Business Consulting - An Overview

Business consulting indicates both the industry and practice of hiring external consultants to help organizations improve their performance primarily through independent analysis of existing organizational problems and development of plans for improvement. The practice of offering business executives third party advice, expertise, and support with the aim of enhancing the business's performance resulting in an overall increase in the value of the business for its shareholders. 

Organizations hire consultancy services for many reasons, including gaining external advice and access to the consultants' specialized expertise. Consultancies may provide specific solutions, development of coaching skills, technology implementation, strategy development, or operational improvement services.

Introduction

Sera Consultancy Services is promoted by SHANTANU CHITGOPKAR. He has 18 years rich & relevant sales, marketing, strategy and

business development experience, having worked in giant organizations like Kansai Nerolac paints, Parle Agro, Godrej, Pepsi (Tropicana division) in India, besides working across Middle east & Africa.

He has been instrumental in starting up operations successfully in past four assignments. In the last one, he turned around a sick brewery to an $70 mio t.o. and initiated merger with DIAGEO Africa.

Has launched numerous prestigious brands, built sales orgns, developed strategies, built supply chain systems, developed vendors

Vision

“TO PROVIDE SALES, MARKETING & STRATEGIC EXPERTISE TO ORGANIZATIONS TO ENABLE THEM TO DELIVER STRONG BRANDS TO THEIR MARKETS THROUGH MOST ECONOMICAL DISTRIBUTION CHANNELS AT LEAST COST BY A MOTIVATED AND FOCUSSED SALES FORCE”.

Mission

“ To work closely with clients to develop workable solutions to business problems, develop systems, monitor implementation of plans, and transfer knowledge to clients teams”

Business Consulting – Working Method

Services Provided

Building organization structure Sales & distribution

management

Market research Brand development Brand communication strategy

Brand Campaign

Marketing Campaign

PR Strategy

CSR Strategy

Why us? Proven track record of building businesses- empathy

with clients Hands-on work style In depth problem analysis Focus on soft skills and understanding customer needs Multiple solution generation Involvement in implementation and outcomes Cost effective solutions within client budgets

Who should work with us?

Organizations which lack large resources, expertise or time to execute their vision

Cos. Lacking experience in sales & marketing strategies Start up or mid sized cos. Looking to scale the next

level Visionary leader looking for support Cos. Wishing to invest in their brands and distribution

infrastructure Cos. Wishing to expand their product range

Benefits of Consultancy Freedom to hire domain specialist Independent view of company operations Minimum interference in daily co. operations Fast tracking of business objectives Minimum risk of trial & error Measurable time bound performance Obtain long term learning

Key requirements

Active client commitment to agreed plans Client commitment to provide agreed resources Client’s continuous involvement in the project Regular communication and time commitment

from client

Fee structure

Fee is decided based on defined work scope, its time duration & effort involved.