Content Management: ROIBrian Dirking

AIIM Golden Gate Chapter meeting August 7, 2008

Return On Investment

Digital Asset Management

• When organizations create graphical images

• When a new image is created, artists spend hours rendering the images to the right size, file format, resolution

• Automating the process with digital image management

Accounts Payable/Accounts Receivable

• Integration of imaging systems can speed processing of payables and recievables

• Speeding up payment can enable your organization to take advantage of discounts

• Speeding up receivables can improve cash flow and lower Days Sales Outstanding – a key measure of collectability

Web Content Management

• Organizations often send paper based updates to their field, manufacturing facilities, branches, etc.

• Paper costs + shipping costs are a prime ROI target

• Emerson • Savings of $574,354 in

printing costs

• Savings of $158,074 in shipping costs including gas, tires and vehicle maintenance.

Content Retention Management

• Content is retained to avoid spoliation• Content must be reviewed in case of litigation• Discovery review costs $1,800 to $2,500 per GB

Dow Chemical conducted an internal cost assessment of a 3-year litigation

project.

They reviewed 75 million pages of text during the 3-year period.

More than 50 percent of the documents they reviewed were out-of-

date and should have been deleted.

The cost of reviewing out-of-date documents amounted to $12 million

ROI – A Measure of Success

• Don’t make ROI an afterthought – build it into your process

• Use it as a measure of success• By using it you will get better at it• Use it as a tool to secure new projects• It is a great way to improve your career – nothing

looks better on a resume than showing how your project delivered a fast ROI

• Shows accountability