brand journalism at the precommerce summit
DESCRIPTION
Presentation at the W2O PreCommerce Summit in Austin. March 2014TRANSCRIPT
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Building Brand Journalism Capabilities
Holly PotterVice President, Brand Communication
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Media Consumption is Changing
The Pew Research Center’s for Excellence in Journalism. The State of the News Media 2012 http://stateofthemedia.org/
OR
Those who use onlya desktop/laptopfor digital news
Those who use asmartphone OR atablet for news
Those who use botha smartphone ANDa tablet for news
More Devices, More Reliance on Social Media
67% 39%59 2441 9
Percent who followFacebook news links
Percent who followTwitter news links
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New Data: More Mobile, More NewsFor Many, Mobile Means More News
New users who said that since getting their tablet they…
Spend more time with news 31%
Turn to new sources for news 31%Are adding to the
news they consume 43%Based on weekly tablet news (N=810) users. Icons from the Noun Project.Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group
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Newsroom Workforces are Dwindling
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— Scoop Nisker
“If you don’t like the news, go out and make some of your own”
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Taking Advantage of the Trends: share.kp.org
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Desktop | Laptop
Tablet – Vertical Orientation
HandsetHandset
Navigation System
Tablet - Navigation System
Responsive Design
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Multichannel Communications Platform
News and Press Releases
Features Stories
Blogs
Podcasts
Social Channels
Grant Information and Reporting
Corporate Information
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Operating Like a Newsroom
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Increased Page Views on New Platform
Launch of Share: discontinuation of KP
News Center and Community Benefit sites
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Strong Traffic Since Launch
Data: September 12, 2013, through Feb. 12, 2014
1,704,381PAGE VIEWS
335,063UNIQUE VISITORS
21.9%FROM MOBILE DEVICES
3.78PAGES/VISIT
1.56%BOUNCE RATE
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Thank you
Holly Potter | share.kp.org | @htpotter
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