vidf 2013 overview

July 28 – August 10, 2013

VIDF VENUES The Vail Valley Foundation owns and manages two free standing performing arts complexes. The VIDF takes place primarily at the Ford Amphitheater while two performances occur at the Vilar Center. Both venues offer a full spectrum of marketing, media & hospitality opportunities along with fully functional concession stations.

Venues: Gerald R. Ford Amphitheater, Vail: The Ford Amphitheater in Vail is a spectacular outdoor venue that seats 1,260 guests in covered seating and an additional 1,500 on its expansive grassy hillside with a breathtaking view of the Rocky Mountains.

Vilar Performing Art Center, Beaver Creek (VPAC): An intimate 530 seat venue in the heart of Beaver Creek offers its guest the ability to be up-close with some of the world’s best artists. Inspired by the Littman’s Kunstler Theater in Munich, the VPAC boasts unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available. VPAC is considered the premiere performing arts venue in the Rocky Mountains and is often referred to as a piece of Broadway in Beaver Creek.

The Gerald Ford Amphitheater

Summary and Opportunity for MH Brands:

The Vail International Dance Festival brings the world’s greatest dancers, choreographers and musicians to the stages of the Vail Valley

for a two week celebration of dance.

Under the leadership of Artistic Director Damian Woetzel, the Festival has grown to be among the premiere cultural events in the nation,

capturing the attention of national and international media including The New York Times, Departures Magazine, The Wall Street Journal

and Vanity Fair, among others.

The diverse programming is complemented by community events, master classes and education outreach, engaging new audiences each summer. The 2013 installment of the VIDF will mark the festival’s 25th

anniversary and will be a celebration of epic proportion.

By aligning with the VIDF, a our partners will have the unique opportunity to directly engage with a highly desirable and affluent

demographic in a world-class resort setting. Additionally, our partners will reach a national audience via marketing, media and press efforts

while truly achieving a positive ROI on the partnership via retail promotions, on-site concession integration and unique activation and

hospitality efforts.

July 28 – August 11, 2013 The nations premiere celebration of

Dance.

Planting dance in the center of popular culture.

VAIL INTERNATIONAL DANCE FESTIVAL


AT A GLANCE:

Estimated 18,500 Attendance in 2013 *VIDF is a DISCUS compliant event

Avg Household Income :

60% of attendees > $100K

25% - $100,000-$199,999

23% - $200,000-$499,999

12% - $500,000+

Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Marketing Impressions: 54 mm Loyal: 93% very/extremely likely to return

48 states represented in ticket source reports

Highest concentration outside CO coming from NY, FL, TX, CA & IL

Market Segment:

34% Local

32% Regional

32% Out-of-State

2% International

47.9% came to the area for the Festival, while only 8.4% learned about the Festival upon arrival to the area.


Damian Woetzel, a former ballet star with New York City Ballet, is the Director of the Vail International Dance Festival. Under Woetzel’s direction, the Festival has been widely acclaimed for its innovation and growth as a nationally recognized summer showcase for dance and the arts. In 2009, Woetzel was appointed to President Obama’s Committee on Arts and Humanities. Woetzel is an active producer of dance and music performances around the world. Most recently in June 2009, Woetzel directed the Gala Performance of the World Science Festival at Lincoln Center’s Alice Tully Hall, creating an arts salute to science which featured performances by musicians Joshua Bell, Yo-Yo Ma and Marin Alsop, and actors Anna Deavere-Smith, Alan Alda and Glenn Close, among others. Woetzel was a Principal Dancer at New York City Ballet from 1989 until his retirement from the stage in 2008, where he had works created for him by Jerome Robbins, Eliot Feld, Twyla Tharp, Susan Stroman and Christopher Wheeldon, to name a few. Woetzel was the 2008 Harman-Eisner Artist in Residence of the Aspen Institute, and is a frequent speaker on the arts and arts policy. He holds a Master in Public Administration Degree from Harvard’s Kennedy School of Government, and he

served on the recent Harvard Task Force on the Arts.

