Nestle Maggi

BY: •AFTAB SAYED•HARSH MELWANI•JAPJEEV SINGH•PARTH KHAKHAR•PRITHVEERAJ WHABI

Introduction toMaggi

Introduction to the productNestle India Ltd. (NIL)•Introduced in 1982•Subsidairy of the global FMCG Major Nestlé

New Food Category all together•Instant noodles•Retained its leadership until the early 2000s

In 2005, NIL started a healthy range

Maggi 2 minutes Noodles•It has market share of well over 90%

No serious Rivals in years yet.•ITC came out with ready to eat pasta

Only past 25 years did the brand take aboard a celebrity (Preity Zinta)

Evolution of Maggi

Competition

Competitive strategy

Maggi 2 minutes NoodlesIt has market share of well over 90%

No serious Rivals in years yet.ITC came out with ready to eat pasta

Only past 25 years did the brand take aboard a celebrity (Preity Zinta)