brand identity guidelines specifications: 9.3 telekurs...

Brandidentityguidelines Specifications:9.3TelekursiD v3.0/August20,2012

TelekursiD

1. Overview

2. Inheritedandmodifiedelements

3. Logo

3.1 Sizeandposition

3.1.1 Placementonscreens

3.2 Colorandbackground

3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons

SIXBrandidentityguidelinesSpecifications:9.3TelekursiDv3.0/August20,2012Page2

TelekursiD

1. Overview

3

Telekurs iD, SIX Financial Information’s all-inclusive flagship product, is ideally suited for monitoring markets and screening invest-ments. This intelligent display application de-livers market data, business news and a whole host of proprietary financial analysis for wealth managers, securities administra-tors and asset managers.

4

Telekurs iD is a functional terminal dis-play application that offers the entire range of SIX Financial Information’s data and services, from reference data, corporate information and global market data, via business news, right through to investment product valua-tion and risk management information.

Striking for its ease of use, Telekurs iD streamlines and organizes financial in-formation and supports your efforts to monitor and analyze markets to screen potential investments. Bundled propri-etary analysis from specialist providers such as FactSet, Infinancials, RepRisk, theScreener, ICAP and Tullett Prebon, and a variety of global and local news agencies complete the broad content offering. Telekurs iD is available as a mobile app so you can stay informed on the go as well.

Key Benefits

– Completeness: Access to the entire range of data from SIX Financial Information, includ-ing data from leading third party providers.

– Flexibility: Choice of three packages to best suit your research, analysis and screening needs.

– Continuity: Secure access via web-browser and mobile applications for 24/7 access.

– Convenience: Numerous easy-to-use functions and enhanced features to support your specific needs.

– Closeness: Multiple language choices for news delivered by leading global and specialist local providers.

Informationforallyourneeds

Categories for products and servicesSIX products and services are organized into three categories depending on their strategic positioning: integrated product/service, Integrated product, independent brand. The category determines the product/service branding.

Telekurs iD is a integrated productTelekurs iD is positioned as a integrated product. Integrated products profit from the image of SIX / the division. A distinct logo and consistent use of pictures and colors increase visibility and recognition.

These specifications describe how SIX guidelines have been modified for Telekurs iD.

Events and exhibitions: roll-up, mirage

Brochure

Company analyses using the RepRisk® IndexIRepRisk® works with the RepRisk® Index (RRI), a risk barometer which captures criticism and quantifies a company’s or project’s exposure to environmental and social issues. It does not measure a company’s over-all reputation, but rather it is an indicator of its repu-tational risks. The RRI ranges from zero (lowest) to 100 (highest). The index is calculated based on the importance of the information sources, the frequency and timing of the news, as well as the novelty and se-verity of the news content. It facilitates an initial as-sessment of the risks associated with investments or business relationships, and allows a company’s expo-sure to be compared with that of its peers.

The RRI pinpoints companies which have recently made negative headlines. Companies exposed to a lot of criticism in the past are less sensitive to new al-legations. If no new criticism is captured, the RRI of a company will drop to zero over a two year period. The index is not influenced by the sequence of news.

The Wealth Management package for threats and reputational comparisonsGeared to meet the demands of asset managers, the Wealth Management package allows users to track current and general threats facing a company. It is also possible to compare reputational risks of various companies in the same sector.

News and background information in the Treasury & Risk and Asset Management packagesThe Treasury & Risk and Asset Management packages contained in Telekurs iD publish negative news about a company as well as clustered reports for two-month periods. This information is embedded in the Telekurs iD Analyses Viewer. Risk managers and decision mak-ers responsible for investments gain a broader insight into the cause of the environmental, social and repu-tational risks facing a specific company. This add-on further enhances the features of these two packages.

Peergroupcomparisonofreputationalrisks.

Investors cannot merely focus on financial risks – they also have to keep a watchful eye on environmental and social risks. These issues and the ensuing reputational damage can have a lasting impact on a company’s financial success. To determine the potential of an investment, these risks have to be assessed, and the findings must be factored into the financial analysis.

The Telekurs iD display product takes this potential threat into account. Thanks to the collaboration be-tween SIX Financial Information and RepRisk AG, the leading provider of dynamic data on environmental and social risks, the Telekurs iD packages contain news and key data on the reputational risks facing more than 20,000 companies. This unique service is made possible by the RepRisk® data included at no extra cost in Telekurs iD’s Wealth Management and Asset Management packages.

RepRisk® gives users a better understanding of en-vironmental and social issues which could pose a fi-nancial, reputational or ethical problem for their in-vestments or business relationships. This information is a crucial contributory factor to making companies more transparent for investors, and ensuring compli-ance with internal and international standards.

