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BMWThe Future of Mobility

May4th, 2018

0

BMWTheFutureofMobility

UniversityofSt.Gallen,May4th 2018ApresentationbyC.Bricheux,A.Kabana,R.F.Penz, J.Swaenen &L.Wang

Welcomeonboard!Pleaseenjoyyourdrivethroughthepresentation

CharlotteBricheuxFrance&Switzerland

R.FredericPenzGermany

AnaCristinaKábanaSpain&Germany

LiWangChina

JulieSwaenenBelgium

Iwanttoreducemytraveltimetotheminimum.Convenienceandspeedarekey,alsowhenIthinkofwheretoliveinthe

future.

InBelgium,Iusuallytakemybikefrommyvillagetothecitycentre.Duetotrafficjamsandunreliablepublictransportitisalmostasfastasothermodesoftransportation.

EventhoughIamamaleGermanIdonothaveacarandIdonotplanonowningone

inthefuture.

Laterinlife,IpicturemyselflivinginabigcityandIexpectfrommobilityproviderstooffermepracticalsolutionsthatalsominimizemy

impactontheenvironment.

Drivingistoomuchanxietyforme.Ihopeinthefuturethemachinedrivesby

itself.

1

2

Today‘s Agenda

Emphasize Define Ideate Recommen-dations Q&AIntro-

duction

Howtopredictthefutureofsuchanvolatile,uncertain,complexandambiguous(VUCA)topicasmobility?

3

Urbanization

“Mobilityistheabilitytomovewhatyouwant,where,whenandhowyouwant.“Yourself/Family&Friends/Goods

Short- vs.Long-termUrbanvs.Rural

Cars,Buses,Trains,Plains,Bikesorbyfoot

Dayvs.NightRoutinevs.Extraordinary

Whataremillennials’expectationsconcerningthemobilityofthefutureandwhichsustainabilitytopicscan/shouldbesolved by theautomotiveindustry?

Millennials

Globalization

Sustainability

ACES

Mob

ility

Automotive

indu

stry

Emphasize Define Ideate Recommen-dations Q&AIntro-

duction

Differentmethodologiesarefeasible– DesignThinking(DT)ishoweverthemostsuitableandwithintegratedscenarioanalysesitaccountsfortheVUCAfutureofmobility

4

HypothesesTesting ExplorativeStudies DesignThinking1) ScenarioAnalysis

Description Top-downTesting

Bottom-upExploring

IterativeMixed-method

FlexiblePlanning

Advantages- Efficient- Basedoninsider

knowledge

- In-depthknowledge

- Customerfocus

- Customercentricity

- Directfeedback

- Flexibility- Accountsfor

VUCA

Disadvantages- Limitedscope- Nocustomer

focus

- Notestofsolutions

- Timeconsuming

- DoesnotaccountforVUCA

- Openended

- Basedonpastinformation

- Timeconsuming

Emphasize

Define

IdeatePrototype

Test

Acombinationof

1)Source:Brenner,W.,&Uebernickel,F.(Eds.).(2016). Designthinkingforinnovation:Researchandpractice.Springer.

Emphasize Define Ideate Q&AIntro-duction

Recommen-dations

51interviews withmillennials

Age:15- 26years

21male&30femaleinterviewees

OurtaskfocusliesonthethreefirststepsofDT:Emphasize,DefineandIdeate.Furthermore,wewillprovideanoutlooktoandrecommendationsfortheprototypeandtestingphases

5

Emphasize

Define

IdeatePrototype

Test

LinkingfactorstotheSDGs bybuildinga

logicalchain

FocusonBMWsresponsibilities

Developscenarios basedonpersonas

Re-checkscenarioswith1st &2nd order

codes

Intro-duction Q&AIdeateDefineEmphasize Recommen-

dations

Builduprecommendations basedon

processandstrategiclearnings

CodingfollowingGroundedTheory

Develop1st &2nd ordercodes

Iterativeprocessand cross-coding

resultsin72overarchingconcepts

Developpersonas based

onculturalandcollective

evaluationofinterviews

Definition Problems

Mob

ility

ExpectationsBMW Megatrends

KeyFactors Usage

SDGs Futurewishes

PriceinSpain,speedinBelgiumandIndia– themostimportantmobilityneedsofmillennialsareasdiverseastheirbackgrounds

6Intro-duction Q&AIdeateDefineEmphasize Recommen-

dations

“Itisreallyimportanttomethatthevehicleswe

usebecomemoresustainableand

ecologically-friendly.”

Environment

Safety

Speed

Price

SarahMüller23Zürich,SwitzerlandElectriccardriver

Emphasisonneedforchangetosustainability

Publictransportatnight,issueswithridingbikes

Efficientpublictransportandhighspeedingfines

Willingnesstopaymoreforqualitativetransport

“Commutingispartofmylife.Ichoosemy

transportationaccordingtoitspriceandconvenience.”

Environment

Safety

Speed

Price

BenSchmidt23BadSaulgau,GermanyTrainuser

Risingawareness,varyingassessmentofparticipants

Worldleadingtrafficsafetyrate,assumedasbasis

Usedtohighspeedcarsbutannoyedoftraffic

Culturalawarenessforprice,lowgeneralpricelevel

“Ithinksafetyandspeedshouldbefurtheraddressed,maybewith

thehelpofAItechnology.”

Environment

Safety

Speed

Price

LiLei22Beijing,ChinaSubway user

Generalawarenessofpollutionbutnotprioritized

Highconcernwithcarqualityandtrafficsafety

Tightschedule,annoyedbytrafficjamandtimeloss

Pricesensitive andunwillingtoinvest

PriceinSpain,speedinBelgiumandIndia– themostimportantmobilityneedsofmillennialsareasdiverseastheirbackgrounds

7

“Motorcyclesareformemuchmorereliableandfaster.Forcomfort,

however,IsometimestakeanUber.”

Environment

Safety

Speed

Price

Rohit Panji28Bangalore,IndiaUber/ motorcycle user

Lackofenvironmentaleducationandchoice

Belowaveragerateoftrafficaccidents

Annoyedduetobadinfrastructureandcongestion

Limitedbudgetbutonlylittlepricedifferences


dations

“Iwanttohaveflexibilityandbeabletoreachplacesatanytime

ofthedayinafast,cheapandcomfortable

manner.”

Environment

Safety

Speed

Price

MariaGarcia20Barcelona,SpainPublictransport

Lackofeducation,butenvironmentalregulations

Basicconditionforchoiceoftransportationmode

Importanceofconnectivityandwaitingtime

Lowerwages,desireforcheaperpublictransport

“Acolleagueofminelivesnearbysoweoftenshareacartowork.It‘scheaperandfaster.”

