Level 3 Extended Diploma

Creative Media Production and Technology

Unit 9 – Characteristics and Contexts in

Media and Communication

And

Unit 10 – Engaging with and Audience in

Creative Media Production

CONTENTS

Broadchurch (2013) Contextual Study – Week 3................................................................5

Own Choice Contextual Study – Week 4.............................................................................6

Copy Transform Combine Scene 1 – Week 5......................................................................7

Project Review and Evaluation – Week 7.............................................................................8

Skins (2007) Target Audience Study – Week 8....................................................................9

Own Choice Target Audience Study – Week 9..................................................................10

Copy Transform Combine Scene 2 – Week 10..................................................................11

Copy Transform Combine Scene 3 - Weeks 11 And 12....................................................12

Extended Skills.....................................................................................................................13

Glossary of Terms................................................................................................................14

APPENDICES........................................................................................................................15

Appendix 1...................................................................................................................................15

How to Harvard Reference in Word and Creating a Bibliography..................................15

Appendix 2...................................................................................................................................20

How to add pictures, graphs, etc to your Table of Figures in your Portfolio...................20

Appendix 3...................................................................................................................................21

How to add to the Appendix in your Portfolio..................................................................21

Appendix 4...................................................................................................................................23

How to embed videos into your portfolio.........................................................................23

Appendix 5...................................................................................................................................27

Learning Outcomes and Criteria’s..................................................................................27

Appendix 6...................................................................................................................................29

Allocation of Learning Outcome/Criteria to Contents......................................................29

Appendix 7...................................................................................................................................30

Students Scheme of Work /Calendar..............................................................................30

Appendix 8...................................................................................................................................32

Bibliography....................................................................................................................32

Table of Figures

Figure 1 Dictionary - Photo taken by Jenni Blackman............................................................................4

Broadchurch (2013) Contextual Study – Week 3

Our main focus throughout this week has been learning about ‘Contextual analysis.’ To put it extremely simply, a contextual analysis is explaining why (for example the 2013 TV show Broadchurch) has ended up the way it has. What is the reasoning behind it? This will include a wide variety of different factors, for example anything from the production company to significant political events that were going on around the time that the TV show was created. Throughout this post I will be completing my very first contextual analysis upon the very first episode of Broadchurch (2013).

How to complete a successful contextual analysis: (Step by step)

(2016) ‘SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time’

One of the most important factors of producing a successful contextual analysis is understanding how to complete one. To help to remind myself, I have created a simply step by step guide to remind myself how to complete one.

1. Research the question

The first step to a contextual analysis, after reviewing and making notes of what you are analysing, is to research. Research all of the questions that have come from your note making of the programme, and try to understand the programme in greater detail.

2. Analyse it and read it – what does your research reveal to you?

Next you need to analyse and read all of the research you have collected. Think about what the research has revealed to you about the context of what you are analysing.

3. Cite it correctly

One of the most important elements of completing research is making sure that you cite it correctly. Credit must be given to where you got your research form, and the sites that have helped you to find out more about what you are analysing.

4. Apply and use your research to present your contextual analysis

The final step of completing a successful analysis applying and using your research to present your contextual analysis. To put it simply, this is presenting your surroundings, backing up all of your thoughts with evidence.

About the Director and Producer:

Hogan, M. 2013) ‘Broadchurch’s Chris Chibnall: ‘it’s been bonkers’

The Director and Producer of Broadchurch, Chris Chibnall, plays an unimaginable role in determining how and why Broadchurch has ended up this way. The whole programme is in a way focused and driven by his ideas and imagination. To begin my research on Chibnall, I decided to do some research into the Programmes that he has produced before Broadchurch:

