blank user profile worksheet
TRANSCRIPT
©2013 The Skool
User Name__________________ Type______________
Demographics (Stats) Story (Situation that has created
interest in your product)
Goals (Specific results they hope to
gain from using your product)
Needs (Feature or attribute of
your product)
Tone (Voice and style that will
resonate with this user)
Value Proposition (Qualities of
your product important to this user)