RepRisk®:Recognizereputationalrisksandprotectyourinvestments.

Environmentalandsocialrisksposeathreattothereputationofacompanyandoftenhavedevastatingconsequencesonitsfinancialsuccess.AllTelekursiDpackagesthatintegrateRepRisk®dataenableuserstocallupnewsandkeydata,whichinturnmakeiteasiertoassessthesethreats.RepRiskdrawsinformationfromindependentthirdpartysourcesincludingprintmedia,newsportals,onlinearticlesfromover800NGOsaswellasotherindependentwebsites,newslettersandblogs.

Fact sheets

Yourintelligentdisplay.

www.six-financial-information.com

Print ads

Body copy 10 pt. Lorem ipsum eojdolor sit amet, consectetuer adipi-scing elit. Aenean commodo ligula eget dolor. Aenean masmsa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pre-tium quis, sem. Nulla consequat massa quis enim. Donec pede justo.www.six-fi nancial-information.com

TelekursiD:IhrLinkzuüber5MillionenFinanzinstrumenten.

FinancialInformation

Micro site

Moblie device



Erstklassige Finanzdaten und darüber hinaus:


–Referenzdaten–CorporateActions–GlobalPricing–Marktdaten–Finanznachrichten–DisplayundSolutions

Give-aways: note block, pen


bySIXFinancialInformation

Additionalinformation

Æ 2Designelements

Æ 9Productbranding

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD


Integrated product: inherited and modifiedTelekurs iD is positioned as a integrated product. Many design elements are inherited from SIX design. Other elements are consistently modified. An overview is shown below.

Inherited elements– Typeface, typography– Logo position, clearspace– Horizontal, vertical grids– SIX color palette– Pace versions – Web style

Modified elements– Distinct name, logo with endorsement– Picture style– Color usage– Micro site integrated in corporate web site


Æ 2Designelements

Æ 4Printmedia

Æ 5Advertising

Æ 6Digitalmedia

Æ 7Signage

Æ 8Events,exhibitions

Æ 9Productbranding

1. IntegratedSender

SIX / division presents the product / service

Domain name

“www.six-financialinformation.com/telekurs-id ”

Verbal endorsement

Yes

Product name

Descriptive (rather generic) service name, abbreviation or acronym (to make a long name more concise and memorable)

Product family

No

Anchor

No

Logo

Wordmark, with graphic element

Logo type

Linotype UniversCondensedReg-ular

Colors

Primary division colors (DFI Pool and DFI Glacier)and Aubergine

Pictures

Modification: pictures geared more towards the product

Logo color

Aubergine

Layout

SIX layout

Typeface

SIX corporate typeface

Pace

Pace versions

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD

3. Logo

Telekurs iD logoThe Telekurs iD logo is a wordmark with a simple graphic element developed exclusively for Telekurs iD. It is based on Linotype Univers Condensed Regular, a SIX corporate typeface. The logo always includes the specified verbal endorsement.

EndorsementThe verbal endorsement “by SIX Financial Informa-tion” is an inalterable component of the logo. Where SIX Financial Information is the sender and the Telekurs iD logo appears, omit the Telekurs iD endorsement.

wordmark

endorsement

Logo reference size

Don‘tNever alter the logo in any way. The correct size, type and color are included in the logo files.

Clearspace around logoAlways maintain a clearspace of 1 X around the logo.In exceptional cases such as give-aways, the clearspace can be reduced to 1/2 X to enhance the prominence of the logo.

Logo clearspaceOptimal clearspace: 1 X Minimal clearspace: 1/2 X

X

X

X

X

1/2 X

1/2 X

1/2 X1/2 X

reference size = X

Logo and descriptor alignment

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD/3.Logo

3.1 Sizeandposition

Standard size and positionPlace Telekurs iD logo above shoulder height and align it left with the margin. The size of the product logo is 80% of the SIX logo. Distance to headline is 50% of the SIX logo.

1 inch = 25.4 mm1 mm = 0.03937 inches

Position on advertising and give-awaysOn newsletters, print ads and posters, position Telekurs iD logo right with the margin and on the same bottom line with the SIX logo. As an exception on give-aways, the logo can be centred.






Sample application on brochure: Position product logo above shoulder height.

Sample application on print ad: Position product logo on the bottom right within margins.

