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EUROSTAT
Business Case
Digital communication, User analytics and Innovative products (ESS.VIP DIGICOM)
Date: 22 October 2015
Version: 1.0.0
Status Approved
PM² Simplified Version Template V.0.5 (May 2015)
ESS.VIP DIGICOM Business Case [PM² Simplified Template V.0.5] Version: 1.0.0 (Approved) Date: 22 October 2015 2 / 50
Document Control Information
Settings Value
Document Title: Business Case
Project Title: Digital communication, User analytics and Innovative products (ESS.VIP DIGICOM)
Document Author: Martin Karlberg and Britta Gauckler
Project ID (from PMR-site): 746
Project Owner: Emanuele Baldacci
Project Manager: Martin Karlberg
Doc. Version: 1.0.0
Sensitivity: Limited
Project Type: Critical With IT relevance
Approval Date: Document ESSC 2015/27/2/EN of 19 November 2015
Document Approver(s) and Reviewer(s):
Name Role Action Date TF DIGICOM Review of version 0.1.0 24 July 2015
Crista Filip Eurostat’s Project Management Office Review of version 0.2.0 5 August 2015
TF DIGICOM Review of version 0.2.0 7 August 2015
TF DIGICOM Review of version 0.3.0 19 August 2015
VIG Review of version 0.4.1 2 September 2015
TF DIGICOM Review of version 0.5.0 11 September 2015
DM Eurostat’s Directors’ Meeting Review of version 0.5.1 15 September 2015
DWG Review of version 0.6.0 30 September 2015
VIN Review of version 0.6.0 2 October 2015
ESAC Review of version 0.6.0 19 October 2015
CG1 Eurostat’s Coordination Group for Vision Implementation Review of version 0.7.0 12 October 2015
VIG Review of version 0.7.1 19 October 2015
ESSC Approval of version 1.0.0 19 November 2015
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1. PURPOSE ................................................................................................................... 5
2. ACTION REQUIRED ................................................................................................. 5
3. CURRENT SITUATION AND MANDATE FOR CHANGE ................................... 5
3.1. Problem statement ............................................................................................. 5
3.2. Mandate (legal base) .......................................................................................... 6
4. OBJECTIVES AND DELIVERABLES ..................................................................... 6
4.1. Scope ................................................................................................................. 6
4.1.1. User Analysis ....................................................................................... 8 4.1.2. Innovative and shareable products and tools ....................................... 9 4.1.3. Open Data Dissemination .................................................................... 9
4.1.4. Communication and promotion ......................................................... 10
4.2. Objectives ........................................................................................................ 10
4.2.1. User Analysis ..................................................................................... 10 4.2.2. Innovative and shareable products and tools ..................................... 12
4.2.3. Open Data Dissemination .................................................................. 13 4.2.4. Communication and promotion ......................................................... 14
4.3. Deliverables and Key Milestones .................................................................... 15
4.4. Indicators ......................................................................................................... 16
4.5. What the project does not include ................................................................... 16
4.5.1. ESS data warehouse .......................................................................... 16
4.5.2. Certain outreach and statistical literacy activities ............................. 17 4.5.3. Estimates based on models ................................................................ 17 4.5.4. ESS coordination activities ................................................................ 18
4.5.5. ESS-wide roll-out .............................................................................. 18 4.5.6. Turning user needs into new data collection ..................................... 18
5. IMPACT ASSESSMENT ......................................................................................... 19
5.1. Stakeholder Analysis ....................................................................................... 19
5.2. Project Environment ........................................................................................ 19
5.2.1. Related conferences ........................................................................... 19 5.2.2. The Dissemination Working Group .................................................. 20
5.2.3. The ESS Vision portfolio .................................................................. 20 5.2.4. Eurostat project on renovation of the dissemination chain ............... 21 5.2.5. Open Data .......................................................................................... 21
5.2.6. Microdata access................................................................................ 21 5.2.7. Research projects ............................................................................... 21
5.2.8. High-level ESS stakeholders ............................................................. 22 5.2.9. International organisations ................................................................ 22
5.3. Cost-Benefit Analysis ...................................................................................... 24
5.3.1. Alternative A – do nothing ................................................................ 24 5.3.2. Alternative B – multiple projects ...................................................... 25 5.3.3. Alternative C – integrated DIGICOM project ................................... 25
5.4. Risk Analysis ................................................................................................... 25
5.4.1. Suboptimal development ................................................................... 26
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5.4.2. Standardisation .................................................................................. 26 5.4.3. Implementation and maintenance ...................................................... 26
6. APPROACH .............................................................................................................. 27
6.1. Methodology .................................................................................................... 27
6.2. General Description ......................................................................................... 27
6.3. Resources and Lead Times .............................................................................. 28
6.3.1. Resources ........................................................................................... 28 6.3.2. Roadmap ............................................................................................ 29
6.4. Project Funding ............................................................................................... 29
6.4.1. Member State input ........................................................................... 29 6.4.2. External expertise .............................................................................. 30
7. PROJECT ORGANISATION ................................................................................... 30
7.1. Project Manager ............................................................................................... 30
7.2. Reporting Structure ......................................................................................... 30
7.3. Project Team .................................................................................................... 31
7.4. Project Documentation .................................................................................... 32
ANNEX 1. STAKEHOLDER ANALYSIS ......................................................... 33
A possible user taxonomy ......................................................................................... 34
ANNEX 2. RISK ANALYSIS ............................................................................. 36
ANNEX 3. ESS.VIP DIGICOM ROADMAP AND DELIVERABLES ............. 39
WP1. User Analysis ................................................................................................... 42
WP1.1. User profiling exercise....................................................................... 42 WP1.2. Set-up of a social network platform for users of statistics ................ 42
WP1.3. User surveys ...................................................................................... 43
WP2. Innovative and shareable products and tools ................................................... 44
WP2.1. Development of a new innovative biennial ESS flagship
product… ............... …………………………………………………44
WP2.2. Development of tools to support ESS flagship product .................... 44 WP2.3. Improving the visual dissemination of European statistics ............... 45
WP3. Open Data Dissemination ................................................................................ 45
WP3.1. Linked open data ............................................................................... 45 WP3.2. Facilitation and harmonisation of APIs to European data ................. 46 WP3.3. Development of a European re-use policy ........................................ 46
WP3.4. Improved access to microdata ........................................................... 47 WP3.5. Search and extraction tools ................................................................ 47
WP4. Communication and promotion ....................................................................... 47
WP4.1. Communication and marketing strategy ............................................ 47 WP4.2. Outreach activities ............................................................................. 48
WP4.3. Statistical literacy .............................................................................. 48 WP4.4. Communicating the value of European statistics .............................. 49
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1. PURPOSE
The purpose of this document is to outline the scope, approach, objectives,
resources implications and impact on stakeholders of this project for agreement by
the ESSC. The proposals are based on an ESS stakeholder consultation (mainly
conducted via the Task Force Digital communication, User analytics and Innovative
products (TF DIGICOM; see 3.2); the Vision Implementation Group, the Vision
Implementation Network and the Dissemination Working Group (see 5.2.2) have
also been involved in the inception of the project and have also been duly consulted
during the elaboration of the present Business Case).
The aim of the DIGICOM project is to enhance the capacity of the ESS to be agile
and responsive to our users’ needs. By necessity, the project will have a two-
pronged approach; on one hand it will improve our methods for gaining insight into
unmet needs of current and future users, and on the other hand actually developing
the innovative solutions meeting those needs.
Moreover, user needs are not only about expressed needs, but also concerns actual
necessities – such as policymakers’ need for reliable evidence and citizens’ need for
information to support “life decisions”. For this reason, the DIGICOM project
includes the promotion of, and the communication of the value of, European
Statistics as a reliable basis for evidence-based decision-making and an unbiased
picture of society.
Throughout the DIGICOM project, there will be several reflection points. These
reflections should not only take stock of project results so far, but also include an
element of business intelligence, i.e. monitoring of results (including technical
advancements) achieved elsewhere, as well as direct communication with reference
groups of users. By subsequently updating and re-prioritising among the actions,
aligning deliverables with outside activities, revising project objectives and updating
the roadmap, the DIGICOM project will stay agile.
2. ACTION REQUIRED
The ESSC is asked to provide feedback and approve the approach outlined so that
the project may proceed to the detailed planning phase and implementation.
3. CURRENT SITUATION AND MANDATE FOR CHANGE
3.1. Problem statement
As described in the ESS Vision 20201, decision making in Europe continues
to be built entirely on the assumption of a sound evidence base, although the
resources to support the production high-quality official statistics are
diminishing. Moreover, there is an increasing demand among users for
1 The ESS Vision 2020; document presented at the 21st meeting of the European Statistical System
Committee; for readability it is generally referred to as “the Vision” throughout this document.
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official statistics to incorporate new metrics to capture the new and complex
reality that has emerged. In addition, the data revolution leads to more
competitive pressure from new data producers which can eventually change
the role of official statistics.
The Vision requires that the ESS should respond to these challenges by,
inter alia,
engaging with users proactively and meet their demands in a cost-
efficient and responsive manner;
improving the responsiveness to new user needs;
delivering information in an interactive and easily comprehensible way;
improving the statistical literacy of European citizens and institutions by
guiding them through the deluge of data and information from various
origins;
making improvements in key aspects such as agility and flexibility in
general;
being agile and looking for innovative solutions;
working together, in sharing methods and tools;
increasing its value by communicating products and services in an active
and coordinated way.
The DIGICOM project, which is part of the ESS Vision 2020 portfolio, is
taking on several of these tasks, by identifying solutions in user analytics,
innovative and shareable products and tools, promoting the value of
European statistics and improving information delivery by means of
engaging users and enhancing digital communication.
3.2. Mandate (legal base)
The Digital communication, User analytics and Innovative products
(ESS.VIP DIGICOM) project is part of the ESS Vision 2020 portfolio of 8
projects adopted by the ESSC in February 2015.
A Task Force (TF DIGICOM) with 11 member states (BE, AT, DE, ES, FR,
GR, IT, LT, SE, UK and CH) was established to develop this business case.
4. OBJECTIVES AND DELIVERABLES
4.1. Scope
One priority area of the Vision is Identifying user needs and cooperation
with stakeholders:
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We will engage proactively in a regular dialogue with users to understand deeper their
needs. Our strategic alliances with both public and private partners will help to respond
flexibly to users’ needs. We recognize that different user groups have different needs and
we will address this diversity by offering the right information in the right way. We will
respond to the need to provide policy-makers with reliable, comparable and timely statistics
to execute economic and financial policy. We will strive to be a respected partner and a
leader for driving innovations and progress in the global statistical community.
while Dissemination and communication on European statistics constitutes
another priority area:
We aim for a future-proof dissemination and communication strategy that satisfies divergent
and ever-changing user needs at both national and European level, is flexible enough to
adapt to emerging technologies, gives guidance in a world of data revolution and serves as a
reliable pillar of democracy. We recognise that different user groups have different needs
and capabilities, both in terms of products and dissemination channels and we will address
this diversity by offering a variety of output channels and services. We will explicitly
introduce the brand of “European Statistics” that guarantees a reliable basis for evidence-
based decision-making and an unbiased picture of society.
The DIGICOM project has been set up to deliver within these two
interrelated priority areas. According to a linear approach, (see Figure 1) we
would first of all need to understand who our current (and potential) users
are, i.e. conduct a user profiling exercise. With this information, we would
then proceed to elicit user needs for the various user categories. This would,
in turn, be used as a basis for solutions, in the form of innovative products
and tools to address unmet needs of various categories of users (see 5.1).
Moreover, proactive user engagement, aiming to facilitate users’
understanding of the value of good official statistics would take place.
The DIGICOM project focusses on users of European statistics; this means
that national as well as European users are considered. As illustrated in
Figure 1, user engagement (influencing users) and user analysis (learning
about users) are separated into two different work packages.
Figure 1. Work packages of the DIGICOM project
WP2 - Innovative and sharable products and tools
WP 1 - User analysis
WP4 - Communication and promotion
User profiling
•Tools to profile
•Actual profiles
User needs(By profile)
•Tools to elicit needs
•Actual needs
End users
SolutionsTo meet needs
•Tools
•Products
User engagement
Linked to unstated(“actual”) needs
•Statistical literacy/outreach
•Branding
WP 3 - Open data dissemination
Open data dissemination
•APIs
•Open data Portal
•Public use files
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Figure 1 is a simplification of a complex reality. Most importantly, it should
be noted that the ESS does not depart from a tabula rasa. The DIGICOM
project would thus not be sequential (user analytics first; solutions later),
since there are instances where needs are already known, and work on
solutions (tools and products) could start early on. Moreover, the process is
iterative rather than linear, with user needs driving solutions which then are
subject to user feedback, which is used to update the solution and so on.2
Notwithstanding the interrelatedness between the various aspects of the
DIGICOM project, it has been subdivided into work packages to be rendered
manageable (see the boxes of Figure 1). The work packages are outlined in
Sections 4.1.1-4.1.4. Due to the interrelatedness and the fast changing nature
of the products, techniques and tools it is essential to be flexible, adapt
necessary actions and maybe change actions accordingly during the
DIGICOM project. The actions shall therefore be considered in this view as
it is an important fact of the DIGICOM project to be agile and responsive.
