1. Welcome toBecome Your Own Brand(BYOB)Virtual 6 Week Tele CoursePropertyofLarvettaL.Smith&LarvettaSpeaks.com

2. Who am I?How much fuel do you put in your brand a month? It cant runon empty and be expected to drive BUSINESS. "Your BrandingCoach" Larvetta L. Smith Entrepreneur Business Branding Coach Radio host of Lets Get Down To Business Motivational SpeakerPropertyofLarvettaL.Smith&LarvettaSpeaks.com

3. Week2: Branding&EvangelismPropertyofLarvettaL.Smith&LarvettaSpeaks.com

4. SupermanorWonderwomannever lefthomewithouttheir business card?What does your business card say aboutyou behind your back?PropertyofLarvettaL.Smith&LarvettaSpeaks.com

5. 1.Whatisbranding?PropertyofLarvettaL.Smith&LarvettaSpeaks.comBrand is the PERSONALITY thatidentifies a product, service orcompany (name, term, sign, symbol, ordesign, or combination of them) andhow it relates to key constituencies:customers, staff, partners, investors etc.What is the personality ofyour brand?Where does your brand live?Eat? Play? Drive?What is youre your personality?What do people say about you?You are the ambassador of yourbrand

6. 2. WhyBrand? Branding is the visual storefrontof who you are. It is the visual representation ofyour aspiration in life. It is a tollfor you to be able to manifest allof your dreams into reality byfocusing your energy on it. As a man thinketh in his heart,so is he Proverbs 23:7 James AllenPropertyofLarvettaL.Smith&LarvettaSpeaks.com

7. 3. Agreatbusinessbrandhaslots ofmovingparts. (*Designisonlyoneaspect ofhowyoupresent yourbrandtothepublic)PropertyofLarvettaL.Smith&LarvettaSpeaks.com

8. 4. IsitOk to bedifferent?You are eitherREMARKABLE or invisible!- Seth GodlinYour product or service isone of millions! With so many choices, whyshould a customer choseyours? Differentiate on: Your people The packaging The guarantees The brand promotion The special touchesPropertyofLarvettaL.Smith&LarvettaSpeaks.com

9. 5. Howtoserve yourbrand?ProductPricePlaceExperienceExchangeEveryplacePromotionPropertyofLarvettaL.Smith&LarvettaSpeaks.comYOUYOUYOUYOUEvangelism

10. 6. Whatmakes a love connection?A business can leavetomorrow but a brandpeople will follow Think about 3 brands you love What is the personality of thisbrand? What are some of your brandsfriends/partners? Starbucks is friends with NakedJuice Apple is friends with AT&T Nordstrom is friends with Gucci Samsung is friends with Galaxy Tab L3 Eventeurs is friends withVerizonPropertyofLarvettaL.Smith&LarvettaSpeaks.com

11. 7. Whoareyou? Who are you? What is yourbrand? If there is no brand identity, howcan you market? Who is your target? How do youconnect? Know your competitors. Howcan you be strategic with yourcompetition What is your marketingmessage? Determine the best marketingtrend for your business Create your action plan and aschedule Prepare a detailed budget-10% of your funds forpersonal marketing- 30% to reach new prospects- 60% to loyal clients/customersPropertyofLarvettaL.Smith&LarvettaSpeaks.com

12. 8. How canyou buildanawardwinning brand? Business cards, brochures, direct mail, flyers Connect to Social Media (blogging) Email marketing (constant contact, mail chimp,etc) Newsletter Website Design (there are free hosting websites) Links to complimentary websites (free) (intuit,wix) Develop a youtube channel Google, facebook ads Promotional giveaways (T-shirts, pens, etc) Becoming a board member on a specificorganization Send out special mailers to customers, clients forBirthdays, holidays, anniversaries Organize an event on meetup Signage at event Host a radio or TV show (integrate Youtube.com) PRPropertyofLarvettaL.Smith&LarvettaSpeaks.com

13. 9. YOUarethebest evangelist!You is YOU OPERATING UNCONVENTIONALLY! If you are the master of your destiny, then you cancreate unlimited opportunities for yourself. Being a master at connecting! Be ready to seize the opportunity translate into $$$! Utilizing the media, social media, blogging, video, textmessaging, Groupon, reality TV etcWhat is your 9 sec brand pitch?PropertyofLarvettaL.Smith&LarvettaSpeaks.com

14. How doyou communicateyourbrand?Deliver the most powerful and concise description of you, yourcompany and it products Elevator PitchThe Five Ws What does your company do? Whom does your company do it for? Why do they do what they do? Why is our company different? What is your company?PropertyofLarvettaL.Smith&LarvettaSpeaks.com

15. *Whatyou sow iswhatyou reapto growyourbrand!PropertyofLarvettaL.Smith&LarvettaSpeaks.com

16. Q&AWeek4: How to Becomea Master NetworkerNextTuesdayat8:30 pmCSTPropertyofLarvettaL.Smith&LarvettaSpeaks.com