building a bodacious brand
TRANSCRIPT
ali cross
stories that transcend the ordinary
Building a Bodacious Brand™ by Ali Crosswww.alicross.com
www.ninjaswrite.com
What is a brand?
Webster’s Dictionary says a brand’s purpose is to . . .
? Impress indelibly.? To label or mark as if with a brand.? A kind or variety of something distinguished by some distinctive characteristic.
What is a brand?
How can yourecognize a
brand?
How can yourecognize a
brand?Look & Feel
How can yourecognize a
brand?Look & Feel
How can yourecognize a
brand?Look & Feel
How can yourecognize a
brand?Look & Feel
How can yourecognize a
brand?Logo
How can yourecognize a
brand?Logo
How can yourecognize a
brand?Logo
How can yourecognize a
brand?Expectation
How can yourecognize a
brand?Expectation
How can yourecognize a
brand?Expectation
Think about it . . .
Think about it . . .• Who do you write your
books for?
Think about it . . .• Who do you write your
books for?
• What message or theme do you hope your readers will take away from your books?
Think about it . . .• Who do you write your
books for?
• What message or theme do you hope your readers will take away from your books?
• Why is that message important to you?
Think about it . . .• Who do you write your
books for?
• What message or theme do you hope your readers will take away from your books?
• Why is that message important to you?
• What do you have to say on the subject?
Blogging
Blogging
Once a week plan to blog on a topic that matches your
brand.
TwitterAbout 25% of the time you’ll tweet on the topic of your brand.
Putting it all together.
Putting it all together.
Putting it all together.
Making something more of yourself.
Putting it all together.
Putting it all together.
Putting it all together.
Putting it all together.
Putting it all together.
Putting it all together.
Putting it all together.
Keep your brand fresh.
Putting it all together.
Keep your brand fresh.
Wherever you are, try to take your brand with you.
Building a Bodacious Brand™ by Ali Crosswww.alicross.com
www.ninjaswrite.com