business for everyone may 2012 edition

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[1] WHAT’S INSIDE: HIGH TECH, HIGH TOUCH, HIGH GROWTH.................. p1 HOW TO FINANCE YOUR BUSINESS IDEA...................p2 BUSINESS APP REVIEW..............................................p4 P.Y.B.O.T. MAY: A NOT SO NUTTY IDEA.......................p5 MONEY FAST FACTS...................................................p5 LET THE POWER OF BLOGGING WORK FOR YOUR BUSINESS...................................................................p7 GO GO GADGET ...........................................................p8 BRIGHT IDEAS: FLOATING ISLANDS: USING GARBAGE TO CLEAN POLLUTED WATER..........................................p9 WANT TO START YOUR OWN BUSINESS?..................p10 ETHNIC PARTNERS....................................................p11 A GIRL ON A MISSION...............................................p12 WHAT IS SIL INTERNATIONAL...................................p14 SMBP .........................................................................p15 MAY CALENDAR........................................................p16 BUSINESS FOR EVERYONE May 2012 QADAR ROYAL ENTERPRISES LLC ISSUE NO. TWO On a gloomy afternoon earlier this month, a group of Harvard students took a break from crafting final papers to peer into the future. Surveying a shattered employment landscape, they summoned the optimism to regard looming obstacles as opportunities for scenic detours. "There are definitely downsides to it being harder to get a job," says Alex Lavoie, a 21-year-old junior from Avon, Conn. "But it's forced people to look harder at what they really want to do instead of following a standardized path." During the fat years, that path led many of America's élites to Wall Street. These days, that's a less appealing destination. In 2008 the financial sector, which had ballooned over the past three decades, contracted for the first time in 16 years. "The glamour is gone," says Bridget Beckeman, 20, a junior from Westford, Mass., who will intern at an investment bank this summer. But it hasn't disappeared. Financial centers like Charlotte, N.C., will flourish anew; driven largely by a banking boom, the city's workforce has grown 50% over the past decade, according to John Connaughton, a professor of economics at the University of North Carolina at Charlotte. The fall of finance has its upside. Top grads will tack toward a variety of potentially lucrative positions that prize technological savvy and analytical aptitude. According to consulting giant McKinsey & Co., nearly 85% of new jobs created between 1998 and 2006 involved complex "knowledge work" like problem-solving and concocting corporate strategy. Job opportunities in mathematics and across the sciences are also expected to expand. The U.S. Department of Labor spotlights network systems and data communications as well as computer-software engineering among the occupations projected to grow most explosively by 2016. Over the next seven years, the number of jobs in the information-technology sector is expected to swell 24% — a figure more than twice the overall job-growth rate. There will be some limits to that growth. "This place is going to get more and more high-end talent and less and less commodity-type folks," says Mark Dinan, a Silicon Valley recruiter. "The real question is, What's the next big thing, and what's going to be the big moneymaker?" Cloud computing? Nanotechnology? Genomics? The answer will come from the companies that entrepreneurs can create — and destroy — more easily than ever before, because the cost of start-ups is dropping rapidly. Richard Freeman, director of the labor studies program at the National Bureau of Economic Research, says that "these really sharp, aggressive, Harvard-type students doing entrepreneurship, forming new businesses ... would be the best thing that could happen to this economy." Where else could your next job come from? Health care and education, the labor market's traditional bulwarks in lean times, show no signs of abating. An aging population will open up opportunities too. "Construction of senior communities, assisted-living facilities, nursing homes ... these things are all going to have to expand tremendously," says Connaughton. The key to finding the jobs of the future will be knowing where to look. — With reporting by Steve Goldberg / Charlotte and Matt Villano / San Francisco HIGH TECH, HIGH TOUCH, HIGH GROWTH Who knows what jobs will be born a decade from now? Though unemployment is at a 25-year high, work will return eventually. Here’s one way you job will change.... by: ALEX ALTMAN

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Page 1: BUSINESS FOR EVERYONE MAY 2012 EDITION

[1]

WHAT’S INSIDE:• HIGH TECH, HIGH TOUCH, HIGH GROWTH.................. p1

• HOW TO FINANCE YOUR BUSINESS IDEA...................p2

• BUSINESS APP REVIEW..............................................p4

• P.Y.B.O.T. MAY: A NOT SO NUTTY IDEA.......................p5

• MONEY FAST FACTS...................................................p5

• LET THE POWER OF BLOGGING WORK FOR YOUR

BUSINESS...................................................................p7

• GO GO GADGET...........................................................p8

• BRIGHT IDEAS: FLOATING ISLANDS: USING GARBAGE TO

CLEAN POLLUTED WATER..........................................p9

• WANT TO START YOUR OWN BUSINESS?..................p10

• ETHNIC PARTNERS....................................................p11

• A GIRL ON A MISSION...............................................p12

• WHAT IS SIL INTERNATIONAL...................................p14

• SMBP.........................................................................p15

• MAY CALENDAR........................................................p16

BUSINESS FOR EVERYONEMay 2012

QADAR ROYAL ENTERPRISES LLC ISSUE NO. TWO

On a gloomy afternoon earlier this month, a group of Harvard students took a break from crafting final papers to peer into the future. Surveying a shattered employment landscape, they summoned the optimism to regard looming obstacles as opportunities for scenic detours. "There are definitely downsides to it being harder to get a job," says Alex Lavoie, a 21-year-old junior from Avon, Conn. "But it's forced people to look harder at what they really want to do instead of following a standardized path." During the fat years, that path led many of America's élites to Wall Street. These days, that's a less appealing destination. In 2008 the financial sector, which had ballooned over the past three decades, contracted for the first time in 16 years. "The glamour is gone," says Bridget Beckeman, 20, a junior from Westford, Mass., who will intern at an investment bank this summer. But it hasn't disappeared. Financial centers like Charlotte, N.C., will flourish anew; driven largely by a banking boom, the city's workforce has grown 50% over the past decade, according to John

Connaughton, a professor of economics at the University of North Carolina at Charlotte. The fall of finance has its upside. Top grads will tack toward a variety of potentially lucrative positions that prize technological savvy and analytical aptitude. According to consulting giant McKinsey & Co., nearly 85% of new jobs created between 1998 and 2006 involved complex "knowledge work" like problem-solving and concocting corporate strategy. Job opportunities in mathematics and across the sciences are also expected to expand. The U.S. Department of Labor spotlights network systems and data communications as well as computer-software engineering among the occupations projected to grow most explosively by 2016. Over the next seven years, the number of jobs in the information-technology sector is expected to swell 24% — a figure more than twice the overall job-growth rate. There will be some limits to that growth. "This place is going to get more and more high-end talent and less and less commodity-type folks," says Mark Dinan, a Silicon Valley recruiter. "The real question is,

What's the next big thing, and what's going to be the big moneymaker?" Cloud computing? Nanotechnology? Genomics? The answer will come from the companies that entrepreneurs can create — and destroy — more easily than ever before, because the cost of start-ups is dropping rapidly. Richard Freeman, director of the labor studies program at the National Bureau of Economic Research, says that "these really sharp, aggressive, Harvard-type students do ing en t repreneursh ip , fo rming new businesses ... would be the best thing that could happen to this economy." Where else could your next job come from? Health care and education, the labor market's traditional bulwarks in lean times, show no signs of abating. An aging population will open up opportunities too. "Construction of senior communities, assisted-living facilities, nursing homes ... these things are all going to have to expand t remendous ly, " says Connaughton. The key to finding the jobs of the future will be knowing where to look.— With reporting by Steve Goldberg / Charlotte and Matt Villano / San Francisco

HIGH TECH, HIGH TOUCH, HIGH GROWTHWho knows what jobs will be born a decade from now? Though unemployment is at a 25-year high, work will return eventually. Here’s one way you job will change....

by: ALEX ALTMAN

Page 2: BUSINESS FOR EVERYONE MAY 2012 EDITION

[2]

1. Write a comprehensive business plan. This

document outlines your idea, including how you

plan to develop it, and most important, how you

see it making money. Consult the wide variety of

books, or type "business plan" into a search

engine for more sources to help you write a

business plan.

2. Build a convincing business model for your company. This will have detailed financials that describe every aspect of your business, including costs for sourcing or manufacturing your product, projected sales, and marketing expenses as well as general and administrative overhead.

