brandjuice overview 2013
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TRANSCRIPT
1BRANDJUICE
BACKGROUND
about
Every brand has a
Promise
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At BrandJuice, ours is to help each client discover their unique
Path To Growth4
DRIVING PHILOSOPHY
the customer’s head, heart and wallet
Capturing
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We Provide a Range of Services toPower Business Growth
SERVICES
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Customer Truth
Insight & Direction
• Customer Insight Research• Value Equation®• Wallet Testing™ - Critical Assumptions - Pitch Development - Test Bed Execution
Business Innovation
New Pipelines
• New Product Development• Business Model
Development• Unique Processes
- 360⁰ Insight Synthesis- Team Passport Day
- Creativity Collective®
Our Offerings
Brand Vitalization
Unique Positioning
• Brand Strategy• Brand Architecture
• Brand Messaging and Positioning
SERVICES
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Creative Capabilities
BRAND STORYTELLING: 3 STEPS1. Get your Brand Story straight
2. Tell your Brand Story with convincing power
3. Monitor your success, and tell better stories
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CUSTOMER TRUTH
Discovery of behavioral insights
surrounding customers,
non-customers and the market
BRAND STORY
TELLINGCreative campaign development and digital storytelling
BUSINESS INNOVATION
Creation of new business ideas, new
products & innovation pipelines
BRAND VITALIZATIONCreation of unique brand positioning strategy, branding
and brand standards
SERVICES
BrandJuice is Procter and Gamble’s lead
transactional learning agency, supporting global brands like Olay, Clairol, Tide
and Crest
BrandJuice has worked on multiple business innovation and brand strategy
assignments for Johnson & Johnson
BrandJuice led the repositioning and
rebranding of Viaero Wireless to
drive dramatic subscriber growth
Developed award-winning integrated
B2B campaigns for Accuray
and CyberKnife product line
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We’ve worked with some of the most successful consumer brands in the world
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India helped achieve a 73% rate of trial
U.K. & France helped power a beauty
brand launch
Australia helped launch a new
contraceptive category
China helping create new men’s shaving
product category
We work with brands to discover
growth paths, worldwide.
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Our Offices
Passionate resources.Inspired locations.
DENVER PORTLAND
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