building a profitable social games distribution strategy on facebook
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AF EXPO
Building a Successful Social Games Distribution Strategy on Facebook
Hussein FazalCEO – AdParlor Inc.
www.adparlor.com
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Facebook Virality
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Is crazy growth still possible?
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Yes – but it is a LOT harder
FREE vs. PAID
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Free Application Growth Strategies
1. Take advantage of remaining virality
2. Internal cross-promotion – i.e. zynga, crowdstar, sony…
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Free Application Growth Strategies
3. Cross-promo bars – applifier, appstrip, vip games, igapi
4. Direct cross promotional deals
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Paid Application Growth StrategiesBuy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
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Paid Application Growth Strategies
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Facebook Ads- Go direct to Facebook to test and learn
- When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model- Conversion Tracking- Dynamic Ad/Bid Optimization
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Off Facebook Promotion- Haven’t seen much success in Display and Search
advertising
- Try something new – i.e Ubisoft ran a trailer on CBS for CSI
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Where are we now? Let’s Chat.OWAIS FAROOQUIGM for North America - King.com
FRITS HABERMANNCTO and VP of Game Operations – PopCap Games
JOHN GETZE VP of Marketing, KIXEYE
IAN SWANSONCo-founder and CEO – Sometrics
KEN WALTONCo-founder and COO - KlickNation
HUSSEIN FAZAL CEO, AdParlor (moderator)