3. Determine how much money you are going to need. Include start-up funds and sufficient capital to keep the business afloat until your revenue covers your expenses. Add up all of your anticipated expenses during start-up: Salaries, building leases and equipment purchases, furniture, office supplies, telephone service and business card printing. The more specific your list of expenses, the lower your chances of running out of money.

4. Seek out help from those who have done it before. Consider offering them stock in your company for their assistance, but not before you decide if you want to retain full ownership.

5. Hire a reputable law firm to set up the legal structure of your business. Business entities come in many forms and include S or C corporations, limited liability corporations (LLC), partnerships and sole proprietorships. Set up your business correctly from the beginning to facilitate financing and shield your assets. Use a firm with experience handling companies in your field.

6. Work closely with your law firm and create a financing structure. Determining the deal you give to investors, and codifying it properly, is crucial to eliminating problems down the line. Decisions include whether to take money as debt or to give up equity, what kind of rights and privileges (if any)

come with being an inves to r and , most important for them, how investors get paid back.

7. Decide what kind of investors you want. Many companies want powerful executives or financiers as investors, b u t fi n d t h e m m e d d l e s o m e a n d impatient. Friends and family can be an excellent source of friendly money, but investing in start-ups is risky, and relationships can go sour if people start losing money.

8. Use your savings. Any lenders or investors will expect you to fund your business to the best of your financial ability and self-financing is the best way to retain control.

9. Go to a bank or credit union that you have a relationship with, and ask about a business loan. You'll likely get a better reception from an institution you have a proven track record with than from a new lender.

MONEY FOR BUSINESSHow to Finance Your Business Idea

By an eHow Contributor

BUSINESS FOR EVERYONE MAY 2012

A great business idea without money is like a brand-new car with no gas: Both are sweet to look at but don't go anywhere. Fortunately, there's a wide range of sources you can tap to

drum up money to fuel your new venture.

Page 3: BUSINESS FOR EVERYONE MAY 2012 EDITION

• When it comes to business financ ing , i nves t iga te a l l possibilities. Often, you can combine funding from various sources to create a suitable package.

• The only grants available these days to entrepreneurs are hard to find and most require some investment on the part of the business owner in order to qualify. Call your local small business development center to find out about available grants.

• Although investors provide what seems to be free money, they also want to own a portion of your business in return. Many venture capitalists and angel investors will only consider business opportunities where they can own 20 to 50 percent of the company.

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10. Turn to vendors you plan to use and ask whether they would be willing to provide products or services up front, as a means of reducing your start-up costs, in return for full payment plus interest within a specified amount of time. Their ability to do so may lower or even eliminate your need for external financing.

11.Ask potential suppliers if they would help finance your company, either by providing extended payment terms or extending a loan. Since vendors have the most to gain when it comes to landing a significant contract, some may be willing to give you some starting help in return for a guarantee of business.

12. Put up collateral. Depending on the size of the loan, you might offer your car, house or other type of property.

13. Investigate the government's Small Business Administration (SBA.gov) loan programs. The SBA oversees programs that

guarantee smal l -business loans, and encourages banks and other institutions to fund businesses they might otherwise turn down. The terms and fees are usually comparable to conventional financing.

14. Tap into your own assets. Many entrepreneurs have valuable assets they can borrow against to start their business. Home equity is the most obvious choice, with the added bonus that interest payments are tax deductible. Some 401(k) programs and life insurance policies may also be borrowed against. Entrepreneurs have to gauge the degree to which they leverage their personal assets against the risks of start-up businesses.

15. Consider using a credit card. It's relatively easy and quick to get needed funds from your credit cards through cash advances, although the interest rates are much higher than those from other sources.

TIPS & WARNINGS

BUSINESS FOR EVERYONE MAY 2012 MONEY FOR BUSINESSHow to Finance Your Business Idea

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OmniFocus: Task Manager

For executive road warriors and super-busy CEOs, the iPhone has become indispensable. Here are 15 must-have free and paid business apps that tap into the great mobile experience and keep executives productive

!

BUSINESS APP REVIEW BUSINESS FOR EVERYONE MAY 2012

Best IPhone Apps for busy CEOsBy Tom Kanshige CIO

High-powered CEO’s start their day super early and finish around dinner time. That is, if they’re not flying from meeting to meeting and living out of hotels most days of the year. A simple task manager app won’t do. They need OmniFocus, a powerful app that keeps track by project, place person or date, as well as notify users about upcoming deadlines.

!

Expensify: Expense ReportingAfter a weeks-long business trip, the last thing you want to do is sit down with a stack of receipts and a confusing expense report form. Why not file expenses as you make them via iPhone app, such as Expensify. The app syncs with credit cards to track purchases in real-time, pulls in electronic receipts, scans paper receipts using the iPhone camera and produces a PDF report that can be emailed to those annoying guys in finance.

!

Evernote: Note TakingMost CEOs we’ve met have a thousand thoughts running through their busy brains. Interesting ideas, even great ones, come to mind all the time, while in high-level meet ings, reading documents and l istening to presentations. How do they remember it all? Maybe they’re quietly whipping out their iPhone, firing up Evernote and making quick notes in either voice, picture or text.

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[5]

A NOT-SO NUTTY BUSINESS IDEA

BY MARGARET LITTMAN

When Justin Gold first moved to Boulder,

Colo., to ski, bike and decide what he wanted to

be when he grew up, he did what most

underemployed twentysomethings do: He found

roommates. And they did what most roommates

do: They took his stuff without asking.

That stuff included Gold's homemade almond

butter, which he relied on to increase his protein

consumption before long bike rides. Eventually,

tired of his roommates' pilfering ways, Gold

scrawled his name on his nut-butter containers.

But today Gold is grateful to those former

roomies, because Justin's--yes, he still puts his

name on every jar--brought in $11 million last

year, with a loyal customer base, national

distribution and plans for expansion.

Gold started researching how to launch a natural

and organic foods business in 2002. He wrote a

business plan and scoured his contacts to find a

commercial kitchen to borrow, ultimately driving

the hour from Boulder to Denver late at night to

use a kitchen there. He worked at outdoor-gear

retailer REI during the day and delivered his

products on weekends.

The first Justin's items were natural peanut and

almond butters packaged in jars. The line was

successful, but the category was crowded,

offering limited potential for growth. In 2006,

Gold got an idea from the goo packs, gels and

other squeezable energy boosts sold at REI. "I

did not want a sugar gel; I wanted a protein

pack," he says. "With squeeze packs we could

dictate prices and we could sell them

everywhere."

PUTTING YOUR BUSINESS OUT THERE

!

!

BUSINESS FOR EVERYONE MAY 2012

"It has made our team members an army of people who care about the product."--Tom Rich, Whole Foods Market

Nuts about it: Justin Gold's line of natural and organic nut butters has expanded from stores like Whole Foods Market to non-grocery markets, including airports.

Page 6: BUSINESS FOR EVERYONE MAY 2012 EDITION

[6]

He raised cash from friends and

family, threw in his own life savings and bought

a squeeze-pack machine. Soon Whole Foods

Market began stocking Gold's squeezable,

single-serve nut-butter packs in its stores. But

instead of placing them near the other nut

butters, the packs were mixed into the energy-

bar section. And they failed.

Luck i l y, Go ld 's company had

developed good relationships with retailers,

thanks to years of doing demos and undertaking

other brand-building initiatives, not to mention

handling its own restocking--all of which earned

Justin's products another chance.

"They built really good relationships

with team members," says Tom Rich, Rocky

Mountain grocery coordinator for Whole Foods

Market. "[Gold] has great people

working for him. They connect with

customers; they are focused and

present when they do sampling. It

has made our team members an

army of people who care about the

product."

The second time around,

Just in's s ingle-serve

packs were placed in

the peanut-butter aisle.

"Two things happened,"

G o l d s a y s .

"Consumers  knew what it

was. In the energy-bar aisle they

said, ‘What the hell is it?' And for the

consumer who never tried almond

butter before, they could try it for

99 cents. And then they would

come back and buy a $10 jar. They

ended up spending more money."

Justin's turned a profit in 2008. A

year later, after REI decided to

stock his nut-butter packs, Gold

quit his retail job. Next, he raised

$1 million from angel investors and

expanded again, this time into

peanut-butter cups, including a

dark-chocolate vegan variety. The

candy fits with Gold's mission to

create natural, fair-trade

and organic versions of

conventional foods already

known and loved by consumers.

