bronner's digital strategy
TRANSCRIPT
![Page 1: Bronner's Digital Strategy](https://reader030.vdocument.in/reader030/viewer/2022032616/55a475d41a28abe9268b458b/html5/thumbnails/1.jpg)
Bronner’s Christmas Wonderland
Digital Strategy Presentation By: Mary Pickens
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Big Idea: Goals • Improve Digital Footprint by social media updates • Increase site traffic by 20% in one season • Create concrete measurements for online progress
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Target Audience
• Christian families • Home and Office
Decorators • Online Christmas
Shoppers
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Tools for Success
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Managing Online Responses
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Digital Advertising
• Facebook • Google Adwords
Bronner’s Christmas Wonderland! Your ONLY des8na8on for Christmas lights, trees, and more. Featuring free personaliza8on on select ornaments!
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Connecting with Customers
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Budget $30,000/month • Google Pay per Click: $20,000 • Facebook Ads: $5,000 • Blogger Event: $1,500 • Videos: $1,000 • Pinterest Giveaway: $500 • Miscellaneous: $3,000
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Measuring Success
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Summary • Improving Social Media • Connecting with customers • Increasing Site Traffic • Measuring Success