Born and Bred (17 Episodes – 2002- 2005) TV Series

All about George (1 Episode – 2005) TV Series

Torchwood (7 Episodes 2006- 2008) TV Series

Doctor Who (5 Episodes, 2007-2012) TV Series

Camelot (5 Episodes 2011) TV Series

Interesting, a lot of the shows that Chibnall has produced previously are slightly darker, and not for an extremely young audience. One example of this is Torchwood, a darker series linked to ‘Doctor Who.’ Saying this though, none of the TV programmes that Chibnall has produced before Broadchurch have been as dark as Broadchurch gets, touching topics such as Child molestation. It is interesting that this is his first attempt at a drama such as this, although it is apparent that Chibnall has proved himself has a producer through both Doctor Who and Torchwood

The Cast:

Houghton, R. (2017) ‘no, David Tennant won’t return to Doctor Who: ‘I don’t think it works that way’

Interestingly, a lot of the actors in Doctor Who have roles within Broadchurch. Olivia Coleman (Who plays Ellie Miller in Broadchurch) and Arthur Darvill (Who plays Rev. Paul Coates) also had roles in Doctor Who. Although Chibnall did not Cast Broadchurch, as Director and Producer it can be assumed that he had his part in contributing to the casting of the show.

One of the most famous members of the cast of Broadchruch is David Tennant. David Tennants fan base, even more so after Doctor Who, is and was extremely large. Having him as one of the main characters in Broadchurch has in a way brought the ‘Star Factor’ to the show. By this I mean that a large amount of people would have be drawn to the show just because of the fact that David Tennant was starring in it. To give just one example, one of the reasons both my mother and I watched Broadchurch was because of the fact that David Tennant was in it. Having an actor such as Tennant star in a show will bring people to the

show, as it draws attention to the show, giving it more publicity and numbers in terms of viewings. This suggests that one of the reasons that Tennant is in the show is because of the fact that he just finished as an Actor in Doctor Who, which increased his loyal fan base significantly, therefore bringing an audience with him to the show

Production Companies:

Cultfix (No Date) ‘Broadchurch Series

When thinking about how and why Broadchurch ended up how it did, it is important to consider the production companies related to the programme itself. Because of the fact that Broadchurch is produced by well known production companies such as:

• Kudos Film and Television

• Imaginary friends

• ITV Productions

This could suggest that the TV programme had a higher budget, allowing the show to branch out and do things that a lower budget production may not have been able to do. For example some of the incredible drone shots at the beginning of the very first episode really showcase the budget and equipment that the production had. A higher budget will also open the door for higher budget Actors and Actresses that other, smaller productions, may not be able to afford.

Social media:

Conger, K. (No Date) ‘here are the first concrete numbers showing how rarely twitter takes action on abusive behaviour reports’

Social media plays an important role within the first episode of Broadchurch. The news of Danny’s Death is leaked through Twitter. This is really important to the context of the show because it shows the significance of 24 hour news and how this effects all of the characters within the show. In 2013, twitter was one of the most popular forms of social media because of the fact that Social Media platforms such as Snapchat had not become popular at this point in time, and so this is most likely why ‘twitter’ was used over any other Social Media platform.This concept of ‘24 hour news’ is something that Broadchurch has really taken into consideration. When the tweet is sent, it is shown that Danny’s sister gets a notification of the tweet straight away. This shows how instant it is to get news out to a large audience. Getting news 24 hours a day, 7 days a week was and still is an expectation in society. The trouble with this is that because there is such a thirst and importance for new stories, this can cause the media to twist stories for views and clicks. This is something that has been subtly intertwined within Broadchurch script. Constant mentions of the media and them intruding into the families lives is scattered through each episode heavily, which is extremely relevant to the society at the time. With twitters trending hash tags, it is so easy to spread information to a wide range of people, and this is tackled well within the show.

