building a partnership - east cambridgeshire · 2018. 2. 21. · k.p.i’s difficult to measure in...
TRANSCRIPT
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BUILDING A PARTNERSHIP
Keith Hoskins
Hitchin Initiative
Award Winning Town Centre Management
Hitchin BID
Business Improvement District
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• Hitchin Initiative was set up in October 1995
Landlords / Retailers / Local Authority
• Private company limited by guarantee
• Steering Group of 12 – all sectors – retail, financial
& professional services, council, community,
residential & commercial development
• Hitchin BID established by ballot in April 2009
70% Yes vote on 49.8% turnout
• Hitchin Markets Ltd established August 2008
• Hitchin Town Hall Ltd set up in 2011
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PARTNERSHIP – THE 3 ‘C’s
COMMERCE
COUNCIL
COMMUNITY
THE MISSION STATEMENT:
TO MAINTAIN AND ENHANCE THE ECONOMIC,
CULTURAL AND SOCIAL VITALITY OF THE TOWN
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BRING THE BUSINESS COMMUNITY
TOGETHER WITH OTHER KEY STAKEHOLDERS
• Identifying common goals
• Pooling resources
• Sharing expertise
• Encouraging active participation project groups
• Developing action plans & setting appropriate
targets & monitoring
• Communications – promoting the partnership
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BRING THE BUSINESS COMMUNITY
TOGETHER WITH OTHER KEY STAKEHOLDERS
THEM & US - ‘What’s in it for me?’
‘I pay enough in rates already’
Great partnerships can be born out of attrition!
COMPETITION is not each other, it’s out-of-town, next town, internet
The importance of networking?
ALL business – not just retail
A case of civic pride!
Existing Chamber or Traders Association?
How much more achieved together?
Remove conflicts – One person’s stakeholder is another’s p.i.a.
Strength in the community – what goes on already?
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ROLE OF THE STEERING GROUP
To support and monitor TCM/Partnership aims
Increase core financial support
Support fundraising events
Promote town issues
Submit annual performance review and revise
the Business Plan
Look at ways for the Partnership to expand its
role in the community whilst not losing sight of
the original remit
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IDENTIFYING COMMON GOALS
Look at issues that impact on all groups:
ACCESS
Examples:
• Maps
• Signage; car parking – numbers, costs & maintenance
• Pedestrian priority; transport operators; shopmobility;
access audit
ENVIRONMENT
Examples:
• Street cleaning; floral displays; street furniture – too much,
too little, poorly maintained?; monitoring contract services –
usually & especially public loos !; upkeep of buildings/shop
fronts; graffiti; fly-posting
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PROMOTION
Examples:
• Seasonal campaigns; Christmas lights; event
co-ordination; markets; community space;
publications; key attractions; what happens already!
DEVELOPMENT
Examples
• Empty property register; liaison with landlords; identify
areas for refurbishment or build in longer term, identify
gaps in the retail profile, business training
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FUNDING - Look at:
1. A widening of our Service Level Agreement
with NHDC to undertake key functions under
delegated authority e.g. Street trading, markets
2. Asset Development / Transfer
3. Business Improvement District
4. Lobbying of key businesses
5. Individual projects and events
Difficulties of an open town – ‘freeloaders’
The Initiative has developed into a one-stop shop
for businesses, visitors and residents
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POOLING RESOURCES
Sustainability
– the Holy Grail of Town Centre Managers
LOOK AT:
COUNCIL BUDGETS:
• Focussed public sector investment
• NB: end of financial year – beware ongoing revenue
implications!
COMMUNITY VOLUNTEERS:
• Especially good for clean ups
• Added value as an in-kind contribution for match
funding
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ACCESS TO GRANT FUNDING:
• Can Partnership or Community Affiliate quality for
other funding
• e.g. Heritage Lottery, Groundwork, L.E.P
CHAMBER OF COMMERCE / SERVICE GROUPS
• Joint working on events. Available property for
short/medium term occupation & office equipment
Prioritising objectives looks at what is cost
effective, realistically affordable & value for
money
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ENCOURAGING ACTIVE PARTICIPATION
IN THE PARTNERSHIP
“The Squeakiest Wheels Get the Most Oil”
Project Workings Groups – benefit or talking shops?
• Business Networking & Newsletter
• Social & Fundraising
• Partnership Profile – accessibility: premises, phone, web
• Outreach – liaison with & involvement of community
groups especially Youth & Service Groups (Rotary,
Round Table, Lions etc.)
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DEVELOPING ACTION PLANS & SETTING APPROPRIATE
TARGETS
From a SWOT analysis / Business Survey/ Shoppers Survey
• Vision Statement
• Objectives
• Establish priorities
• Assess achievability
ACTION PLAN – can identify all the problems but the TOWN
CENTRE PARTNERSHIP is not necessarily the panacea for
all ills but it can provide the driving force to ensure certain
issues are pushed up the agenda of the responsible body.
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-SHORT-TERM OBJECTIVES - the quick win!
Has immediate impact and boost to morale which may
lead to further participation. Examples: graffiti, fly
posting, flowers, Christmas lights
-MEDIUM-TERM OBJECTIVES - Examples: building
up an events programme, retail crime issues, markets,
business training, town guide
-LONG-TERM OBJECTIVES – may involve working
with statutory bodies whose timescale is not immediate!
Examples: traffic calming, new development,
refurbishment of a particular area
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K.P.I’s
Difficult to measure in an open town but look at:
• Number of events
• Vacant floorspace/rental levels
• Investment in refurbishment (shopfronts,
shopfitting, etc) as well as development
• Footfall – basic figures achievable
• Sales trends
• Car park ticket sales
• Crime Figures
• Employment Rates
• Public transport usage
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COMMUNICATIONS
• Brand the Partnership
- Inextricably linked with building a robust partnership small and
medium towns have funding issues
• Logo on everything and anything!
• High visibility – Hitchin Initiative has shop front premises –
evolving role – Advantages and disadvantages
• Be prepared to help and hi-jack! Lack of own resource means we
facilitate/encourage and participate with others on high profile
events and so stamp our i.d. on them – Hitchin Festival (Arts
Groups); Health Awareness Day (PCT); Pancake Races (Rotary);
Fairtrade Fair; Recycling Day; Speciality Markets, Food Festival,
Fashion Show etc
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• Constant drip of information – local newspaper column,
co-operative advertising, Business Newsletter, Council
publications, notice boards, local radio
• Town Centre Partnership as an Agenda item on each
relevant Council meeting
• Monthly Steering Group
• Annual Report to Members – Formal meeting but encourage
more regular informal get-togethers
• Regular contact with Civic groups – talks to community
organisations, schools etc.
• Website – iphone app
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MEANWHILE USE
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Community space
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Riverside Market
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Recycling Scheme
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You have to be an optimist and you need
to make it fun!
Your enthusiasm is a key element!
‘People who say it can’t be done should
not interrupt people doing it’
Chinese proverb
Keith Hoskins
Tel: 01462 453335
E-mail: [email protected]