blogwell san francisco case study: intel, presented by becky brown
DESCRIPTION
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.TRANSCRIPT
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Becky BrownIntel
Listening, Learning, and Changing
®
How Big Brands Use Social Media
San Francisco | June 20, 2011
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SocialMedia@Intel
Becky Brown
Director, Social Media
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Pioneer Operationalize Scale
Multi-Year STRATEGY
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The Role of the BRAND…..Everything
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Social Media DNA…..Everywhere
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Moving from the
RATIONALto the
EMOTIONAL
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Museum of ME is Emotional
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Social Media Roadmap
1. Become Your Own Publisher
2. Centralize
3. Mature listening
4. Harness and formalize brand ambassadors
5. Manage risk carefully
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8
CONTENT Syndication Network
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From News To STORIES
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Centralized Approach
Maturity ModelsTools & Infrastructure
Training, Governance, GuidelineInfluencersStrategies
Insights & analytics
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Start With ONE and Go Deep
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Mature Listening GLOBALLY
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Real-TimeRESPONSE
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Using DATATo understand VALUE
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Brand AMBASSADORS
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Start WithEMPLOYEES
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Manage RISK
• Educate employees• Be prepared• Mitigate: protect, detect,
respond• Administration hub &
access rights • Align tightly with PR and
crisis mgmt
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SIMPLIFYRules of Engagement
Disclose l Protect l Use Common Sense
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Learn more about upcomingand past BlogWells:
http://socialmedia.org/blogwellor
®
How Big Brands Use Social Media
San Francisco | June 20, 2011