Environment

Safety

Speed

Price

EmmaGroen21Wijnegem,BelgiumCar-sharing user

Highawarenessandhopeforsustainablechange

Manypolicecontrolsandraisingawareness

Unreliablepublictransportandmanytrafficjams

Expensivepublictransport

Analysing550codestofindoutwhichSDGsmattertorespondentsandwhy

8

Three themes arisefrom thecoding analysis

Producer Employer Infrastructureinnovator

Understand theWHY Understand theWHY Understand theWHY


dations

Whatcrucialissuesdomillennialsidentifywithmobilityandwhataretheirrelatedexpectations?

9

Expectation Why

Ecologicalproductionfacilities&methods

Environmentally-friendlyoptions Politicalconsumerism:impactofproduct

Politicalconsumerism:impactofproduction

Quotes

Whataretheirrelatedexpectations?

Recyclableproducts&minimizationofwaste

Useofnewrenewableenergy&energy-efficientproducts

Nopremiumforenvironmentally-friendlycar

Transparency:communicatehonestly,educateconsumers

Awarenessofnecessityofresourceefficiency

Awarenessofnecessityofresourceefficiency

Accessibilitytoallforrealimpact

Entitlementtoinformation

Switchinpeople’smentalities Criticalmassnecessaryforchange

Problem Why

Currentmobilitysolutionsmakecitieslesslivable

Emissions&pollution Inconvenience&dangerforhealth&environment

Duetopollution&congestion

Quotes

“Ideallytheyoungergenerationsshouldbeabletoaffordenvironmentally-friendlycars.Youngpeopledon´twanttospendalotofmoney,solower

priceswouldincentivizethem.“

Timeconsumptionduetotraffic,parking,fuel

Commutingasgoalenablerbutnotgoalinitself

Whatcrucialissuesdomillennialsidentify?

Mobilitysolutionsarenotoptimal:frequency,network,quality

Drivingcarseverywheremakeuswalkless,whichisunhealthy

Pollutionthroughmanufacturing

Seamlessintegration&connectivityproblems

Awarenessofland&waterimpactduetoproduction

Awarenessofnegativehealthconsequences

Unsatisfying“environmentally-friendly”options

Impactrequiresradicalimprovement

Overconsumptionofunsustainablemobilitysolutions

Trendforreasonedconsumption

Solutionsoftentooexpensive Commutingasgoalenablerbutnotgoalinitself


dations

“Themanufacturingprocessshouldbeassustainableaspossible.Companiesshouldtelltheconsumerhowcarsareproducedor atleastthatyoucould

lookitup.Thecustomershouldbeallowedtoobtaintransparentinformation.Theyshouldalsolookatenergyefficiency.”

MillennialsbelieveBMWhasresponsibilityasamobilitymanufacturerandprovider

10

BMWhastheresponsibilitytobeaconscientious

manufacturerwithregardstoresourcesandpollutionandtobeadriverofchange

BMWhastheresponsibilitytobeaccountableand

transparentaboutitsimpactinproduction&consumption

BMWhastheresponsibilitytoofferproductsand

servicesthataimatalowerenvironmentalimpact, arepracticalandreliable,andaffordableforamajority

People’slivesareatstakeandcompaniesshouldcare

ResponsibilitiesofBMW Why

• Reducepollution&thuscontributetoclimateaction• Ecologicalmindfulness• Increasepeople’swell-being&health• Reduceimpactonenvironment(flora,fauna,water,air)

à Companyshouldtakeresponsibility:millennialsexpecttheindustryactorstopushforchange&notwaittobeconstrainedbyregulations

Reduceresourcesneededforproduction

Reduceamountoftoxicby-products

Reducepollutioncausedbyproduction

Producecarswithrecyclableproducts

Reducewaste SustainableProd

uctio

n

Reputationissueforautomotiveindustry:millennialsaremoreconsciousconsumers

Transparent,honestcommunicationaboutproduction&productimpact

Millennialsareconsciousconsumersandwanttodrivetheparadigmshiftthroughpoliticalconsumerism

Educatecustomersaboutconsumptionimpact Ho

nesty

• Reducepollutionandthuscontributetoclimateaction• Ecologicalmindfulness• Increasepeople’swell-beingandhealth• Reduceimpactonenvironment(flora,fauna,water,air)à Companyshouldtakeresponsibility:Millennialsexpecttheindustryactorstopushforchange

Offerenvironmentally-friendlyproducts

Participatetoincreaseresourceefficiency

Offerenergy-efficientproducts&services

Offeraffordableproducts&services

Trendforreducedconsumerism:lesschangesofvehicles,lessneedformaintenanceFocusonpracticality

Offersafe&reliableproducts

Prod

uct&

serviceofferin

g

Monetaryincentivesareneededsothateveryonecanaffordtocontributetotheenvironmentalaction

Intro-duction Q&AIdeateDefineEmphasize

Recommen-dations

What crucialissuesdomillennials identify with mobility andwhat aretheir related expectationsforthefuture?

11

Problem Why

Lackofminoritiesinhigherpositions

Strikesinpublictransportationsector Betterworkingconditionsneededtoimproveservice

Reducesopportunities&increasesinequality

Expectation Why

Fairwage

Equalgenderpay Reduceinequalities

Reduceinequalities

Quotes

”Basicallytherearenotalotofwomenintoppositions.Itisveryhierarchicalandmale-dominated.Companiesshouldfindwaystoencouragemorewomenorotherminoritiestoapplyandhelpthemgrow.Itisniceandcutethattheymentionthepercentageofwomenworkingforacompany,buttheydonotmentiontheamountofwomeninhigherpositions,becausetherearenottoo

many.”

Exploitationofemployeesindevelopingcountries Sustainablegrowthneeded

Quotes

“Theyshouldtaketheirsocialresponsibilitymeaningthattheirwholesupplychainissustainableorassustainableaspossibleandthattheytrytofosterthedevelopment

ofenvironmentallyfriendlycars.”

What crucialissuesdomillennials identify? What aretheir related expectations?

