• A.S.M Farhen (161-11-5031)• Artuza Kanny (161-11-5019)• Rokeya Hasan Ema (161-11-5028)• Laboni Akter (161-11-5009)• Umme Habiba (161-11-5008)

BBA-43Spring -2016Section- C

Group- indomitable Sprit

Presentationon

Outline of the presentation • Introduction• Nestle company profile • Nestle Bangladesh• Basic product category• The brand Maggi • Maggi in Bangladesh• Initial Strategies of Maggi • STPD Analysis• Advertisement• Current scenario

What brand name comes to your mind when I say the word Noodles ???

Introduction• Nestlé is world’s largest health, nutrition and wellness company.

Although globally it is twice in size of its nearest FMCG (fast moving consumer goods) competitors, relatively business expansion is still in the developing stage in Bangladesh. However in the most recent times, it has experienced an organic growth of 40% and this trend predicted to continue in the coming few years.

About Nestle • The company dated to 1967• Founder - Henry Nestle • Henry Nestle developed a milk based baby food and soon began

marketing which was the first product of nestle.• Headquartered in vevey, Switzerland.

Nestlé Bangladesh

• Nestlé started its operation in 1994in Bangladesh • its factory is situated in Sreepur, Gazipur. • Nestlé Bangladesh directly employs more than 650 people and more than

1000 people are employed by suppliers and distributors in connection to Nestlé.

Globally recognized brands of Nestlé: The brand portfolio delivers the message once again how big Nestlé in the food industry. Today Nestlé covers almost every food and beverage category.

• Baby foods• Bottled water:• Chocolate & confectionery:• Coffee• Noodles & Many more

Nestles product list

• Nestle milk maid• Maggi Noodles• Maggi pickup• Maggi pizza maze• Maggi sauces• Nestle munch• Nestle Milo• Nestle ice tea etc .

The Brand popular InBangladesh India Australia Malaysia New Zealand Singapore South Africa

Nestlé brands to Bangladesh

NESCAFE, CERELAC, LACTOGEN, MUNCH ROLLS and MAGGI became some very common products.

The Brand Maggi• It was found by the Maggi

family in Switzerland in the 19th century.• The Maggi brand originates

from Switzerland where in 1863 Julius Maggi created a recipe of flavors to bring added taste to meals. This marked the beginning of the Maggi brand and its convenient products.

MAGGI in Bangladesh• 1997 MAGGI-2-Minute Noodles was launched in Bangladesh in 1997 ‐with local production.

• 2000 MAGGI Soups were launched.‐

• Today MAGGI is the market leader in instant Noodles & Soups.‐

Recognized by BSTI• Bangladesh Standards and Testing Institute (BSTI) testing authority

has found no ingredients above harmful levels in Nestle’s Maggi Noodles.

Initial Strategies of Maggi

• Maggi has faced lot of hurdles in its journey in Bangladesh. • Initially Nestle tried to position the noodles in the

platform of convenience targeting the working women. • The noodles tagline, “ FAST TO COOK, GOOD TO EAT

” was also in keeping with this positioning. Effective tagline communication .

STPD Analysis:

STPD

SEGMENTATION

TARGETINGDEFERENCIATION

POSSITIONING

SEGMENTATION• Based on life style habit of urban Families.

TARGETING

POSITIONING

দা রুন মজা , দারুন পুষ্টিMaggi 2 Minutes

DEFERENCIATION• Taste: IT is different in

test• Flavors:Its flavor is

unique from the other product• Packaging: we always

try to make a different packaging.

MARKETING PENETRATION STRATEGIES

Promotional campaigns in school

Advertising strategies; focusing on kids

New product innovation according to the need of consumers -VEGATTA NOODLES-DALL ATA NOODLES

ADVERTISEMENT

Current scenario of Maggi• Maggi is the leading brand in Bangladesh as well as world. • Reasonable competitive pricing. • Focus mainly on health benefits.

Eat healthy be healthy

• This slide we made for our class presentation for the sub BUS101• In this Presentation we used some our own photo (this are not

official photo of Maggi noodles) • others photo & all information collected from internet.

Extra page-----