The Role Of the Press and child abduction:

MOVIESTAR PLANET (2015) ‘Press’

The role of the press is also a very important thing to consider when thinking about the context of Broadchurch. One of the most interesting factors that is shown through Broadchurch is the need for the ‘correct profile.’ For example, when Danny goes missing, it is apparent that the Daily Herald don’t want to give the case publicity because of fact that the boy doesn’t have the ‘right profile’ and ‘maybe if he was a girl’, then it would make front page news. This is really significant to society at the time of making Broadchurch. The most highly publicised child abductions at the time were Madeleine McCann and April Summers. These are both young girls, which could in a way back up the claim that the young boy didn’t have the ‘correct profile’ to make front page news at the time. Another reason that the Press is extremely relevant throughout Broadchurch is the topic of how much information to reveal to the press. Throughout Broadchurch, the Police highly recommend that the Latimer family don’t give out any information about Danny or what as happened. The Latimer family later choose to go against this advice and go to the Daily Herald to try to get the most publicity possible, to try to help find their Sons killer. This could be relevant to events in society at the time of the production of Broadchurch. One example of this is the Madeleine McCann case:

Madeleine McCann: 3rd May 2007

Daily Record (No Date) ‘Madeleine McCann’

This is because of the fact that the McCann family were told not to tell the press about Madeleine’s eye defect, as they were worried that if she had been kidnapped, that the kidnapper would have been worried that she was too easy to spot and killed her. In an interview, Madeleine’s father stated:"We thought it was possible this could hurt her. Her abductor might do something to her eye. But in marketing terms it was a good ploy."This statement shows that a lot about the press is tactical, and deciding what the reveal is like a guessing game, similar to the scene that are shown in Broadchurch.

Another case of child abduction case that was really publicised in society at the time of Broadchurch is April Jones:

April Jones: 1st October 2012

Waring, O. (2017) ‘REMEMBERING APRIL When is The Murder of April Jones: 5 Years On airing on Channel 5?’

To summarise what happened to April Jones, I have found a really simple exert from an article that explains what happened:

Telegraph Reporters (2017) ‘What happened to murdered April Jones and who is Mark Bridger’

The case of April Jones relates significantly to the context of Broadchurch. This is because of the fact that back in the 60’s and 70’s, there was so much more trust between people. In many cases, in nice neighbourhoods doors were left unlocked through the day, and kids played in the streets. In 2013, this has changed significantly, and the fear of losing a child even as close to you as playing out in the front garden is a huge fear.

Overall, there are such a variety of different elements that contribute to why and how Broadchurch (2013) has ended up the way it has. It is really interesting to have the opportunity to be able to reflect and contextually analyse something to this extent. It has allowed me to think about the context surrounding the show in a higher level of detail.

Bibliography:

IMDb (No date) ‘Chris Chibnall: Filmography’ Available at: http://www.imdb.com/name/nm1163823/ (Last Accessed: 18th September 2017)

Rogers, S. (2012) ‘Child abduction in England & Wales: the key numbers’ Available at: https://www.theguardian.com/news/datablog/2012/oct/04/child-abduction-statistics-england-wales (Last Accessed: 18th September 2017)

South Yorkshire Police (2012) ‘Missing Children 2008- 2011’ Available at: http://www.southyorks.police.uk/foi/disclosurelog/missing-children-2008-2011 (Last Accessed: 18th September 2017)

JillyCL (2011) ’25 may 2007 – McCanns’ First Interview with Ian Woods, Sky’ Available at: https://www.youtube.com/watch?v=GshQL5BNp5M (Last Accessed: 18th September 2017)

Sky News (2012) ‘April Jones: Mother’s Emotional Appeal’ Available at: https://www.youtube.com/watch?v=bsdmXxWStHA (Last Accessed: 18th September 2017)

Ryan, B. (2011) ‘Piers Morgan Interviews Katie and Gerry McCann (preview) 11.5.11 Available at: https://www.youtube.com/watch?v=jB6g5HbS-_k (Last Accessed: 18th September 2017)

Cultfix (No Date) ‘Broadchurch Series 1’ Available at: http://cultfix.co.uk/tag/broadchurch-series-1 (Last Accessed: 18th September 2017)

Hogan, M. 2013) ‘Broadchurch’s Chris Chibnall: ‘it’s been bonkers’ Available at: http://www.telegraph.co.uk/culture/tvandradio/10013721/Broadchurchs-Chris-Chibnall-Its-been-bonkers.html (Last Accessed: 18th September 2017)