Noexploitationofemployees&suppliers

Creatediverseteams,hireminoritygroupsSafetyofblue-collarworkers

Publictransportationpaidbycompany

Supportlife-longlearning

Non-transparentworkenvironmentinautomotivefield

Decentworkingconditions

Employeesshouldworkhonestly(VWscandal)

Reduceinequalities&ensureeconomicdevelopment

Reduceinequalities&fostercreativity

Offermobility&sameopportunitiestoeveryone

Technologywillreducejobs&employeesneedtoadapttomarket

Createeconomicdevelopment Creategrowthinaresponsible&sustainablemanner


dations

MillennialsbelieveBMWhasresponsibilityasaneconomicdeveloper

12


BMW’shighbargainingpowercouldleadtoexploitationof(factory)workers,workersshouldnotbeexploited

Fairwages

Employeesshouldlikewhattheydo,itshouldbeinteresting,theyshouldbeabletogrow,theyshouldfeel

comfortable,opinionsshouldbevaluedGoodworkingconditions

Automotiveindustry:whitemaledominatedculture,especiallyintoppositions;attractminorities&helpthem

growAccountforminorities

Responsibilitythroughouttheentirevaluechain,supportbusinesspartners&leadtheirsustainabilityjourneyResponsibilityoversuppliers

Throughbusinessandmanufacturing,manyadditionaljobsandcompaniesarecreated

Economicdevelopmentinthearea

Industry4.0:Manyjobswilldisappearbecauseofthenewtechnologies,needtoprepareemployeesfor

marketneedsSupportlife-longlearning

BMWhasthedutytobeaninclusive,responsible andsupportive employer

BMWcreateseconomicdevelopment&shouldbea

rolemodelwithinsustainability

Employer

Econ

omicsh

aper


dations

Whatcrucialissuesdomillennialsidentifywithmobilityandwhataretheirrelatedexpectationsforthefuture?

13

Problem Why

Traffic&parkingproblem

Self-drivingcars,weightherisks Human-machineinteractionstillposessafetyhazards

Lossoftime,price,doesnotensurepunctuality,pollution

Expectation Why

Cheapermobilitysolutions

Platformconnectingmodes Lesswaitingtime,makesmobilitymoreenjoyable

Increaseaccesstomobility

Quotes

“Ithinkthataproblemisdefinitelyaninformationproblem.Thewebsitesofcitytransportsareoftendifficulttouseanddon’toptimizetheinformationthatthey

have.”

Mobilityisrestrictedbypurchasingpower Increasedinequalityofopportunity

“FirstofallIthinkparkingspace,Iwon’ttakemycarifIhavetopayforitorifIneedtodrivearoundtofindaspot.”

Quotes

“Itwouldbejustniceifpublictransportwouldalsobeofferedduringthenight,givingmeflexibility24/7.”

Whatcrucialissuesdomillennialsidentify? Whataretheirrelatedexpectations?

Carlesscities

Real-timeinformationtransportationTransportationnight&ruralareas

unavailable&insecure

Carsharing

ConnectivitymodesPunctualityofpublictransportation

Mobilitymakescitieslesslivable

Restrictsmobilityofpeople,lackofprotection

Pollution&restrictionofwalkingareas

Lackofreliability

Cleanerair&highersafety

Lesswaitingtime,makesmobilitymoreenjoyable

Increaseaccesstomobility,lesspollution

Better&fasterroutes

Restrictedmobilityfordisabledpeople Increasedinequalityofopportunity


dations

MillennialsbelieveBMWhasresponsibilityasaninfrastructureinnovator

14


Makescitiesmorepolluted,endangeringpeople’shealthImprovetraffic

NeedtocreatemoresustainablecitiesReducepollution&increaselivabilityofcities

Mobilityshouldbeenabledtoeveryone,asitdecreasesinequalities

Cheapermobilitysolutions

BMWshouldworktogetherwithgovernments and

otherpartners toachievethesegoals

Partne

rs

Peoplewanttorelyonpublictransportation,befastandbeabletoplantheirjourneys

Connectivitymeansoftransportation

Canbedangerousorinexistent,thuscreatinginequalities

Mobilityatnightandinruralareas

Lossoftime,higherfuelconsumption,highertrafficImprovementofparkingsolutions

Theentiremobilitysectorshouldworkjointlytofindinnovativesolutionstopeople’sneedswithinthe

mobilitysectorandfindincentivessothatpeoplejointhechangetowardssustainablecities

Notasingleactordrivingthechange

Createincentivestodrivetheparadigmshift

Infra

structure People’smobilityproblems

offergreatbusinessopportunitiesforBMW,enlargingtheservicesbusinessoftheGroup


dations

Thekeymegatrendidentifiedintheinterviewsisurbanization.Basedonthepersonasthreedifferentscenariosareexpectedandwishedforbymillennials

15

Sustainableautonomy

Ø Self-drivingsubways,carsandbusesdominatethecity

Ø Vehiclesareenvironmentallyfriendly(mostlyelectric)

Ø Mixofprivatelyowned,sharedandpublicvehicles

Ø MillennialsaimtoliveincitiesØ Seamlessconnections,speed,convenienceandlowenvironmentalpollutionarekeyØ Technologicaldevelopmentsareseenasenablers

Scenario1

Ø Seamlessconnectionofallmeansoftransportation

Ø Allcurrentmeansofvehiclesstaydominantwithinthecity,justconnectedononeplatform

Ø Sharingmodelsandconnectionarekey

Scenario2

Ø Carsareonlycollectedinhubsforruraltrips

Ø Withinthecitybikesandpublictransportaredominant

Ø Firstshifttomoreelectronic,sharedvehiclesandthentonocarsatall

Scenario3

Seamlessconnectivity

Carlesscity


dations

ExpectationsofmillennialstowardsBMWandmobilityprovidersingeneraldifferwithregardstothescenario

16

• Environmentally-friendlyvehicles• Carsharing• Longterm:self-drivingcars• Reducedcostsoftransportation

• Improvedcomforttransportationmodes• Connectionmodesoftransportation• Betterconnectionsinruralareas• Higherqualityandreliabilityofpublic

transport

• Riseofthee-bikeandbetterbikeinfrastructure

• Increaseduseofpublictransportation• Nocarownership• Morelivablecitiesandlesscarsincities

SUSTAINABLEAUTONOMY SEAMLESSCONNECTIVITY CARLESSCITY

• Needforachangeinmindset• Needformorechargingstations• Needformoretechnicaladvancements• Slowlyadaptingregulation

