blogwell atlanta social media case study: turner broadcasting system, presented by seth miller

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Page 1: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller
Page 2: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

Social Media & Turner

Entertainment NetworksBeing a Media Company in

the Social Media era

Page 4: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/joeshlabotnik/305410323/

Page 5: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/ross/50799564/

“Social Media is made of people!”

-Charlton Heston (More or Less)

Page 6: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

 ;-)

Page 7: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/jeffwerner/2712236100/

A Platform

(It’s a PUN!)

Page 8: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/samwisegamgee69/3096668180/

Self Expression!

Page 9: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

“Social is as social does.”

Page 10: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/jef_safi/225429168/

Creativity!

Page 11: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.youtube.com/watch?v=S0gprNB990U

We listened first …

Then acted socially.

Page 12: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/kubina/471164507/

Community!

Page 13: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

 http://xkcd.com/256/

Page 15: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

We have GREAT fans!*

*not just me sucking up, in case some are in the audience

Page 16: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/yuan2003/1796355617/

Collaboration!

Page 17: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/ioerror/250282550/

Can you spot the marketer?

Page 18: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/zen/3023527689/

Encourage good behavior.

Page 19: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/mattyturner/312572345/

They already “like” us, so we aim for LOVE!

Page 20: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/nicmcphee/146998744/

Extend our relationships beyond screens

Page 21: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

This line goes up and to the right.

Page 22: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/tekmagika/190190041/

Acknowledgements

Page 23: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

Photo credits:• http://www.flickr.com/photos/drachmann/327122302/• http://www.flickr.com/photos/joeshlabotnik/305410323/• http://www.flickr.com/photos/ross/50799564/• http://www.flickr.com/photos/jeffwerner/2712236100/• http://www.flickr.com/photos/jef_safi/225429168/• http://www.flickr.com/photos/samwisegamgee69/3096668180/• http://www.flickr.com/photos/kubina/471164507/• http://xkcd.com/256/• http://www.flickr.com/photos/will-lion/2595051813/• http://www.flickr.com/photos/yuan2003/1796355617/• http://www.flickr.com/photos/ioerror/250282550/• http://www.flickr.com/photos/zen/3023527689/• http://www.flickr.com/photos/mattyturner/312572345/• http://www.flickr.com/photos/nicmcphee/146998744/• http://www.flickr.com/photos/tekmagika/190190041/• http://www.flickr.com/photos/chris-fritz/2046264364/

Page 24: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller

http://www.flickr.com/photos/chris-fritz/2046264364/

Thank You!

Page 25: BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller