Business EthicsDoes your business

WALK THE TALK?WALK THE TALK?

www.walkthetalk.com

Helping organizations achieve success through Ethical Leadership and Values-

Based Business Practices.

Despite the codes of

Ethics, the ethics

programs

and special

departments-

Corporations don’t

make

The ultimate decisions

About ETHICS…..

…Ethical choices are

made by

INDIVIDUALS.

M. Euel Wade Jr

Today’s Agenda (page 6)Today’s Agenda (page 6)

Knowing What’s Right

Doing What’s Right

Managing Competing Rights

Everything Counts

Closing Thoughts

Laws

Rules & Procedures

Values

Conscience

Promises

Heroes

Use these guides …

Knowing What’s RightKnowing What’s Right(Pages 7-12)

It’s not enough…

…to just establish ethics

or talk ethics

You have toDO ethics !

WeBelieve

1 General Electric 2 Cisco Systems 3 Microsoft 4 Intel 5 Wal-Mart Stores 6 Sony 7 Dell Computer 8 Nokia 9 Home Depot10 Toyota Motor11 Southwest Airlines

12 Lucent Technologies15 Coca-Cola16 Charles Schwab17 Johnson & Johnson18 Citigroup19 Ford Motor20 Pfizer21 Merck22 Walt Disney23 American Express24 United Parcel Service25 Enron

FORTUNEM a g a z i n e

Most AdmiredTop 25 Companies

In 2001

Most AdmiredTop 25 Companies

In 2001

Communication

Excellence

Respect

Integrity

Enron established good

values…

they just didn’t WALK THE

TALK

but…

Doing What’s RightDoing What’s Right

1. Check BEFORE you act!

2. Master “The 3 R’s”!

3. Remember that little things…mean a lot!

4. Know what’s uncompromisable!

5. Say NO…with tact!

6. When in doubt, ASK!

7. Check yourself out!

8. “Walk the Talk!”

8 Behavioral strategies (Pages 13-22)

Doing What’s RightDoing What’s Right

#1 Check BEFORE you act! (page 15) Ethical Action Test

A. Is it legal?B. Does it comply with our rules and

guidelines?C. Is it in sync with our organizational values?D. Will I be comfortable and guilt-free if I do

it?E. Does it match with our stated

commitments and guarantees?F. Would I do it to my family or friends?G. Would I be perfectly okay with someone

doing it to me?H. Would the most ethical person I know do it?

#2 Master “The 3 R’s”! (page 15)

RESPECTRESPECT

RESPONSIBILITYRESPONSIBILITY

RESULTS

RESULTS

Doing What’s RightDoing What’s Right

Common Rationalizations For Not Doing What’s

Right

Common Rationalizations For Not Doing What’s

Right

“Everyone else does it”“They’ll never miss it”

“Nobody will care”“The boss does it”

“No one will ever know”“I don’t have time to do it right”

“That’s close enough”“Some rules were meant to be

broken”“It’s not my job”

Doing What’s RightDoing What’s Right

#3 Remember that “little things mean a lot”! (page 17)

Examine your own ethical make-up to see where you stand and where you need

to improve. Try looking at…

(see page 17)

#4 Know what’s uncompromisable (Page 18)

While different organizations provide different guidelines on operating latitude, there are

several universal areas where zero tolerance for violations is

appropriate:Laws and Regulations

Public and Employee Safety

Truthfulness of record and statements

Doing What’s RightDoing What’s Right

Doing What’s RightDoing What’s Right

#5 Say NO…with Tact (Page 18)

Here’s How!A. State your objection and concern

without indictment.

B. Propose an alternative action that you feel is ethical.

C. Ask for the person’s help and agreement.

D. Seek assistance from a higher authority (if the person doesn’t agree).

“Forgiveness is easier to get than approval”

But on Ethical Issues …

“Approval is easier to get than forgiveness”

Doing What’s RightDoing What’s Right

#6 When in doubt, ASK! (page 20)

Doing What’s RightDoing What’s Right

#7 Check yourself out!

(page 21)

Ethics

Self-

Assessment

Ethics

Self-

Assessment

Doing What’s RightDoing What’s Right

#8 WALK THE TALK

(page 22)

“Giving what you expect to get from

others is called integrity.”

