blogwell austin social media case study: ups, presented by debbie curtis-magley
TRANSCRIPT
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Why care about social media?
• Everyone is mobile
• People are sharing experiences and opinions (good or bad) about brands
• Search drives awareness and relevance
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iPad launch day delivery
• UPS helped Apple deliver iPads on its April 3rd launch day in the U.S.
• Anticipation and enthusiasm drove online conversations when Apple customers received their shipping alert
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3/27/2010
3/29/2010
3/31/2010
4/2/2010
4/4/2010
4/6/2010
4/8/2010
4/10/2010
4/12/2010
Individual Mentions at Twitter
At Twitter, conversation peaked during launch week
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5 Tips for Social Media Defense
1.) Start monitoring now
2.) Build a credible online voice
3.) Train and empower your staff
4.) Know when to respond and when not to
5.) Issues can offer advantages