BOARD MEETING

Friday, June 12: 8 a.m. to 9:15 a.m.

Conference Call:

(712) 432-1500/ access code is 262553#

Welcome/President’s Update Jennifer D.

Any Member News? 5 minutes

Announcements:

Treasurer’s Report for May 2015 Adrienne D.

Secretary’s Report Jenny L.

Committee Reports:

Committee Estimated Time Allotted Reporting

Social Fresh 5-10 minutes Jennifer D.

Nominations 5 minutes Lisa B.

Sponsorships 5 minutes Noelle F.

Public Service 5-10 minutes Jennifer L.

Awards 5-10 minutes Mary Margaret H.

New Business- New Projects

Next meeting:

Conference IN-PERSON meeting: Friday, August 14th 8-9:15am

Conference call line:(712) 432-1500/ access code is 262553#

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May Program - Universal Lessons from Healthcare PR Pros

Total Revenue

Registration $1,005.00 Attendees = 38 (23 members & 15 guests)

Total Revenue $1,005.00

Total Expenses

Food, beverage, taxes and gratuity $902.22 Brio

Total Expenses $902.22

Total Profit/Loss $102.78

COMMITTEE REPORT: Social Fresh

Prepared by [names in committee]: Marissa Segundo, APR

Activities Since Last Report: N/A

Upcoming Activities: Social Fresh Conference Tampa Bay September 23-25, 2015 (usually this is in Orlando) 1. SILVER MEDIA PARTNER

Media Partner Benefits:

$50-off promo code

1 Free Conference Pass*

Logo and website link on socialfreshconference.com

Inclusion as Media Partner on event program and event partner signage

Media Partner mention on rotating projection screen slides between sessions

Two social media mentions of PRestige Awards in Social Fresh's pages

Sharing e-mail list for past Florida attendees of Social Fresh for use in a targeted PRestige Award e-mail.

The last two bullet points are what I have proposed to them for this partnership. As of this report I have not heard back whether this is a possibility. If not,

Additional Information/Updates: I thought last year we had $100 discount and we did just social media promotion if memory serves. Questions or Requests for Officers/Board: Do we want to support this again this year? We have a potential August Agency leaders program and 9/22 program POT program. Request to be added to Agenda for Discussion: _X_ Yes or __ No Estimated Time for discussion: 10 minutes If presenting for discussion please fill out below:

Agenda Item Discussion Action Item Status/Assigned to

Social Fresh Partnership

Sponsorship Marissa Segundo

COMMITTEE REPORT: Nominations Committee, June 2015

Prepared by [names in committee]: Lisa Braswell, APR

Activities Since Last Report: N/A

Upcoming Activities: Select committee members, prepare Call for Nominations, distribute Call for Nominations Additional Information/Updates: Questions or Requests for Officers/Board: Please contact Lisa Braswell ASAP if you are considering running for a board or officer position Request to be added to Agenda for Discussion: _X_ Yes or __ No Estimated Time for discussion: 10 minutes If presenting for discussion please fill out below:

Agenda Item Discussion Action Item Status/Assigned to

Call for 2016 Nominations

Determine timeline Create timeline based on board

feedback

Lisa Braswell

COMMITTEE REPORT: Sponsorship

Prepared by: Noelle Fox, APR

Activities Since Last Report: - Finalized Sponsorship Packet – files available in Word and PDF

- Pursued sponsorship for Media Roundtable (no luck so far)

Upcoming Activities: - Prepare templated sponsor outreach materials. - Send outreach materials to board members who have personal connections with prospective sponsors. - Continue outreach to prospective sponsors.

Additional Information/Updates: Questions or Requests for Officers/Board:

- I’d like to find at least one volunteer who can serve on this committee to assist with outreach and sponsorship coordination. We’re building what aims to be a turn-key sponsorship program that is easy to sustain year-over-year and have made good progress; now is the time to start focusing on outreach efforts, and we need more volunteers to assist.

Request to be added to Agenda for Discussion: _X Yes or ___ No Estimated Time for discussion: Less than 5 minutes If presenting for discussion please fill out below: I’d like to pose the volunteer request under the “Questions or Requests for Officers/Board” section

COMMITTEE REPORT: Public Service

Prepared by: Elizabeth Watts

Activities Since Last Report: Secured date for PRSA Volunteer Activity (Tuesday, October 1, 2015)

Upcoming Activities: Will work with United Way on details of service (working for skill-based, such as resume help, etc.) Additional Information/Updates: n/a Questions or Requests for Officers/Board: n/a Request to be added to Agenda for Discussion: _X_ Yes or _ _ No Estimated Time for discussion: If presenting for discussion please fill out below:

Agenda Item Discussion Action Item Status/Assigned to

United Way Day of Service

Save the Date: Oct. 1 Working with Digital Communications

Working with Digital Communications

The Service survey showed that most people preferred a weekday, during week hours We kept this away from the holidays since they are already so very busy! If there’s a great desire for holiday help, which I understand there sometimes can be, we can always coordinate a drive or something at a presentation in late fall. Beth Watts is requesting that we stay together as a group and am planning on about 15-20 people based on turnout from previous years.

