Burda Media Company Pursuit of happiness

JUNE’2017

02Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-2 (December 2016 – April 2017) *Google Analytics, May 2017

Burda in Russia

in cumulative half-yearaudience of magazines

27 644 200 (45,4% of Russianpopulation 16+ y.o.)

Groups in socialmedia — 3 946 140

№1

Digital assetsaudience coverage:9 212 343*

in distributionin Russia

№1

periodical magazinesand 41 special issues

84 Big events andspecial projects

Burda Media Companyyears

in Russia

03Burda Media Company Pursuit of happiness Source: Publisher’s data

Burda magazine — 30 years in Russia!

We celebrate our anniversary the whole year!Special topics: fashion, interview with designers, history of famous brands and cosmetics companiesCross-media: competitions and special projects in all media outlets of Burda brand

04Burda Media Company Pursuit of happiness Source: Publisher’s data

Russia 360°

Customized publishing(corporate publishing, printingbroshures, coffee table books)

Magazines & special editions

(Normal issues, supplements,stand alone editions)

Digital(mobile tablets, apps,video content)

Events(Parties, awards, promotions,

stand alone events)

Retail(selling products in our retailstores, media for wholesalers)

E-commerce(selling via internet)

Internet(website, social media,newsletters)

Total audience:

36 525 390*monthly

Burda Academy(courses of professional sewing,

design and clothes’ modeling, interior design, workshops, style tips)

05Burda Media Company Pursuit of happiness Source: Publisher’s data

Audience of Burda Media Company(press, events, digital, including social media, e-commerce)

of Russian population1/3more than

peoplemonthly

36 mln.

Burda in Russia

06Burda Media Company Pursuit of happiness Source: Publisher’s data

Segmentation of Burda Media Company

BurdaDrive BurdaHome Burda EntertainmentBurdaStyleBurdaLife

Burda Media Company Pursuit of happiness Source: Publisher’s data 07Burda Media Company Pursuit of happiness

Experts in life segments

We have:Full portfolioin different segments

We are expertsin all life fields

Burda Entertain-

ment

Burda HomeBurda

StyleBurda Life

Burda Drive

08Burda Media Company Pursuit of happiness Source: Publisher’s data

From mass-market to luxury

Luxury

Premium

Mass-segment

3%16–19 y.o.

42%50+ y.o.

56%18-49 y.o.

56%of Burda International Russia editions cover the audience of the age of18–49

the most interesting target audience for advertisers

45

30

16

09Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-2 (December 2016 – April 2017)

From mass-market to luxury

10Burda Media Company Pursuit of happiness

TOP–10 publishing houses in Russia*

* —Only magazines

Half-year audienceRussia % of Russian population

Source: Mediascope, NRS-Russia 2017-2 (December 2016 – April 2017)

Burda Media Company 27 644 200 45,4

Hearst Shkulev Publishing 24 484 900 40,2

Bauer Media 23 014 600 37,8

Independent Media 17 844 800 29,3

7 Dney 15 443 300 25,3

Za rulem 12 030 300 19,7

Toloka 11 579 200 19,0

Vokrug Sveta 9 537 900 15,7

ACMG 8 799 400 14,4

Press-Courier 7 310 800 12,0

11Burda Media Company Pursuit of happiness

TOP–10 publishing houses in Moscow*

* —Only magazines

Half-year audienceMoscow % of Moscow population

Source: Mediascope, NRS-Russia 2017-2 (December 2016 – April 2017)

Burda Media Company 5 157 600 49,5

7 Dney 4 402 500 42,2

Bauer Media 4 128 100 39,6

Hearst Shkulev Publishing 3 539 100 34,0

Independent Media 3 276 300 31,4

ACMG 2 349 400 22,5

Vokrug Sveta 2 010 700 19,3

Za rulem 1 771 700 17,0

Toloka 1 672 400 16,0

Telenedelya 1 408 200 13,5

Readership survey of women’s magazines in Russia

12Burda Media Company Pursuit of happiness

3 brands from Burda Media Compаny are in top-10

Source: Mediascope, NRS-Russia 2017-2 (December 2016 – April 2017)

Carrier Cover Cover %1 Antenna/Telesem 4 947,20 14,60 2 Cosmopolitan 2 803,40 8,30 3 Karavan Istory 2 243,80 6,60 4 Lyublyu Gotovit! 2 201,10 6,50 5 7 Dney 2 017,10 5,90 6 Burda 1 871,60 5,50 7 Telenedelya 1 614,90 4,80 8 Vokrug Sveta 1 510,20 4,50 9 Za Rulem 1 443,60 4,30

10 Liza 1 343,80 4,00

* — TG - women

13Burda Media Company Pursuit of happiness Source: Publisher’s data

Special editions

14Burda Media Company Pursuit of happiness Source: Publisher’s data

Cover wrapper ads Client advertising on the front cover of a magazine!Information on the cover immediately catches readers’ attention. This gives a distinct advantage to media clients in the competitive struggle for the consumer.

New

launch

Ad specials

French-door, zip-door The awakening of interest for the advertised product by hiding pieces of information.

Gate folderThe possibility of using more advertising space in a magazine.

15Burda Media Company Pursuit of happiness Source: Publisher’s data

Creative InsertsExcite reader’s interest and increase brand awareness and brand memory retention.

Ad specials

Extended insertBooklet on the center spread with extended part with space for logo or announcement. Client advertising on the front cover of a magazine!

Insert / roll-folder bookletUsage of more advertising space in a magazine.

16Burda Media Company Pursuit of happiness

1 447 207followers

4 910followers

873 395followers

36 100followers

151 119followers

1 244 234followers

101 242views

28 765 781views

226 334followers

followus!

Total:3 983 320*followers

28 867 020views on YouTube & G+

Social media reach

*May 2017

17Burda Media Company Pursuit of happiness

BURDA DIGITAL NETWORK IS AN EXPERT OF NATIVE ADVERTISINGWe connect brands with the right audience; in blogs and sites of our partners we create materials and interactive projects special for each of our clients. All publications are released in accordance with individual stylistics of every media outlet and involving social media and banner advertising support. Our network comprises over 300 partners who write for various topics, the network includes famous bloggers and video bloggers in the field of fashion, beauty, food, travelling, celebrities having popular social media pages, outlets for male audience, young mothers and for those who are into technologies.

Sites + blogsover

35 000 000unique visitors

более

90 000 000views

Social networksover

90 000 000followers

Digital Projects

Source: Google Analytics, May 2017; Social media, May 2017

18Burda Media Company Pursuit of happiness

1 016 438unique visitors

15 255 555views

Social media:

310 733 448 530 9 675 2 876 870

views

350 531unique visitors

792 827views

Social media:

35 568 26 500 10 518 314

291 074unique visitors

2 961 190views

Social media:

158 724 145 188

Burdastyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.

Time on site: more than 8 minDepth of views: more than 6 pages

Lisa.ru Joint internet project of most popular women’s magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, entertainment, travel , astrology)

Verena.ru This is the first web-site in Russia where legallyposted content from the magazines aboutknitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than ahundred new schemes to crochet and knittingillustrated workshops and video tutorials.

Digital Projects

Source: Google Analytics, May 2017; Social media, May 2017

19Burda Media Company Pursuit of happiness

7dach.ru is a club of dacha lovers, for everyone who like tospend time out of town, look after the garden anddecor their houses and land plots. The site represents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.

Salon.ru is the latest tendencies and mostprominent events in architecture and design;collections of interiors; portfolios of Russian and foreign decorators.

Ivd.ru is one of the biggest and daily updated web site about repair, construction and house arrangement.

New

launch New

launch

Digital Projects

Source: Google Analytics, May 2017; Social media, May 2017

2 888 826unique visitors

9 683 218views

Social media:

178 943 128 092 96 563 1 345 987

views

52 361unique visitors

137 538views

Social media:

2 981 8 552 1 821

372 938unique visitors

837 276views

Social media:

8 160 11 609 2 015

20Burda Media Company Pursuit of happiness

iChip.ru iChip.ru publishes latest IT news, own texts and equipment reviews, practical advice on how to work with all kind of modern digital equipment. One of the most important competitive advantages of the resource is direct access to testing of different devices carried out by CHIP test laboratory in Germany.

PlayboyRussia.com PlayboyRussia.com is an official website of Playboy magazine in Russia. As the legendary male magazine, the website provides users with exclusive photoshoots of the most beautiful women in the world, spectacular photographic reports, interviews with celebrities, car reviews, men’s fashion trends, and in addition, with exciting videos, the latest and most fascinating news every day, tests and competitions.

ОOPS.ru The resource was formed as a blog which covers the most important topics for young girls: Beauty, Lifestyle, celebrity and famous people news. The website gives the opportunity to get in touch with celebrities, experts and any other character you are interested in, at OOPS.ru people discuss all currently important issues from new mascara and movie premiere to the search of new photo editing application and choosing a university in London.

Digital Projects

Source: Google Analytics, May 2017; Social media, May 2017

433 823unique visitors

874 821views

Social media:

32 483 3 783 1 074

212 347unique visitors

1 553 242views

Social media:

33 658 1 214 541 27 100 6 805

66 335unique visitors

172 745views

Social media:

174 627 16 100 1 775 251

views

101 242 views

18 100

Parties, events, conferences

21Burda Media Company Pursuit of happiness Source: Publisher’s data

Special projects calendar 2017

Q1(January-March)

Burda, 30 years in Russia

Q3(July-September)

Burda FestSummer city festival (Moscow) August 26

Happiness exists Gastronomy festival September 9 or 16

Lisa. Colours of lifeRegional Festival July-September

Q2(April-June)

PlayboyFormula 1 party (Sochi)

Lisa. My ChildFestival for children and parents (Moscow)

Q4(October-November )

BURDA Fashion Day30th anniversary of the magazine in Russia October 28

Architectural New Year’s Day December 7

PLAYBOY Playmate of the Year December 14

22Burda Media Company Pursuit of happiness Source: Publisher’s data

Events: projects

Burda FestBurda Fest is a big summer festival held by Burda Media for the 3rd time. The festival represents all range of interests for different audience: families, young women, kids, mothers etc. Live music by popular performers adds a special gloss to the event.

30 000 visitors

Media campaign reach:

10 000 000 people

40entertainment zones

Lisa family festivals «Colors of Live»Lisa one of the most polar women magazines throughout Russia. The concept of these event is giving «Lisa» family lifestyle fest to every city of Russia. We already visited more than 6 cities and plan to come to another 3 by the end of the year.

6 festivals in different Russian

cities in 2016

42 000 visitors total in 2016

Media campaign reach:

5 000 000 people (for each event)

23Burda Media Company Pursuit of happiness Source: Publisher’s data

Events: projects

‘Lisa. My Child’The first festival of “Lisa. My Child” Magazine was held in 2015 and was dedicated to the 15th anniversary of the magazine. Nowadays we call this event an annual festival for mothers and children, for future parents and for the whole family. For the third time the festival will take place at Sokolniki Park (fountain square).

Over

30 000guests

NEW PROJECTExpected audience

over

30 000guests

Happiness exists“Happiness exists” is the first gastronomy festival of Burda Media Company which will be held in the middle of harvest season, on September 16, in Moscow Hermitage Garden.

2017MOSCOW HERMITAGE GARDEN

16.09.17

The most cultural gastronomy festival in the world!

24Burda Media Company Pursuit of happiness Source: Publisher’s data

Our dear clients

Burda Publishing House CJSC Polkovaya str. 3, bld. 4 Moscow, 127018, Russia +7(495) 797-4560vhb@burda.ru

www.burda.ru