DAMIAN WOETZEL Artistic Director


Join us in Vail, Colorado from July 28 to August 10 as we celebrate 25 years of the Vail International Dance Festival with special programming and exciting events. Tickets for the 2013 Festival will go on sale on March 13. A full schedule of 2013

artists and performances will be announced soon.

Current Schedule of Performances (Subject to change):

Sunday, July 28 - OPENING NIGHT - 25th Anniversary Celebration: A star-studded Opening Night celebration featuring a variety of Festival performers Monday, July 29 - Pacific Northwest Ballet: Repertoire for this full-evening performance will include the classic Swan Lake (Act II), choreographed by Kent Stowell as well as the Vail Premiere of a new work by Christopher Wheeldon Tuesday, July 30 (VPAC) - Balanchine in Black & White: An evening of Balanchine masterpieces performed by Pacific Northwest Ballet Wednesday, July 31 (VPAC) - UpClose: Footwork UpClose performance celebrating virtuoso footwork, featuring Lil Buck, Argentinian tango sensation Gabriel Missé and other Festival artists. Friday, August 2 & Saturday, August 3 - International Evenings of Dance I & II Critical acclaim for International Evenings 2013: "...simply the best gala I have attended in decades…" - The New York Times Monday, August 5 - Now: Premieres: New works created by acclaimed choreographers for the 2013 VIDF. Choreographers and performers to be announced soon. Tuesday, August 6 - Dance for $20.13: Every seat in the house is $20.13 for this popularly-priced sampler performance featuring a variety of Festival artists. Tickets for this performance will go on sale in June. Thursday, August 8 - Paul Taylor Dance Company An evening of Paul Taylor classics. Friday, August 9 - Ballroom Spectacular: A made-for-Vail showcase with ballroom champions from around the world. Saturday, August 10 - Dance TV: Spectacular artists from hit dance shows, "Dancing with the Stars,“ "So You Think You Can Dance," "America's Best Dance Crew," and more


2013 Vail International Dance Festival

Community Events Schedule *The Community and Social Schedule is still being determined. Likely events will

include:

Celebrate the Beat

Opening Night Celebration Gala

A TBD Flash Mob Performance in CO

Multiple Champagne on Stage Post Performance Toasts

National Dance Day Celebration

Closing Night Party

Dancing in the Streets

Village Vignettes

Master Classes


Charles Lil Buck Riley returns! After a year of acclaim, including a recent New York Times feature, and world tour accompanying Madonna, Lil Buck returns to Vail for a series of

appearances throughout the Festival, including in-town events and work with Celebrate the Beat, and a special UpClose performance devoted to “Footwork” which will also

feature Argentinian tango sensation Gabriel Misse and other Festival artists.

2013 VIDF 25th ANNIVERSARY HIGHLIGHTS


Marketing, Media and Promotional Opportunities: As a Sponsor of the Vail International Dance Festival, our partners will have the opportunity to be

branded over and over again across a platform of integrated media.

• Naming rights to the 2013 Vail International Dance Festival • Logo integration into the official VIDF Logo artwork. • Inclusion on all collateral materials including print, online, & radio efforts used to promote the Dance Festival • Logo inclusion on all promotional signage, event program, event posters, email blasts, venue signage… • On Air mentions & TV interviews through the Vail Valley’s most watched TV programs on TV8 • Sweepstakes and contest bait: Ie…”Win a VIP trip to Vail for the ultimate VIDF experience” • Logo in rotation on the www.vaildance.org website • Print Media via ads in the event program • Pre performance mention from the stage during all performances • Ability to use the Vail International Dance Festival logo and marks • Logo inclusion on all VIDF digital video edits • Venue & concession integration and branding • Ticket stub and regional retail driving promotional efforts • Email, web and social media communications to fans and followers • Ability to host private events or be the ‘title’ sponsor of specific performances and/or social functions/parties • Hospitality perks including tickets, lodging, meals, golf, transportation, etc…

http://www.vaildance.org/


CONTACT INFO: Dave Dressman Sponsorship Director Vail Valley Foundation Direct: 619.764.0940 vvf.org

http://www.vvf.org/

vidf 2013 overview

Documents

international media

planting dance

vidf venues

vail valley foundation

week celebration of

beaver creek vpac

arts venue

vilar center