brazilian beef production and quality
TRANSCRIPT
Brazilian Beef Produc0on
General context and quality
Marcelo A. Whately [email protected]
14th September, 2016
Beef produc0on
2015 Australia BrazilCa#leherd 27million 200million
Ca#leslaughter 7,6million(28%)
30million(15%)
BeefproducBon(cwt) 2,2millionton 7,5millionton
Carcasweight 286kg 245kgExportaBon 65% 20%
IBGE, MLA
Commodity beef: • pH; • Temperature; • Sanity factors.
‘Heterogeneous beef’
Equator line
Brazilian biomes
‘Special’ beef: • pH • Temperature • Sanity factors
• Produc0on system • Gene0c • SoEness • Flavour • Fat %
+
Beef exporta0on quotas (EU) • Hilton (grass fed) • HQB ‘481’ (grain feed)
Brazilian ‘special’ beef produc0on:
ProducHon Industry ComercializaHon
Grass Grain
Produc0on Ini0a0ves
“Par0cular” brands
Industry Ini0a0ves
Packing-plants brands
Comercializa0on Ini0a0ves
Supermarkets brands
Vila Beef
ProducHon Industry ComercializaHon
Grass Grain
Retail
Service provider, Outsourcing
30 million heads/year X Special < 1,0%
Commodity x Specials
AUS - ProducHon protocols - Well-defined market access - MLA, Aus CaVle Council...
BR and AUS BR
- Available area - CaVle herd size
Beef producHon growth potenHal
CaracterísHcas do produto
Marcelo A. Whately [email protected] www.vilabeef.com.br 16 98123-4443
Thank you!!