X = 100%

50% of X 80% of X

shoulder height

Telekurs iD logo

SIX logo with Financial Information descriptor

80 % of X

X = 100 %FinancialInformation

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD/3.Logo/3.1Sizeandposition


Telekurs iD logo on web sitesApply the Telekurs iD logo without endorsement on micro sites integrated into SIX Financial Information web sites that introduce and refer to Telekurs iD ser-vices.

Telekurs iD logo on applicationsOn Telekurs iD product applications, use the Telekurs iD logo with endorsement as the sender.

Telekurs iD logo on SIX Financial information web site Telekurs iD logo with endorsement on Java application

(1/4) next

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons




Telekurs iD logo on division web sites

Without date/time stamp

Logo placement

With date/time stamp

18 528 30

6

21

36

36

37

1

45

3

1 LogoType: Image

Use file provided by branding agency.

2 Name serviceType: TextTypeface: Arial, regularSize: 12 pxColor: #747678 (SIX Rock)

3 SeparatorSize: 1 pxColor: # D5D6D2 (SIX Frost)

1

1

1

2

3

(2/4) back next

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons




Telekurs iD logo on divisional applications

Without date/time stamp

Placement logo

With date/time stamp

18 18

36

21

1 LogoType: Image

Use file provided by branding agency.

Please note that the relative position of the Telekurs iD logo to the top most content element, the page title, changes depending on the use of the date/time stamp.

55

15

15

1

1

1

1

(3/4) back next

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons




Telekurs iD logo as application on mobile divices

(4/4) back

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD/3.Logo


Aubergine DFI Glacier White

Black

SIX Rock White White

Black

White Aubergine Black

White

Color logo negativeUse the color logo negative only when Telekurs iD is sender. The logo is in DFI Glacier and the background is aubergine.This logo version is not provided as a file for down-load, please ask your marketing communication unit for special needs.

Color logoThe preferred logo version is in color, positive on a white background. Use this version also for gray backgrounds up to 30% black.

Black and white logoBoth logo and byline are either 100% white or 100% black. Use these versions on black-and-white applica-tions.

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD/3.Logo

3.3 Download

Download logo fileDownload logo files from the links at the lower leftof this page or in the download chapter of the brandidentity portal. The key to file names is below.

Logo file formats for design and production professionalsUse .eps or .pdf for professional publishing software(e.g. InDesign, Illustrator, QuarkXPress), transparent background.

Logo file formats for office usersUse .emf for office software (e.g. Word,PowerPoint, Excel), transparent background.

Downloads

Ì TelekursiDlogo(EPS/PDF/EMF)

1 Products/services TID = Telekurs iD

2 Document logo = Logo

3 Size a4 = DIN A4 bc = Business card

4 Color system cmyk u = CMYK uncoated cmyk c = CMYK coated cmyk n = CMYK newsletter pms c = Pantone coated pms u = Pantone uncoated rgb = RGB white = White black = Black

TID_logo_a4_cmyk_u.eps

5 Format pdf = For use in Acrobat, Illustrator eps = For use in professional publishing software (e.g. InDesign, QuarkX Press), with transparent background emf = For use in office software zip = Compression

1

1 532 4

http://clients.snk.ch/six/files/TID_logo.zip

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD

4. Color

Telekurs iD colorsThe Telekurs iD primary colors are Aubergine and DFI Glacier. Secondary colors are DFI Pool, SIX Rock and SIX Frost.These colors are taken from the SIX corporate, primary and secondary color palettes.

Please find more specifications at bottom left of this page:

− Color palette − Special definitions for color tints on screens − Tables for text legibility (black, grey and white) on corporate, primary and secondary color tints

Investors cannot merely focus on financial risks – they also have to keep a watchful eye on environmental and social risks. These issues and the ensuing reputational damage can have a lasting impact on a company’s financial success. To determine the potential of an investment, these risks have to be assessed, and the findings must be factored into the financial analysis.

The Telekurs iD display product takes this potential threat into account. Thanks to the collaboration be-tween SIX Financial Information and RepRisk AG, the leading provider of dynamic data on environmental and social risks, the Telekurs iD packages contain news and key data on the reputational risks facing more than 20,000 companies. This unique service is made possible by the RepRisk® data included at no extra cost in Telekurs iD’s Wealth Management and Asset Management packages.

RepRisk® gives users a better understanding of en-vironmental and social issues which could pose a fi-nancial, reputational or ethical problem for their in-vestments or business relationships. This information is a crucial contributory factor to making companies more transparent for investors, and ensuring compli-ance with internal and international standards.

RepRisk®:Recognizereputationalrisksandprotectyourinvestments.

