boost your professional image with video by drew becker
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Five Ways to Boost your Five Ways to Boost your Professional Image with VideoProfessional Image with Video
Presented by Convey Media Group
Drew Becker
Video Benefits 1Video Benefits 152% of all web traffic is video(according to industry watchdog, eMarketer)
More than 70% of all web visitors watch online video (according to NY Times)
The average YouTube visitor spends 27 minutes watching video per day The search engines visit video sites every few minutes—so your videos appear in Google, Yahoo and MSN just MINUTES after you submit, not days or weeks In 2011, 4.3 billion dollars were spent on web video advertising (65% tell at least 1 friend about an online video they liked).
Video Benefits 2Video Benefits 2Because video is so popular, video links and clips often show up before other content Over 50% of viewers will take action after watching a video advertisement. 12% of those will make a purchase (Compared to 1% reading traditional text advertising copy)
65% of viewers will watch a video ad to the end (Compared to less than 20% who finish an online sales page).
72% of online surfers watch at least one video on the Internet every week (65% of the viewers are between 35 and 64 and earn middle to high incomes).
5 Ways to Boost your 5 Ways to Boost your Professional Image Professional Image
with Videowith Video
1. Tighten the link with your brand2. Show or describe your proficiency simply3. Allow clients to learn about you personally4. Tell your story memorably5. Use testimonials to validate your work
Tighten the link to your BrandTighten the link to your Brand
Associate you and your company with your products/services visually
Attach keywords (may be values, objectives, mission) to video brand
Association with logo and tagline
Allow clients to see who you are, how warm you are, how much you’d like to help, etc.
Show or Describe Show or Describe ProficienciesProficiencies
A show is worth a thousand tells
A simple concise description of your service or product can be memorable
A view of someone working with your product is most effective
A testimonial about your expertise is powerful
Allow clients to Learn about Allow clients to Learn about YouYou
A video is one of the best ice breakers
Seeing you in your natural environment creates comfort
Common elements in the video create familiarity
Tell Your StoryTell Your Story
People love to hear stories
Storytelling is one of the best teaching tools
Everyone has a story; yours is interesting and memorable
TestimonialsTestimonials
The power of word of mouth multiplied (think Linked-In)
We buy from people we like- referrals work that way as well
Someone who has used your service or product talking about you is so much more believable
To Shoot or Be Shot?To Shoot or Be Shot?
Shoot Resolution depends on your cameraChallenges may extend the amount of time neededMay be less expensive than outsourcingSome knowledge is necessaryNeed for post-production software and expertise
Be ShotHave necessary equipmentCan complete job in timely fashionGreat pricing based on durabilityProfessionals who know equipment and processPost-production tools and experience
How much will it cost?
Types of VideosTypes of Videos
Promotional videos– Video about the business– Video about the owner– Video about the service or product– Testimonial videos
Training videos– Videos to train employees– Videos to demonstrate processes
Uploading your VideosUploading your VideosFacebook
Facebook FormatsFacebook Formats
mp4 (MPEG-4 Video)mpe (MPEG Video)mpeg (MPEG Video)mpeg4 (MPEG-4 Video)mpg (MPEG Video)mts (AVCHD Video)nsv (Nullsoft Video)ogm (Ogg Media Format)ogv (Ogg Video Format)qt (QuickTime Movie)tod (TOD Video)ts (MPEG Transport Stream)vob (DVD Video)wmv (Windows Media Video)
3g2 (Mobile Video)3gp (Mobile Video)3gpp (Mobile Video)asf (Windows Media Video)avi (AVI Video)dat (MPEG Video)divx (DIVX Video)dv (DV Video)f4v (Flash Video)flv (Flash Video)m2ts (M2TS Video)m4v (MPEG-4 Video)mkv (Matroska Format)mod (MOD Video)mov (QuickTime Movie)
Uploading your VideosUploading your VideosYouTube
YouTube YouTube FormatsFormatsWebM files - Vp8 video codec and Vorbis Audio codecs.MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec.AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM.MPEGPS - Typically supporting MPEG2 video codecand MP2 audio.WMV.FLV - Adobe-FLV1 video codec, MP3 audio
Uploading your VideosUploading your VideosPinterest
Uploading your VideosUploading your VideosInside 919
Five Mistakes To AvoidFive Mistakes To Avoid
Don’t shoot without a scriptDon’t shoot unless your video delivers valueDon’t shoot in poor lightDon’t shoot with poor soundDon’t shoot a promotional video over 2 minutes for your website(unless you can hold the audience’s attention)