Furthermore the project deliverables ought to be released on basis of
precedent beta versions of the process cycle to ensure agile as well as
prompt adjustments to technological developments, changing needs,
competition, etc. Where feasible the dissemination could be as early as
possible, e.g. on basis of a later beta version if beneficial. This will be
important to take into account when the working groups will uptake their
processes.
A key feature of the DIGICOM project is that it will contribute to building
capacities and skills in the ESS in concerned areas. It is indispensable to
create networks inside and also incorporate external knowledge from outside
to reach the envisioned targets.
4.1.1. User Analysis
The User Analysis work package will address the stated Vision priority to
obtain a better insight into our users: their needs for statistical services as
well as their professional knowledge.
It will involve various activities to identify the requirements of current
users as well as the needs of potential future users, possibly also the
consultation of enterprises to identify their data needs as well as the
assessment of the relative weight of quality dimensions like timeliness and
accuracy from a users’ perspective called for by the Vision.
In doing so, it will contribute to the Vision objective to improve the ESS
agility in dealing with core users, increase responsiveness to emerging
questions in society and reduce time-to-market of new statistics.
2 In order to practice this iterative process the timetable shows the main user consultations whereas in some
cases the users need to be consulted in the work package itself as it follows after the action, e.g. in the
case of the communications actions. Here the users can be consulted on basis of the platform
developed in work package 1 for example, but the user consultation action itself takes place in work
package 4. This is why not every iterative process is displayed in the timetable.
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4.1.2. Innovative and shareable products and tools
In the Innovative and shareable products and tools work package, the Vision
principle to use common methods and tools will be applied to the tailored
products and services (including interactive tools and apps called for by the
Vision).3
The work package will thus focus to a large extent on customisability, be it
the Vision requirement for customised supplies (indicators for special
purposes) to as many users as possible, services facilitating benchmarking
(e.g. of enterprises with competitors in the same line of industry). It will also
cover new tailored products and services, including a novel ESS statistical
portrait report with an associated biannual conference, visualisations,
animations, interactive tools and apps.
This work package will also address visualisation principles (in close
coordination with the Innovative and shareable products and tools work
package, which would address the “tools” aspects of visualisation).
4.1.3. Open Data Dissemination
Open Data is an emerging discipline with a huge potential for the (re-)
dissemination official statistics.4 There are numerous questions to address
for the statistical domain. This work package will answer to the Open Data
aspect of the Vision’s objective of development of products giving as much
freedom as possible to active users to create their own products based on
official statistics data and statistics.
This would concern application program interfaces (APIs) for enhanced
access to the statistical databases of ESS members.
Another strand will explore the possibility of capitalising on other initiatives
in the area of open data, in particular linked open data, (such as current
activities in the area of open data, i.e. the OpenCube project and other
European projects).5
Moreover, the particular aspect of micro-data dissemination will be
covered by this work package, thereby addressing the Vision objective of
customised supplies (micro-data access) to as many users as possible. The
openly available public use files will be in the centre of interest of this work
package. Public use files are micro-data files which are anonymised in such
a way that they are no longer confidential.
3 When designing products the difference between "need to know" and "nice to know" statistics should
be taken into consideration.
4 Open data can be defined as “Open data and content can be freely used, modified, and shared by
anyone for any purpose.” http://opendefinition.org/
5 See also: 5.2.5 (Open Data) and 5.2.7 (Research projects).
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4.1.4. Communication and promotion
The Communication and promotion work package will satisfy the Vision
objective of adoption of a new dissemination and communication
strategy. This strategy might include the development of ways to
disseminate ‘nice to know’ statistical facts to increase the public profile of
official statistics, requested in the Vision.
The Vision priority of ensuring public trust in official statistics which is the
cornerstone of any statistical system by promoting the value of European
statistics would be at the core of the Communication and promotion work
package. This would partly be achieved (as prescribed by the Vision) by
increasing the emphasis on publicising quality as a driving force for all our
activities (and develop new meaningful and transparent ways of
communicating the user-oriented quality assurance mechanisms applied to
our statistics).
Moreover, this work package would deal with statistical literacy,
addressing the Vision objective of activities targeting the public at large to
guide them through the pitfalls of statistics and enhance statistical literacy.
This would be part of the investment (as foreseen in the Vision) in educating
users to increase their statistical literacy in particular to mitigate the risk of
improper and unjustified use of ESS statistical products and services.
This work package would also comprise general outreach, such as the
constant contact with potential user groups to meet their expectations as set
out in the Vision, and the Vision objective of activities targeting special
interest groups.
4.2. Objectives
The various objectives of the work packages are outlined in Sections 4.2.1–
4.2.4.
4.2.1. User Analysis
The aim of this work package is to actively engage with ESS users in order
to:
Conduct a user profiling exercise (in close collaboration with
ESAC) in which ESS users (and to some degree also the not-yet or
the non-users) are categorised according to their needs and
requirements (complemented with an in-depth analysis on actual user
behaviour), followed up by a user survey and other user analysis
activities based on those profiles. Several dimensions regarding the
user groups and needs shall be considered: the need to know and the
nice to know as well as the EU use and the national use. Users of
national as well as European statistics should be considered.6 As a
6 In practice national users and users of European statistics are not disjoint groups. While some users
almost exclusively use national statistics, some almost exclusively use European statistics, and others
may use both sources in the same domain. Whereas the centre of gravity of the DIGICOM project is
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starting point data from the user support as well as web analytics data
(for instance) can be used and shall be enriched with innovate data
analytics tools. In order to target not-yet users or non-users as well as
help shaping the profiles a user survey is part of the exercise. ESS
experiences will be used in involving experts in the evaluation of
user needs and channels will have to be established how these inputs
can help shaping the planned initiatives.
Set up a social network platform for users of European statistics7
with the specific aim of identifying efficiently the ever changing
needs of users. The information harvested in the user profiling
exercise will serve to establish ex ante maps of users which could be
used as the point of departure for deciding which information to
collect via the platform. This platform would also help design
appropriate social media policy guidelines at the ESS level and
governance templates. The platform will allow ESS members to have
a direct dialogue with the participating user groups, to elicit their
needs and will enable the testing of innovative dissemination tools.
Moreover the platform will enable profiles to be extracted which can
be used to request user inputs on statistical issues to get responses
using post-stratifying methods to incorporate population distributions
of variables into survey estimates.8 The social network can also lead
to the creation of expert user communities that could interact with
statistical producers. A customer relationship management system
may, if feasible, be integrated into this social network. The platform
may also be used for targeted communication to users, to implement
part of the communication strategy foreseen in the Communication
and promotion work package. A precondition for the success of this
platform will be that sufficient resources are allocated to animate,
curate and host it.
on European statistics, it is expected that there will be considerable overlaps – and considerable
synergies. Whether the European/national dimension is central to the user categorisation will be
considered during the user profiling exercise (WP1.1).
7 See The Users of Statistics and their role in the European Society, paper by Maurizio Vichi, Maria
João Valente Rosa and Frances Ruane. ESAC document 2015/1175;
http://ec.europa.eu/eurostat/web/european-statistical-advisory-committee-esac/activities/esac-documents.
This categorisation (used in the stakeholder analysis of the present business case) is tentative and an
example of what could be achieved. The definition of user categories that will actually be applied in
the DIGICOM project will be developed during the user profiling exercise (WP1.1).
8 Appropriate analysis methodology will be applied to duly manage e.g. the bias resulting from
surveying only voluntary, registered users.
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Under this work package the following “low-hanging fruit”9 will eventuate from the
establishment of inventories for sharable practices: current CRM practices, practices in
user satisfaction/ user need assessment, practices in user profiling, practices in user
interaction via social media. Another low hanging fruit, which strengthens the direct
dialogue between users and statisticians, will be the support to the organisation of
national conferences. As has been done in 2015 in Latvia and Luxembourg, these
conferences will give the opportunity for users of European statistics in a Member State
to exchange views with representatives of the NSI and Eurostat.
4.2.2. Innovative and shareable products and tools
The first aim of this work package is:
To develop a new innovative biennial10
ESS flagship product based
on the EU data pool complemented by tools to facilitate the
consumption of the relevant statistical data.11
The product, which is
envisaged to have a modern, non-traditional, dynamic/interactive
format is aimed at strengthening the dialogue between users and
producers. It would contain a statistical portrait of Europe (edited by
a team of ESS experts) to be presented at a high-level and highly
visible conference with the participation of senior representatives of
the ESS as well as high-level stakeholders, organised in a format
inspired by the Davos example, containing a series of panels,
workshops, etc. This product will fill a gap by providing policy
makers with a statistical portrait of Europe that is well-rounded, in-
depth and suitable for discussion in high-level fora. The product will
be complemented by a multi-channel ESS promotion campaign12
and
innovative tools for the support. Further dissemination would take
place by means of the innovative tools developed in the work
package. A particular attention will be given to the reusability of the
tools developed to support the product.
The second aim is to further improve the visual dissemination of
European statistics by promoting the exchange of best practices,
supporting regular training of ESS experts, developing common
9 “Low-hanging fruits” are considered as being quick gains under the action as they are based on
sharable, good practices (as well as failures) that will be shared among the ESS.
10 It might be useful to change the recurrence from biannual to annual, but this shall be decided after the
first event.
11 Other than the Eurostat flagship products, the ESS product will heavily rely on a joint editorial work
from Eurostat and the NSIs. As a complement to the European dimension provided by Eurostat, the
NSIs will better illustrate the national dimension of the chosen statistical topics conveying a message
that the ESS is capable of providing interesting and timely statistics of interest to a broader audience.
12 There are possibilities in the promotion, for instance it could be promoted with an ESS logo, an ESS
promotion campaign like a press conference on the same day by all heads of NSIs in their countries.
The conference would be a related event to discuss issues raised in the statistical portrait of Europe and
raise the visibility of statistics with high-level users and stakeholders.
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guidelines and sharing of visualisation tools. The outcome of the
Task Force Visualisation (see section 5.2) can provide input for a
pilot in this work package.
For this work package an inventory of shareable tools in general and in the visualisation
area will eventuate as “low-hanging fruits”.
4.2.3. Open Data Dissemination
The aim of this work package is to:
Further facilitate the automated access to European aggregate data
for heavy data users or re-disseminators. Re-disseminators of
European data may serve as quality enhancers by adding value to the
statistical information supplied. Their users/clients can find relevant
statistical information presented in a way which is tailored to their
specific needs or context. The strengthening of this service towards
the re-disseminators will enable the ESS to reach more audiences
than it would achieve solely through its own dissemination products.
This work package will be accomplished by the following actions:
Linked open data (LOD): establishment of an ESS open data
strategy, and actions to implement this strategy, including
publication of ESS aggregate data to the Pan-European Open Data
Portal13
and also an ESS Open Data Gateway – with metadata
services as a key gateway component, and links with corresponding
national open data portals. Linked open data means (in comparison to
open data) that data can be linked to Uniform Resource Identifiers
(URIs)14
from other data sources, using open standards for data
exchange on the Web such as RDF.15
Facilitation and harmonisation of APIs to European data to
improve access to aggregate data.
Actively promote re-dissemination by third parties (i.e. data
journalists) via a European re-use policy; channels could be twitter,
Facebook, workshop with data journalists, etc.
Improved access to micro data, e.g. through the development of
new methodologies for the production of Public Use Files (PUFs) to
enhance access to these data for heavy users (e.g. researchers).
13
See http://ec.europa.eu/newsroom/dae/document.cfm?doc_id=9699. The portal is expected to go live
in late 2015.
14 A uniform resource identifier (URI) “…is a string of characters used to identify the name of a
resource”. https://en.wikipedia.org/wiki/Uniform_resource_identifier
15 For a definition please see http://www.w3.org/RDF/
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Under this work package the stocktaking in the open data field as well as the inventory of
existing ESS APIs as well as search and extraction tools are considered “low-hanging
fruits”.
