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BT Cloud Voicefor Customer Name

Pay-as-you-go cloud unified communications Work anywhere productivity Optional call recording Optional contact centre

V2.6

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Agenda

About Magnetic North and working with BT

Our OnDemand platforms

Cloud PBX overview

Deployment and Success Management

Support

Open forum

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Leverage cloud technology for next generation unified communications

Take advantage of BT’s 21st century network & our advanced UC platform

Leverage simple pay-as-you-go commercial terms incl. integrated 24 x 7 support and continuous innovation and upgrades

CLIENT LOGO HERE

Achieving [CLIENT NAME’s] goals

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Working with BT

High availability platforms you can rely on

Success Management - with you today, tomorrow and for ever

BT integrated billing that is clear and easy to understand

Single point of contact for support and service – 24 x 7 here in the UK

Continuous platform evolution ahead of your business needs

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Our platforms

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Hosted Cloud PBX- Unified communications- For all business needs

Maximise Cloud Contact Centre- Blended inbound/outbound- 100% web-based- Advanced email/SMS features- Unique Mobile Screening

Optimise Cloud Contact Recording- 100% web-based- Integrated quality monitoring- PCI compliance option

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Avoid the legacy on-premise iceberg...

Initial capital investment

Administration

Add/move/change costs

Expensive support fees

Expensive upgrades

Downtime & resilience ££

End-of-life replacement

Visible Costs

HiddenCosts

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The advantages of Cloud Voice

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OnDemand Cloud

Legacy Onsite

Short lifecycle & upgrade costs

Support burden

Over- or under provisioned

Large capex investment

Automatic Upgrades

Opex budget

Scales automatically with

demand

Hosted servers and applications

Deliveredvia IP

Direct to customer premises

High cost / low profitLow cost / high profit

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Cloud confidence

Security Reliability

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Magnetic North Cloud Voice

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Customer

Call centre

MaximiseBlended Contact

Centre option

Optimise Call Recording

option

• PBX

• Auto attendant

• Conference rooms

• Voicemail to email delivery

• Twin GSM / IP ringing

• Salesforce integration

Cloud PBX

Office softphoneOffice deskphone

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Feature-rich PBX capabilities

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Included features (all users)

G.711 / G.729 Hold / Retrieve Class of Service Transfer Dual Ring / Mobile

Conference Meet Me Conference

Voice Mail + Email Delivery

Hunt Groups Pickup Groups

Auto Attendant Music on Hold Announcements Internal / External Ringtone

Manager / Assistant Working

MADNs with Busy Lamp

Shared Call Appearance

Click to Dial API Caller ID Call Forward (Busy / No Answer / All)

Do Not Disturb Call Park / Retrieve

Call Waiting CLID / Calling Name Display

Global Directory (supported phones)

Extension Mobility

Observe / Barge-in

Authorisation / Account Codes

Diverts / Routing Rules

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Easy browser-based administration

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Standard features (on top of core telephony)

Conference- Ad Hoc Conference- Meet Me Conference

Messaging- Voicemail- Email Delivery

Audio Services- Music on Hold- Announcements

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Hot-desking support

Users can login to any PBX phone using a simple code

Calls automatically follow the user to the hot-desk phone

Voicemails are delivered automatically to the user’s email address

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Dual-ringing

Caller

Hosted PBX

Incoming call

Office Phone

Mobile Phone

Ring ring!

Ring ring!

Answer

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Corporate directory with click-to-call

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Just click to call!

LDAP directory integration

Business directory integration for Cisco and other phones

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Fax-to-email

Hosted PBX

Incoming fax to DDI number0116 229 2727*

Fax to 0116 229 2727 delivered to individual user’s email

Incoming fax to DDI number0116 229 2828*

Fax to 0116 229 2828 delivered to group email

* Fax-to-email priced as per DDI number

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Cloud Voice comes with...

