brewbuddy - res.cloudinary.comres.cloudinary.com/general-assembly-profiles/image/... · 12:00 my...
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BrewBuddyA home brew app for first-timers
looking to learn as they go.
Tom Giannini • 04-04-16 • UXDBOS10
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The ChallengeTarget audience + Problem to solve for
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Inexperienced and first-time home brewers. This audience is often hestitant to get started on their own.
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The OpportunityWhat I think users will want
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A learning experience that provides a more intuitive, self-guided approach to getting started brewing beer.
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A brew buddy.
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The Persona
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DAVID REYNOLDS
THE TENDERFOOTA HOME BREW NEWBIE
REASSURE MEI want to know what I’m doing, when I’m doing it.
MAKE IT EASYBeer is fun; science isn’t.
HELP ME REMEMBERI want to document my batches for easy future reference.
PROVIDE COMMUNITYI’m in this for the fun and comra-derie. Make that accessible.
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The Research
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• Timer
• Equipment Checklist
• Explanations as I go along
• Recipe recommendations
• “I want to see the process”
• Feeling of camraderie
• Note taking tools
User Interviews
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Content Quality
Tools (Timer, Temp)
Community/Social
Note Taking
Ratings/Rewards
Ominchannel
DirectCompetitor
AnalysisBeerSmith iBrewMaster BrewersFriend BrewPal A+ Learn To
Home Brew
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The OpportunityWhat I discovered users need.
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A friendly, step-by-step tool with flexible guidance along the way – all with a built-in community.
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A brew buddy.. .
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. . .with helpful friends.
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MVPFeatureList
1. Explanations as I go along
2. “I want to see the process”
3. Equipment Checklist
4. Note taking tools
5. Timer
6. Recipe recommendations
Feeling of camraderie
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User Flow
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RecipesListing of shared, created, and BJCP recipes.
Browse +Search
Results
LearnAccess to shared content about the process.
ContentVideos, articles, descriptions, tools, etc.
Start BrewingCreate a new batch & start with step 1.
Step-by-StepSelf-guided through each step with help.
Tools +CommunityVoice, text, audio, social.
Notes +SharingRecord the process, share with others.
Drink up!Sign upLog in
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App Architecture
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Initial Wireframes
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Recipes & Ingredients
Brew Day
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Good evening Tom
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