4.2.4. Communication and promotion
The first aim of this work package is to elaborate and implement a
communication and marketing strategy which underlines the value
of official European statistics16
in combination with outreach
activities to raise the visibility of the ESS including a strategy
towards statistical literacy. This line of activity would include the
preparation of guidelines for a visual identity. This would also be
build on concepts developed by the QUAL@ESS Vision 2020
framework (see 5.2.3), and would concern communicating the value
of European statistical products and services through modern
communication systems and professional communication campaigns.
The second aim of the work package is to set up a policy and
framework for the dissemination of experimental statistics
(meaning non-standard statistics) rarely produced by the ESS but
highly requested by users. These data and statistics include
experimental statistics based on new data sources, model-based
statistical analyses, assumptions and innovative supplements to more
traditional statistics of sufficient quality to be used for analytical
purposes.17
The definition of “experimental statistics” (mainly based
on all relevant conceptual output from QUAL@ESS Vision 2020)
will be further elaborated during the operational phase of this work
package.
For this work package the “low-hanging fruits” will be the hackathon18
and the inventory
of existing statistical literacy practices.
16
Regarding the concept “European Statistics”, Article 1 of Regulation (EC) No 223/2009 of the
European Parliament and of the Council of 11 March 2009 on European statistics
http://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1435820363605&uri=CELEX:02009R0223-20150608
states that “European statistics are relevant statistics necessary for the performance of the activities of
the Community. European statistics are determined in the European statistical programme.”
17 For further clarification on experimental statistics see the Towards a Eurostat framework for
disseminating innovative/experimental statistics paper: by Marie Bohata, Martina Hahn, Antonio
Baigorri and Gian Luigi Mazzi
http://www.q2012.gr/articlefiles/sessions/26.1_Hahn-Mazzi_Experimental%20statistics.pdf
presented at Session 26 (on “Experimental statistics”) at the 2012 European Conference on Quality in
Official Statistics).
18 A hackathon “… is an event where computer programmers and others involved in software
development and hardware development, including graphical designers, interface designers and project
managers, collaborate intensively on software projects.” (https://en.wikipedia.org/wiki/Hackathon).
The hackathon is considered to fall under “outreach activities” (see Annex 3.WP4.2) which belongs to
the work package 4 “Communication and branding”. Outreach activities are intended to impact on the
general public and to increase the public profile of official statistics.
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At this stage, it is not always possible to provide details of all actions and
deliverables foreseen in the DIGICOM project. During the first half of 2016,
most of the activities will focus on a stocktaking exercise and on an
inventory of best practices for each of the work packages. Based on this
information, further actions and final deliverables will be defined more
precisely.
4.3. Deliverables and Key Milestones
The key deliverables of the DIGICOM project are outlined in Table 1. The
start date of the DIGICOM project is the beginning of 2016 and the end date
is 31 December 2019.
In 2016, nearly all the work packages will start, often with stocktaking and
inventory activities frontloaded. This exercise should also include
inventories of non-EU countries as well as work done by UNECE, CES
which are more advanced in some respective domains. Multiple intermediate
deliverables are expected already in 2016. The intensive development phase
of the different project streams will peak in 2017 and 2018. The work
packages will end in 2019 (for overviews see Annex 3 ESS.VIP DIGICOM
roadmap and deliverables). Further details on intermediate deliverables, as
well as specifics of the actions envisaged to achieve these deliverables, are
provided in Annex 3.
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Table 1. Key deliverables of the DIGICOM project
Work Package Deliverable no. Instrument for implementation
Delivery date
Deliverable
WP1–User Analysis
WP1.1–User profiling exercise DIGICOM.D1.01 Own resources 2016/03 Online inventory of shareable practices
DIGICOM.D1.03 Contract 2017/06 User profiling report, including profiling criteria and piloting
WP1.2–Set-up of a social network platform for users of statistics DIGICOM.D1.08 Contract 2017/06 ESS social network platform for users of statistics
WP1.3–User surveys DIGICOM.D1.09 ESSnet 2018/03 ESS user survey based on user profiling exercise
WP2–Innovative and shareable products and tools
WP2.1- Development of a new innovative biennial ESS flagship product
DIGICOM.D2.01 Contract 2017/06 Statistical portrait of Europe
DIGICOM.D2.04 Contract 2017/12 ESS conference on the statistical portrait of Europe
WP2.2–Development of tools to support ESS flagship product DIGICOM.D2.05 Own resources 2017/06 Repository of shareable tools
DIGICOM.D2.10 Contract 2018/06 Innovative tools rolled out
WP2.3–Improving the visual dissemination of European statistics DIGICOM.D2.14 Own resources 2017/06 ESS visualisation guidelines
DIGICOM.D2.15 Contract 2018/06 Visualisation tools rolled out
WP3–Open Data Dissemination
WP3.1–Linked open data DIGICOM.D3.03 Contract 2018/06 Eurostat data published to Pan-European Open Data Portal
DIGICOM.D3.04 ESSnet 2019/06 National LOD portals developed
DIGICOM.D3.06 Contract 2019/12 European Open Data Gateway rolled out
WP3.2–Facilitation and harmonisation of APIs to European data DIGICOM.D3.07 Own resources 2017/06 Inventory of existing (shareable) APIs across the ESS
DIGICOM.D3.08 Own resources 2018/03 ESS standard for APIs
WP3.3–Development of a European re-use policy DIGICOM.D3.09 Own resources 2017/06 ESS re-use policy
WP3.4–Improved access to microdata DIGICOM.D3.12 Contract 2018/12 Microdata access solutions for the ESS
WP3.5–Search and extraction tools DIGICOM.D3.15 Contract 2018/12 Search and extraction tools rolled out
WP4–Communication and promotion
WP4.1–Communication and marketing strategy DIGICOM.D4.02 Contract 2017/12 ESS communication and marketing strategy
DIGICOM.D4.03 Own resources 2018/06 Communication kit
WP4.2–Outreach activities DIGICOM.D4.06 Own resources 2018/03 Hackathon carried out
DIGICOM.D4.07 Own resources 2018/12 Gamification product rolled out
WP4.3–Statistical literacy DIGICOM.D4.11 ESSnet 2017/06 Statistical literacy products
WP4.4–Communicating the value of European statistics DIGICOM.D4.12 Contract 2018/06 Study/survey on the value of European Statistics
DIGICOM.D4.15 Contract 2019/12 Platform for experimental data and statistics rolled out
Note: For WP4.4, it will be investigated during the detailed planning phase whether an early piloting, based on existing solutions, could be performed already during 2016.
4.4. Indicators
Short-term output indicators of the success of the DIGICOM project will be
the provision of the various deliverables according to specification.
There will also be medium-term outcome indicators, focused on the uptake
of the various products (e.g. use of literacy products in schools), the
participation rates in the various activities (e.g. the number of hackathon
participants, the number of users of the ESS social network platform), the
feedback of users by monitoring the new products and tools and the
compliance with the normative documents produced by the DIGICOM
project (e.g. the visualisation guidelines).
4.5. What the project does not include
There are numerous potential strands of the scope of the DIGICOM project,
but in view of the need to focus the project to render it manageable and
possible to resource the activities below are not foreseen to be part of the
DIGICOM project.
4.5.1. ESS data warehouse
For the purpose focusing the overall scope of the project and increasing the
emphasis responding to user needs with concrete products, the statistical
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infrastructure aspect of the DIGICOM project is reduced, and will therefore
not include an ESS data warehouse IT project (whereas an “EU data pool” is
in scope).
4.5.2. Certain outreach and statistical literacy activities
While numerous potential outreach and statistical literacy activities exist, the
outreach and literacy dimension of the Communication and promotion work
package of DIGICOM project will be rather focused, and exclude outreach
activities such as an ESS blog as well as training, workshops, awareness-
raising activities which are already currently being undertaken by the
European Statistical Data Support19
(ESDS). The promotion of further
European Statistical Training Programme20
(ESTP) training is also not seen
as being part of the DIGICOM project. A tool for the assessment of
statistical literacy and a tool for literacy based dissemination are not
foreseen. The focus in the DIGICOM project will be in the development of
concrete joint products for increasing statistical literacy particularly in the
area of universities and schools.
A practice currently applied by a number of NSIs which could be expanded
in the area of Statistics Explained is the “statistical school”; websites could
be set up across the ESS by creating a library or a set of articles describing
and defining statistical concepts and methodology. However, this will not be
pursued as a separate action within the DIGICOM project.
4.5.3. Estimates based on models
The development of model-based estimates is not foreseen to be part of the
DIGICOM project. Activities along these strands are rather foreseen for the
ESS.VIP project on Big Data and Administrative Data (see 5.2.3).
A possible approach to get timely data on phenomena not covered
throughout the ESS by current official statistics would be to conduct
Eurobarometer surveys (or otherwise incorporate untraditional sources of
data) to allow products to be augmented by adding new dimensions and
conduct more timely releases. However, as the “blending” of such data and
official statistics would normally have to rely on modelling, this “augmented
input” approach is out of scope of the DIGICOM project.
From this it follows that while “daily statistics” would render an “official
statistics app” more likely to be consulted on a daily basis, it would
(considering that the underlying set of data would be updated far less
frequently) have to rely on modelling and/or “augmented input”; such “daily
statistics” are thus out of scope of the DIGICOM project.
19
http://ec.europa.eu/eurostat/help/support
20 http://ec.europa.eu/eurostat/web/european-statistical-system/training-programme-estp
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While crowdsourcing could serve simultaneously as a vessel for user
engagement and for improved statistics, it would also imply modelling to
achieve representativeness, and is therefore out of scope of the DIGICOM
project.
4.5.4. ESS coordination activities
While there could be synergies from using the communication and
visualisation expertise active in the DIGICOM project to improve the Vision
website, this is not viewed as a core task of the DIGICOM project itself, and
therefore considered to be out of scope. This doesn’t preclude the soliciting
of the individual expertise assembled in the DIGICOM project by other ESS
stakeholder for this, or similar, activities, but it would not be part of the
DIGICOM project.
One possible activity to enhance ESS coordination is the development of a
tool for rapid propagation/assessment across the ESS of new ideas. For
instance, if an NSI creates a new index (or set of statistics) on some area of
statistical interest, for national use, this index may be valid for the rest of the
NSIs. The idea is to create a mechanism (e.g. a software package) which
could advise on the applicability of the new index for other countries. This
could be used by other Member States’ NSIs to see if they also could deploy
the same index. Alternatively, it could be used “centrally” to assess whether
the index could be produced at European level. While promising, this idea is
not perceived as a high priority of the DIGICOM project, and therefore
deemed to be out of scope.
4.5.5. ESS-wide roll-out
The DIGICOM project will conduct proof of concept type development,
conduct inventories of (and develop) shareable solutions, develop an annual
ESS flagship product (with the associated activities), as well as a strategy on
communicating the value of European Statistics.
Whereas the DIGICOM project will include promotional activities, the
actual uptake of the output of the project is outside the control of the
DIGICOM project team, and has to be assured by the appropriate ESS
stakeholders.
4.5.6. Turning user needs into new data collection
The DIGICOM project helps the ESS to meet the Vision objective to
enhance the capacity of the ESS to be agile and responsive to user needs.
However, in certain respects it is a stepping stone: we will have more
information about who our users are and what they needs, but this
information will only become actionable if there are structures in place to
rapidly conduct new primary data collection.
The ESS also needs the technical dexterity to respond to user need quickly,
ahead of their expectations changing. The technical and organisational
infrastructure needed to enable fast turnaround of product development is
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out of scope of DIGICOM project. The DIGICOM project would feed into
such infrastructures.
5. IMPACT ASSESSMENT
5.1. Stakeholder Analysis
In Annex 1, the stakeholder analysis of the DIGICOM project is presented.
As could be seen from that analysis:
While WP1 has users at its core, the outcomes will only serve users
indirectly, in enabling improved European statistics. The stakeholders in
direct need of for the outputs of WP1 (user profiles, user needs) are rather
those colleagues of the ESS who strive to meet user needs, and therefore
need to know who the users are and what they need.
The ESS flagship product foreseen in WP2 should be designed to meet
the needs of a wide range of users, from the institutional users to the
general public.
The improved tools for visualisation foreseen in WP2 would serve the
ESS colleagues in charge of developing, producing and disseminating
statistics, whereas the users would benefit from the actual outcome (i.e.
improved visualisation).
WP3 on Open Data Dissemination would serve the need of (very) heavy
users of statistics (including re-disseminators).
The outreach and statistical literacy activities of WP4 correspond to an
unmet (but unexpressed/unknown) need among “light users” and
“non-users” (as well as “heavy (mis)users”) of statistics in order to allow
them to, by becoming better informed, take better decisions.