Integrated Optimise Call Recording

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Wide choice of devices

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SIP-phone feature comparison

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 301 1 No 10/100 BASE-T RJ-45

1 No No

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 303 3 Monochrome 10/100 BASE-T RJ-45

2 No 2.5mm Jack

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 502G

1 BacklitMonochrome

10/100 BASE-T RJ-45

2 Yes 2.5mm Jack

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SIP-phone feature comparison

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 512G

1 BacklitMonochrome

1000 BASE-T RJ-45

2 Yes 2.5mm Jack

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 504G

4 BacklitMonochrome

10/100 BASE-T RJ-45

2 Yes 2.5mm Jack

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 508G

8 BacklitMonochrome

10/100 BASE-T RJ-45

2 Yes 2.5mm Jack

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SIP-phone feature comparison

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 509G

12 BacklitMonochrome

10/100 BASE-T RJ-45

2 Yes 2.5mm Jack

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 514G

4 BacklitMonochrome

1000 BASE-T RJ-45

2 Yes 2.5mm Jack

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Cisco SPA 525G2

5 BacklitColour

10/100 BASE-T RJ-45802.11b/g WiFiBluetooth

2 Yes 2.5mm Jack

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SIP-phone feature comparison

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Polycom Soundstation IP5000

1 BacklitMonochrome

10/100 BASE-T RJ-45

1 No -

Model Number of Lines

Screen Ethernet Connectivity

Ethernet Ports

Power over Ethernet

Headset Port

Gigaset N300 IP Dect Base Station+ 5 Handsets

1 landline + 3 SIP

N/A 1000 BASE-T RJ-45

1 No -

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Windows, Mac and Linux softphones + USB headset

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Reuse IP phones from your legacy PBX

Any SIP endpoint (BYO endpoint)• Some advanced features may not be available on all handsets• Customers are responsible for provisioning and management of devices not

supplied by Magnetic North or BT

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Office B

Office A

Powerful APIs for integration with your data

Caller

Routing API

Lookup CLID in DATABASE

Route to Office A where CUST_REGION=SOUTHEAST

Route to Office BWhere CUST_REGION=MIDLANDS

Incoming call

Screen-pop API

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Enhanced feature options

Unified Messaging- Visual Voice Mail- SMS- Fax

Attendant Console- Drag and drop connections- Rapid Park/Pickup/Xfer/Conf

Presence- Microsoft Lync / OCS- Magnetic North IM

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Option - powerful operator consoles

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BT or 3rd-Party Internet

Access points and methods

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Home worker Remote OfficeNomadic Users

Head Office / Call Centre

Hosted PBX

Branch office (up to 40 calls)Office (from 40 – 1000’s of calls)

MPLS

MPLSHigh Availability & converged WAN

Magnetic NorthNetwork

Private DSLLow Latency

EBSA Annex M50ms Latency Delivered over BT PSTN Line

Including router

BT Point to Point Leased Line

Mobile SIP Client (over WiFi)

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Connect your IP-PBX & legacy PBX sites

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SIP TRUNK TO IP-PBX- leverage existing estate- reduce line rentals- unify call charges and billing- internal dial plan

SIP TRUNK TO LEGACY PBX- MN provided SIP-E1 gateway- Each gateway supports 4 x E1

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Virtualised PBX - connecting all of your sites

FreeIntersite

Calls

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Maximise Multimedia Contact Centre

Maximise Multimedia Contact CentreInbound

SkillsetsOutbound

EmailSMS

IVRChat Mobile

Screening

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Optional PCI compliance in the cloud

PCI-DSS Compliant Cloud Credit Card Payment Collection

SeamlessAgent always present

Simple XML API

Keeps card detailsout-of-scope

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Success Management Program

Acquisition

Activation

Intensive care

Business as

usual

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Rapid deployment

Internet users live in as few as 5 days with new

numbers

EBSA users live in as few as 15 working days

Onsite training and go-live support via Success Management

Port in existing Non Geo (08) numbers (~5 days)

Port in existing Geographic (01/02) numbers (~20 days)

* Any number provided by an operator with a porting agreement with BT

BRING YOUR EXISTINGGEO AND 08 NUMBERS WITH YOU*

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Assistance when you need it

24x7UK-basedSupport

Easy-access

Web Portal

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Simplified billing

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Detail & summarybilling

- Exceptions- Graphical breakdowns- Cost centres- CDR-level detail- CDR searches

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What does it cost?

