boutique presntation

8/7/2019 BOUTIQUE presntation

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BOUTIQUE(Women Designer Wear)

IntroductionFocuses on the establishment of women designer

wear BoutiqueIncludes operations of apparel designing,

manufacturing, selling and marketing.Clothing is a beautiful visual demonstration of the

social and emotional needs of people wearing it.The range of Pakistani dresses is remarkably wide.In UAE,UK,USA, the demand of Pakistani dresses is

massive as most of Pakistani expatriates who havesettled in these countries.

This shop needs a total investment of about Rs. 1.83million



Current Trends

The boutiques in Peshawar and Quetta,mostly sell the traditional dresses havingindigenous/local designswhereas the ones in Lahore, Islamabad, andKarachi deal in fashion wear greatlyinfluenced by the west and the local trends invogue



M arketing

The boutique owner has to marketingtechniques like:1. Usage of print media i.e. printing

of posters and pamphlets as well asdisplaying it and distributing it at proper places

2. Advertisement in print media i.e. newspapers andfashion magazines, etc.

3. Usage of electronic media i.e. projection of theboutique in fashion programs, advertisement ontelevision, and provision of dresses to varioustelevision plays and films.

4. Event arrangement like fashion shows and photo-shoots.



Raw M aterial

Fabric : basic raw material.Accessories : buttons, laces,zippers,elastics, threads, needles,embroidery threads, glasses,etcLabels, tags and packaging:Labels and tags can be obtained on order, asthese serve as an identity for the boutique andare useful for promotion



P rocess

DesigningPatternMaking

Embroidery Cutting Stitching Finishing

Presentation

Market/Clientele



Product M ix

Category % Of Total Outfits

Casual Wear 34%

Semi Formal Wear 33%

Formal Wear 33%



Average Sale Price

Category Ave. Price per outfit

Casual Wear 3,200

Semi Formal Wear 6,000

Formal Wear 15,500



H uman ResourceStaff Salaries

Positions Required Salary per M onth Salary per Annum

P roduction Staff

Designer 1 15,000 75,000

Tailor 5 7,000 175,000

P ress/iron man/finishing 1 4,000 20,000

Dyer 1 5,000 25,000

Total 295,000

Administrative Salaries

Sales girl 2 6,000 144,000

Office boy 1 3,500 42,000

Guard 1 5,000 60,000

Peon/sweeper 2 2,500 60,000

Total 14 306,000



EQUIPM ENT DETAILSMachinery Details

Office Equipment

Stitching M achinery No. Rs/Unit Rs

Single needle lock stitching machine 4 19,900 79,600

Over lock Machine 1 56,800 56,800

Embroidery 1 29,900 29,900

Total 166,300

Other Equipment No. Rs/Unit Rs

Computers 1 25,000 25,000

Computer printer 1 12,000 12,000Telephones 2 3,500 7,000

Fax machines 1 12,000 12,000

Software 1 30,000 30,000

Total 86,000



PROPOSED PREM ISES FOR SH OP

The proposed location for the saidenterprise be a posh area.

The size of the shop should be at least 800Sq.ft i.e. 20 feet front and 40 feet depth.One viable option is to rent a small house forthis purpose.Best Recommendation M ode was to Rentinga Shop.



.

The cost estimates for setting up the Boutiqueare as follows:

Security for renting shop/outlet (Rent @ Rs.56,000 per month. 3

months rent as security)

Rs. 168,000

Interior decoration (installing lighting, mannequins, hanging racks,mirrors, glass panes, cash counter, and other décor, etc.)

Rs. 437,884

Security for renting a house for installing the stitching unit (Rent@ Rs15,000 per month)

Rs. 45,000



PROJECT ECONOM ICS

Description Rs.(Cost)Machinery & equipment 166,300

Furniture & Fixture ( Interior Decoration) 437,884

Office equipment 86,000

Security Deposits for P remises 213,000

P re-operating expenses

Salaries 31,000

P romotional Expenses 67,246

Total Capital Cost 1,299,430

Working CapitalRaw material (Fabric & Accessories) 104,680

P repaid Rent (Boutique and Stitching Unit) 426,000

Total Working capital 530,680

P roject Cost 1,830,110



PROJECT ECONOM ICS (contd)Project Returns

Financing Plan

Internal Rate of Return (IRR) 67%

Payback Period (Years) 1.50

Net P resent Value (N PV) 3,684,374

Financing Rs.

Equity 60% 1,098,066

Debt 40% 732,044



.KEY SUCCESS FACTORS

1. Proper care while producing dresses should be adopted2. Proper Inventory management i.e. keeping minimum

inventory as per past sales trends.3. The dress designs should be according to the emerging

trends and fashions.4. Designing of dresses according to the consumer

preferences gathered through consumer surveys.5. The location of the outlet should be properly selected and

attractively decorated so as to target the clientele

effectively.6. The customer satisfaction should be given dueimportance, because it is the customer satisfaction, whichcan increase the sales. Hence, excellent customer serviceshould be provided



TH REATS FOR TH E BUSINESS

Competitive Structure of the marketPilferage in the designs

Selection of the wrong venueSelection of the wrong designTax

boutique presntation

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