building your website with seo in mind

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

JANET MILLER,

PRESIDENT & CEO

AMANDA SIDES,

ACCOUNT DIRECTOR

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

SEARCH-MOJO.COM @searchmojo #mojowebinar

Janet Driscoll Miller,

President and CEO,

Search Mojo

Follow on Twitter: @janetdmiller

Amanda Sides,

Account Director,

Search Mojo

Follow on Twitter: @amanda_sides


• Search engine marketing firm founded in 2005

– Search engine optimization (SEO)

– Pay-per-click advertising management (PPC)

– Social media advertising

– Online reputation management

• Headquartered in Charlottesville, VA

– Office in Charleston, SC

• Featured in the Washington Post, B2B Magazine,

MarketingSherpa, Visibility Magazine and many blogs

• Speakers at SMX Advanced, MarketingProfs, PubCon and more


• Google:

– http://bit.ly/GoogleGuidelines

• Bing

– http://bit.ly/BingGuidelines


• Structure

• Content

• Performance

• Forms

• CMS Platforms

• Parallax


What? Consolidate www & non-www

search-mojo.com

www.search-mojo.com

Why? Prevent both versions from ranking

& avoid possible duplicate content issues


What? Multiple Domains Subdomains

Why? Centralize “link juice” & avoid

accidental duplicate content issues

Avoid Many Domains Use Subdomains

www.mydomain.com www.mydomain.com

www.myblogdomain.com blog.mydomain.com

www.myvideosdomain.com videos.mydomain.com


What? Include Keywords in URLs

Why? Help engines & searchers understand

what your page is about before they click


What? Set-Up Pretty vs. Ugly URLs

Why? Improved relevancy & confidence to

help with rankings & click-through-rates

Ugly Pretty

www.mydomain.com/444/12345 www.mydomain.com/apparel/t-shirts

www.mydomain.com/v/?p=123 www.mydomain.com/videos/testimonials


What? Avoid Lengthy Pages

Why? Increase number of pages in index &

increase ranking potential


What? Post Fresh Content

Why? Engines value fresh, quality content


What? Reduce Load Times

Why? Users/Bots abandon ship, & rankings

can be affected


What? Avoid Duplicate Content

Why? Your site could be penalized, resulting

in lower rankings


What? Utilize Structured Mark-Up

Why? Call more attention to results & help

Google understand context of your content


What? Set-Up Google Webmaster Tools

Why? Find crawl errors, provide Google

with & get more information on indexing


What? Google Analytics Tracking

Why? Get valuable insight into site activity

& track performance


• Javascript

– Can be indexed… somewhat

– Not ideal

– Avoid putting very important content only in

Javascript (ex: links, navigation)

• AJAX

– A type of Javascript implementation

– Linking to specific content in the AJAX can

be an issue


• Can be indexed…

somewhat

• But not ideal

• Don’t put

website into ONE

Flash movie

• Avoid “splash”

pages


• Avoid all content on the same page

– Reduces chances of having multiple pages of

content rank in search

– Means essentially optimizing for fewer

keywords

• Can be used in a “combination approach”

• Or, just fake it well!


• Search engine bots cannot fill out forms

• Content behind forms may not get

indexed

• Offer bots a way AROUND the form


1. Will anything in this design hinder

indexing?

– How can I circumvent this?

2. Is anything in this design against

Webmaster Guidelines?


• You don’t have to sacrifice good usability

for SEO

– Sometimes have to just get creative


View the Online Marketing Institute Class

Incorporating Good SEO into Web

Designs

Get access now: http://bit.ly/OMI-Design

Contact Search Mojo:

Looking for help?

Sean McCusty

800-939-5938 ext. 116

smccusty@search-

mojo.com

http://bit.ly/OMI-Design





State of Google Marketing for Nonprofits

and Associations

August 22, 2013

2:00 p.m. ET

Register today at

www.search-mojo.com/google

Janet Driscoll Miller

President & CEO

Search Mojo


Janet Driscoll Miller

Google+: +Janet Driscoll Miller

Twitter: @janetdmiller

Amanda Sides

+Amanda Sides

Twitter: @amanda_sides

Google+: +Search Mojo

Twitter: @SearchMojo

Facebook:

facebook.com/searchmojo