Trade magazine Progressive Grocer named

the candy one of the best rollouts of 2011.

The candy and squeezable packs

have also allowed Justin's to expand

into non-grocery markets, including

airports. Gold hopes to reach the $20

million revenue mark this year.

Despite all the success, there's one

thing about Gold's life that hasn't

changed. Even though he's married

now, he says he and wife are content

to reinvest their extra cash in the

business, not in rent--so they live with

roommates.

A NOT-SO NUTTY IDEA

LINKS

The candy and

squeezable packs have also

allowed Justin's to expand into

non-grocery markets, including

airports. Gold hopes to reach the

$20 million revenue mark this

year.

MONEY FAST FACTSDID YOU KNOW?

If you stack one million US$1 bills, it would be 110m (361 ft) high and weight exactly 1 ton.

See: Money fast facts

Facebook Youtube LinkedIn Twitter Email

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[7]

You hear all the time why blogging is great for business.  Well, practically speaking it is.  Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power than social media does to attract people – the only difference is you don’t have to log on frequently to cast your message.

Blogging tells your potential clients a few things about your site like detailed information and important news – it puts the client within the confines of your business and gets them to see what it is like from the inside. It gets the client involved with you. With a blog you essentially have free reign to write about anything and everything and in the end, the goal is all the same: to win over clients.

This is an important aspect of viral marketing but where blogging works well for people is that it is so personable.  Think of this: without a blog, there is no other information about the company (or the employers or owners) other than what’s on the site. This is exactly why social media is widely popular.  You can know all you want with the frequency of posts that are being made on social media (but the understanding is that you can turn off clients by posting too much).

A blog, or web log, is more or less a diary on your business.  When you strike a tone that is personable, you develop followers, which means

you have to consider a few things when blogging:

1)      Relevant Yet Fun – Blog writing does not have to be stiff writing. In fact you should never approach blog writing that way. Have fun with it.  Grammatical construction is important but it’s okay to not emphasize it.  Tone can be more relaxed.  Information can be freely dispersed.  You have the writing world at your finger tips.  In today’s business you want to be relational with your customers.

2)      Relevant Yet Credible – Establishing your credibility will take more than one blog.  What’s important is that blogging must be backed up by your ability to deliver.  The more blogging that takes place and the more you deliver, the more you will gain more notoriety for your business.

3)      Relevant and SEO-Friendly – Blogging plays an important role because it leaves room for companies to apply SEO concepts to their blogs.  The more blogs that take place the more SEO friendly your site becomes.

4)      Relevant and Good Communication – Communication is the key to any successful business venture.  It is often said that bad communication will shut down a business in less than a year. While it is a saying it shouldn’t surprise you if that is the case. Communicate to your customers and you will

see major results.

Blogging can be fun and exciting and it is easily implemented into your site.  As far as Internet marketing is concerned, you can do a lot with blogging and its very nature is already SEO appropriate and friendly, depending on the blogging software you use.  Add pictures, videos, be short, be long, tease, etc.  A blog, especially if it is customized, can do your business wonders…it’s just a matter of how you want to implement it.

Most companies do blog as a habit, but they don’t necessarily have the right approach to it.  Never underestimate blogging as an Internet marketing tool.  If you use all the other sources of Internet marketing at your disposal then you’ll

SOCIAL MEDIA 101Let the Power of Blogging Work for Your Businessby Pratik Dholakiya

BUSINESS FOR EVERYONE MAY 2012

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[8]

!Clarion DriveEve

Staple without staples? Sounds too good to be true; well yes; if you have more than 5 sheets to staple. However, if you only need to staple 5 sheets or less, then staples are history. Become more eco-friendly and impress your co-workers. Comes in five colors: blue, black, red, chrome, and green.

GO GO GADGET

!

Taking inspiration from the popular police car chases shot by police vehicle cameras, Clarion comes out with a car camera for the general public. The DriveEye is a small digital camera that starts recording as soon as its G-force motion sensor detects sudden braking. It records up to 15 seconds of video once the brakes are applied.It fits snuggly on your windshield out of the way of your line of vision for safe driving. Not just for the average public but a great tool for your business as well. If you have a business with several vehicles, the DriveEye will contribute to and promote careful driving by your employees.