5.2. Project Environment
The DIGICOM project will be carried out in a dynamic environment, with
several parallel activities ongoing which address issues closely related to the
DIGICOM project; a subset of those activities are presented in the following
sections. It has to be underlined that a number of DIGICOM project
activities depend on the output of such activities, and will only become
possible to launch (or conclude) if and when those activities have been
successfully concluded. This means that certain DIGICOM project activities
are only possible to launch during the latter half of the project, and that some
activities might not be launched at all (in the event of parallel activities not
rendering the expected output).
5.2.1. Related conferences
There are three important conference series which address issues connected
to the DIGICOM project. First, there is the conference of European Statistic
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Stakeholders (CESS21
) which enhances the dialogue between European
methodologists, producers and users of European statistics and was held
2014 in Rome. Second, there are regular modernisation workshops that focus
on statistical modernisation activities within the ESS, the most recent one
was held 2014 in Valencia.22
Third, the biennial conference on New
Techniques and Technologies for Statistics (NTTS) which also addresses
issues related to the DIGICOM project. The most recent NTTS conference23
was held 2015 in Brussels.
5.2.2. The Dissemination Working Group
First, the Dissemination Working Group (DWG) works on Vision topics
and two task forces related to the working group are implemented, first a
task force on Visualisation and Infographics and second a task force on
Statistics Explained.
The Task Force on Data Visualisation and Infographics serves as a
platform to exchange practices and information on existing or planned data
visualisation tools and their reusability, as well as to identify possible fields
for cooperation between Eurostat and the NSIs. The aim is to propose
priorities and actions in the field of data visualisation as potential
components of the DIGICOM project.
The Task Force on Statistics Explained explores the possibility to use
Statistics Explained as a common electronic platform for disseminating
statistical articles. The Task Force will select a topic of interest for a large
public, assess the feasibility to release articles in all EU countries and define
working arrangements, such as technical requirements, translation and
validation.
5.2.3. The ESS Vision portfolio
The ESS.VIP project on Big Data (ESS.VIP BIGD) is likely to render output
of utility to the DIGICOM project – including the basis for certain
“experimental statistics”. Coordination between the two projects is needed to
ascertain that ESS.VIP BIGD renders output that is compatible with the
platform for “experimental statistics” that the DIGICOM project will put in
place.
The ESS.VIP project on Administrative Data (ESS.VIP.BUS.ADMIN) will,
as well as ESS.VIP BIGD, render certain model-based outputs (which is
why this is out of scope for the DIGICOM project).
With the emphasis on shareable solutions, the modalities for actually sharing
the output of the DIGICOM project are important. The principles under
21
http://cdss.sta.uniroma1.it/index.php/dssconference/cess2014/index.
22 http://www.cros-portal.eu/content/valencia-2014.
23 NTTS http://www.cros-portal.eu/content/ntts-2015.
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development in the ESS.VIP project on Shared Services
(ESS.VIP.CRC.SERV) will be important in this regard.
The Quality supporting framework of the ESS Vision 2020 Portfolio
(QUAL@ESS Vision 2020) investigates among others key quality elements
for the Vision which are relevant for the DIGICOM project. The exact
definitions of these elements will (once developed by QUAL@ESS Vision
2020 and adopted by the appropriate ESS body) feed directly into the
DIGICOM project, which will base its strategy also on these very key
elements in communicating the value of European statistics.
5.2.4. Eurostat project on renovation of the dissemination chain
Eurostat is currently running a major project on renovation of the
dissemination chain. This project is foreseen to render outputs of use to the
DIGICOM project.
5.2.5. Open Data
A number of initiatives and projects aimed at improving dissemination and
communication of European and national statistics as well as promoting the
value of official statistics are currently on-going in the Member States.
This vast experience should be further exploited in refining the scope of the
DIGICOM project.
5.2.6. Microdata access
Commission Regulation (EU) No 557/2013 on access to confidential data for
scientific purposes established new procedures of access at the EU level.
Access to confidential data is restricted to accredited researchers. The future
developments in the area will focus on confidential data users’ needs
(improved microdata transmission, development of metadata, organisation of
trainings for the users etc.)24
. Notwithstanding, the DIGICOM project will
focus on the development of public use files (PUFs) i.e. microdata available
for the general public. In December 2014 Eurostat launched a specific grant
agreement aiming at the development of PUFs (on EU-SILC and LFS data)
mainly for testing and training purposes. The first PUFs will be available in
the beginning of 2016 and will provide input for DIGICOM.
5.2.7. Research projects
Activities carried out under the EU research framework programmes (FP7
and Horizon 2020) may render outputs relevant to the DIGICOM project.
For example, OpenCube25
is an EU funded project involving partners from
the UK, Greece, Ireland, Germany and Belgium that aims to publish and
enrich linked open statistical data for the development of data analytics and
24
See more: item 15 of the 26th meeting of the ESSC " Implementation of the Commission Regulation
(EU) No 557/2013 on access to confidential data for scientific purposes".
25 http://opencube-project.eu/
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enhanced visualisation services. Since 2013, there has been work on building
the first comprehensive software solution for data analytics based on Linked
Open Statistical Data. This project, which concludes in October 2015, might
provide useful input for DIGICOM.
5.2.8. High-level ESS stakeholders
The Vision was presented at the ESAC meeting in January 2015. The
Committee expressed its satisfaction and appreciation for the fact that users
of statistics have been determined as one of the five key areas in the Vision.
Since then ESAC has been exploring concrete ways to contribute to the
implementation of the Vision goals in particular related to:
i) establishment of electronic communication infrastructure (network)
connecting users and understanding their different needs;
ii) developing new forms of collaboration between users and producers;
iii) identifying different typologies of homogeneous users with the aim to
segment population of users according to their different needs;
iv) promoting the quantitative culture of statistics and need to invest in
official statistics.
A paper on users and communication26
was adopted by the ESAC 1 July
2015.
At the initiative of Eurostat, a small group of Heads of NSIs informally met
in Vienna on 12 February 2015 to brainstorm on the basis of a paper
produced by Eurostat. The key topics discussed by the group were the ability
of official statistics to adapt to user needs, marketing, the use of a European
statistics brand, communication on quality and value of official statistics, as
well as funding issues. The Vienna Group has held a second meeting in
Amsterdam on 3 July 2015 and the results of the discussions were presented
to the ESSC in September 2015. The Vienna group is expected to provide
strategic orientation on user analytics, marketing and European statistics
brand.
The DIGICOM project owner and the DIGICOM project manager are
coordinating with these initiatives, either personally or via the Eurostat
representatives in/attendees to these fora.
5.2.9. International organisations
There are existing initiatives on international level to be taken into
consideration.
26
The Users of Statistics and their role in the European Society, paper by Maurizio Vichi, Maria João
Valente Rosa and Frances Ruane. ESAC document 2015/1175;
http://ec.europa.eu/eurostat/web/european-statistical-advisory-committee-esac/activities/esac-documents.
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Following the UNECE Conference of European Statisticians (CES)
seminar on “What is the value of official statistics and how do we
communicate that value?” held in April 2014, the CES Bureau decided in
February 2015 to pursue work on the valuation of the impact of statistics.
The objective is to explain and promote the importance of official statistics
to government and private sector partners and stimulate appropriate funding.
The work will be organised in three work strands: first, marketing of the
value of official statistics: identification and sharing of good practices;
common priorities and tools for communicating the value of official
statistics. Second, the costs of official statistics production: valuation with
comparable measurement tools based on the Generic Statistical Business
Process Model (GSBPM); and third, the impact of official statistics:
common framework to measure and understand the benefits, impact and
economic value of official statistics.
The High-Level Group for the Modernisation of Official Statistics
(HLG-MOS) was set up by the Bureau of the CES in 2010 to oversee and
coordinate international work relating to statistical modernisation. The
mission of the HLG-MOS is to oversee development of frameworks, and
sharing of information, tools and methods, which support the modernisation
of statistical organisations. The aim is to improve the efficiency of the
statistical production process, and the ability to produce outputs that better
meet user needs. The Modernisation Committee on Products and
Sources is a HLG-MOS subgroup which undertakes activities of high
relevance to the DIGICOM project: development of the various products
needed to meet the increasing demands of users; communication and
dissemination, including access to micro-data; open data etc.
The UNECE workshop on Communication of statistics held in April 2015
identified the following key items for the future work in the Communication
area:
on social media (share strategies, develop indicators for measuring impact
and effectiveness of social media activities),
on apps, APIs and open data (international collaboration on standards,
introduction of global hackathon),
on digital publishing of statistics (share experience on topics such as
yearbooks, visualisation tools, games to promote statistical literacy, etc.)
and
on building and maintaining the credibility of official statistics (how to
ensure and maintain independence, guidelines on reputation/crisis
management).
In all areas there are already practices to be shared among countries but it is
indispensable to develop indicators for measuring and analysing the best
practices.
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The OECD Data Lab27
invites the general public to explore the OECD data
tools and visualisations and provide their feedback, and thereby participate
in shaping the future of how OECD data is presented online. This is a
practice well worth considering for similar ESS initiatives.
The project Statistical Network – Innovation in Dissemination (SNID28
)
is an initiative of the Statistical Network which could provide useful inputs
to the DIGICOM project.
The International Marketing and Output DataBase Conference
(IMAODBC29
) may provide the DIGICOM project with new trends and
upcoming technologies on the dissemination of statistics.
5.3. Cost-Benefit Analysis
An analysis of the costs and benefits also needs to take into account the
“do nothing” alternative as well as an alternative of multiple projects and the
– clearly preferred and proposed – integrated version of the DIGICOM
project. In the following these three options are described.
The deployment costs for the ESS-wide DIGICOM project are reverse to the
saving costs for the Member States resulting from synergy effects from the
DIGICOM project. The intention is to develop ESS blueprints that allow
individual Member States to transfer deliverables into their own product
portfolio with only little or even no extra costs involved. Those transfer and
follow-up costs are dependent on the existing portfolio in each Member
State and are explicitly not part of the DIGICOM project.
5.3.1. Alternative A – do nothing
The DIGICOM project is the only ESS.VIP component directly addressing
the two Vision key areas “focus on users” and “improve dissemination and
communication”. If no actions are undertaken, the ESS is unlikely to deliver
European solutions on these objectives.
Even without European-level initiatives, specific solutions might be
developed in isolation by certain ESS members, but this would be inefficient
from a resource perspective.
27
http://www.oecd.org/statistics/datalab/
28 The Statistical Network of Innovation in Dissemination was looking to develop a Request for
Information (RFI) to put to the market jointly with SNZ, Stats Canada, Istat, ONS, ABS, asking for
information regarding products/services to help us run safe and effective APIs. An automated
Statistical Disclosure Control (SDC) System for Microdata Dissemination work stream were looking
to take the CSPA components which Stats Canada has produced (under the auspices of HLG) and test
them in their own environments.
29 http://imaodbc2015.insee.fr/
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5.3.2. Alternative B – multiple projects
The DIGICOM project could be disassembled into its constituent parts, and
run as three independent projects (“Digital communication”, “User
analytics” and “Innovative products”). However, in that case, there is a risk
for suboptimal communication, and challenges regarding the demarcation
between the various components, as they are heavily interlinked.
5.3.3. Alternative C – integrated DIGICOM project
By running an integrated project, the fact that the components are interlinked
could be exploited to arrive at synergies between the various components.
The costs (see 6.3.1) of this integrated programme should be put in relation
to the benefits of directly addressing the two Vision key areas “focus on
users” and “improve dissemination and communication”:
allowing the ESS to engage proactively in a regular dialogue with users to
understand their needs (by “User analysis”);
meeting the need for providing policy-makers with reliable, comparable
and timely statistics to execute policies (e.g. by providing a statistical
portrait of Europe), responding to the need to offer right information in
the right way (e.g. by visualisation);
improving the dissemination and communication by recognising that
different users have different needs (e,g, by “Open data dissemination”)
and
responding to the Vision’s aim for a future-proof communication strategy
that underlines the value of official statistics and promotes the brand of
“European Statistics”.
The key benefits form the main DIGICOM project deliverables can be
summarised as the following: First there will be new access to data via an
open data gateway, second a flagship product will provide an innovative
analysis on Europe from a statistical point of view to allow a better
understanding of Europe. Third, the DIGICOM project will improve the
communication with users and stakeholders, rendering the ESS more able to
respond flexibly to their needs. Finally, it will yield a series of solutions and
tools, ready to be used within the ESS.
It needs to be emphasised that the actions that are planned for the latter half
of the project are often rather far-reaching in scope, and that the exact
definition of these actions are heavily dependent upon the outcome of
previous actions.
5.4. Risk Analysis
A considerable number of risks have been identified for the DIGICOM
project; they are listed in Annex 2. Some risks are “DIGICOM specific”,
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whereas many risks are generic project management risks, which must be
managed for DIGICOM project.
