1

Broadband & TV Connect Asia 2014

2014

Broadband & TV Connect

Broadband & TV Connect

CDN(content

delivery network)OTT/IPTV/VOD/SVOD

Broadband & TV Connect 800

Broadband & TV Connect Asia FTTX &DSLWIFI LTE

SDN WORLDASIA (SDN,

Software-Defined Networking)

Broadband & TV Connect Asia

1)Monetising the Digital Home Opportunity2) Enabling the Multiscreen

Environment 3) Profitable IPTV, Multiscreen &Successful Content

Strategies IPTV

Broadband & TV Connect Asia

(morning plenary keynotes) BROADBAND ASIA 2014Tv connect asia

2014SDN WORLDASIA

20 2

( 3)

(Tv connect ASIABroadband ASIASDN WORLDASIA)

/

CP(CONTENT PROVIDER)

HUAWEI OTT

OTT 1)/ 2)webcam

3

onlinecall

4

StarHubICM

2025

29 StarHub CTO Mock Pak Lum

StarHub Hubbing

230 45 53

26 Home Phone

Hubbing (Cable)(Fibre) 58.8/68.8

100M 200M 65

5

StarHub infcomm media 2025

IInfocomm and Media (ICM)

Mock Pak Lum ICM StarHub 2014

LTE Het-Nets

any time, any device

(Big Data)

6

Huawei, FMC 2.0

Huawei FMC 2.0 (FBB - fixed broadband)

(MBB - mobile broadband)

Wi-Fi

Daniel Tang Telefonica(

)Fusion(movistar fusion)7

Fusion 59.9

2012 2013 260

Daniel vodafone FBB FTTH

Council Europe(2014/1) NETFLIX

Daniel(BT)BT 2013 BT Sport

ESPNBT Sport1 BT Sport 2 BT 38

Premier League

BT Sport

1) BT => 2) BT => BT

8

3) BT => SFBB (super fast broadband)

2013 BT Sport BT Sport 200

22%

Huawei OTT

OTT

telecom

OTT

9

GoogleChannel

YouTube Partnerships Gautam Anand Youtube The

Evolution of Cloud-TV and OTTtv and Multiscreen Content

Youtube

Youtube 10 61

80%

Youtube NB

40%

Gautam Anand Channel 1980

(Broadcast) 2010 (Cable) 2020

(Web video) 1000

10

CNN Youtube

Youtube

(Major Genres)

11

Gautam Anand

1) 2) () 3)

Youtube

Fans

Fans

12

Gautam Anand

JimmyKimmel(https://www.youtube.com/user/JimmyKimmelLive) Jimmy

Fallon(https://www.youtube.com/user/latenight) conan

o'brien(https://www.youtube.com/user/teamcoco)

Youtube

Youtube is FAN BASES, NOT AUDIENCE!!!

13

https://www.youtube.com/user/latenighthttps://www.youtube.com/user/teamcoco

14

Next generation TV

experience

Broadband TV Connect Asia

1. 4K4Gweb base

2. OTT(Over the top)OTT

3. Core Nevers Core Cutters

Core NeversOTTCore NeversCore CuttersOTT

4.(Lean back economy)Lean back with remoteLean back with tablet

5.

(1)(Linear)(VOD)(UGC)

86%(full bundles)(UGC) (VOD)

(UGC)UGC

(Video on DemandVOD)FVOD(Free VOD)AVOD(Ad-support VODVOD:Youtube)SVOD(Subscription VODVOD:Netflix)TVOD(Transactional VODVODitunes)SamsungNicholas WodtkeAVODSVOD

(2)

15

16

( )4G(4K)3D

6.

MediaCorp

(MediaCorp)OTT(Over the Top)-Toggle 20132Toggle Smart TV(SamsungLG)

1.Toggle Catch-up(CHANNEL 8 CHANNEL UCHANNEL5OKTOSURIAVASANTHAMCNA (CHANNEL NEWS ASIA))(Linear Channel:CAN8i987tv)(All-you-can-eat package)

2.Toggle

(Content is King)(Product Concept)(Business Case)

17

(1)(Product Concept)

(2)(Business Case)

(3)(Content)

(4)(Selecting the partner)

(5)(Technology choices)

(6)(Design the UI/UX)

3.OTT(OTT Video Architecture)

OTTAPP

4.Toggle

18

(1)Be less ambitious MVP(Minimum Viable Product)(lean star up )

(2)Content is still KingMediacrop (VOD) (LIVE) (works best) VOD AVOD(Ad-support VOD) SVOD(Subscription VOD) TVOD(Transactional VOD)/

(3)(Partner)partnerSI

(4)API

(5)(Multi screen challenges)

native app , Browser based(Digital Rights Management, DRM)AVODSVODTVOD?

19

(6)Toggle

PC55%()41%LG TV3%SamsungTV1%

20

(7)Native APP web-based APP

Native APP (intuitive) DRM

(Responsiveness)

APPNative APP HTML

(8)UX/UI

/

21

5.Toggle

(1)OTTMediacropToggle

(2)

(3)/1(24(Premium Package)

(4) Toggle (Toggle-it-First)Channel 8Toggle (Premium Package)

22

(5)

Ch8 18:30-22:30()Ch8 primetime Toggle()()Ch8i 6Ch8

(6)

23

Olleh TV Smart

1.

201212312012IPTV63150333.7%20154K

(Pay TV)Pay TV2013870(31%)620(22%)IPTV 860(31%)460(16%)2009-2013IPTV240860

(Korea TelecomKT)IP24~27%2002KT skylife 2008(HD)2009IPTV(SAT-IP HybridDirect-To-Home (DTH)Internet Protocol TV (IPTV))2013IPTVOlleh TV Smart

2. Olleh TV Smart 24

25

Olleh TV Smart(HTML5) IPTV (PC)KT Media Hub Ju-Sung Kim Olleh TV HTML5

Olleh TV17010513(VOD)(TV catch-up)()

3.web base

(1)MHP(Multimedia Home Platform)

MHP /

(2)(Web base middleware)

(web content)

(3)2013KT (broadcasting)85%(VOD)13%2%

4. Hybrid IPTV

26

5.Olleh TV Smart

(1)Olleh TV

(2)

:/(Economy)(Standard)(Premium)3.3(973)32.2(649)(20145)

27

KT39(1149)Olleh TV KT KT4(1179)(2012)

(3)

Olleh TV

APP(:)

28