• Integrationofallmobilityprovidersinoneplatform

• Incentivestousetheplatform• Needtomakeitthemostconvenient

option

• Changeinmindsetneeded• Strongcooperationamonggovernments

needed• Investmentsininfrastructureneeded• Stronginitialoppositionfromthepublic

RelatedSD

GsCh

allenges

Expe

ctations

Interviewees


dations

Ourrecommendationsonhowtoapproachthesustainablefutureofmobility

17

DesignThinkingEmphasize

Define

IdeatePrototype

Test

ScenarioAnalysis

Customercentricity,iterativeprocessDoesnotaccountforVUCA

FlexibilityAccountsforVUCADifferentiatedConsideration

StrategicRe

commen

datio

nsMetho

dology

1)Source:https://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/our-insights/an-integrated-perspective-on-the-future-of-mobility;Retrieved28.04.2018

Wishes Expectations1) Realistic SweetSpot BMWRole

CarlessCity CleanandSharedMobility

Fromshared,electronicvehiclestoacarlesscity

SharingPlatformand/or

VehicleProvider

SharingPlatformand

VehicleProvider

SeamlessConnectivity PrivateAutonomy

SeamlessConnectivity

incl.AutonomousVehicles

ConnectivityPlatformand/or

VehicleProvider

ConnectivityPlatformand

VehicleProvider

SustainableAutonomy SeamlessMobility

SeamlessConnectivity

incl.AutonomousVehicles

ConnectivityPlatformand/or

VehicleProvider

VehicleProvider


dations

18

Q&A

19

Appendix

100+

Characteristicsofmillennials

20

MillennialsPeoplebornbetween1980s– early2000s

Higherconnectivity- Usedtoaconstantinformation

flow- Grownupwithtechnology

Openmindsets- Liveinamorediverse

environment- Opentonewideasand

technologies- Valuetheexperienceitself

Pricesensitive- Havefewerresourcesthan

previousgenerations- Putofforavoidmajor

purchasessuchasacar

Differentlifepriorities- Postponemarriageandchildren- Livelongerwiththeirparents- Healthylifestyle- Prefertoliveincities

Higherworkexpectations- Preferflexiblejobsandswitchjobs

moreoften- Importanceofwork-lifebalance- Higherexpectationsfrom

employers

Sustainabilityconsciousgeneration- Moreconsciousnessaboutthe

environment- Valuecorporateresponsibility

Demographics– LivingArea

Definingurbanandruralareas

UrbanareasAnurbanareareferstotowns,cities,andsuburbs.Anurbanareaincludesthecityitself,aswellasthesurroundingareas

RuralareasAruralareahasalow

populationdensityandlargeamountsofundevelopedor

agriculturallands

Ourapproach

EuropeDuetolowerpopulation

density,aregionisdefinedasurbanwhenithasa

populationof>75,000

ChinaAnurbanareaisdefined

accordingtotheadministrativeorganizationalsystem.Acityisdefinedasthelevelabout‘county’

32

19Urban Rural

21

Demographics– Various

22

Nationality Age

OccupationGender

10

10

13

6

62 Belgian

ChineseGermanSpanishSwissIndian

21 1

3 32

10

13

9

4

1 1 1

02468

101214

15 17 18 19 20 21 22 23 24 25 26 27 28

4

8

29

1

9High school student

Bachelor student

Master student

Apprenticeship

Employee

21

30

MaleFemale

ResultsCulturalDifferences:Urbanvs.ruralresidents

18% 16%

48%58%

53%

68%

0%10%20%30%40%50%60%70%80%

price convenience speed

urban

rural

Quickfacts

ImportantaspectsinthechoiceoftransportationmodeExpectationsonfuturemobilityproviders

Mostmentionedconcerns

4% 6% 6%10%

2%

15% 16% 16%

26%21%

0%5%

10%15%20%25%30%

employee fairness

green products

invest in R&D

invest in safety

honesty

urban

rural

14%10%

6%

26%31%

16%

0%5%

10%15%20%25%30%35%

government involvement

air pollution health

urban

rural

Urban residents

Rural residents

Comfortisconsideredasan importantaspect 24% 5%

Time lossbecauseoftrafficisamajorconcern 36% 16%

No expectationstoownacarinthefuture 4% 21%

Expectenvironmentalfriendlymobility 4% 21%

Expect moreelectricinthefuture 24% 42%

Expect morecarsharinginthefuture 22% 42%

23

ResultsCulturalDifferences:Residentsindifferencecountries

Quickfacts

ImportantaspectsinthechoiceoftransportationmodeExpectationsonfuturemobilityproviders

Mostmentionedtrends

60% 60%

70%

30%

40%

60% 60%

80%

33%

0%

17%

83%

0% 0%

17%

50%54%

46%

77%

31%

0%10%20%30%40%50%60%70%80%90%

Price Convenience Fast Traffic jam

Belgian

Chinese

Swiss

Spanish

German

20% 20% 20%

0%

20%

60%

10%

50%50%

0% 0% 0%

17%

50%

33%

17%

0%

39%

15%23%

0%

10%

20%

30%

40%

50%

60%

70%

Reasonable price

Invest in safety Honest communication

Faster

Belgian

Chinese

Swiss

Spanish

German

30%

40%

0%

10% 10%

30%

67% 67%

17%

67%

50%

33%

46%

38%

31%

0%

10%

20%

30%

40%

50%

60%

70%

Electric Cars Car sharing self-driving cars

Belgian

Chinese

Swiss

Spanish

German

Belgians Chinese Swiss Spanish

Comfort is important 40% 50%

Safety is important 60%

Car usage is not sustainable 33%

There are too many cars in the cities 30% 33%

Expect environmental friendly cars 50%

Expect higher general safety 40%

Government should fix mobility issue 70%

24

*Duetolowamountofinterviews,thedataofIndiawasexcluded

Evaluationofcriteriatouse:Fourcriteriaareselectedforculturaldifferencescomparisonofpersonas

25

Frequencyofbeingmentioned

Total

1

3

Generalapplicability Priorityranking

Price

Comfort

Reliability

Safety

Speed

Convenience

Environment

Experience

1

3

Switzerland:Mainfocusliesonamoreenvironmentalfriendlyfuture

26

SarahMüller23

Zürich,Switzerlandelectriccardriver

“Itisreallyimportanttomethatthevehiclesweusebecomemore

sustainableandmoreecologically-friendly.”

Environment

Safety

Speed

Price

EnvironmentiskeyforparticipantsinSwitzerland.Theyemphasizetheneedforchange,mostlyseeingelectriccarsasthefutureofmobility.However,mostparticipantsareusingcurrentlymainlypublictransportasitisthemoreenvironmentallyfriendlyandincitiesalsomoreconvenientoption.Buttheypredictusingacarwhenfamiliescomeintoplay.Yet,ownershipofacarisnotnecessarilyneeded.

