black media
TRANSCRIPT
LAST WEEKREVIEW: WHAT DID WE DISCUSS?
RADIO
HISTORYFORM
ATS
› News, Talk, Sports› Country› Contemporary Hit Radio
(CHR)› Adult Contemporary› Rock and Alternative› Urban Music› Jazz and Classical
› Oldies, Adult Hits
› Spanish and Latin› World Music› Religious› Public Government,
Community› College › Children’s Ethnic
Brokered
RADIO:The Pulse of Black America
MONIQUE R. WINGARDMDIA 843
NOVEMBER 9, 2010
Role of Public Affairs Journalism
Provider of information to different audiences
Forum to reflect and bring in different views (including those under-represented)
An inclusive platform for public discussion
Scrutiny –holding all power-holders to account
ROLE OF BLACK RADIO Raise Awareness
› Civil Rights Movement Mobilize
› Voter Registration Drives Create and sustain a sense of
community› Airwaves could not be segregated
Common Radio Phrases
“Don't take 16th Street because of a real bottleneck.”
“A big party at Kelly Ingram Park…”
“Be sure to bring your toothbrush.”
Of the Civil Rights Era
RADIOPIONEERS and POWER BROKERS
PERCY SUTTON
WBLS 1975 Urban Adult Contemporary 107.5 FM 1190 AM (WLIB) Inner City Broadcasting Corp. Rap is often not a supported genre
STEVE HARVEY MORNING SHOW WENDY WILLIAMS FRANKIE CROCKERPAUL MOONEY
WOL – AM
CATHY HUGHES
• KOWH• Lecturer at Howard University• General Manager of WHUR - FM• Vice President and General Manager of WYCB Radio
• Founder of Radio One and TV One• Minority owner of BET industries• 52 Radio Stations• 17 Urban Markets
TOM JOYNER “The Fly Jock” KKDA-FM (Dallas) WGCI-FM (Chicago) 1994, Tom Joyner Morning Show Similar themes of early Black Radio
› Voter Registration› “Take a Loved One to the Doctor Day”› Over $55 Million for HBCU’s
FUTURE OF BLACK MEDIA Online/Blog Talk Radio Social Media Surplus in Syndication and Morning Shows
› D.L. Hughley› Steve Harvey› Rickey Smiley› Michael Baisden
Satellite Radio› The Power/Sirius Power 820
Increase in Religious Format› Yolanda Adams Morning Show› CoCo Brother Live
HR848: Perform
ance Tax Bill
SUPPORTOPPOSE
John Conyers, Jr. (D–MI) Sheila Jackson (D-TX) Taxes radio stations NAACP Endorsed
Cathy Hughes Clear Channel Reality Radio Cut programming Cut formats
HR848: WHERE DO YOU STAND?
As future journalists and broadcasters it is imperative that you: › Begin to find your voice› Make informed statements/decisions› Have an opinion that is supported by facts
BE AN ADVOCATE!
CLASS ASSIGNMENT Continue research on HR848
› Utilize resources uploaded to Blackboard to conduct research
Next Class – Prepare to Debate› Mock Congressional Hearing› Congress & Artists VS. The Radio Industry
Group Audio Project › 3 minute radio spot explaining your
position
NEXT LECTURENational Public Radio
Created in 1970 Privately and publicly funded non-profit Studios in Washington, D.C.
› 30 employees› 90 public radio stations
Public Broadcasting Act of 1967
It announces to the world that our Nation wants more than just material wealth; our Nation wants more than a “chicken in every pot.” We in America have an appetite for excellence, too. While we work everyday to produce new goods and to create new wealth, we want most of all to enrich man’s spirit. That is the purpose of this act.
- President Lyndon B. Johnson