branded apps and mobile marketing 2015
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Mobile marketing is key
People spend more time on their mobiles, than on their computers (!)
Mobile is now bigger than computers
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2. Brand placementin relevant app
1.Mobile advertising 3. Branded app
Mobile marketing possibilities
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Ads on mobile sites
Ad on mobile site –standard banners
Advanced formats:• Interstitial (before page is
loading)• Rich media (animation,
advanced graphics)
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iPhone/iPad ads ads
240*400vertical rectangle
468*60standard top banner
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Google search ad (Adwords)
Targeted Google ad for people searching for your services
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Google display & Youtube ads
Google Display Network Ad
Highligthed Youtube Ad
Other formats:skipable pre-rollnon-skippable pre-rolletc.
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iAds in iPhone & iPad apps
You can promote your business in iOS with Apple’siAd network
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Facebook ads
Facebook offers youadvanced targeting options(sex, age, country, language, interests, etc.) and you canchoose from various options
1. Right-hand side of homepage
2. News feed on the homepage
2. News feed on mobile
4. Log-out experience (optional)
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iSKI App & Audi Quattro: a successful sponsorship
iSkiThe AppThe most complete ski app with 20 countries, 1000s of ski resorts info withlift, weather and snow info & tracking yourski run.
The PartnershipAudi Quattro is a snow-proof 4-wheel drive and targeted at the affluent skiertarget group – great match for snowforecast & security on slopes.
Link: IOS, Android
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Bring! Shopping list app & food brands
Bring! The AppAn intuitive shopping list app with freshdesign
The PartnershipSelected food brands (Red Bull, Nestlé yoghurts etc.) can be added to the list, sometimes they represent a category, likeice-cream for Magnum.
Link: iOS, Android
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Beach Guide app & Rivella soft drink brand
Beach Guide App - SwitzerlandThe AppLists all majors beaches with photos, services, webcams, weather & watertemperature.
The PartnershipRivella the iconic soft drink of Switzerlandis a great refreshement on a hot day onbeaches and they oragnized a water touras well – excellent match!
Link: iOS, Android
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Branded apps – top questions to ask
• does my branded app serve a real purpose?
• does it really add a real value to my users’ life?
• is there any reason to re-open it for the second time?
• is my service replicated in the app?
• does my app offer a brand extension?
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Online press: service is replicated in a branded app
Financial Times App
Read all their articles intheir appLink: iOS, Youtube
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Banking: service is replicated in a branded app
UBS Mobile Banking
Application for mobile banking
Lets you carry out your banking transactions whenever you havetime, and it keeps you informed.
Link: iOS,Youtube
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Pic2real
M-commerce applicationfor photo products
Turn your great photos intoreal, high-quality walldecoration products!
Link: iOS, Youtube
E-commerce: service is replicated in a branded app
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Nike: a brand extension
Nike + Running App
The Nike+ Running App tracks yourruns and helps you reach yourgoals -- whether it’s running yourfirst race, or setting a new personalrecord.
Link: iOS, Google Play
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Hirslanden Clinic: a brand extension
Hello Baby App
What to expect when becominga mother/father?
A brand extension from: Hirslanden Clinic
Link: iOS, Android
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Branded App: SWISS Logbook
SWISS Logbook App
The airline created an app where you can log your flights, explore your destinations and be proud of all the places you have been and all themiles you have flown.
A brand extension from: SWISS International Airlines Ltd
Link: iOS, Android
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Choosing the right strategy will make the difference inyour brand’s strength more and more
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Please contact us for mobile marketing strategy & app development.