Safetyisnotabigissueforparticipants.Bothcarsandpublictransportareseenassafe.Safetyconcernsarementionedregardingbikelanesandpublictransportationatnight.That’saclearadvantageofthecaratnight,beingsafeandprotectedagainststrangers.

PublictransportationinSwitzerlandisreliable.Highwaysareusuallyfreeandyourarenotallowedtodrivefastanyways.Speed,thus,onlybecomesanissuewithinthecity.HavingourfocusmostlyonGenevaandZurichthisisareasonwhyparticipantspreferredpublictransport.

Priceisimportant,butnotkey.Participantsarewillingtopaymoreformoreconvenient,fasterandmoreenvironmentallyfriendlyoptions.However,theprice-benefitrationeedstobefitting.

Futureorientated,rationalandenvironmentallyconcerned.

Switzerland:Mainfocusliesonamoreenvironmentalfriendlyfuture

27

SarahMüller23

Zürich,Switzerlandelectriccardriver

“Itisreallyimportanttomethatthevehiclesweusebecomemore

sustainableandmoreecologically-friendly.”

Environment

Safety

Speed

Price

+Governmentalefforts:TheGreenEconomyActionPlan+GeneraleffortsleadtotoprankingintheEnvironmentalPerformanceIndex+Highlongtermorientation(Hofstede)+HighGDP

- Extremelylowdeathratesintrafficaccidents(2,6per100,000habitants)- WinnerofroadsafetyawardfromtheEuropeanTransportSafetyCouncilin2017

- Efficientpublictransportandtrustinthepunctualityofit- World’smostdensepublictransportationsystem,thusnorealneedforacar- Highspeedingfines+Importanceofpunctuality

- Top5GDPpercapita- Highqualitytransportation+Highpricesforpublictransportticketsandsubscription+highusageofpublictransportation

Futureorientated,rationalandenvironmentallyconcerned.

Spain:Priceisthetopprioritywithmoderateconcernsofenvironmentandsafety

28

MariaGarcia20

Barcelona,SpainRelies onpublictransport

“Iwanttobeflexibleandbeabletoreachplacesinafast,cheapand

comfortablemanneratanytimeoftheday.”

Environment

Safety

Speed

Price

Participantsrevealedenvironmentalawareness,however,thisconcernwasmainlylinkedtoenvironmentalregulatoryrestrictionsthatwillfavor theuseofenvironmentally-friendlycars.Theenvironmentalconcernisalsomainlylinkedtohealthconcernsofcitizensincities.Participantsraisedtheconcernthatmanypeopleareunawareoftheirecologicalfootprint,whichismainlyduetolackofeducation.

Safetyisassumedtobeabasicconditionofeverymeanoftransportation.Ifitisnothereorquestioned,forexampleparticipantshavemanydoubtsaboutself-drivingcars,themeanoftransportationwillnotbeused.Is,however,astandardgivenitisnodecisioncriteria.

ThepublictransportationsystemisefficientinBarcelona,yetconnectivityofthedifferenttransportationmodesiskeyandwaitingtimeisnotappreciated,aspeoplewanttogettoplacesasfastaspossible.Publictransportationwithincitiesispreferredovercarsduetothetrafficandtimelossduetothesearchofparkingspots.However,inruralareascarsarepreferred,givenaninferiorpublictransportationnetwork.

Participantsexpectpublictransportationtobecomecheaper.Theydonotowncarsbecausetheystriveforflexibilityanddonotwanttosettledown.Iftheydrive,theyusetheirparents`cars.Theyperceivethemselvesasthefirstgenerationsthatearnlesstantheirparents.Regulationswherethepriceislinkedtoenvironmentalpollutionisconsidered,especiallyforthecitycentres.Carsharingisanattractivesolution,asitsolvesthetwolatterproblems.

Ijustwanttohavecheapertransportation.Environmentandsafetyareadditional.

Spain:Priceisthetopprioritywithmoderateconcernsofenvironmentandsafety

29

MariaGarcia20

Barcelona,SpainRelies onpublictransport

“Iwanttobeflexibleandbeabletoreachplacesinafast,cheapand

comfortablemanneratanytimeoftheday.”

Environment

Safety

Speed

Price

- Mediumlong-termorientation+Someareasarehighlyinfluencedbyclimatechange;warmingupofseasandoceansanddesertification

- Compareddeathrateintrafficaccidentsislow- Improvedsafetyontheroadduetoeducationindrinkinganddriving,andwearingseatbelts

+Manytrafficjamsinthecity+Busyscheduleforurbancitizens,sotheydesirequicktransportation

- Strongdeclineinpurchasingpowersince2005- Highyouthunemployment- LowGDPpercapitacomparedtotherestofWesternEurope

Ijustwanttohavecheapertransportation.Environmentandsafetyareadditional.

Belgium:Beingenvironmentalfriendlywhilepursuingbetterspeedandprice

30

EmmaGroen21

Wijnegem,BelgiumCar-sharing user

“Oneofmycolleagueslivesnearbysowesharethecartoourjobtogethera

lot.It’scheaperandfaster.”

Environment

Safety

Speed

Price

Participantsgenerallyhaveaveryhighawarenessofsustainabledevelopmentandissues,andarewell-informedoftechnologytrendsongreenercars.Theyhopethatmobilitycouldbemoresustainablewiththehelpofthosetechnologies.

SafetyingeneralisnotveryimportantforBelgians,astheytrustthecurrentmodesoftransportation.However,theyareskepticaltowardsthesafetyofnewtechnologiessuchasself-drivingcars.Also,theyexpectfromcarmanufacturingcompaniestotakeresponsibilitytoproducereliableproducts thatensuretheirsafety.

TrafficjamsinBelgiumareamajorissue,andallparticipantsmentionedthemasanimminentproblemtotheirdailytransportation.Certainlymovinginandoutcitiesposesmajorproblems.Inaddition,publictransportationoftensuffersfromdelays andarethereforenotseenasreliable.

Transportationisnotconsideredasapurposebyitself,sopeopledonotplantoinvestmuchonit.Also,thecurrentpublictransportationisconsideredtobetooexpensive,andifpublictransportationwastobeusedmore,pricesareexpectedtodecrease.

Icareaboutenvironmentalot.Iexpectfasterandcheapermobility.