Give yourself the ability to have all your credit cards on one card, leave all of them at home.  iCache can make that possible. This device simplifies your business life, practically replaces your wallet. If your credit cards gets stolen, someone can use them for purchase; if someone takes your iCache they cant use it without your fingerprint. It uses biometric security to protect your credit card and personal information. The iCache digitally replicates your credit card magnetic strip signatures for all of your shopping needs. You can swipe iCache at your gym, make car rental reservations, buy theater tickets and more. I know I am going to get it for my travels. It is very cool device.

iCache

Staples Free Stapler

BUSINESS FOR EVERYONE MAY 2012

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[9]

Floating Islands: Using Garbage to Clean Polluted WaterBy Marc Gunther

BUSINESS FOR EVERYONE MAY 2012 BRIGHT IDEAS

It would not be accurate to call Floating Island International, the business led by Bruce and Anne Kania, a mom-and-pop operation -- for one thing, although they are married, Bruce and Anne don't have children -- but that description gives you a sense of the scale of their startup. With fewer than a dozen employees, the Kanias are tucked away in the small town of Shepherd Montana (population: 208) and the firm's annual revenues are less than $1 million.But Floating Island International already lives up to its name: Its man-made islands can be found in New Zealand, China, South Africa and Canada as well as in the U.S. Its customers include U.S. Army Corps of Engineers, American Electric Power and Disney World, which suggests that they may be onto something. And the Kanias' ambitions seem to know no bounds."I'm pretty sure we are going to be one of the most successful businesses of all time," says Bruce.Bruce, who is 57, is an inventor and entrepreneur who worked in prosthetics, textiles and sporting goods (he invented a broadhead arrow). Then, about a decade ago, he came up with the idea of turning plastic trash into man-made floating islands that can clean polluted water, spur the growth of fish, provide species habitat and sequester carbon.Not to mention create beachfront property."We're learning how to grow real estate," he says.I met Bruce and Anne recently at the Society of Environmental Journalists conference in Missoula, MT. Their company is just five years old, they told me; it was inspired by the floating peat bogs of northern Wisconsin, where Bruce grew up and worked as a fishing guide. He graduated from the

University of Wisconsin with a degree in social studies, and much later bought a farm on the Yellowstone River in Montana.His business got started with a smelly dog named Rufus. The pooch jumped into an irrigation pond on the farm and emerged with a stinky, reddish tinge. The water was overloaded with nitrogen and phosphorous, runoff from nearby farms and ranches -- the same kind of runoff that pollutes waterways everywhere, from the Mississippi River to Chesapeake Bay to the New Jersey-sized dead zone in the Gulf of Mexico.What might be done to clean up the pond, Bruce wondered. He had by then heard of biomimicry, a term coined by biologist Janine Benyus, another Montanan, to describe a discipline that draws upon nature's designs and processes to solve human problems. (See Buildings inspired by nature at Fortune.com) Says Bruce:It was so extreme and graphic that it drove me to ask the question: How does nature handle this? Nature handles it with wetlands. This concept of using nature as a model seems a lot more elegant that the bombs and bullets approach of turning to a chemical solution or mechanical device. It's a vision of trying to live more in harmony.So how can you develop more wetlands?About 400,000 islands have been built using Floating Island's intellectual property. Most are small -- they can be put in a backyard pond -- but this year the company has commissioned four islands that are more than 20,000 sq. ft. Two of the biggest were bought by the Army Corps of Engineers and located in Dutchy Lake, Oregon, and Sheepy Lake, California, to act as nesting habitat for Caspian terns. The goal was to get the terns to locate away from the Columbia River,

where they were preying on migrating baby salmon. (The designers placed 250 tern decoys on the island to lure the birds.) Early results are promising.The Kanias and their employes make some of the islands in Shepherd, frequently for research purposes. (The Kanias have grown tomato, raspberry, asparagus, watercress and wild ginger on their islands.) Most are built by eight firms — six in the U.S., and one each in China and New Zealand — that have licensed their technology. They cost about $30 per square foot. You can read a lot more about the islands, and how they work here.Bruce has a big idea, literally, for a floating island he calls Leviathan that, when equipped with mechanical aeration, could circulate and clean up to 1 million gallons of water per minute. He had hoped to test one out to clean up the BP oil spill, and enlisted the help of Sen. Jon Tester of Montana, but so far, he hasn't found a buyer. Most of his customers so far are municipalities that want to clean up their local water supplies.Eventually, he's hoping to expand the supply of oceanfront real estate, he tells me. There's no limit to how many islands can be lashed together, and larger ones can be anchored, he explains.

