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good afternoongood afternoonto all of you.to all of you.

AAnestlenestle

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Nestlé Company was founded in 1866 by Henri Nestlé Company was founded in 1866 by Henri Nestlé. Henri Nestlé developed a milk based baby food Nestlé. Henri Nestlé developed a milk based baby food and soon began marketing. It was the first product of and soon began marketing. It was the first product of

Nestlé.Nestlé.

Nestlé started in 1905 as a merger of the Anglo-Nestlé started in 1905 as a merger of the Anglo-Swiss milk company, which was established in 1866 by Swiss milk company, which was established in 1866 by

two brothers George Page and Charles Page. two brothers George Page and Charles Page.

Nestlé is one of the largest food and nutrition Nestlé is one of the largest food and nutrition company in the world, founded and headquartered in company in the world, founded and headquartered in

Vevey, Switzerland. Vevey, Switzerland.

NestlNestlé Product’s é Product’s ListList• Nestlé Milkmaid• Ice cream• Syrups• Jam• Honey• Candies• Nestlé Fresh • Natural dahi

(curd)• Nestlé Slim Milk

• Maggi 2 Minute Maggi 2 Minute NoodlesNoodles

• Maggi Sauces• Maggi Pizza

Mazza• Maggi Pichkoo• Nescafe

Cappuccino• Nestlé Ice Tea• Nescafe Sunrise• Nestlé Munch

Management Of Management Of Nestlé Nestlé

PERSON DESIGNATION

Antonio Helio CEO/Chairman/ Managing Director

Ashok Kumar Mahindra

Director

B Murli Secretary

Introduction of Introduction of Maggi 2 Minute NoodlesMaggi 2 Minute Noodles

It’s a brand of instant noodles made by Nestlé India ltd.

It was founded by the Maggi family in Switzerland in the 19th century.

Nestlé launched Maggi for the first time in India in the 1982.

Nestlé wanted to explore the possible for such an instant food among the Indian market.

Maggi has been Nestlé's flagship not only in India. which is it’s largest market but globally as well.

Product is popular in:Australia

IndiaBrazil

Sri LankaMalaysia

SingaporeSouth AfricaNew Zealand

Marketing Marketing ObjectivesObjectives

To promote Maggi noodles as a healthy ready to eat convenient food.

To provide line extension by introducing Cup Noodles/Mug Noodles.

To upgrade the existing product features vies. packaging, ingredients, special additives based on consumer feedback.

The objectives were arrived at based on the analysis of Ansoff’s Grid.

Achievement Of These Achievement Of These ObjectivesObjectives

Promotional campaigns in schools.

Advertising strategies.

Product innovation & variation.

Currently following are the products Currently following are the products which are being marketed by nestle which are being marketed by nestle

under the Maggi Noodles brand other under the Maggi Noodles brand other than its 2 minute Maggi noodles are:than its 2 minute Maggi noodles are:

Maggi Vegetable Multigrain Noodles.Maggi Vegetable Multigrain Noodles.

Maggi Vegetable Atta Noodles.Maggi Vegetable Atta Noodles.

Maggi Cuppa Mania.Maggi Cuppa Mania.

New LaunchNew Launch Maggi PastaMaggi Pasta Maggi Magic CubesMaggi Magic Cubes Maggi Pizza MazzaMaggi Pizza Mazza Maggi Bhuna MasalaMaggi Bhuna Masala Maggi Masala-e-magicMaggi Masala-e-magic Maggi Coconut Milk PowderMaggi Coconut Milk Powder

Competitors & It’s Competitors & It’s Effects Effects

Companies like Top RamenTop Ramen, Indo NissanIndo Nissan, Ching’sChing’s , Sun Sun feast feast launching a similar kind of product, Maggi faced major competition in the market.

To overcome this competition Maggi launched Dal Atta Dal Atta Noodles Sambhar flavour Noodles Sambhar flavour that failed. New products like ketchupsketchups, soupssoups , tastemakerstastemakers also failed getting the Maggi strategy team into deep thought.

Latest Strategic Latest Strategic ImprovementsImprovements

Strong Customer Relations. Good Packaging and Strong Dealer-

Vendor Relations. Continuous process innovation. Repositioning as a healthier snacks. Price Incentives. Capturing New Customer Base. Meri Maggi.

Current ScenarioCurrent Scenario Leading Brand in India as well as the world. Reasonable competitive pricing. Market share of 80% of the instant noodles

segment as of 2011. Focus on health benefits with yummy taste. Diversification in terms of variety in flavours

& pricing. Creative interaction blogs for customers like

www.maggi-club.in & www.meandmerimaggi.in

Made By~ Aadish JainMade By~ Aadish JainBBA~Ist year BBA~Ist year

Any question ?.......Any question ?.......

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