Belgium:Beingenvironmentalfriendlywhilepursuingbetterspeedandprice

31

EmmaGroen21

Wijnegem,BelgiumCar-sharing user

“Oneofmycolleagueslivesnearbysowesharethecartoourjobtogethera

lot.It’scheaperandfaster.”

Environment

Safety

Speed

Price

+Highlongtermorientation(Hofstede)+Mucheducationaboutclimatechangeandsustainability+Manysuccessfulgovernmentalinitiativestoraiseawareness

- Highawarenessamongstyouthconcerningdrinkinganddriving- Manygovernmentalcampaignsandpolicecontrols+RelativelyhighamountofdeathsintrafficaccidentscomparedtotherestofWesternEurope

+Highamountoftrafficjams+Publictransportationisoftendelayedandunreliable+Punctualityisconsideredasavirtue

+Currentpublictransportationisconsideredtobeveryexpensive+AverageGDPpercapitacomparedtootherWesternEuropeancountries+Publictransportationisnotreliable

Icareaboutenvironmentalot.Iexpectfasterandcheapermobility.

China:Safety,speedandpriceoftransportationcomefirst

32

LiLei22

Beijing,Chinasubway user

“Ithinksafetyandspeedshouldbefurtheraddressed,maybewiththehelp

ofAItechnology.”

Environment

Safety

Speed

Price

Pollutionsandenvironmentalprotectionisbecomingabiggerconcernforparticipants,especiallywiththefastdevelopmentofrenewableenergyinChina.Yetefficiencystillbeingprioritized overtheenvironmentalissuesfornow.

Participantsareexposedtotoomanynewsarticlesaboutcarssoldwithqualityissuesortechnicalproblems,whichraisesconcernsaboutsafety.Inaddition,thesocietyhasahighrateoftrafficaccidents.Thesetogethercreateanimpressionofdangerincertaintransportationways.E.g.Cars.

Chinesecarealotaboutspeed, mainlyduetotheirtightdailyscheduleandboringtrafficjamexperience.However,theyalsostatedthatifthemobilitycouldbeameaningfulexperiencebyitself,e.g.relaxationtripbytakingacar,theywillnotcarethatmuchaboutspeedanymore.

Chinesearepricesensitive.Theygenerallyspendalotofenergyandtimeonpricecomparisonbeforechoosingamodeoftransportation.Themainreasonsarethattheyhavealimitedbudgetfordailytransportationandthattheyconsiderthefactthattherealpurposestartsafterthetransportation.Sotheywouldratherchoosethecheaperway.

Iwanttobeensuredaboutsafety,whileIcareaboutthespeedandprice.

China:Safety,speedandpriceoftransportationcomefirst

33

LiLei22

Beijing,Chinasubway user

“Ithinksafetyandspeedshouldbefurtheraddressed,maybewiththehelp

ofAItechnology.”

Environment

Safety

Speed

Price

+/- Severepollutionsandthealternativeofrenewableenergyraisetheenvironmentalconcerns+Efficiencystillbeingprioritized,vastmajorityofaffordabletransportationisnoteco-friendly

+Toomanynewsofcarssoldwithquality/technicalproblems+Societyhaveahighrateoftrafficaccidents (18.8 aboveworldwideaverage of17,4)+Ageneralimpressionofdangerincertaintransportationways.E.g.Cars.+Intensetrafficsafetyawarenesseducationbythegovernment

+Tightdailyschedule&highspeedsociety+Boringandcrowdedtrafficjamexperiencethathappensalot- Mobilitycouldbeameaningfulexperiencebyitself

+Chinesearepricesensitive.+Generallypeoplearehavinglimitedbudget(71th worldwidepercapitaGDP)+Theyconsidertherealpurposestartsafterthetransportation.

Iwanttobeensuredaboutsafety,whileIcareaboutthespeedandprice.

Germany:Theshiftfromacarcountrytopublictransportation?

34

BenSchmidt23

BadSaulgau,Germanytrainuser

“Commutingispartofmylife.Ichoosemytransportation

accordingtoitspriceandconvenience.”

Environment

Safety

Speed

Price

Participantsrevealedenvironmentalawareness,however,whileitmayslightlyinfluencetheirdecisionitisnotakeydecisionfactor.TheyexpectcarmanufacturerstoinvestinR&Danddevelopmoreenvironmentallyfriendlycars,butarenotwillingtopaymoreforit.

Safetyisassumedtobeabasicconditionofeverymeanoftransportation.Ifitisnothereorquestioned,forexampleparticipantshavemanydoubtsaboutself-drivingcars,themeanoftransportationwillnotbeused.

Germancarsarefastandhighwaysallowspeeding.However,participantsmainlylivedinbigcitieswheretrafficjams,parkingandcrowdedcitiesledtoapreferenceforpublictransportation.Amixedpictureisrevealedregardingcommutingbetweencities.Thelongerthedistancethehigherthepreferencefortrains,however,especiallyforweekendtripsacarischosenduetoitsconvenience.

Priceiskey.Participantsexpectpublictransportationtobecomecheaperifnotevenfree.Regulations,wherethepriceislinkedtoenvironmentalpollutionisconsidered.Carsharingismainlynotusedduetolackofconvenienceandprice.Electriccars,duetolow“fuel”costsmaybeonewaytocombineenvironmentalandpriceawarenesswiththestillexistingpreferenceforcars.

Allmatters,butmostlytheprice.Iwanttousecars,buttheyneedtobeadvanced.

Germany:Theshiftfromacarcountrytopublictransportation?

35

BenSchmidt23

BadSaulgau,Germanytrainuser

“Commutingispartofmylife.Ichoosemytransportation

accordingtoitspriceandconvenience.”

Environment

Safety

Speed

Price

+ Considerably highGDP,moreaffordabilityandwillingnesstopayforeco-friendlyproducts+ Environmentalawarenessaspartofschooleducationandsocialnorms

- Safetyisassumedtobeabasicconditionofeverymeanoftransportation.- Worldleadingsafetyrateontraffic（4,3comparingto17,4)

+Trafficjams- Generallyhighspeedontraffic(E.g Nolimitsoncertainhighway),thusnotmajorconcern

+Expectpublictransportationtobecomecheaperorevenfree->Weakwillingnesstopay+Transportationpricefornowisquiteexpensive+Multiplewaysoftransportationavailable,providingrangeofpricetochoose

Allmatters,butmostlytheprice.Iwanttousecars,buttheyneedtobeadvanced.