Below, some salient features of the risks identified are discussed. The “R”
codes refer to the risks as numbered in the risk inventory.
5.4.1. Suboptimal development
There is a risk (R21) that the development of solutions takes place without
taking due consideration of already existing solutions in the ESS and
beyond. To mitigate this risk, the DIGICOM project includes several
stocktaking actions and (e.g. inventories of shareable practices) to make sure
that good/best practices in the ESS are taken as the point of departure.
There is also a risk for the solutions developed not meeting general quality
requirements (R5) or user requirements (R6). Therefore, actions to collect
requirements (high-level requirements as well as technical/functionality
requirements) are foreseen; possibly the outcomes of WP1 will be used to
cover parts of the user requirements aspect.
5.4.2. Standardisation
The members of the ESS are simultaneously the subject to two types
standardisation requirements. The risks of diverging from international/ESS
standards (R7) or national standards (R8, R9) or programmes (R24) do thus
require special attention, especially in situations where national and
international standards are incompatible. In situations of clear
incompatibility, the scaling down of certain activities might become
necessary. The DIGICOM project actions to establish new standards should
also be carried out with existing national and international standards in mind,
i.e. after a thorough ex-ante inventory and analysis of standards used on the
national level. The DIGICOM project will ensure that all tools to be built
follow enterprise architecture principles and comply with standards for
multilingual support of project outputs.
5.4.3. Implementation and maintenance
The risk of development results not being sustained (R15) or implemented
(R17) are common to many development activities, but are of particular
relevance to the DIGICOM project because of its non-mandatory nature.
While implementation of results cannot be imposed, the stocktaking actions
should include making sure that sufficiently many ESS members are likely
to implement the DIGICOM results (and that any requirements that would
be a prerequisite for implementation are collected during the requirements
specification action) – and the securing of the continued support of solution
providers.
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6. APPROACH
6.1. Methodology
This project will follow the PM2 Methodology for all project activities.
6.2. General Description
Figure 2 outlines the typical flow of actions within each strand of the
DIGICOM project:
To avoid duplication, inventories of “ESS shareable” practices are
established wherever possible (normally in a two-stage procedure, with a
screening in the second stage). Whenever reasonable, such inventories are
augmented with the input from business intelligence activities to seek
influence from other actors and other disciplines.
The establishment of ESS guidelines, standards or strategies is included
whenever this could be achieved in a resource efficient way. This is a
high priority if applicable.
“Light development”/adaptation of solutions which in principle are
shareable is undertaken whenever this is necessary to render them
shareable in practice.
Major development is only conducted in instances where an unmet ESS
need is encountered. Certain actions depend on development results from
other activities, and would not entail any major development within the
DIGICOM project.
Whereas actual implementation falls outside the scope of this project,
piloting of solutions is conducted whenever applicable and resource
efficient.
Figure 2. General flow of the DIGICOM project
Inventory of practices
Assessment of practices
•Meeting ESS needs?
•Shareable?
Guidelines
•Good practices?
Piloting
•Rendering generic
•Actual sharing!
Development of solutions
Pilotingof solutions
Business intelligenceBest practices elsewhere?
•What do other disciplines do?
•What do our "competitors" do?
•What do re-disseminators do?
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6.3. Resources and Lead Times
6.3.1. Resources
In terms of financial resources, it is foreseen that the DIGICOM project
would require 6.2 MEUR during its lifespan, with most of that amount
befalling the Commission (Eurostat) and approximately 600 000 EUR of the
costs to be borne by the Member States.
The largest overall amount would be distributed in the second and third year
of the DIGICOM project, the first and last project years will require less
resources. A simplified illustration can be found in Figure 3.
Figure 3. Financial resources needed over the DIGICOM project period
To this one should add the human resource efforts of the ESS members
devoted to the DIGICOM project without any compensation (participation to
WGs/TFs, compiling replies to questionnaires, contributing to inventories,
testing, validating outputs, etc.) as well as Eurostat’s human resources for
managing the project.
The post-project implementation costs remain to be estimated. Nevertheless,
certain elements will involve deployment costs such as the installation of
shared tools or providing national input for new ESS products. Another
example for such costs will be the ESS flagship product which will create
costs and the benefits will remain to be estimated. The estimation of the
deployment costs is foreseen to take place at a later stage, based on the
forthcoming model for implementation costs being developed by the VIG.
It should be noted that the duration and effective scope of the project is
dependent on the size of the budget and the amount of human resources the
Commission (Eurostat) can actually make available for this project.
Rescheduling and reduction of activities are the contingency strategy for this
risk (see R12 of Annex 2).
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6.3.2. Roadmap
In Table 2 below, a synoptic overview is given concerning the timing of the
various WPs of the DIGICOM project. A detailed action-by-action roadmap
for the DIGICOM project is presented in Annex 3.
As part of the project management task, the DIGICOM project Steering
Group (see 7.2 below) will be charged with setting up several reflection
points throughout the DIGICOM project. These reflections should not only
take stock of project results so far (including updated user requirements
resulting from testing/user engagement), but also include an element of
business intelligence, i.e. monitoring of results (including technical
advancements) achieved elsewhere (see 5.2 above). By subsequently
updating and re-prioritising among the actions, aligning deliverables with
outside activities, revising project objectives and updating the roadmap, the
DIGICOM project will stay agile.
Table 2. Synoptic roadmap of the DIGICOM project
Work Package 2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0
Project management
WP1–User Analysis
WP1.1–User profiling exercise
WP1.2–Set-up of a social network platform for users of statistics
WP1.3–User surveys
WP2–Innovative and shareable products and tools
WP2.1–Development of a new innovative biennial ESS flagship product
WP2.2–Development of tools to support ESS flagship product
WP2.3–Improving the visual dissemination of European statistics
WP3–Open Data Dissemination
WP3.1–Linked open data
WP3.2–Facilitation and harmonisation of APIs to European data
WP3.3–Development of a European re-use policy
WP3.4–Improved access to microdata
WP3.5–Search and extraction tools
WP4–Communication and promotion
WP4.1–Communication and marketing strategy
WP4.2–Outreach activities ()
WP4.3–Statistical literacy
WP4.4–Communicating the value of European statistics
Legend: = Interim/final report = Event () = Possible repetition = Stocktaking, inventories = WP ongoing = “IT development intensive” phase
Note: For WP4.4, it will be investigated during the detailed planning phase whether an early piloting, based on existing solutions, could be performed already during 2016.
6.4. Project Funding
6.4.1. Member State input
Three principal types of Member State involvement are foreseen for the
DIGICOM project: (1) steering of the project, (2) participation as
information supplier in the stocktaking exercise, and
(3) operational/development work mainly carried out by means of ESSnets.
While contributions all Member States are expected to supply information
about their own activities in the stocktaking exercises (2) work of type (1)
and (3) is completely voluntary. The impact in terms of workload is thus
essentially limited to the tasks that Member State NSIs are willing to take
on.
For tasks of type (1), the participation in the governance of the project (in
the steering group and the work package teams) is voluntary. Following the
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traditional ESS governance approach, the costs for the work carried out by
an NSI in this regard is to be borne by that NSI, whereas costs associated to
physical meetings (travel etc.) are foreseen to be covered by the Commission
(Eurostat).
For tasks of type (2), all Member States are expected to fully participate as
information suppliers in the various stocktaking actions of the DIGICOM
project. The efforts needed here would be limited. For those actions no
financial flows are foreseen; the costs for the work carried out in this regard
are to be borne by the NSI itself.
Regarding the tasks of type (3), it is important that any solutions developed
in the DIGICOM project are extensively validated at national level. To this
end, the project will include actions carried out by means of ESSnets (see
Table 1). This will be the main form of participation by NSIs in the
operational tasks of the DIGICOM project. Participation to ESSnets is
voluntary. The ESSnets will be financed by means of grants from the
Commission (Eurostat) to a consortium of Member State NSIs. A small
percentage of the ESSnet costs will be borne by the grantees (i.e. the
participating NSIs).
6.4.2. External expertise
The DIGICOM project will also involve studies carried out by (e.g.
visualisation and communication) experts from outside the world of official
statistics. Those studies will be financed through procurement contracts
managed by Eurostat and funded by the European Commission (Eurostat).
There will also be a number of IT development actions in the DIGICOM
project. This development will be financed through procurement contracts
managed by Eurostat and funded by the European Commission (Eurostat).
7. PROJECT ORGANISATION
7.1. Project Manager
The DIGICOM project manager is Martin Karlberg, team leader for the
Research and Innovation in Official Statistics team in Eurostat unit B1
(Methodology and corporate architecture). The deputy DIGICOM project
manager is Britta Gauckler of the same team.
7.2. Reporting Structure
The VIG (Vision Implementation Group) oversees the Vision
implementation portfolio on behalf of the ESSC and it will thus play a
central role in the roll-out of the DIGICOM project activities. This includes
reports on a regular basis to the ESSC.
The governance for the DIGICOM project is as follows:
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Within the European Statistical System, there is no ESS Directors’ Group
associated to the DIGICOM project due to its cross-cutting nature; the VIG
will thus perform this role.
A DIGICOM project Steering Group will be set up. It will assure
coordinated output of the various actions, the monitoring of the timetable,
regular reviews and revisions if necessary. The DIGICOM project Steering
Group will also report on progress at regular time intervals to the Working
Group on Dissemination, the DIME and inform other relevant Directors’
Groups as appropriate. Moreover it will consult as needed with ESAC,
PressNet, etc. It will also contribute to the VIG reports on the overall
progress of the Vision implementation portfolio. The DIGICOM project
Steering Group should be composed by approximately 10 senior ESS
colleagues (with priority given to the representation of NSIs that are not
intensively involved in the operational tasks part of the work package teams)
and shall serve as a reference group to give feedback to the work package
teams to help aligning the workloads in order to serve all ESS needs.
In each Work Package, there will be a Work Package Team composed of
colleagues from Eurostat and the ESS Member States, charged with steering
and monitoring the activities of that Work Package. Each Work Package
Team will be chaired by one of its members and will be responsible for the
implementation of the action. Moreover, each work package is supported by
a number of instruments, such as work carried out by means of contracts
(Eurostat procurement), ESSnets, financial support in the form of
contributions to useful trainings or the organisation of workshops and work
carried out without any financial instrument (using the own resources of
each ESS member).
In order to guide the DIGICOM project on an operational/working level,
“external” reference groups shall be consulted (whenever possible via the
social network platform; see WP1.2) to help guide and collect feedback for
the DIGICOM project. First, to benefit from external views a reference
group shall be introduced in order to collect feedback. This reference group
could consist of users external to the ESS. Certain groups internal to the
ESS, such as the DWG, would also serve as a reference groups to be
consulted. The feedback thus obtained shall help to guide the DIGICOM
project.
The project owner for the DIGICOM project is Emanuele Baldacci,
Director of Eurostat Directorate B (Methodology; corporate statistical and IT
services).
7.3. Project Team
The DIGICOM core project team, in charge of the day-to-day management
of the DIGICOM project, will consist of Eurostat colleagues, mainly from
the Methodology and corporate architecture unit (B1) and from the
Dissemination unit (B4). The team will be coordinated by the Eurostat
DIGICOM project manager. Day-to-day monitoring of work carried out by
means of financial instruments (including ESSnets, which are financed by
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means of grants as well as outsourced work carried out by means of
procurement contracts) will be conducted by the Eurostat project officers in
charge of these instruments.
7.4. Project Documentation
Final versions of all official ESS.VIP DIGICOM documents, including key
correspondence, will be filed30
electronically via the Commission’s
advanced record system ARES. The responsibility for this resides with the
ESS.VIP DIGICOM project manager. For major subprojects (e.g. ESSnets
or procurement contracts) this task might be delegated to the sub-project
managers concerned.
For the purpose of ad hoc sharing of information within the project team, an
ESS.VIP DIGICOM subsection to the CROS portal has been set up. This
subsection might also be used for selected communication targeting e.g. the
ESS as a whole.
30
Filing will take place in ARES file no. 93120/2015/012, “ESS.VIP DIGICOM (Digital Communication
User analytics and Innovative products) Programme 2014-2020” (or one of its subfiles).
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Annex 1. STAKEHOLDER ANALYSIS
Users are at the core of the DIGICOM project, and actions tailored to the needs of specific user categories are a key success
factor. Therefore, the stakeholder needs and expectations (Table 1.1) have been analysed with particular emphasis on the users,
based on the taxonomies proposed in a recent ESAC paper (see the heading “A possible user taxonomy” below). Part of the
needs of this group of stakeholders (the users) will only become apparent once user sentiments have been gauged, in particular
during Work Package 1 of the DIGICOM project; an update of the below table might thus take place at that stage. It should be
emphasised that the categorisation of users applies to national as well as EU level. For instance institutional users could be EU
or national policy makers.