COMMITTEE REPORT: Awards

Prepared by: Mary Margaret “MM” Hull, APR

Committee Members: Bobby Eagle, Kathlyn Fitzpatrick, Mike Flanagan, Karen Frashier, APR Fellow, Lou Grossman, APR, Jennifer Mederios, Melissa Reel and Marissa Segundo, APR

Activities Since Last Report: Committee Teleconferences – May 22, 26 and June 4

Venue site visits – Centre Club on June 3 ; Crowne Plaza Westshore on June 4 ; Tampa Marriott Westshore on June 11

Upcoming Activities: 1) Finalizing PRestige Awards video tutorials to be used on webpage and social media 2) Announce and promote extended deadlines on June 19 — new Early Deadline is July 10; Final Deadline is July 24 3) ePostcard with new deadlines to be distributed to current/prospective members via MailChimp during week of June 22 4) New postcards with extended deadlines distributed at Media Roundtable on June 24 5) How-to Webinar – June 25 at 2 p.m. with live Twitterchat 6) Identifying dates in July and early-August to judge the Raleigh, NC chapter’s awards program entries 7) Awards Luncheon date confirmed for Thursday, Oct. 22, 2015 – 11:30 a.m. to 1 p.m. 8) Looking at additional options for the luncheon venue. Plan to finalize the venue in the next two weeks. 9) Next planning teleconferences: June 19 @ 1 pm & July 2 at noon – all are invited!

Additional Information/Updates: 2015 PRestige Awards Schedule

Promote video tutorials – Week of June 15

Updated Call for Entries with extended deadlines on webpage – June 19

ePostcard distributed to current/ prospective members as well as Radiance & Palm Award entrants – Week of June 22

Continue marketing awards program – June–July

Facebook marketing – Week of June 22

How-to Webinar – June 25 at 2 p.m. with live Twitter Chat (or should we call it Tweet Chat?)

PRestige Awards Early Deadline – July 10; Final Deadline – July 24

Outside judging – Late-July to August

Order awards; Design program; Create table centerpieces; Event coordination – September

Awards luncheon – October 22 at 11:30 a.m. Questions or Requests for Officers/Board: Please email new ePostcards with extended deadlines to your colleagues during the week of June 22. Thank you for an excellent response to the call for judges! Also, a huge thank you to the digital team for the fantastic help in promoting our first-ever local awards program! Request to be added to Agenda for Discussion: _X_ Yes or __ No Estimated Time for discussion: If presenting for discussion please fill out below:

Agenda Item Discussion Action Item

Status/Assigned to

PRestige Awards 10 mins. N MM Hull

COMMITTEE REPORT: Membership Committee

Prepared by: Shereen McCall

Activities since Last Report: We welcome chapter member Jane Freeman to the membership committee. She will be assisting with member outreach/retention efforts.

Upcoming Activities: N/A Additional Information/Updates: Active members as of 6/9: 215; Dropped in May: 6; New members in May: 5. Questions or Requests for Officers/Board: N/A Request to be added to Agenda for Discussion: __ Yes or _X_ No Estimated Time for discussion: N/A If presenting for discussion please fill out below: N/A

Agenda Item Discussion Action Item Status/Assigned to

COMMITTEE REPORT: Digital Communications

Prepared by: Kim Polacek, APR

Activities Since Last Report: Social: Multiple social media posts on Facebook, Twitter and LinkedIn highlighting our May program, PRestige Awards, PRSA Tampa Bay blog posts and applicable PR news. Web: Five new blogs were posted in May. The web team is still working on the reconfiguration/content upgrade. Newsletter: For the second month, we utilized our expanded distribution list (includes members and prospective members). We have received good view rates and minimal unsubscribes (many are due to duplicate emails). Video: The video team is working on a video or two about the PRestige Awards. These will be utilized on all PRSA Tampa Bay digital communication channels.

Upcoming Activities: Our team will continue to rework PRSATampaBay.com. We are planning blog and video elements to promote the PRestige Awards. We will also continue to promote chapter events and membership benefits. Additional Information/Updates: N/A Questions or Requests for Officers/Board: N/A Request to be added to Agenda for Discussion: __ Yes or X No Estimated Time for discussion: N/A

Website:

Job Board: In May, the PRSA TB job board had three job postings.

Marketing Account Coordinator

True Blue Communications

Job Posting

May. 27, 2015

Community Impact Manager

Pinellas Community Foundation

Job Posting

May. 21, 2015

Marketing Coordinator

Gasco

Job Posting

May. 20, 2015

Activities Since Last Report: May 1-30, 2015 Analytics

PRSATampaBay.com – other information:

Top content: Job Board received 2030 page views and we had 1087 unique visitors.

Traffic Source: 772 visits came from Google, 655 visits were direct, 42 Bing, 123 Yahoo

Social Media Referrals: Facebook 23, LinkedIn 25

Mobile visits: 383 visits were from mobile phones (308 were iPhones) and 47 were from tablets.

Newsletter:

Social Media: PRSATB Social Media Update May 7-June 2, 2015

During this 28 day period, @PRSATampaBay earned 534 impressions per day. While this is a decrease from last month, it’s still about

a 40% increase than our total impressions from March-April (compared to 328 impressions per day).

MOST ENGAGING TWEETS

TOP NEW FOLLOWERS!

Facebook Total Likes: 440 (Up from 430 last month)

BEST PERFORMING POSTS (Including our first try with a paid post!)