Wehril, A. (2017) ‘Where’s Madeleine McCann? 15 Shocking Things You Didn’t Know Her Disappearance.’ Available at: http://www.babygaga.com/wheres-madeleine-mccann-15-shocking-things-you-didnt-know-her-disappearance/ (Last Accessed: 18th September 2017)

Daily Record (No Date) ‘Madeleine McCann’ Available at: http://www.dailyrecord.co.uk/all-about/madeleine-mccann (Last Accessed: 18th September 2017)

Waring, O. (2017) ‘REMEMBERING APRIL When is The Murder of April Jones: 5 Years On airing on Channel 5?’ Available at: https://www.thesun.co.uk/tvandshowbiz/3813087/the-murder-of-april-jones-5-years-on-channel-5/ (Last Accessed: 18th September 2017)

(2016) ‘SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time’ Available at: https://medium.com/startup-grind/seo-is-not-hard-a-step-by-step-seo-tutorial-for-beginners-that-will-get-you-ranked-every-single-1b903b3ab6bb (Last Accessed: 18th September 2017)

Houghton, R. (2017) ‘no, David Tennant won’t return to Doctor Who: ‘I don’t think it works that way’ Available at: http://www.digitalspy.com/tv/doctor-who/news/a822235/david-tennant-wont-return-to-doctor-who/ Last Accessed: 18th September 2017)

MOVIESTAR PLANET (2015) ‘Press’ Available at: https://corporate.moviestarplanet.com/media-news/press/ (Last Accessed: 18th September 2017)

Conger, K. (No Date) ‘here are the first concrete numbers showing how rarely twitter takes action on abusive behaviour reports’ Available at: https://gizmodo.com/here-are-the-first-concrete-numbers-showing-how-rarely-1818550927 (Last Accessed: 18th September 2017)

Telegraph Reporters (2017) ‘What happened to murdered April Jones and who is Mark Bridger’ Available at: http://www.telegraph.co.uk/news/0/happened-murdered-april-jones-mark-bridger/ (Last Accessed: 18th September 2017)

() Available at: (Last Accessed: 18th September 2017)

Own Choice Contextual Study – Week 4

Reflective Log

Copy Transform Combine Scene 1 – Week 5

Reflective Log

Project Review and Evaluation – Week 7

Skins (2007) Target Audience Study – Week 8

Reflective Log

Own Choice Target Audience Study – Week 9

Reflective Log

Copy Transform Combine Scene 2 – Week 10

Reflective Log

Copy Transform Combine Scene 3 - Weeks 11 And 12

Reflective Log

Extended Skills For this weeks practical task I have been working on recapping and developing my knowledge of ‘Framing and Composition’. For this weeks practical task we have been encouraged to replicate and recreate different types of shots from ‘’. I will be taking into consideration a variety of different elements when taking these shots including:•Lighting •Framing•CompositionAll of these individual elements will help me to recreate these shots with the most accuracy possible.

Storyboarding:To create a simple representation and reminder of the shots that we needed to recreate, my group and I develop an extremely simple storyboard. This simple storyboard includes each different shot that we needed to take, and what number shot it was. Also, to help reduce the production time, we also made sure to note down what shots looked similar or contained the same Actor.

Reflective Logs – one for each week

Who am I? Myers Briggs Research

Figure 1 Dictionary - Photo taken by Jenni Blackman

APPENDICES

Appendix 1

How to Harvard Reference in Word and Creating a Bibliography

Go to the REFERENCES tab – open it

Change the style to Harvard

For inserting in a reference in a text – correctly called a citation - at the point where you want the citation to go……

Go to INSERT CITATION and then click on ADD NEW SOURCE

Change this to whatever type of source is relevant, ie. Book, web etc and then answer the questions

And click ok and it will in correctly reference your quote or picture etc at the point in the text you need it to be i.e. (Blackman, 2016)

It also puts it in your Bibliography! –hurrah!

