BOSTON COLLEGE

IES empreendedoras e relação com o mercado

Liz ReisbergApril 2010

BOSTON COLLEGE

What is entrepreneurship in higher education?

• Is this about IESs generating revenue?• Making a profit?• Finding innovative ways to provide higher education?• A different kind of teaching?• Cost management?

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Why are you really here?

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Are you waiting for me to tell you how your institution can make more money?

Sorry!

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Entrepreneurship

• Alternative sources of revenue• Developing new markets• Improving competitive position

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Higher education is not free

• Government pays• Students pay• Someone makes donations or investments• Institutions generate revenue

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Higher education is not free

• There are limits to government funding• Government funds may be limited to public

institutions• There are limits to what private institutions can

charge directly to students• What are other sources of revenue?

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Alternative sources of financing

• Student loans– Commercial loans– Government subsidized loans– Institutionally-managed loans

• Financing helps to expand the potential “market”

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Alternative sources of financing

• Philanthropists– Individuals, corporations, or foundations committed to

education• Computer Science at The University of Texas at Austin Receives $30

Million Challenge Grant from Bill & Melinda Gates Foundation and will name the building the Bill & Melinda Gates Computer Science Complex

• Investors– Individuals, corporations, or foundations committed to

socially-responsible investment• http://www.alacrastore.com/company-snapshot/

Anhanguera_Educacional_Participacoes_SA-2507681

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Alternative sources of financing

• Sale of services or product

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Visit the Department of Animal Science U.Conn Dairy Bar!

Available FlavorsBanana Chocolate ChipBlack RaspberryCake BatterCherry Vanilla Chocolate Chocolate ChipChocolate Chip Cookie DoughChocolate Fudge CrunchChocolate Peanut Butter Swirl CoffeeCoffee Espresso Crunch Husky TracksJonathan Supreme Maple WalnutMint Chocolate ChipOreo PistachioRed Raspberry Sorbet Strawberries n' Cream Toasted Almond Amaretto Vanilla

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Alternative sources of financing

• Sale of services or product

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Alternative sources of financing

• Sale of services or product– Services to small businesses

• Provide accounting services• Develop marketing plans• Research strategic opportunities for expansion

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Alternative sources of financing

• Partnerships with industry– MIT with Microsoft

• Five-year partnership to develop instructional technology to enhance university education

• A collaboration of students, faculty, and Microsoft researchers

– Philippines universities with private industry• Training programs for industry employees• Testing products

– Faculty and students work under contract in “business incubators” for industry in India

• Textiles, tourism, environmentally-friendly product development

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Developing & serving new markets

• Older students without higher education• Professionals in need of further education• Career changers• Historically under-represented minorities

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Improving competitive position

• What resources do you have that you can leverage to provide unique opportunities?

• What are other institutions not offering?• New delivery options?

– Off-campus locations– Hybrids of face-to-face with online learning

• Innovative programs in traditional careers– Interdisciplinary programs that combine knowledge areas– Incorporate practical experiences such as internships

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Improving competitive position

• Marketing, branding, and positioning

http://www.unianhanguera.edu.br/anhanguera/

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Entrepreneurial activities

• Provide additional revenue• Provide invaluable opportunities for students to

apply learning• Provide faculty with opportunities for different kinds

of pedagogy and mentoring

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Create “space” for innovation

• Cross-disciplinary committees• Combined student-faculty-alumni “think tanks”• Industry advisory boards

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Create “space” for innovation

• Be bold!• Be different!• Be relevant!

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Muito obrigada!

Liz ReisbergCenter for International Higher Education

Lynch School of EducationBoston College

www.bc.edu/cihe