buffy the vampire slayer - transmedia
TRANSCRIPT
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Buffy The Vampire Slayer 1-0-1
Brainchild of American Writer/Director Joss Whedon.
Synergistic storytelling; Joss at the helm.
Led to TV spin-off, comics, novels, video games.
Intercompositional transmedia artifact.
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The ‘Buffyverse’ & Canon BuffyWhat is the Buffyverse?
BTVS is regularly cited as one of the most popular cult shows of all time.
‘good transmedia campaigns should anchor core fans into their campaign.’ - Dan Light
“Speaking of Darkhorse Comics, they are starting a new Buffy comic...and Angel and be canon in the Buffy world. And I understand it that way 'cause I'M WRITING IT.” - Joss Whedon
Reboot = FAIL.
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Buffy The Vampire Slayer (1992)
Point of entry for the transmedia franchise.
Established the storyworld.
• Retroactive transmedia artifact.
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Buffy The Vampire Slayer (1997-2003)
Primary medium of the transmedia franchise.
Considerably enhanced the storyworld established in the movie.
Themes: Shifting nature of good and evil.
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Angel (1999-2004)
The first major point of view shift.
Many characters caRry over, many new ones are introduced.
Buffyverse is expanded, both in L.A and Sunnydale.
Crossover episodes.
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Buffy the vampire slayercomic books/season 8-9
Produced by joss wheden & Published by dark horse comics on march 14 2007Continues after the 7th season of buffy tv series (2007-2011)Season 8 comic book series followed by season 9 comic book seriesIn season 9 comics a major character dies, significantly advancing the plot in the comic book platform and creating a narrative gap for those who did not read this series.
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BTVS: Xbox game (2002)
Set in a narrative gap in the TV show.
Relied on typically wry Buffy-style humour.
Features voiceover work of many of the show’s principle actors.
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Buffy the vampire slayerpiecework cards
Released for buffy the vampire slayer’s 10th anniversaryMakes the storyworld tangible to the userSubsets
Exclusive information about characters/storyworld by creator joss whedenExclusive “season 8” cards with new storylines for buffy season 8
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“In the ideal form of transmedia storytelling, each medium does what it does best-so that a story
might be introduced in a film, expanded through television, novels, and comics, and its
world might be explored and experienced through game
play.” Henry Jenkins, “Transmedia Storytelling,”
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References
SHAW, B. 2010. Interview with Dan Light, Part I: engaging online communities [Online]. BBH LABS Available: http://bbh-labs.com/interview-with-dan-light-part-i-engaging-online-communities/ [Accessed 7th April 2013].
ULABY, N. 2003. 'Buffy Studies' End of TV Series Clouds Future of Odd Academic Discipline [Online]. NPR. Available: http://www.npr.org/templates/story/story.php?storyId=1262180 [Accessed 5th April 2013].
• JENKINS, H. 2003. Transmedia Storytelling [Online]. MIT Technology Review. Available: http://www.technologyreview.com/news/401760/transmedia-storytelling/page/3/ [Accessed 1st April 2013].