• Per Extn• Per Concurrent Agent

Fixed Cost Setup

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Contract options

Freedom

• Zero commitment – great for proof of concept• 30 days notice to leave at any time

12 month

• Commitment has its rewards• Pay annually in advance for discounted rentals

3 year

• Deep discounts on setup and rentals• Pay annually in advance for discounted rentals

5 year

• Further discounts for longer-term commitment• Pay annually in advance for discounted rentals

* Quarterly payment option available at higher tariff

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Open forum for questions

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Thank youwww.magneticnorth.co

m

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Backup Slides

HPBX Architecture, Resilience, Security

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We give you...

Secure solution ready for business

PCI-DSScertified

datacentres

ISO27001 security certified

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We give you...

High-availability

Multiple active-active

geo-independent data centres

Multiple data and voiceconnections

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Multi-tenant solution

Global Administrator

Agents, Supervisors, Managers

Tenant Data

TenantAdministrator

Agents, Supervisors, Managers

Tenant Data

TenantAdministrator

Agents, Supervisors, Managers

Tenant Data

TenantAdministrator

Tenant ASecure Partition

Tenant BSecure Partition

Tenant CSecure Partition

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Architecture overview

BT IP Exchange

AlternatesResilient Routing

CustomerConnections

FirewallPairs in HA

CarrierSwitch Pairs in HA

PBXCluster

(HA- UNIX)

PBX Cluster

(HA-Unix)

Heartbeatfailover

Customer A

Customer B

Customer Aregistrations

Customer Bregistrations

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IP connectivity & resilience

Magnetic North has its own ASN(Autonomous System Number)

We are an ISP in our own right

Magnetic North peers with 5Tier-1 ISPs concurrently

BGP + HSRP equippedhot-failover routers

Dual FirewallsDual Switches

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Platform connectivity and resilience

All servers are clustered for resilience

Dual CPUDual PSU

RAID-5

Carrier Switches are GARP enabled

Maximum impact of failure= 0.5 sec silence

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How does it work?

Note: Customer firewall must be configured to prioritise VoIP and reserve sufficient bandwidth for voice calls.

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Scalable SIP recording platform – in depth

Voice Network

Voice data

IntelligentTap Units

SIP + RTP

RecordingServer

IndexingServer

ConsolidationServer

SIP

Raw RTP

CallDetails

CompressionServer

WAV Audio CompressedAudio

SAN

Database

Call Details

AlternateDatacentre

Replication

Replication

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Application services

https://recording.bt.com

Web Farm

SAN

Database

Call Details

Call Audio

Serving Web Pages

Streaming Audio

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IP peering – UK POPs

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Express peers

Connected to all major content

providers

No more thana single hop

without traversingpublic internet

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Global IP reach with QoS

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Customer connectivity options

EBSALeased Lines

MPLS Public Internet*

EFM

* Customer firewall must be configured to prioritise VoIP, QoS cannot be guaranteed by MN

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Integration with customer systems

Magnetic North Datacentre

SIP Trunks

SIP Trunks to existing IP PBXfor VoIP calls

or Quad E1 Gateways for

Euro ISDN Presentation

Existing IP PBX

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Automatic provisioning

SpreadsheetImport

XML-basedProvisioning API Cloud

Database

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Provisioning worksheets and API

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Operational analysis and guidance

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Developing with the business

Paper based Full CRM system e.g. Siebel

Maximise Toolbar

Toolbar + Keystroke Macro Toolbar + API Screen Pop

100% Integrated

Level of Maximise Integration

Developing BusinessStart-up Mature Business

Growth of Business