BLUWAN CASE STUDY

» Bluwan asked Ballou PR to increase awareness and visibility of its brand, launching the company in Europe. The agreed communications strategy was a mix of analyst contact, social media and speaking opportunity development and media relations.

» Ballou PR’s analyst contact programme for Bluwan included meetings with Terry Norman from Analysys Masons, James McQuivey from Forrester and Michelle Donegan from Light Reading.

» A total of 180 pieces of coverage were achieved in key publications throughout the year long campaign. This included titles such as The Telegraph, Wall Street Journal Europe, Euro Investor, Wired UK, PC Advisor, Telecoms.com, Yahoo France and Wireless Magazine.

» Ballou PR also worked with the company to build its social media awareness, by providing relevant content for posting. The outcome was a significant increase in followers on both Twitter and Facebook.

OBJECTIVE, STRATEGY AND RESULTS

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