India:Speedcomesaheadofeverything

36

Rohit Panji28

Bangalore,IndiaUber/ motorcycle user

“Motorcycleformeismuchmorereliablethanpublictransportations.ButsometimesforthecomfortIwillgofor

Uber.”Environment

Safety

Speed

Price

Participantsareawareofthelimitationofnaturalenergyresourcesandcriticizethewasteofresourcesduetooldcars,buttheydon’texpressgeneralconcernaboutenvironmentalproblemsbroughtaboutbymobility.

TheoverallsafetyrateinIndiaisnotveryhigh,causedbyhighrateoftrafficaccidence.However,peopleareusedtoitanddon’tconsiderthelackofsafetyasanimportantfactorwhenchoosingtransportationmeans.

Indiahasovercrowdedcitieswithadensepopulation.Thisiscausingterribletrafficjams,whichcausepeopletobeworriedgettingtotheirappointments.Therefore,speedisconsideredasanimportantfactorinmobility.

Ingeneral,priceisimportantforIndianswhoareprice-sensitiveandbudget-limited.However,sincetherearenotverybigdifferencesinpricebetweenmostofthetransportationsmodes,priceisnotconsideredasamajorfactorinthechoiceoftransportationmode.

TheonlythingIcare?Faster,faster,andfaster

India:Speedcomesaheadofeverything

37

Rohit Panji28

Bangalore,IndiaUber/ motorcycle user

“Motorcycleformeismuchmorereliablethanpublictransportations.ButsometimesforthecomfortIwillgofor

Uber.”Environment

Safety

Speed

Price

- Lackofenvironmentaleducationincurriculum- Greentechnologiesnotaffordableinthemarket- Insufficienttransport

- Belowaveragerateoftrafficaccidence(16,6comparingto17,4)

+ MostroadsinIndiaarenarrowwithpoorsurfacequality+Badmobilityinfrastructure+Mostmeansoftransportationarecongestedandcrowded,makingtheexperienceworse

+Generallypeoplearehavinglimitedbudget(139th worldwidepercapitaGDP)- Transportationcostiscomparablyveryeconomicandsimilaramongdifferentmeans

TheonlythingIcare?Faster,faster,andfaster

Making sense of550codes:abroad eco-systemofneeds,expectations,trendsandSDGs

38

Cmap visualization ofour resultsDefinition ofmobility,importantaspectsandproblemsMaintransportationmodes&advantages /disadvantagesExpectationsforthefutureofthese transportationmodesExpectationsforthefutureofmobilityMegatrends

Makingsenseof550codes:whatisthecoreofmobilitytorespondents?

39

Makingsenseof550codes:respondentsidentifyvariousareasofresponsibility

40

Makingsenseof550codes:carsareseen asaprominent transportationmodewhich will continuetoexist inthefuture

41

Makingsenseof550codes:public transports,mostly present incities,arealso akeymobility solutionforrespondents

42

Makingsenseof550codes:trains,plainsandscootersareused less frequently

43

Makingsenseof550codes:soft mobility solutionsareincreasingly attractivetourban residents

44

Makingsenseof550codes:respondents identify different megatrends impacting mobility

45

Factsaboutreoccurringthemes

46

1)Source:https://www.theguardian.com/environment/2017/oct/19/global-pollution-kills-millions-threatens-survival-human-societies;Retrieved28.04.2018

Pollution killsatleastninemillionpeopleandcoststrillionsofdollarseveryyear,accordingtothemostcomprehensiveglobalanalysistodate,whichwarnsthecrisisthreatensthecontinuingsurvivalofhumansocieties.

SDGs:Equality

47

1)Source:https://www.un.org/sustainabledevelopment/sustainable-development-goals/;Retrieved28.03.2018

GenderEquality:Ensurewomen’sfullandeffectiveparticipationandequalopportunitiesforleadershipatalllevelsofdecision-makinginpolitical,economicandpubliclife

ReducedInequalities:Onaverageincomeinequalityincreasedby11%indevelopingcountriesbetween1990-2010By2030,empowerandpromotethesocial,economicandpoliticalinclusionofall,irrespectiveofage,sex,disability,race,ethnicity,origin,religionoreconomicorotherstatus.Ensureequalopportunityandreduceinequalitiesofoutcome,includingbyeliminatingdiscriminatorylaws,policiesandpracticesandpromotingappropriatelegislation,policiesandactioninthisregard

SDGs:Industry,innovation,infrastructure

48


Basicinfrastructurelikeroads,informationandcommunicationtechnologies,sanitation,electricalpowerandwaterremainsscarceinmanydevelopingcountries.Industrialization’sjobmultiplicationeffecthasapositiveimpactonsociety.Everyonejobinmanufacturingcreates2.2jobsinothersectors.

Qualityinfrastructureispositivelyrelatedtotheachievementofsocial,economicandpoliticalgoals.Inadequateinfrastructureleadstoalackofaccesstomarkets,jobs,informationandtraining,creatingamajorbarriertodoingbusiness.

Manufacturingisanimportantemployer,accountingforaround470millionjobsworldwidein2009– oraround16%oftheworld’sworkforceof2.9billion.In2013,itisestimatedthatthereweremorethanhalfabillionjobsinmanufacturing.

Developquality,reliable,sustainableandresilientinfrastructure,includingregionalandtransborderinfrastructure,tosupporteconomicdevelopmentandhumanwell-being,withafocusonaffordableandequitableaccessforall.

Promoteinclusiveandsustainableindustrializationand,by2030,significantlyraiseindustry’sshareofemploymentandGDP,inlinewithnationalcircumstances,anddoubleitsshareinleastdevelopedcountries

By2030,upgradeinfrastructureandretrofitindustriestomakethemsustainable,withincreasedresource-useefficiencyandgreateradoptionofcleanandenvironmentallysoundtechnologiesandindustrialprocesses,withallcountriestakingactioninaccordancewiththeirrespectivecapabilities

SDGs: Sustainable cities and communities

49

1) Source: https://www.un.org/sustainabledevelopment/sustainable-development-goals/; Retrieved 28.03.2018

Halfofhumanity– 3.5billionpeople– livesincitiestoday.By2030,almost60percentoftheworld’spopulationwillliveinurbanareas

Butthehighdensityofcitiescanbringefficiencygainsandtechnologicalinnovationwhilereducingresourceandenergyconsumption

Theworld’scitiesoccupyjust3percentoftheEarth’sland,butaccountfor60-80percentofenergyconsumptionand75percentofcarbonemissions

By2030,provideaccesstosafe,affordable,accessibleandsustainabletransportsystemsforall,improvingroadsafety,notablybyexpandingpublictransport,withspecialattentiontotheneedsofthoseinvulnerablesituations,women,children,personswithdisabilitiesandolderpersons

By2030,reducetheadversepercapitaenvironmentalimpactofcities,includingbypayingspecialattentiontoairqualityandmunicipalandotherwastemanagement

By2020,substantiallyincreasethenumberofcitiesandhumansettlementsadoptingandimplementingintegratedpoliciesandplanstowardsinclusion,resourceefficiency,mitigationandadaptationtoclimatechange,resiliencetodisasters.