Table 1.1. Stakeholder needs and expectations in the context of the DIGICOM project
Need
Us ers ESS Part ers
1.In
stitu
tiona
l
user
s
2a. G
ener
al
inte
rest
use
rs
2b. S
peci
fic
inte
rest
use
rs
2c. R
esea
rch
user
s
Ver
y he
avy
user
s (ii
)
Hea
vy u
sers
(i)
Ligh
t use
rs (
iii)
Non
use
rs (
iv)
Pol
icy
(ES
SC
)
Dev
elop
men
t
Pro
duct
ion
Dis
sem
inat
ion
Com
mun
icat
ion
Sta
tistic
al N
etw
ork
for
Inno
vatio
n in
Dis
sem
inat
ion
Inte
rnat
iona
l org
s.
(UN
EC
E, O
EC
D)
Ope
n D
ata
Inst
itute
Sta
tistic
al
soci
etie
s
Gov
ernm
ent
Dig
ital S
ervi
ce
User needs (by user profile)
Rapid user feedback
An new innovative ESS flagship product
Inventories of solutions
Visualisation tools
Improved visualisation
More official statistics data in open data portal
ESS open data gateway
Improved APIs to European data
Improved search functionalities
Improved extraction tools
Communication strategy
Communication kit for Press Officers
Improved statistical literacy
Outreach
Experimental statistics
Label for experimental statistics
Compliance with existing standards
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A possible user taxonomy
In their paper on users of statistics26
, Vichi et al. distinguish on one hand between (1)
Institutional users and (2) non-institutional users, with non-institutional users further
subdivided into:
2a. Users with a general interest (e.g., economic growth)
Journalists and media
Citizens
Students (by level of education, or age) and Teachers (by level of teaching
education)
2b. Users with a specific subject/domain interest (e.g., health)
Other decision makers
Policy analysts
Marketing analysts
Experts in a specific field
2c. Users with a research interest (e.g., innovation in enterprises)
Scientific community – academics and researchers at universities and research
institutions
Consultants and researchers in Governmental Agencies and private sector
This is then crossed with another taxonomy identifying users according to their
frequency of statistical usage and proficiency:
(i) Heavy users: researcher, specialist, politically or civically-engaged citizen, and
others that use statistics on a daily basis. Typically this is the person who knows
where to find data and how to interpret it. Within this category we can distinguish the
(ii) Very heavy users: researchers who would be routinely engaged in using
disaggregated and micro data (AMFs and RMFs) in their research and who could
contribute to the improvement of data quality by engaging with data producers
(iii) Light (occasional) users: user who from time to time checks some figures.
He/she would know the National Official Statistics and Eurostat websites but would
find some difficulty in getting the data he/she needs and would not be looking for
metadata.
(iv) Non-users who might be Potential-users: all people who do not go looking for
data believing it is something hard to understand and not being aware of data’s
relevance and richness.
Of course, as is often the case, these typologies are not independent; institutional users
would be more of heavy users; non-users are potential users with a general interest. Vichi
et al. provide a schematic overview combining the two classifications (see Table 1.2).
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Table 1.2. Users classification by frequency and interest
1. Institutional
Users
2. Non institutional Users
a. Users with a
general interest
(2.a)
b. Users with
specific interest
(2.b)
c. Users with
research interest
(2.c)
Heavy users
Light users
Non users
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Annex 2. RISK ANALYSIS
In the DIGICOM project risk inventory of Table 2.1, the standard convention is
followed for calculating the risk level (see the “I”, “L” and “RL” columns):
I (Impact) ranges from 1 (low) - 5 (very high)
L (likelihood) ranges from 1 (low) - 5 (very high)
The Risk Level is obtained as RL=I×L
An additional column “Type” has been added with the following possible values:
“WP1-WP4” – DIGICOM-specific risk associated with a Work Package
PM – generic project management risk
SRM – risk (relevant to DIGICOM) listed in the DGINS paper “Implementation
of the ESS Vision 2020 – ESS Vision 2020 Strategic Risk Management
(identification, assessment and mitigation actions)”
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Table 2.1. Risks identified for the DIGICOM project
Type Risk No.
Risk If "risk" happens then…
I L RL Mitigation: Proposals to eliminate/minimise the risk (What you will do in any case to reduce/manage the risk)
Contingency: What you will do to respond (manage the impact) if the risk occurs
(What you already do when it happens)
WP1 R1
Divergent needs among users of European statistics Difficult to arrive at a single content strategy. This could also concern different level of statistical literacy among users across different countries.
3 5 15 Emphasis on segmentation in the user profiling in WP1 to allow for targeted activities.
WP1 R2 Incomparable user surveys Impossible to draw conclusions/conduct comparisons at the ESS level.
4 2 8 Centralised user satisfaction survey. Very clear, modest, goals should be set. It is also very important to decide what sections should be available and for what purpose.
WP1 R3 In-depth analysis Risk of resource inefficiency/large resorucee consumption/lack of focus.
2 4 8 Base analysis on existing, shareable practices
WP2 R4
New products fails to satisfy accessibility, information assurance & security requirements The benefits are not reaped, because results cannot be used/implemented throughout the ESS
4 3 12 Appropriate formulation of requirements specifications taking relevant national and European requirements into account
Ex-post correction of deliverables.
WP2 R5 DIGICOM products fails to meet user needs
4 3 12 – Collect user feedback even for “beta” versions of the products in the design phase. – Incorporate feedback functionality (Action 2.2-3).
Ex-post correction of deliverables.
WP2 &
WP3 R6
Technology choices do not comply with international standards The benefits are not reaped, because results cannot be used/implemented throughout the ESS
4 2 8 Implement a strict adherence to the international standards agreed by the ESS.
Ex-post correction of deliverables.
WP2 &
WP3 R7
Technology choices do not comply with national standards The benefits are not reaped, because results cannot be used/implemented throughout the ESS
4 4 16 Explore opportunities for simultaneous compliance with all relevant standards in force.
Explore opportunities to obtain derogations from national standards (on the grounds of international standards being applied)
WP4 R8
Incompatibility with national strategies The ESS communication strategy may be inconsistent with the various national communication strategies
3 3 9 Involvement of DWG in the definition of the strategy. Identify elements of the strategy that cause conflicts and discard or reformulate them
WP4 R9
Confusion of experimental statistics with European statistics Risk that the “European statistics” brand is “tarnished”
2 4 8 Put "experimental stats" in a dedicated website. Clear branding strategy taking the distinction between “experimental statistics” and European statistics into account.
Ex-post damage control and communication actions.
WP4 R10
Linguistic issues If solutions are too “hard coded” for one language, the results cannot be used/implemented throughout the ESS
4 1 4 Make “linguistic portability” part of the requirements for all solutions, with language de-coupled from technology (and other portability strategies for non-technical deliverables).
Ex-post correction of deliverables. Limitation of deployment to languages served by the deliverables.
WP4 R11 Resistance to change and fear of depending on sources outside the statistical system
3 4 12 Good communication on the scope and objectives of the project Constant contact with Member States throughout the lifetime of the project.
PM R12 Insufficient financial resources The DIGICOM project delivers late or with insufficient quality
4 2 8 Re-schedule, re-focus or scale down the concerned parts of the DIGICOM project.
PM R13
There is insufficient staff with the necessary skills in place/recruited/retained. The DIGICOM project delivers late or with insufficient quality
4 2 8
– Commit to and allocate resources as planned – front-load recruitment to the greatest possible extent. – Ensure participation of NSI with relevant skills – Ensure inclusion of scientific community
Re-schedule, re-focus or scale down the concerned parts of the DIGICOM project; intensify recruitment efforts.
PM R14
No post DIGICOM sustainability The new products are not effectively sustained after launch due to resource restrictions
4 3 12
Prior to undertaking development activities, make reasonably sure that the solution providers confirm their willingness to maintain/curate results (secure a commitment to post-DIGICOM project work on sustainability)
Refer the results to the appropriate ESS stakeholders
PM R15 Member States are not actively involved in conducting the project
4 1 4 – Application of the governance model outlined in Section 7.2. – Ensuring that the ToRs of ESSnets match the skills profile offered by ESS NSIs
Foresee alternative instruments for implementation (contracts). Re-schedule, re-focus or scale down the concerned parts of the DIGICOM project.
PM R16
No post DIGICOM implementation The benefits are not reaped, because results are not used/implemented throughout the ESS.
4 3 12
– Prior to undertaking development activities, make reasonably sure that sufficiently many ESS members confirm their willingness to implement results (secure a commitment to post-DIGICOM project work on implementation) – Intensive communication with stakeholders – Develop convincing use cases
Refer the results to the appropriate ESS stakeholders
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Type Risk No.
Risk If "risk" happens then…
I L RL Mitigation: Proposals to eliminate/minimise the risk (What you will do in any case to reduce/manage the risk)
Contingency: What you will do to respond (manage the impact) if the risk occurs
(What you already do when it happens)
PM R17 Adverse influence by external sources The DIGICOM project delivers late or with insufficient quality
3 2 6 Conduct business intelligence Re-schedule, re-focus or scale down the concerned parts of the DIGICOM project.
PM R18
Insufficient coordination The number of people involved slows down DIGICOM project delivery due to difficulties in planning and conflicting priorities or the difficulty in aligning various ESS stakeholders.
3 2 6 Application of the governance model outlined in Section 7.2.
PM R19 No suitable contractors are found (in terms of offering adequate skills and staffing)
4 2 8 -
Re-schedule, re-focus or scale down the concerned parts of the DIGICOM project. Accomplish some tasks internally in Eurostat if resources are available
PM R20
Duplication/repetition of previous work Waste of resources and possibly even counterproductive outputs from the DIGICOM project. Building of stovepipes/island solutions.
5 2 10
– Put emphasis on the various inventories of shareable solutions. – Prepare thoroughly; clarify expectations in the terms of reference; – Provide references to previous work – Foresee frequent review of the progress and exchange of information with other activities (in accordance with the governance model outlined in Section 7.2)
Reject deliverables of insufficient quality
PM R21 Lack of funding for face to face working and poor technology for remote collaboration
1 5 5 – Resources allocated for face-to-face meetings in duly justified cases.
– Technical collaboration in smaller groups (already foreseen in the governance model outlined in Section 7.2) to allow for better circumstances in terms of VC logistics.
SRM R22
Risk that the affordability of the DIGICOM project is wrongly estimated - budget risk The DIGICOM project delivers late or with insufficient quality
3 2 6
– Verify that the DIGICOM project provides clear definition of the detailed deployment actions, the timeline and the consequences for the MSs, in particular for the minimum requirements that are necessary for the successful implementation of the project. Recommend incremental approach to project development. – Application of the VIG methodology to estimate deployment costs (once available).
SRM R23 Lack of coherence between national and ESS modernisation programmes
4 3 12
Ensure that the DIGICOM project develop solutions that allow for different national adaptations taking into consideration the variations in national production systems and national modernisation programmes. For each deliverable, specify the detailed deployment actions, the timeline and the consequences for the MSs, according to the maturity of the project. Specify the minimum requirements for the MSs.
WP1,WP2,WP3, WP4
R24
Owing to the innovative nature of many actions, the conceptual/methodological work risks being to not have a sufficiently solid basis to be useful to the ESS The benefits are not reaped, because results cannot be used/implemented throughout the ESS
3 2 6
Introduce reflection/decision points to regularly evaluate the projected quality of innovative deliverables and subsequently re-define the deliverables and re-prioritise among the project actions so that the DIGICOM project stays agile and the deliverables stay relevant.
Ex-post modification of deliverables.
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Annex 3. ESS.VIP DIGICOM ROADMAP AND DELIVERABLES
This annex is organised as follows:
Table 3.1. Roadmap of the DIGICOM project
presents the timelines for each of the foreseen actions.
Table 3.2. Deliverables of the DIGICOM project
presents the deliverables for each action, as well as the financial instrument
(Contract or ESSnet) used to carry out the action.
Under the headings WP1, WP2, WP3 and WP4, the actions of each work
package of the DIGICOM project are briefly described in more detail.