Managing Competing Rights… Ethical Dilemmas

Managing Competing Rights… Ethical Dilemmas

Right vs. Right

It’s right to It’s also right to

Tell the truth Be considerate

Create job security Be profitable

Others?

(Page 25)

Be concerned with short-term results

Focus on long-term growth and stability

BUTBUT

Managing Competing RightsManaging Competing Rights

Eliminate the conflict

Decide what’s “more right”

Seek assistance

(pages 26-28)

The most challenging “Right vs. Right” of all…

The most challenging “Right vs. Right” of all…

To be a good friend and team player

ANDTo be willing to speak out

when someone acts unethically.

(Page 28)

Everything CountsEverything Counts

Universal Ethics Principle:

(page 29)

Ethics is displayed in everything you do … and everything you do counts

50 Ways

to

WALK THE TALK

( pages 31-50)

50 Ways

to

WALK THE TALK

( pages 31-50)

Best Practices from Walk the Talk

Company Clients

Best Practices from Walk the Talk

Company Clients

Everything CountsEverything Counts

#8 Make Sure The Mission Matters (page 32)

“Be about what the business says it is

about.”

Always with Unyielding IntegrityAlways with Unyielding Integrity

VALUESVALUES

TYPE 1 –TYPE 1 – Lives values & gets results

TYPE 2 –TYPE 2 –

TYPE 3 –TYPE 3 –

TYPE 4 –TYPE 4 –

Lives values but sometimes misses commitments

Gets results but doesn’t live values

ResultsValues

4 Kinds of Managers4 Kinds of Managers

Removing Type 4 Managerwas a watershed for GE…

the ultimate test of ourability to WALK THE TALK

Jack WelchFormer CEO & Chairman

“”

THE TOP 10

1. GE

2. Southwest

3. Wal-Mart

4. Microsoft

5. Berkshire Hathaway

6. Home Depot

7. Johnson & Johnson

8. FedEx

9. Citigroup

10. Intel

Everything CountsEverything Counts

#28 Feast On Feedback (page 37)

“If you don’t know how you’re doing, it’s hard to know how to do it

better.”

“One of the keys to our success is a ‘self-assessing’ culture.”

Libby Sartain, Former Vice Presidentof people – Southwest Airlines

Everything CountsEverything Counts

#36 Seal Employee Competence with a K.I.S.S. (page 39)

Knowledge

Information

Skills

Support

Fortune Magazine’s100 BEST Companies

To Work For

Voted #1…2 years in a row!

Keys To SuccessKeys To Success

…our willingness to share information with our employees

that most companies would consider to be proprietary.

Everything CountsEverything Counts

#40 Provide “places to go” (page 40)

“Make sure there are people within your

organization to whom employees can turn to for

guidance and help with ethical issues-and for

reporting suspected ethics violations.”

What do employees perceive is behind your

“open door”?

What do employees perceive is behind your

“open door”?

No one’s there?No one’s there?

Or Worse…Or Worse…

A Career Limiting “BOOGIE MAN”?

A Career Limiting “BOOGIE MAN”?

10 Reasons Why LeadersShould Model Ethical

Behavior

10 Reasons Why LeadersShould Model Ethical

Behavior(page 43)

1. It reduces pressure on employees to compromise ethical standards.

2. It increases employees willingness to report misconduct.

3. It improves trust and respect at all levels.

4. It protects the positive reputation of the organization.

5. It encourages early detection of problem areas and ethics violations.

6. It fosters a positive work culture and improved customer service.

7. It provides an incentive and framework for ethical decision making.

8. It increases pride, professionalism, and productivity.

9. It enhances your ability to attract and retain high-quality and diverse employees.

10.It helps ensure the long-term viability of the enterprise.

Bonus Reason,

11. It’s purely and simply the right thing to do!

10 Reasons cont.10 Reasons cont.

Build Ethics & Integrity!Build Ethics & Integrity!Since 1977, The WALK THE TALK® Company has helped organizations, worldwide, achieve success through Ethical Leadership and Values-Based Business Practices. And we’re ready to do the same … for YOU!

We offer …Keynote and Conference PresentationsLeadership RetreatsCustomized Training and Trainer

CertificationConsulting Services“How To” Handbooks

and much more!

Contact The WALK THE TALK Professional Services team at

1.888.822.9255Or visit us at

www.walkthetalk.com