BIBLIOGRAPHY

To do this you go to the BIBLIOGRAPHY TAB, which is in the drop down from the REFERENCES tab

Click on the top list – it says Bibliography

And hey presto…

You have a bibliography! - Try it! it is magic! And you will never ever get it wrong ever again! And when you do another citation it adds it to your bibliography and if you only want something in your Bibliography

If you are just putting an entry into the Bibliography

Go to REFERENCES

Then go to MANAGE SOURCES

This drop down then appears, as you can see it already lists my citiation that I have already done.

Go to the NEW

This drop down then appears, and fill in all the questions

And then Go to Bibliography, click on the top box and there is your Bibliography!

Bibliography

B, J., 1990. Cats and Dogs. First ed. London: Fred.

Blackman, J., 2016. Cats Rule. First ed. New York: Routledge.

Appendix 2

How to add pictures, graphs, etc to your Table of Figures in your Portfolio

To make your portfolio even more professional than it already is, and to be correct, academically, you can add pictures, graphs etc to the already created Table of Figures.

This is how you do it …..

Add your picture/graph etc at the point you want it to be.

Right click on the picture/graph etc

Click on – Insert Caption

At the top of the box there is a line saying Caption

It will automatically tell you if it is Figure 1,2,3 etc – DO NOT ALTER THAT

Then put in the citation for the bibliography (after the Figure 1,2,3 ) and what you want to call it i.e. Focus Group Graph.

Click – Close

Remember to note the layout, so you do the same for each figure i.e.

Figure 1 : Hello Project – photo by myself

Figure 2 : Focus Group Graph

Figure 3 : (Fred, 2013) Green Screen Examples

Then go to the Table of Figures (at the bottom of the Contents Page at the front of the Portfolio)

Highlight it

Right click

And click on update field

Click on update whole Table ……. And it is done!

Appendix 3

How to add to the Appendix in your PortfolioAn appendix is a place to add extra information that may help the reader of your portfolio with background information, additional info etc. It is a good place to load your Daily Production Diary for example.

This is how you do it.

This is what it looks like now…..it is right at the back of the portfolio

APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

And the criteria are here.

Step 1 - Type in – in bold – what it is you want to say e.g.

Appendix 2 – Daily Production Diary (for example) and then

Step 2 - Highlight it

Step 3 - Go to References in the top menu

Step 4 – Click on Add Text

Step 5 – Click on level 2 – so it now looks like this

APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

Then your criteria are here.

Appendix 2

Daily Production Diary

Then cut and paste your production diary here

Step 6 – Add Appendix 1 to the Criteria, so it looks like this

APPENDICES

Appendix 1

Extended project in creative media production Learning Outcomes and Assessment

Then your criteria are here.

Appendix 2 – Daily Production Diary

Step 7 – Go to the Contents Page, highlight it

Step 8 – The update table menu comes up, click on update whole table and it is done.

Appendix 4

How to embed videos into your portfolio

From YouTube

Step 1. Find your video, right click on it whilst the cursor is over the video

Step 2 click on Copy embed code

Step 3 – Go to your portfolio

Step 4 – Click on insert – top menu bar

Step 5 – Click on Online Video

Step 6 – paste in the embed code and click on the inset tab and voila, it is there!

From Vimeo

Click on the Paper Plane

Then highlight this code

Appendix 5

Learning Outcomes and Criteria’s

UNIT 9 : Characteristics and Context in Media and Communication

Learning Outcomes Assessment Criteria

Understand the characteristics and context for a chosen media and communication

Unit 9 LO1 1.1

Analyse the characteristics and context for a chosen media and communication

Unit 9 LO1 1.2 Interpret research activity to develop ideas for creative production.

Be able to use knowledge of the characteristics and context of a media and communication activity.

Unit 9 LO2 2.1 Use knowledge of characteristics and context to plan and develop creative solutions for a chosen media and communication activity.

Unit 9 LO2 2.2 Apply practical skills, knowledge and understanding of characteristics and contexts to produce creative solutions for a chosen media and communication activity.

