Breda McCagueMotivator & Transformation Specialist

o www.leanin.org

o Sheryl Sandberg’s (front lawn)

o Global Leaders Conference, San Francisco.

o Global Network.

• What is your Why?

• What is a Vision?

• Why do we need a Vision?

Now to You….

Vision Boards example….

Vera Wang Age: 69

Net worth: $630 million (£487.8 million) (2018)

Vera Wang was a late bloomer, compared to the rest of the ladies on

this list. It wasn’t until she designed her own wedding dress at the

age of 40 that she decided to start her own fashion label. Luckily,

Wang had all the right contacts having worked at Vogue magazine to

make her brand a success. She has since expanded her company and

now designs everything from jewellery to home and kitchen wear, as

well as clothes, shoes and accessories.

Huda Kattan Age: 35

Company: Huda Beauty

Net worth: $550 million (£425.9

million) (2018)

Huda Kattan started her beauty

empire after she quit her finance

gig in Dubai. Struggling to find

great quality false eyelashes as a

freelance makeup artist, the

beauty mogul decided to start

making her own synthetic and

faux minx eyelashes. After

becoming the new ‘it’ product for

Kim Kardashian, Huda Beauty

lashes sold out within the first

day, making makeup queen

Kattan a person to look out for.

Denise Coates Age: 51

Company: Bet365

Net worth: $3.9 billion (£3

billion) (2018)

Denise Coates is the successful

owner of betting site Bet365,

which took her a year to develop

and launch. She managed to

fund the business by getting a

£15 million loan from the Royal

Bank of Scotland (about $19.4

million), turning it into one of

the world’s largest online

gambling sites.

Kiran Mazumdar-Shaw Age: 65

Company: Biocon

Net worth: $3.4 billion (£2.6

billion) (2018)

Kiran Mazumdar-Shaw is was

India’s first extremely successful

female entrepreneur. She founded

the business Biocon in 1978,

which focuses on

biopharmaceuticals which are sold

in over 120 countries across the

globe.

➢ Brain dump the products and companies that have inspired

or impressed you.

➢ Prioritise them into quick wins and then into longer term

projects.

➢ Draw out a vision board for the business.

➢ Draw out a vision board for your life. Make sure the two can

work together.

➢ Share your ideas and plans with a few trusted people.

➢ Find yourself a variety of mentors and a business coach.

➢ Your Products

➢ Your ideas

➢ Hide or Highlight?

➢ Afraid or Advertising?

➢ Your Brand

➢ Your target market’s location

Educate yourself – Scroll to feed your growth and to motivate

yourself.

➢ What are you sharing? Be selective.

➢ Are you influencing others? Why not? Are your skills and

experience not of value to others?

➢ Twitter, Facebook, Linked In, Instagram, Snapchat, You Tube.

➢ Fun/interesting selfies.

➢ Post about your interests and any events you enjoyed online, add

pics!

➢ Videos, Vlogs, Blogs, Podcasts

➢ Be Outcomes Driven.

➢ Tag people@! Use the most relevant #Hashtags.

➢ Use the platforms to recognise others, show appreciation and to

ask for feedback.

The Power of Connections.

➢ Show interest in others you meet, what they do, what they are

passionate about, their backgrounds, open your mind to how

different they are to you.

➢ Everyone you meet can become a positive brand ambassador for

you.

➢ Everyone you meet can become a negative brand ambassador for

you – treat everyone well.

➢ Everyone you meet has a lesson they can teach you.

➢ Your network should be full of those who inspire you, the big

thinkers, the innovators, the creators; your role models, leaders

who challenge your thinking. Is it???

➢ “You become the company you keep”

➢ @Breda McCague

➢ Communications plan

➢ Deliverable must be in line with strategy (a clear

concise Why)

➢ Suppliers, customers, staff must be aligned and

behind the objective.

➢ Progress must be monitored and assessed on a

regular basis.

➢ The project will need to run in alignment with the

business on a day-to-day basis.

➢ Run the project on an iterative delivery basis.

➢ The success criteria for the project must be

documented. The end goal needs to be extremely

clear.

➢ If you don’t do it, someone else will.

➢ When you begin to talk yourself out of something

exciting, recognise the fear induced subconscious

thinking that kicks in and challenge it.

➢ Challenge yourself; ‘Why Not’?

➢ If it doesn’t work out as planned, you will have new

lessons in your armoury for next time.

➢ Don’t worry about other peoples views or

judgement. Their negativity comes from their own

self limiting beliefs.

➢ Ask others to help you, ideation delivery is always

richer and more successful with diverse thinking.

❖ Questions/Comments

&

❖ Let me know how it goes!!

Now, go for it!