build better games better! (using a baas)
TRANSCRIPT
OIGC 2015
Use a BaaS toBuild Better Games
Paul Winterhalder @winterhalder
by bitHeads
Better!
Background
The mobile game market is huge
★ App store downloads• Vision Mobile (State-of-the-Developer-Nation-Q1-2015)
says that app store sales will be $40.5B in 2015 • By 2017, 268b downloads will generate $77b in
revenue (entrepreneur.com, Aug 2014).
★ Mobile games• fastest growing segment (Gartner, Oct 2013) • growing from $17.5b in 2013 to $40.9B in 2017
(Newzoo, Oct 2014)
Background
The opportunities are real
★ Only 30% of app developers work on games★ While games are responsible for 50-70% of
app store revenues★ Game developers have a greater chance of
app store success
Background
The challenges are real too
Less than one in ten mobile games succeed.
Background
The reality.
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The “Game” is a shrinking % of the effort.
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GameplayAchievementsLeaderboards
In-‐app PurchasesPromotions
AnalyticsAds
Free-‐to-‐Play
Challenges
Cross-‐PlayGame-‐as-‐a-‐Service
Tournaments
Cloud saves
NotificationsSocial
Background
Harsh Reality: Free-to-Play games make more money.
Free-to-Play Games have been outpacing Premium Games since 2011.*
If you check the Top Grossing list on iOS, you’ll be hard-pressed to find a
premium game in the top 50 — other than Minecraft.
* Source - Flurry http://www.flurry.com/bid/65656/Free-to-play-Revenue-Overtakes-Premium-Revenue-in-the-App-Store#.VF2WF4elMe0
Tools help to reduce the effort
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GameplayAchievementsLeaderboards
In-‐app PurchasesPromotions
AnalyticsAds
Free-‐to-‐Play
Challenges
Cross-‐PlayGame-‐as-‐a-‐Service
Tournaments
Cloud saves
NotificationsSocial
Use an Engine!
Use a Backend!
Background
The “Big Guys” have spent years and millions of dollars building backend systems.
49* of the 50 Top Grossing games in the iOS App Store
incorporate cloud-tech to enhance gameplay and monetization.
* based on data from August 29th, 2014
Background
Most of us are not the “Big Guys”
IndividualSmall (2-24)Mid (25-100)Large (100+)Owned by PublisherPublisher
M2 Research Developer Survey, presented at Casual Connect, July 24th, 2014
Break-down ofgame developers:
75% of development studiosare less than 25 persons.
Rise of the Indie:
What is a Game Backend-as-a-Service?
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Cloud features - cloud saves, notifications, authentication
Gaming features - achievements, leaderboards, etc.
May include multiplayer, monetization, analytics, and other features
Cross-platform
Little or no custom code to write
Self-administer
No servers to buy or maintain
Pay by usage
gBaaS
brainCloud is…
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Rich gaming back-end - multiplayer, cloud data, leaderboards, in-app purchases and much more
Extendable via custom cloud code
Native libraries for iOS, Android, Windows and more
Unity, Cocos2d-x and Unreal engine integration
Easy-to-use development portal
Advanced promotional tools to maximize your monetization
Affordable usage-based pricing
Any Engine, Any Platform…
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brainCloud supports Unity, Cocos2d-x and Unreal - with native libraries for iOS, Android, Windows, Blackberry and more!
And Any Game Type
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Sweet Spot!
Add Photon!
Architecture
We have built a secure, reliable and super-scalable architecture — so you don’t have to.
And pre-built all the APIs that you’ll need
Tools
brainCloud is more than an API. It’s a toolset to aid in all aspects of the product lifecycle!
DesignDevelopment
Test +Support
ProductManagement
Monetization
brainCloud features the most extensivemonetization toolset of any BaaS.
Virtual Currencies
Server-‐based receipt verification
Pricing controls
Platform integrations -‐ iOS, Android, Windows, Blackberry, Facebook and Steam
Scheduled Promotions
Auto Promotions for Player Segments
Demo Time
No-‐brainer Pricing
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Tier API Calls / month DAU * Cost / month Early Adopter! Per M API +
Tier 0 - 100** $0 $0 $0
Tier 1 6M 2K $30 $24 $10.50
Tier 2 15M 5K $125 $100 $10.00
Tier 3 30M 10K $275 $220 $10.00
Tier 4 75M 25K $725 $580 $10.00
Tier 5 150M 50K $1475 $1,180 $10.00
Tier 6 300M 100K $2,975 $2,380 $9.90
Tier 7 750M 250K $7,430 $5,944 $9.50
Tier 8 1.5B 500K $14,555 $11,644 $9.00
Tier 9 3B 1M $28,055 $22,444 $8.75
* Based on 100 API calls per DAU. ** Limited to 100DAU during development (Free!)
Sign up now -‐ get
Early Adopter Pricing for 12 months!
brainCloud in review…
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In Conclusion…
brainCloud in review…
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The features you need to drive engagement.
brainCloud has the richestfeature set of any gaming back-‐end.
MultiplayerCloud Data
PaymentsPricing
Notifications
Leaderboards
AchievementsPlayer XP
Virtual Currencies
Matchmaking
Identity
FacebookPacers
Tournaments
Multiplatform
Social
brainCloud in review…
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Without limitation.If you need something extra -‐ add it -‐ using our advanced cloud code, web service and
server-‐to-‐server features!
brainCloud in review…
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Lower CostsBuy, don’t build.
brainCloud will save you months of development and hundreds
of thousands of dollars.
brainCloud in review…
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Increase Revenues.Greater engagement, together with targeted pricing and promotions,
will maximize your revenues.
brainCloud in review…
The brainCloud Equation.
more RevenueGreater engagement,
across more platforms, with automated promotions.
+ lower Costs
Save development time, and server deployment and management costs.
=Success!
Built on…
Mega Run (﴾GetSet Games)﴿
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Eggies (﴾playBrains)﴿
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Arena: Cyber Evolution (﴾Spearhead Games)﴿
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Recent releases… Mafia Casino and Star-‐Rangers!
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In development… (﴾among many others)﴿
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Sign up now!Register today to level the
playing field!
Sign up this week get Early Adopter Pricing
for 12 months!
http://getbraincloud.com
Thank you!
Contact me at [email protected]
Use coupon code“mayflowers”!