brilliant digital global brand development
DESCRIPTION
Based on a talk and interview given by Inkling partner & digital director Jono MarcusTRANSCRIPT
Brilliant global brand development in the digital age@InklingComms @jonomarcus
Thursday, 11 October 12
Brilliant global brand development in the digital age....
Thursday, 11 October 12
Big creative ideas that last years, not weeks, based on penetrating human insights
Is About...
Thursday, 11 October 12
Digital is becoming the most effective way to reach ALL consumers
Involves Digital
Because
Thursday, 11 October 12
It Requires
Deep understanding of consumers needs, and their digital usage in EACH desired market
Thursday, 11 October 12
Develop a purpose-inspired growth strategy. A mission
You Must Develop
Thursday, 11 October 12
Do you have market capabilities to execute BRILLIANTLY?
But Think
Thursday, 11 October 12
Is the mission meaningful GLOBALLY?
And Check
Thursday, 11 October 12
Motivated to serve
Be
Thursday, 11 October 12
Serve your purpose or mission better than anyone else
Better, Not Different
Thursday, 11 October 12
Grow By
Product price points
Emerging markets
New products dev - based on local needs
Focus in key markets, work longterm
Thursday, 11 October 12
Use Agencies For
Innovation
Audience insight
Local intelligence & presence
Voice of the people
Thursday, 11 October 12