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Table 3.1. Roadmap of the DIGICOM project
Work Package / Action 2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0
Project management
WP1–User Analysis
WP1.1–User profiling exercise
Action 1.1-1–Inventory of shareable practices
Action 1.1-2–In-depth user analysis
Action 1.1-3–User profiling
WP1.2–Set-up of a social network platform for users of statistics
Action 1.2-1–Requirements for social network platform
Action 1.2-2–Functional and technical specifications
Action 1.2-3–Develop and set-up of pilot social network
Action 1.2-4–Evaluation of pilot social network
Action 1.2-5–Roll-out of social network
WP1.3–User surveys
Action 1.3-1–User survey based on user profiling exercise
Action 1.3-2–Evaluation with users
WP2–Innovative and shareable products and tools
WP2.1–Development of a new innovative biennial ESS flagship product
Action 2.1-1–Statistical portrait of Europe
Action 2.1-2–Design of multiple promotion channels
Action 2.1-3–Implementation of promotion channels
Action 2.1-4–ESS conference on the statistical portrait of Europe
WP2.2–Development of tools to support ESS flagship product
Action 2.2-1–Repository of shareable tools
Action 2.2-3–Feedback functionality
Action 2.2-2–Requirements specification for tools
Action 2.2-4–Development/adaptation of pilot tools
Action 2.2-5–Evaluation of pilot tools
Action 2.2-6–Roll-out of tools
WP2.3–Improving the visual dissemination of European statistics
Action 2.3-1–Inventories of shareable solutions
Action 2.3-2–Participation to ESS visualisation event
Action 2.3-3–Piloting of embeddable visualisations
Action 2.3-4–Development of common visualisation guidelines
Action 2.3-5-Development of visualisation tool(s)
WP3–Open Data Dissemination
WP3.1–Linked open data
Action 3.1-1–Linked Open Data – stocktaking and requirement gathering
Action 3.1-2–Standards, ontologies and technical LOD solutions
Action 3.1-3–Publishing Eurostat data to Pan-European OD Portal
Action 3.1-4–Development of LOD portals
Action 3.1-5-Semantic format converter service
Action 3.1-6-ESS open data gateway
WP3.2–Facilitation and harmonisation of APIs to European data
Action 3.2-1–Inventory of existing ESS APIs
Action 3.2-2–Definition of ESS standard for APIs
WP3.3–Development of a European re-use policy
Action 3.3-1–Development of a strategy
Action 3.3-2–Promotional actions
WP3.4–Improved access to microdata
Action 3.4-1–Stocktaking
Action 3.4-2–Development of microdata access solutions
WP3.5–Search and extraction tools
Action 3.5-1–Inventory of search and extraction tools in the ESS
Action 3.5-2–Requirements for search and extraction tools
Action 3.5-3–Development of search and extraction tools
WP4–Communication and promotion
WP4.1–Communication and marketing strategy
Action 4.1-1–Communication and marketing study
Action 4.1-2–Development of a communication strategy
Action 4.1.3—ESS capacity building
WP4.2–Outreach activities ()
Action 4.2-1–Design hackathon
Action 4.2-2–Promote hackathon
Action 4.2-3–Run hackathon ()
Action 4.2-4–Gamification
WP4.3–Statistical literacy
Action 4.3-1–Inventory of existing outreach and literacy practices
Action 4.3-2–Development of statistical literacy products
Action 4.3-3–Promotion of statistical literacy products
Action 4.3-4–Discrepancy explanation tool
WP4.4–Communicating the value of European statistics
Action 4.4-1–Study and survey – the value of European Statistics
Action 4.4-2–Experimental data and statistics – platform requirements
Action 4.4-3–Experimental data and statistics – platform development
Action 4.4-4–Experimental data and statistics – population and roll-out
Legend: = Interim/final report = Event () = Possible annual repetition = Stocktaking, inventories = WP ongoing = “IT development intensive” phase
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Table 3.2. Deliverables of the DIGICOM project
Work Package / Action Deliverable no. Deliverable
WP1–User Analysis
WP1.1–User profiling exercise
Action 1.1-1–Inventory of shareable practices DIGICOM.D1.01 Online inventory of shareable practices
Action 1.1-2–In-depth user analysis DIGICOM.D1.02 Report on the application of user analysis practices
Action 1.1-3–User profiling DIGICOM.D1.03 User profiling report, including profiling criteria and piloting
WP1.2–Set-up of a social network platform for users of statistics
Action 1.2-1–Requirements for social network platform DIGICOM.D1.04 Report setting out requirements for an ESS social network platform
Action 1.2-2–Functional and technical specifications DIGICOM.D1.05 Report with functional/technical specifications for an ESS social network
Action 1.2-3–Develop and set-up of pilot social network platform DIGICOM.D1.06 Pilot ESS social network platform
Action 1.2-4–Evaluation of pilot social network platform DIGICOM.D1.07 ESS social network platform evaluation report
Action 1.2-5–Roll-out of social network platform DIGICOM.D1.08 ESS social network platform in production
WP1.3–User surveys
Action 1.3-1–User survey based on user profiling exercise DIGICOM.D1.09 ESS user survey based on user profiling exercise
Action 1.3-2–Evaluation with users DIGICOM.D1.10 User evaluation of flagship product
WP2–Innovative and shareable products and tools
WP2.1–Development of a new innovative biennial ESS flagship product
Action 2.1-1–Statistical portrait on the state of Europe DIGICOM.D2.01 Statistical portrait on the state of Europe
Action 2.1-2–Design of multiple promotion channels DIGICOM.D2.02 Promotion channels for ESS flagship product designed
Action 2.1-3–Implementation of promotion channels DIGICOM.D2.03 Promotion channels platform for ESS flagship product put in place
Action 2.1-4–ESS conference on the statistical portrait of Europe DIGICOM.D2.04 ESS conference on the state of Europe held
WP2.2–Development of tools to support ESS flagship product
Action 2.2-1–Repository of shareable tools DIGICOM.D2.05 Repository of shareable tools
Action 2.2-2–Requirements specification for tools DIGICOM.D2.06 Requirements specification for tools to support flagship product
Action 2.2-3–Feedback functionality DIGICOM.D2.07 Feedback functionality for ESS flagship product
Action 2.2-4–Development/adaptation of pilot tools DIGICOM.D2.08 Pilot version of innovative tools to support ESS flagship product
Action 2.2-5–Evaluation of pilot tools DIGICOM.D2.09 Evaluation report for innovative tools
Action 2.2-6–Roll-out of tools DIGICOM.D2.10 Innovative tools rolled out
WP2.3–Improving the visual dissemination of European statistics
Action 2.3-1–Inventories of shareable solutions DIGICOM.D2.11 Inventory of shareable visualisation solutions
Action 2.3-2–Participation to ESS visualisation event DIGICOM.D2.12 List of possible ESS visualisation actions
Action 2.3-3–Piloting of embeddable visualisations DIGICOM.D2.13 Report on piloting of embeddable visualisation
Action 2.3-4–Development of common visualisation guidelines DIGICOM.D2.14 ESS visualisation guidelines
Action 2.3-5–Development of visualisation tool(s) DIGICOM.D2.15 Visualisation tools rolled out
WP3–Open Data Dissemination
WP3.1–Linked open data
Action 3.1-1–Linked Open Data – stocktaking and requirement gathering DIGICOM.D3.01 ESS requirements for Linked Open Data
Action 3.1-2–Standards, ontologies and technical LOD solutions DIGICOM.D3.02 ESS standards, ontologies and technical solutions for LOD
Action 3.1-3–Publishing Eurostat data to Pan-European OD Portal DIGICOM.D3.03 Eurostat data published to Pan-European Open Data Portal
Action 3.1-4–Development of LOD portals DIGICOM.D3.04 LOD portals developed
Action 3.1-5–Semantic format converter service DIGICOM.D3.05 Semantic format converter service developed
Action 3.1-6–ESS open data gateway DIGICOM.D3.06 European Open Data Gateway rolled out
WP3.2–Facilitation and harmonisation of APIs to European data
Action 3.2-1–Inventory of existing ESS APIs DIGICOM.D3.07 Inventory of existing (shareable) APIs across the ESS
Action 3.2-2–Definition of ESS standard for APIs DIGICOM.D3.08 ESS standard for APIs
WP3.3–Development of a European re-use policy
Action 3.3-1–Development of a strategy DIGICOM.D3.09 ESS re-use policy
Action 3.3-2–Promotional actions DIGICOM.D3.10 Promotional actions for the ESS re-use policy
WP3.4–Improved access to microdata
Action 3.4-1–Stocktaking DIGICOM.D3.11 Plan for developing microdata access solutions
Action 3.4-2–Development of microdata access solutions DIGICOM.D3.12 Microdata access solutions for the ESS
WP3.5–Search and extraction tools
Action 3.5-1–Inventory of search and extraction tools in the ESS DIGICOM.D3.13 Inventory of search and extraction
Action 3.5-2–Requirements for search and extraction tools DIGICOM.D3.14 Report setting out requirements for search and extraction tools
Action 3.5-3–Development of search and extraction tools DIGICOM.D3.15 Search and extraction tools rolled out
WP4–Communication and promotion
WP4.1–Communication and marketing strategy
Action 4.1-1–Communication and marketing study DIGICOM.D4.01 Report on communication and marketing
Action 4.1-2–Development of a communication strategy DIGICOM.D4.02 Communication and marketing strategy
Action 4.1-3–ESS capacity building DIGICOM.D4.03 Communication kit, ESS trainings
WP4.2–Outreach activities
Action 4.2-1–Design hackathon DIGICOM.D4.04 Hackathon design
Action 4.2-2–Promote hackathon DIGICOM.D4.05 Hackathon promotion
Action 4.2-3–Run hackathon DIGICOM.D4.06 Hackathon executed
Action 4.2-4–Gamification DIGICOM.D4.07 Gamification product rolled out
WP4.3–Statistical literacy
Action 4.3-1–Inventory of existing outreach and literacy practices DIGICOM.D4.08 Inventory of shareable statistical literacy products and outreach practices
Action 4.3-2–Development of statistical literacy products DIGICOM.D4.09 Statistical literacy products
Action 4.3-3–Promotion of statistical literacy products DIGICOM.D4.10 Statistical literacy product promotion
Action 4.3-4–Discrepancy explanation tool DIGICOM.D4.11 Discrepancy explanation tool rolled out
WP4.4–Communicating the value of European statistics
Action 4.4-1–Study and survey – the value of European Statistics DIGICOM.D4.12 Report on communicating the value of European Statistics
Action 4.4-2–Experimental data and statistics – platform requirements DIGICOM.D4.13 Requirements for a platform for experimental data and statistics rolled out
Action 4.4-3–Experimental data and statistics – platform development DIGICOM.D4.14 Platform for experimental data and statistics
Action 4.4-4–Experimental data and statistics – population and roll-out DIGICOM.D4.15 Platform rolled out and populated with experimental data and statistics
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WP1. User Analysis
WP1.1. User profiling exercise
Action 1.1-1. Inventory of shareable practices
This action serves to establish inventories of shareable practices31
:
Current ESS CRM practices
Current ESS practices in user satisfaction/user need assessment
Current ESS practices in user profiling
Current ESS practices in user interaction via social media
Current ESS practices in web analysis
Action 1.1-2. In-depth user analysis
This action serves to pilot existing ESS solutions, in the field of in-depth
user analysis. A prerequisite is thus that shareable user analysis solutions
have been identified in Action 1.1-1. Depending on the solution identified,
this action may include different activities, both more technical, such as
paradata analysis, and more qualitative (such as focus group analysis and in-
depth analysis of actual user behaviour).
Action 1.1-3. User profiling
Taking existing ESS practices identified in Action 1.1-1 as the point of
departure, this action includes:
Development of criteria: Defining criteria to characterise profiles for
different user groups and testing them.
Develop a method of analysis of the statistics of visits of a Web site
(Web analytics), especially for a site of dissemination of statistics
(interpretation of reliable and comparable results (number and duration of
visits, number of visitors...)) & analysis of the Web (not only own sites,
whole web (gather and analyse information on what people think of our
products or expect from us)
Based on the outcomes: Develop a web analytics tool
Develop a strategy for how to approach the different users.
WP1.2. Set-up of a social network platform for users of statistics
Action 1.2-1. Requirements for social network platform
The general non-technical, requirements for an ESS social network platform
have to be established, taking current best practices32
across the ESS w.r.t.
31
Examples from the UK include:
https://userresearch.blog.gov.uk/
https://www.gov.uk/service-manual/user-centred-design/user-research
https://www.gov.uk/service-manual/user-centred-design/user-needs.html
https://www.brandwatch.com 32
Example from the UK: http://www.statsusernet.org.uk/home
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social media interaction with users as the point of departure. It should be
established in which respect the ESS social network will differ from a self-
selected web panel.
The inventory of re-useable CRMs in NSIs conducted in Action 1.1-1 should
also be used for this action; aspects of CRMs that could realistically be
integrated into the ESS social network should be identified. Moreover, the
possibility to integrate ESDS19
feedback data in the social network should be
considered.
