmes. Typically, these trainingprogrammes serve two purposes. First, theycommunicate the value of diversity. Second, theseprogrammes help participants become aware oftheir personal biases and give them moreaccurate information about people with differentbackgrounds, thus avoiding perceptualdistortions.
Know yourself: Apply the Johari window to knowthe real self. A powerful way to minimize
perceptual biases is to know and become moreaware of ones values, beliefs, and prejudice.
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This was an activity on visual perceptual error
known as
illusion
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BRAND PERCEPTION
The purpose of conducting a brandperception survey is to understand how your
brand is viewed in the market, what brand
attributes are preferred by customers, and to
identify how your customers competitively
position your products/services.
Successfully measuring brand equity and
awareness can help companies tailor theirmarketing mix in a way that is not only cost-
effective but also strategic in the long run.
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FOOD FOR THOUGHT
WE DONT SEE THINGS AS THEY
ARE,WE SEE THINGS AS WE ARE..
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THANK YOU
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Manjula srivastav is marketing head of a
computer products firm, blue chips for
last four years Companys turnover increased two and
a half times