bringing gamification rewards and incentives across all social networks
TRANSCRIPT
Government and Social Media
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Bringing Gamification Rewards and Incentives Across All Social Networks
&
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AGENDATopic Description Time1. Welcome Getting settled… 5 min
2. Prologue Social Media & Gamification: What’s today’s purpose? 5 min
3. About Me Who I am and what I do…. 5 min
4. Social Media How’s it used in government? What are some examples? Exploring message vs. response vs. interaction
15 min
5. Gamification How’s it used in social media? What are some examples? Exploring internal vs. external usecases.
30 min
6. Workshop: Design Seminar Gamification….and Social Media combined. Breakout Sessions. 30 min
7. Workshop: Presentation & Feedback Peer review 20 min
8. Closing & Questions 10 min
PROLOGUE
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What’s today’s purpose?
Business Results for Gamification
Results are important...but how to get them, even more so.
PROLOGUE
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What is social media? How do we gamify it?
Defining your focus establishes your path to success.
InflowMessage
OutflowResponse
ConversationInteraction
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ABOUT ME• Political academic• Game developer by trade• Senior Designer & Producer @ Badgeville• Consultant for Fortune 500 (enterprise + consumer)
Define Challenge
Narrow Audience
Determine Process
Evaluate Technology
Devise Solution
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WHAT’S DOES A PRODUCER DO?
1. Design Consultant
Define Goals
Select Important Behaviors
Recommend Features & Visuals
Insert Photo:Behavior List, Bulleted Goals?
Maybe small UX flow?
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WHAT’S DOES A PRODUCER DO?
2. Creative Project Manager
Plan Steps & Timelines
Oversee Resources
Onboard, Educate, Guide
Insert Photo:Behavior List, Bulleted Goals?
Maybe small UX flow?
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WHAT’S DOES A PRODUCER DO?
3. Support Analytics
Train Customers
Support KPI planning
Translate Results
Insert Photo:Behavior List, Bulleted Goals?
Maybe small UX flow?
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SOCIAL MEDIA: OVERVIEW
A quick recap…what’s it for?
…with Inflow vs. Outflow = conversation
Sharing & Interacting…
Messages Moments Ideas
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SOCIAL MEDIA: OVERVIEW
Simplified…
Social Messaging Social Interaction
Engagement
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SOCIAL MEDIA: EXAMPLES IN GVMT
STATE
Crime Prevention & Police AssistanceEmergency & Weather AlertsActivities & RegistrationTown Halls, Council MeetingsPSAsConstruction & RoadsJob ApplicationsPublic outreachAugmenting opinion polls
FEDERAL
To inform Decision MakingTo communicate externally with citizens and other agencies and organizationsTo communicate internally between colleaguesFor research purposes/gather informationFor promotion/marketingRisk and Crisis CommunicationCongressional Updates & TransparencyInterest Group Updates & Bill ChangesSupreme Court RulingsFederal Petition Responses Augmenting opinion pollsDepartment UpdatesFEMA Disaster Response & Automated Safety WarningsSimplified sharing of complex information
Source:http://www.civicplus.com/blog/seven-ways-local-government-can-use-social-media
Source:- http://breakinggov.com/documents/social-media-in-the-public-sector-
survey-presentation/- http://www.digitalgov.gov/category/socialmedia/- http
://www.keepeek.com/Digital-Asset-Management/oecd/governance/social-media-use-by-governments_5jxrcmghmk0s-en#page29
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SOCIAL MEDIA: EXAMPLES IN GVMT
Source:- http://breakinggov.com/documents/social-media-in-the-public-sector-
survey-presentation/
Measurement Changes in traffic and clicks to their sites – 64%
Changes in awareness of blogs and websites – 64%
Number of connections cultivated – 45%
Recognition as a thought leader – 44%
Number of leads generated – 43%
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GAMIFICATION: OVERVIEW
• Shoulder Check• Takeaway– Increase Engagement.– Two way conversations where, "how
engaged people are" matters tremendously.
• Goals
• Mechanics
• Dynamic Systems
• Aesthetics
• Feedback (Positive v. Negative)
A process for revealing inherent systems, goals, and conditions in any experience, product, or feature-set, to train, hone, improve, or modify behaviors. Gamification is not a game, but it is related.
Game System Gamification• Requirements & Business Objectives
• System Objects & Configuration
• Features
• Narrative, Copy, & Iconography
• Visualizations & Notifications
WHAT IS GAMIFICATION?
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MELBOURNE STORM: OVERVIEWSummary Looking to spur increase attendance at games and higher loyalty member numbers
Social?Leveraging tweet campaigns during live games
Following players
Retweeting to your friends
Application Features
Loyalty card recognition
BehaviorsLiking
Retweeting
Using your loyalty card
Following a player, tweeting a player
Design Features
Career Level
Seasonal Points
Tiered Loyalty
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KIMPTON: OVERVIEWSummary Looking to increase hotel loyalty program adoption numbers and more hotel stays.
Social?Leveraging tweet campaigns during live stays
Wine tasting events
Retweeting to your friends
Application Features
Live Mobile App
Hotel Database Integration
BehaviorsHotel Stay or Logged in Loyalty Stay
Wine Tasting Attendance
Take a Survey
Use App
Design Features
Career Level
Tiered Loyalty
Collections
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DESIGN
Design Ideas (2-3)What sort of intrinsic design ideas can we pinpoint based on the above?
(e.g. rewards, badges) Would balance of intrinsic vs. extrinsic are you able to leverage. Are there any other recognition programs you’ve seen that inspire you? (e.g. loyalty, airline, current)
Behaviors & Activities (3-5)What features of that application are you tapping into? What real world events are you looking to surface?
Application (1-2)What technical applications are involved with the above goals and processes? What manual processes are important that you can’t digitally track?
Goals (2-3)What changes are you looking for?
Challenge & Painpoints (1-2)What’s the usecase, industry, or project you’d like to tackle? What are some painpoints you face?