Which brand comes to your mind when I say “Noodles” ?

ORIGINMaggi Word, Carlo Donati

In 1863, Julius Maggi developed a formula to bring added taste to meals.

Nestle (Swiss company/1866/Henri Nestle)

Maggi merged with Nestlé in 1947.

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4P’s

PRODUCT PRICE PLACE PROMOTION

PRODUCT

Ready to cook meals

Variants for different segment

PRODUCTSProducts

Traditional Dal atta Veg atta Rice noodles Maggi Masala Cuppa Mania

Other variants Curry masala Tomato Chicken Masala Chicken

Rice Noodle Segments Shahi Pulao Lemon Masala Chilly Chow

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PRODUCTS

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Differentiated packaging

Lower price point strategy

Price

PLACE

Target rural market

Target hawkers/roadside eating joints

Super/Hyper Markets

Kiryana stores

PROMOTION

Media advertisements

Awareness campaigns

Market Penetration Strategies

Promotional Campaigns in Schools Dry Sampling - Distributing Maggi

Packets Wet Sampling - Distributing Cooked

Maggi Product Innovation - Atta Maggi,Rice

Mania Maggi,Tomato Maggi,Chicken Maggi

Availability in different packages - 50gm,100gm,200gm,400gm

PROMOTION

Competition & Problem

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STPD Analysis

Segmentation

Targeting Positioning Differentiation

Age Kids Fast to cookGood to eat

Taste

Eating Habits

Youth 2 minute noodle

Flavors

Lifestyle of urban families

Office goers Taste bhiHealth bhi

Packaging

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Happy Valentines Day to All!!

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Thank You!!