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2. MimioConnect Branded Communityfor Educators Bert DuMars, VP E-Business & Interactive Marketing @bwdumars November 8, 2011 3. Newell Rubbermaid A Global Company of Brands That Matter Our Overall Goals & Objectives Get closer to our consumers Expand our Global Footprint Drive Growth through Innovation & Brand Building 3 4. Mimio Interactive Teaching Technology 5. Beginning (2009) MimioConnect was purchased fromNew Zealand with 5,000 members Mimio hired 5 educators to help growthe community. 6. Original TeamTracyPaul Lindy Travis Jessica 7. Communitys Purpose Find ContentSearch an extensive library oflessons, activities, and graphics,and share favorites with others. Get InteractiveBecome involved in discussions onforums, or start a Mimio Group forsharing files and ideas. Learn MoreGet answers to questions fromMimio Masters, to take live online oron-demand courses. 8. Gathering GroundswellLessonForumsGroupsSharing 9. Membership Growth +95,000MimioConnect (2011) members! 10. Team Growth (2011)Paul JessicaTravisLindyTracy+ClaireMaribeth Cameron 11. Pauls BIG Idea Can we makevideo tutorials? Paul 12. Lindys BIG IdeaCan we helpteachers maketheir lessonsbetter?Lindy 13. Future MoreSocialIntegrateMembers StrategyTraining 14. What Did We Learn? To be successful, Branded Communities must solve acustomer problem(s) The best ideas to grow the community come fromcommunity members Identify strongest advocates and leverage them And sometimes hire them Pay Attention and Listen New Product Ideas New Ways to use products Quickly Identify product problems 15. Q&A Bert DuMarsVP E-Business & Interactive MarketingNewell Rubbermaid @bwdumars