SDGs:Sustainableconsumptionandproduction

50


Shouldtheglobalpopulationreach9.6billionby2050,theequivalentofalmostthreeplanetscouldberequiredtoprovidethenaturalresourcesneededtosustaincurrentlifestyles.One-fifthoftheworld’sfinalenergyconsumptionin2013wasfromrenewables.

In2002themotorvehiclestockinOECDcountrieswas550millionvehicles.A32%increaseinvehicleownershipisexpectedby2020.Atthesametime,motorvehiclekilometresareprojectedtoincreaseby40%andglobalairtravelisprojectedtotripleinthesameperiod.

Despitetechnologicaladvancesthathavepromotedenergyefficiencygains,energyuseinOECDcountrieswillcontinuetogrowanother35%by2020.Commercialandresidentialenergyuseisthesecondmostrapidlygrowingareaofglobalenergyuseaftertransport.

By2030,achievethesustainable&efficientuseofnaturalresources.By2020,achievetheenvironmentallysoundmanagementofchemicals&allwastesthroughouttheirlifecycle;significantlyreducetheirreleasetoair,water&soilinordertominimizetheiradverseimpactsonhumanhealth&theenvironment

By2030,substantiallyreducewastegenerationthroughprevention,reduction,recyclingandreuse.Encouragecompanies,especiallylargeandtransnationalcompanies,toadoptsustainablepracticesandtointegratesustainabilityinformationintotheirreportingcycle

By2030,ensurethatpeopleeverywherehavetherelevantinformationandawarenessforsustainabledevelopmentandlifestylesinharmonywithnature.Rationalizeinefficientfossil-fuelsubsidiesthatencouragewastefulconsumptionbyrestructuringtaxation.

SDGs:Climatechange

51


From1880to2012,averageglobaltemperatureincreasedby0.85°C.Globalemissionsofcarbondioxide(CO2)haveincreasedbyalmost50%since1990.Emissionsgrewmorequicklybetween2000and2010thanineachofthethreepreviousdecades.

Oceanshavewarmed,theamountsofsnowandicehavediminishedandsealevelhasrisen. From1901to2010,theglobalaveragesealevelroseby19cmasoceansexpandedduetowarmingandicemelted.

Givencurrentconcentrationsandon-goingemissionsofgreenhousegases,itislikelythatbytheendofthiscentury,theincreaseinglobaltemperaturewillexceed1.5°Ccomparedto1850to1900.Averagesealevelriseispredictedas24-30cmby2065and40-63cmby2100.

Itisstillpossible,usingawidearrayoftechnologicalmeasuresandchangesinbehaviour,tolimittheincreaseinglobalmeantemperaturetotwodegreesCelsiusabovepre-industriallevels

Majorinstitutionalandtechnologicalchangewillgiveabetterthanevenchancethatglobalwarmingwillnotexceedthisthreshold.

SDGs

52

Lifebelowwater:Oceansabsorbabout30%ofcarbondioxideproducedbyhumans,bufferingtheimpactsofglobalwarming.By2025,preventandsignificantlyreducemarinepollutionofallkinds,inparticularfromland-basedactivities,includingmarinedebrisandnutrientpollution

Lifeonland:Mobilizeandsignificantlyincreasefinancialresourcesfromallsourcestoconserveandsustainablyusebiodiversityandecosystems

Partnershipsforthegoals:Promotethedevelopment,transfer,disseminationanddiffusionofenvironmentallysoundtechnologiestodevelopingcountriesonfavourableterms,includingonconcessionalandpreferentialterms,asmutuallyagreed

Cleanwater&sanitation:Morethan80%ofwastewaterresultingfromhumanactivitiesisdischargedintoriversorseawithoutanypollutionremoval.By2030,improvewaterqualitybyreducingpollution,eliminatingdumpingandminimizingreleaseofhazardouschemicalsandmaterials,halvingtheproportionofuntreatedwastewaterandsubstantiallyincreasingrecyclingandsafereuseglobally

SDGs:Affordableandcleanenergy

53

Energyisthedominantcontributortoclimatechange,accountingforaround60%oftotalglobalgreenhousegasemissions

Reducingthecarbonintensityofenergyisakeyobjectiveinlong-termclimategoals.

By2030,increasesubstantiallytheshareofrenewableenergyintheglobalenergymix

By2030,doubletheglobalrateofimprovementinenergyefficiency

By2030,expandinfrastructure&upgradetechnologyforsupplyingmodernandsustainableenergyservicesforallindevelopingcountries.


Explanationstrategicrecommendations

54

1)Source:https://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/our-insights/an-integrated-perspective-on-the-future-of-mobility;Retrieved28.04.2018

Wishes

CarlessCityCarsareonlycollectedinhubsforruraltripsWithinthecity,bikesandpublictransportaredominant

SeamlessConnectivityAllmeanstransportationconnectedononeplatformAllmeansofvehiclesstaydominantinthecity,Sharingmodels

SustainableAutonomySelf-drivingsubways,cars&busesdominatethecityGreenvehiclesMixofprivatelyowned,sharedandpublicvehicles

Expectations1)

Clean&SharedMobilityRapidurbanizationincreasescongestion&decreasesairquality.Cleanertransportationneeded

PrivateAutonomyCommutingpatternsrelyoncars

SeamlessMobilityDensecitieswantdoortodoormobility

Realistic

Fromshared,electronicvehiclestoacarlesscity

SeamlessConnectivityNeedtoembracenewtechnologies,e.g.AVs,dedicatedroadspaceforsuchcars,lesscongestion,carsharing

SeamlessConnectivityincl.AutonomousVehicles,ElectronicVehicles

SweetSpot

SharingPlatformand/orVehicleProvider

ConnectivityPlatformand/orVehicleProvider

ConnectivityPlatformand/orVehicleProvider

BMWRole

SharingPlatformandVehicleProvider

ConnectivityPlatformandVehicleProvider

VehicleProvider

bmw the future of the future of mobility€¦ · bmw the future of mobility may 4th,2018 0 bmw the...

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