bsmg meeting 10.16.12 | the role of images on the social web
DESCRIPTION
During our first Baltimore Social Media Group meeting, AK Stout lead the discussion about the emerging role of images being used in social media.TRANSCRIPT
The Role of Images on the Social Web
By AK Stout@akstout18
sayingitsocial.com
Tweet along! #BaltSocMedia
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@SocialToaster
@SayingItSocial
The Problem:Too Much Noise
24 hours a day, 7 days a week we have information coming at as from all angles.
#baltsocmedia| @akstout18 | sayingitsocial.com
The Solution:Fight For Attention
In a sea of text – a colorful attention grabbing image stands out.
#baltsocmedia| @akstout18 | sayingitsocial.com
The Solution: Aid In Retention
Words are processed by our short-term memory where we can only retain about 7 bits of information.
Images, on the other hand, go directly into long-term memory where they are indelibly etched.Source: Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for
Professional Development
#baltsocmedia| @akstout18 | sayingitsocial.com
The Problem:Not Enough Time
We are busy people with a limited amount of time to dedicate to taking in new information.
#baltsocmedia| @akstout18 | sayingitsocial.com
The Solution:Make it Quicker
We process visuals 60,000 times faster than text.
Source: Research at 3M Corporation
#baltsocmedia| @akstout18 | sayingitsocial.com
Pictures
Text
The Problem:Eliciting a Response
Facebook Page EdgeRank Algorithm
#baltsocmedia| @akstout18 | sayingitsocial.com
The Solution:Appeal to Emotion
"...in our culture pictures have become tools used to elicit specific and planned emotional reactions in the people who see them."
Source: J. Francis Davis, an adult educator and media education specialist
#baltsocmedia| @akstout18 | sayingitsocial.com
What’s the DealWith Pinterest?
Weekly visits to Pinterest's website from North American users hit nearly 29 million in July 2012 - an increase of 2,183% from the previous year.
Source: http://articles.latimes.com/2012/aug/29/business/la-fi-tn-pinterest-instagram-growth-20120829
#baltsocmedia| @akstout18 | sayingitsocial.com
But Wait…
The combination of graphics and words has a communicative power that neither singularly possesses.
Without words, a graphic may be lost to ambiguity.
Pictures +
Words
Pictures
Alone
WordsAlone
#baltsocmedia| @akstout18 | sayingitsocial.com
What To Do
Change Facebook posting strategy.
#baltsocmedia| @akstout18 | sayingitsocial.com
What To Do
Don’t auto-post from Facebook to Twitter.
Upload images directly to Twitter.
#baltsocmedia| @akstout18 | sayingitsocial.com
Thank You!AK Stout
@akstout18akstout@sayingitsoci
al.comsayingitsocial.com
#baltsocmedia| @akstout18 | sayingitsocial.com
Follow Baltimore Social Media Group on Twitter: @BaltSocMediaConnect with Members: https://twitter.com/BaltSocMedia/bsmg-members/members
Save The Date!Next Meetup Tuesday, November 13,
2012Topic: Social Media: Building Identity and
Trust