Environmentalandsocialrisksposeathreattothereputationofacompanyandoftenhavedevastatingconsequencesonitsfinancialsuccess.AllTelekursiDpackagesthatintegrateRepRisk®dataenableuserstocallupnewsandkeydata,whichinturnmakeiteasiertoassessthesethreats.RepRiskdrawsinformationfromindependentthirdpartysourcesincludingprintmedia,newsportals,onlinearticlesfromover800NGOsaswellasotherindependentwebsites,newslettersandblogs.

TelekursiDforissuers

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TelekursiDEditetparumquasanderumrehenise,odiam,officilitiorioritaquaedolent,autemquaspelintorroconenonserferumemagnatoccusculpa.

Advantages for issuers

– Efficient management of the product life cycle – Quick and automated distribution to a large

number of investors and users of reference data – A smaller number of interfaces reduces costs – Financial instruments can be traded

immediately – High data quality because media breaks are

eliminated – No misinterpretations thanks to enriched data

Services for issuers

Telekurs iD NumberingTelekurs iD Subscription*Telekurs iD ListingTelekurs iD DistributionTelekurs iD ReportingTelekurs iD Alerting

*currentlyinplanningstage


Æ 2.2Color

50 %

Telekurs iD colors Name CMYK Uncoated CMYK Coated CMYK Newspaper Pantone® Uncoated Pantone® Coated

Aubergine 30 - 100 - 18 - 50 30 - 100 - 20 - 58 20 - 80 - 10 - 45 229 U 229 C

DFI Pool 100 - 16 - 0 - 27 100 - 16 - 0 - 37 100- 16 - 0 - 17 307 U 3015 C

DFI Glacier 34- 0 - 13 - 0 35- 0 - 12 - 0 30 - 0 - 5 - 0 304 U 304 C

SIX Rock 0 - 0 - 0 - 75 0 - 0 - 0 - 78 0 - 0 - 0 - 75 426 U 425 C

SIX Frost 14 - 9 - 12 - 9 13- 8 - 14 - 11 7 - 4 - 5 - 10 Cool Gray 3 U Cool Gray 3 C

Telekurs iD colors Name RGB HEX RAL NCS 3M Scotchcal *

Aubergine 108 - 4 - 68 6C0444 3403020 5030-R20B 100-386

DFI Pool 0 - 109 - 153 006D99 2304040 3060-B 100-415

DFI Glacier 180 - 222 - 227 B4DEE3 2308020 1020-B 100-600

SIX Rock 78 - 78 - 78 4E4E4E 4500 7000-N 100-012

SIX Frost 209 - 210 - 203 D1D2CB 7500 2005-R80B 100-384

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD

5. Picturestyle

Telekurs iD pictures

Unique picture styleTo strengthen the impact of the product communi-cation, Telekurs iD pictures have a unique, modified style different from SIX picture style. The picture style «speaks» a unified language and expresses the per-sonality of the Telekurs iD brand. Telekurs iD picture style is valid for all applications. Pictures show zoomed details of screens with Telekurs iD displays.

Match Telekurs iD colorsTelekurs iD picture colors match the defined Telekurs iD colors. Tune colors in litho if necessary.

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD

6. Languagerules

Spelling conventionsConsistent use of the Telekurs iD name is key to building recognition and clarity. Apply the following rules throughout all Telekurs iD media.

Sample application: Print ad




Headlines, disclaimers, boilerplates − “Telekurs” is written with an initial capital letter and never all caps, e.g. “Telekurs iD – the intelligent tool for professionals on the move.”

− No registered trademark symbol on the logo within headlines, disclaimers and boilerplates

Body copy − Within body copy, “Telekurs” is written with an initial capital letter and not all caps, e.g. “Telekurs iD uses the latest security...”

− No registered trademark symbol on the logo within body copy

Yourfinancialinformationondisplay

Quick Reference Guide – html version

Software information

6.5 mm

15 mm

Yourfinancialinformationondisplay

Quick Reference Guide – html version4

TelekursiD

1. Overview


3. Logo

3.1 Sizeandposition



3.3 Download

4. Color

5. Picturestyle

6. Languagerules

7. Add-ons


TelekursiD

7. Add-ons

Add-onsAdd-ons like software information provide additional information that is essential for the sender. Add-ons are optional.

On flyers, use the defined position and specifications for the following descriptors:

− Target group, e.g. Wealth Management, Asset Man-agement, Reference data − Technical application, e.g. MOBILE, FinXL − Software information, e.g. JAVA, HTML

4 Software informationLinotypeUnivers Condensed Regular: 10.5 ptLine spacing 13 ptColor: white


Æ 4.1Brochures

brand identity guidelines specifications: 9.3 telekurs...

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