Action 1.2-2. Functional and technical specifications
The general non-technical, requirements for an ESS social network platform
have to be established. What should it achieve? How could existing solutions
be used?
Action 1.2-3. Develop and set-up of pilot social network platform
A pilot social network, based on the requirements established in Action 1.2-
2, should be developed and tested.
Action 1.2-4. Evaluation of pilot social network platform
Before scaling up, the experiences from the pilot exercise of Action 1.2-3
must be evaluated.
Action 1.2-5. Roll-out of social network platform
Conditional on a successful outcome of the evaluation Action 1.2-4, the full-
scale, ESS-level, social network, based on the pilot developed and tested in
Action 1.2-3 is to be rolled out.
WP1.3. User surveys
Action 1.3-1. User survey based on user profiling exercise
Based on the user profiles established in Action 1.1-3 an ESSnet will
develop a user survey to (i) elicit user needs (web survey) and expectations
of users of European statistical data and, at the same time (ii) test the user
profiles. A model questionnaire will be developed and tested – based on the
user profiles.
Action 1.3-2. Evaluation with users
Depending on the outcome of Action 2.1-4 the final product (and tools-
depending on the outcome) shall be evaluated and tested by the users
themselves via a user feedback system (or a web survey – depending on the
product). This will be integrated into (or put in close proximity to) the
product to gather opinions and suggestions on the specific product or on
specific content published on the web.
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WP2. Innovative and shareable products and tools
WP2.1. Development of a new innovative biennial ESS flagship product
Action 2.1-1. Statistical portrait of Europe
An ESS team will develop a statistical portrait of Europe and its social,
environment and economic trends.
Action 2.1-2. Design of multiple promotion channels
The content of the portrait will be communicated at a conference (Action
2.1-4), but it should be also rendered available online etc., and this aspect of
the communication should, whenever possible, rely upon the innovative
tools developed in WP2.2.
A possibility would be an ESS website, or any other platform of promotion
of the product. The multilevel dissemination would be combined with
simultaneous press releases in all ESS countries.
Action 2.1-3. Implementation of promotion channels
The promotion would take place prior to the conference (see Action 2.1-4).
Action 2.1-4. ESS conference on the statistical portrait of Europe
To pre sent the report, a biennial conference would be organised in an EU
country; the audience being different high-level stakeholders interested in
having a European statistical perspective on trends.
WP2.2. Development of tools to support ESS flagship product
Action 2.2-1. Repository of shareable tools
Following an inventory of shareable tools, a repository of sharable tools will
be developed and tested.
Action 2.2-2. Requirements specification for tools
Under this action, requirements for innovative tools will be elaborated.
These tools should fit to the product of WP2.1 – but at the same time, they
should be re-usable and possible to apply to other statistical products.
Action 2.2-3. Feedback functionality
Here solutions for feedback will be developed and tested for all the products
(i.e. a module to question about the satisfaction at the end of a product, a
figure, a service, an app, etc.). The release of early tested beta versions shall
be considered.
Action 2.2-4. Development/adaptation of pilot tools
Actual development and testing of the (re-usable) tool(s) to support the
flagship product.
Action 2.2-5. Evaluation of pilot tools
By means of application to the product WP2.1.
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Action 2.2-6. Roll-out of tools
This is a pre-requisite for the full-scale roll-out of the product WP2.1.
WP2.3. Improving the visual dissemination of European statistics
Action 2.3-1. Inventories of shareable solutions
An inventory of shareable visualisation solutions will be established.
Action 2.3-2. Participation to ESS visualisation event
The DIGICOM project should be represented at the ESS visualisation event
to gather ideas.
Action 2.3-3. Piloting of embeddable visualisations
Member States will pilot and test the embeddable visualisations by
participating to the Task Force on Data Visualisation and Infographics or
(if not TF members) install or embed existing visualisations on their
respective websites.
This type of piloting is on-going for 3 Eurostat interactive infographics:
(Economic Trends, Young Europeans and Quality of Life), and would be
extended to other areas in this action.
Possibly, this action will also build upon outcomes on embeddable
visualisations from the Eurostat project on renovation of the dissemination
chain.
Action 2.3-4. Development of common visualisation guidelines
The already ongoing work in the Task Force on Data Visualisation and
Infographics will be complemented by work of external visualisation
expertise.
Action 2.3-5. Development of visualisation tool(s)
To be developed based on recommendations in the guidelines and build a
non-existing tool usable for the whole ESS. Releases of beta versions shall
be considered.
WP3. Open Data Dissemination
WP3.1. Linked open data
Action 3.1-1. Linked Open Data – stocktaking and requirement gathering
The ESS Linked Open Data (LOD) environment is wide and diverse. Even
when one ESS member is taken in isolation, there are multiple internal and
external stakeholders with possibly conflicting requirements. Any ESS LOD
initiatives must comply with LOD requirements.
This action will explore the national and European aspects of the wide and
diverse LOD ecosystem that are relevant to the ESS, and gather the
requirements of the various stakeholders.
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Action 3.1-2. Standards, ontologies and technical LOD solutions
Based on the stocktaking exercise (Action 3.1-1), the standards, ontologies
and technical solutions for European and national LOD portals in the ESS
will be developed. This action is foreseen to render multiple intermediate
deliverables.
Action 3.1-3. Publishing Eurostat data to Pan-European OD Portal
Based on the stocktaking exercise (Action 3.1-1) and the development and
testing work (Action 3.1-2), Eurostat data will be published to the Pan-
European Open Data Portal.
Action 3.1-4. Development of LOD portals
Based on the stocktaking exercise (Action 3.1-1) and the development work
(Action 3.1-2), an ESSnet will support the development of LOD portals in
the ESS.
Action 3.1-5. Semantic format converter service
This action concerns the development of is contingent on the outcome of the
Eurostat project on renovation of the dissemination chain.
Action 3.1-6. ESS open data gateway
Based on the stocktaking exercise (Action 3.1-1) and the development work
(Action 3.1-2), an ESS open data gateway will be developed and rolled out.
WP3.2. Facilitation and harmonisation of APIs to European data
Improve extraction tools and APIs for access to European data.
Action 3.2-1. Inventory of existing ESS APIs
The APIs available throughout the ESS will be explored to identify
shareable practices, in particular in terms of functionalities.
Action 3.2-2. Definition of ESS standard for APIs
This action depends on outcomes from the Eurostat project on renovation of
the dissemination chain (as well as on Action 3.2-1), and aims to facilitate
and harmonise APIs to European data. It will produce an ESS standard for
API as a single data access layer towards the dissemination storage. Actual
adoption of the ESS standard by the ESS standardisation authority may take
place at a later stage.
WP3.3. Development of a European re-use policy
Action 3.3-1. Development of a strategy
A strategy to increase the re-use of statistics, taking the Common ESS
conditions for access to and re-use of data33
as the point of departure, will be
elaborated.
33
Common ESS conditions for access to and re-use of data, document ESSC 2013/16/03/EN; the
declaration in this document was unanimously supported by the ESSC of 7 February 2013.
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Action 3.3-2. Promotional actions
Based on the promotion strand of the strategy (to be elaborated in Action
3.3-2), the re-use of statistics will be promoted.
WP3.4. Improved access to microdata
Action 3.4-1. Stocktaking and plan for microdata access solutions
Based on the various current and previous activities concerning microdata
access (see 5.2.6), a plan for developing access solutions will be established.
These could include either or both of PUFs and infrastructures for secure
remote access to confidential microdata.
Action 3.4-2. Development of microdata access solutions
Contingent on a favourable opinion on the plan (Action 3.4-1), development
of improved microdata access solutions will be carried out (consider beta
versions and testing).
WP3.5. Search and extraction tools
Action 3.5-1. Inventory of search and extraction tools in the ESS
This action concerns the review of best practices in the ESS for search
engine capabilities and semantic search of statistical concepts on ESS
websites. Regarding extraction, this action concerns the “end user” aspect
(as opposed to the APIs catering to the needs of “qualified users”; see
WP3.2). Releases of tested beta versions shall be considered.
Action 3.5-2. Requirements for search and extraction tools
Development of requirements (based on best practices).
Action 3.5-3. Development of search and extraction tools
Based on available solutions that are possible to adapt and render re-useable
in a “light” (and resource efficient) manner, reusable solutions for end-user
search and extraction will be developed and tested (releases of beta versions
shall be considered).
WP4. Communication and promotion
WP4.1. Communication and marketing strategy
Action 4.1-1. Communication and marketing study
A communication and marketing/promotion study, conducted by specialists
contracted by Eurostat will explore appropriate strategies for communicating
and marketing official statistics to different user groups. The study should be
based on shareable ESS practices, but also practices from outside the world
of official statistics – especially from competitors.
Action 4.1-2. Development of a communication strategy
Based on the communication and marketing study (Action 4.1-1) an ESS
communication strategy should be developed (for large parts based on
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principles laid out in the Code of Practice (CoP)34
). This includes guidelines
for the development of an ESS identity.
Action 4.1-3. ESS capacity building
A communication kit, for use by Press Officers throughout the ESS (based
on the communication strategy; Action 4.1-2) will be developed. It includes
actions for capacity building such as the training of ESS staff (in alignment
with the ESTP courses) in particular for communication, but also for other
areas of the Table 3.1. Roadmap of the DIGICOM project.
WP4.2. Outreach activities
Action 4.2-1. Design hackathon
A European (or worldwide) Hackathon on statistical data will be designed,
seeking inspiration from similar events within35;36
and beyond the ESS.
Action 4.2-2. Promote hackathon
Based in the design (Action 4.2-1), the will would be promoted to the
appropriate group of prospective participants.
Action 4.2-3. Run hackathon
The hackathon will be run during “World Statistics Day”.
Action 4.2-4. Gamification
A gamification solution, possible to deploy across the ESS, should be
developed and tested (testing of beta versions and early release could be
considered), based on best practices identified (see Action 4.3-1).
A possible application could involve phenomena with a clear longitudinal
aspect (i.e. sustainable development, aging population…), since this would
provide meaningful “simulation”/“scenario” functionalities.
WP4.3. Statistical literacy
Action 4.3-1. Inventory of existing outreach and literacy practices
This action aims in particular at stocktaking of promotional/outreach
activities and experiences (including hackathons and contests), and to
34
CoP see: http://ec.europa.eu/eurostat/documents/3859598/5921861/KS-32-11-955-EN.PDF/5fa1ebc6-
90bb-43fa-888f-dde032471e15
35 Example: Statistics Sweden is providing all statistics via an API to the statistical database, it is used in
many contexts, and to increase the use of this API, Statistics Sweden has together with other Swedish
authorities organised a hackathon, with the aim of new applications will be created based on the data
accessible through the API. This could be generalised to the ESS level, by letting others create apps
based on European statistics and thus increase the circulation and use of European statistics.
36 A “nowcasting” contest is currently being launched by the ESS.VIP BIGD project.
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establish and inventory of statistical literacy products in the ESS – and
possibly beyond. Success stories as well as failures shall be reported.
Action 4.3-2. Development of statistical literacy products & strategy
Based on the shareable practices (Action 4.3-1) a strategy in this area will be
established and an ESSnet will develop joint products for increasing
statistical literacy (targeting universities and schools).
Action 4.3-3. Promotion of statistical literacy products
Joint products for increasing statistical literacy (targeting universities,
schools as well as journalism schools).
Action 4.3-4. Discrepancy explanation tool
An educational product which explains gaps between the data from the NSIs
and from Eurostat will be developed and tested.
WP4.4. Communicating the value of European statistics
Action 4.4-1. Study and survey – the value of European Statistics
This study will have as its main objective to explore how to communicate
the value of European statistics, also building upon the decisions taken
regarding the outcome of QUAL@ESS Vision 2020.
As an example, it will include reflections on how to disseminate
“experimental statistics” (or other statistics that do not fall into the category
European statistics) without “tarnishing” the European statistics.
The work of the Open Data Institute on promoting Open Data Certificates37
might provide valuable input.
It will include a survey on users to assess the level of trust in European
statistics conducted using the user social media platform developed under
work package 1.
Action 4.4-2. Experimental data and statistics – platform requirements
Based on the study (Action 4.4-1), as well as best practices elsewhere,
requirements for an ESS platform for experimental data and statistics will be
established (the release of beta versions shall be considered also to gain
feedback). In addition to providing the data/statistics and allowing users to
experiment with them, it should allow user feedback.
Action 4.4-3. Experimental data and statistics – platform development
The ESS platform for experimental data and statistics will be developed
based on the requirements established. Piloting will take place using
experimental output from e.g. ESS.VIP BIGD.
37
https://certificates.theodi.org/
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Action 4.4-4. Experimental data and statistics – population and roll-out
The platform will be rolled out and populated with existing experimental
statistics.