Be able to use evaluation in support of creative media production

Unit 9 LO3 3.1 Critically evaluate creative solutions against identified characteristics and context for a chosen media and communication activity..

Unit 9 LO3 3. 2

Critically reflect on learning to inform personal development

UNIT 10: Engaging with an Audience in Creative Media

Learning Outcomes Assessment CriteriaUnderstand the audience for a chosen creative media production activity

Unit 10 LO1 1.1 Analyse the characteristics of the audience for a chosen creative media production activity

Unit 10 LO1 1.2 Interpret research activity to develop ideas and creative proposals for a chosen audience.

Be able to plan and implement a creative media production activity for an identified audience.

Unit 10 LO2 2.1 Demonstrate independence in decision making in planning and developing creative solutions.

Unit 10 LO2 2.2 Select appropriate media and processes to communicate ideas for an identified audience

Be able to use evaluation in support of creative media production for an identified audience.

Unit 10 LO3 3.1 Critically evaluate creative solutions against identified audience characteristics.

Unit 10 LO3 3. 2

Critically evaluate and reflect on learning to inform personal development

Appendix 6

Allocation of Learning Outcome/Criteria to Contents

Broadchurch Contextual Study Unit 9 LO 1 1.1

Own Choice Contextual Study Unit 9 LO 1 1.1

Copy Transform Combine - Scene 1

Unit 9 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Skins Audience Study Unit 10 LO1 1.1

Own Choice Audience Study Unit 10 LO 1 1.1

Copy Transform Combine - Scene 2

Unit 10 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Copy Transform Combine - Scene 3

Unit 9 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

And Unit 10 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Appendix 7

UAL Film and Television Year 2 2017-2018

Students Scheme of Work /CalendarUnit 9Characteristics and Contexts

Unit 10Engaging with an Audience

ADVA

NCE

D SK

ILLS

FO

R FI

LM A

ND

TELE

VISI

ON

PR

ODU

CTIO

N

Who

am

I re

sear

ch, M

yers

Brig

gs e

tc.

Unit 11Preparing for Progression

Week 1w/c 4.9

Induction Week

Week 2w/c 11.9

Show – Copy Transform Combine Videos - discuss

UCAS – guidance

Intro to key words i.e. analyse, characteristics and contexts.

Week 3w/c 18.9

Contextual Study 1(Guided) Unit 9 1.1

Personal Statement workshop 1.2 and 2.1

Week 4w/c 25.9

Contextual Study 2(Students Choice) Unit 9 1.1

Continue with UCAS – sourcing university courses

Week 5w/c 2.10

Film scene (or elements of it) Unit 9 2.1 and 2.2 and 3.1 and 3.2

Completing of 1st draft of personal statement

Week 6w/c 9.10

Intro to key words i.e. characteristics of the audience

PS Completed.

Week 7 Progression WeekSelf Directed Study Week

Unit 9Characteristics and Contexts

Unit 10Engaging with an Audience

ADVA

NCE

D SK

ILLS

FO

R FI

LM A

ND

TELE

VISI

ON

PR

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Who

am

I re

sear

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Brig

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Unit 11Preparing for Progression

Week 8w/c 30.10

Audience Study 1(Guided) Unit 10 1.1

Evaluate own strengths and ambitions 1.1

Week 9w/c 6.11

Audience Study 2(Students Choice) Unit 10 1.1

Investigate skills and progression routes (courses etc) that may need to be developed or completed to achieve ambitions detailed in week 2 1.2

Week 10w/c 13.11

Film Sscene (or elements of it) Unit 10 2.1 and 2.2 and 3.1 and 3.2

Produce a career timeline1.1

w/c 20.10 Community WeekWeek 11 w/c 27/11

Students produce their own scene combining their knowledge of characteristics, context and audience, using an existing scene and therefore demonstrating their understanding of Copy Transform Combine. Sk

ills

Investigate progression routes 1.2 (referring to Timeline)

Week 12w/c 4/12

Week 13w/c 11.12

Dedline for all work completed and posted and in Portfolio.

Appendix 8

Bibliography