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The vast majority of businesses have a failure rate of 33 to 69%depending where they are located, this however should not discourage you from starting your own business.

[10]

It is also important to note going out of business

is not a bad thing because you can come across

better opportunities related to the business you

open. An important aspect about opening your

own business is knowing there is a growing

demand for what you are going to offer and

being honest enough in your assessment about

being able to offer it.

Research

Most people open a business because they

have extra money and they think they are pretty

good at what they do. This however  is not a

formula for a good business. You have to

research your competition, location, demand,

expected growth, market, profits, loses,

expenses, insurance, labor laws and of course

taxes and this is a short list. There is a lot of

information out there so you have to identify

what is important to your business and go more

in depth to gain a full understanding of how it

will affect you.

The Money

Unless you are a non-profit you are going into

business to make money. When you open your

business you have to have contingency controls

in place just in case your plan to make money

does not materialize, which is sadly the case for

most new businesses. Before your grand

opening make plans to generate money right

away, create a base for recurring revenue and

don’t spend more than you make.

Know The Climate

You can open a business during any economic

climate as long as you are meeting a demand.

The business you open can thrive even if

economic conditions are not ideal. Just as in

good economic climates you have to finance

your business properly and have a great

business plan. The climate does not guarantee

success but your planning will give you better

odds.

Know Your Customers

Without customers your business will not exist

so you have to  place great importance on

customer service  with clients and business

partners. Customers and business partners

are a great source of business referral. Have a

customer service policy in place so the all the

staff understands great customer service is

part of your normal business operation.

Studies show good customer service is a big

reason people become repeat customers and

recommend a business.

Technology Integration

It goes without saying you have to integrate

technology if you want to increase your

chances of success. Learn how to use

accounting software to help you track

inventory, billing, payroll and other business

operations.  If you are not technologically

savvy do not hesitate to hire someone who will

make your business be more productive

operationally and online. It takes know-how

and time to build traffic to your website, blogs

and social media sites. These are tools you

have to incorporate as part of your marketing

to attract more customers.

 

Thousands of business open up and close

each year. If you want to avoid being one of

the ones that close learn as much as you can

before you start your own business and

continue learning while you are open.

WANT TO START YOUR OWN BUSINESS?LEARN NOT TO FAIL

BUSINESS FOR EVERYONE MAY 2012

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LOREM IPSUMMalesuada quis, quis. Donec ac sapien. Ut orci. Duis ultricies, metus a feugiat, dolor mauris convallis est, quis mattis lacus eu augue. Sed facilisis. Morbi lorem mi, vitae.

DOLOR SIT AMETLigula nulla pretium, rhoncus fermentum, enim integer volutpat. Nisl turpis est, vel elit, congue wisi enim nunc ultricies sit, tincidunt. Maecenas ligula nostra, taciti.

A DOLOR NETUS DUIAliquet, sagittis, mauris, vel eu libero cras. Interdum at. Eget habitasse sociis elementum est, ipsum purus pede porttitor class, aliquet dolor sed ut auctor.

ETHNIC PARTNERSBUSINESS FOR EVERYONE MAY 2012

“Our mission is simple: strength in unity, power in diversity and success in collaboration. The goal is to promote communications and cooperation among the various chambers and to provide better services and more effective use of community resources.”

Local ethnic business promoters form partnership

DEARBORN — Local ethnic chambers of commerce this week entered into a partnership that is believed to be the first of its kind in the United States.

At a formal announcement ceremony Tuesday held at the Hyatt Regency Dearborn more than 100 people showed up, including state senators and house representatives, general consuls, business and community leaders, local, national and international media. The name of the new organization is the Counci l of Ethnic Chambers of Commerce.

“This is an exciting day,” said Ahmad Chebbani, chairman of the Council and chairman of the American Arab Chamber of Commerce Board of Directors.

“Our mission is simple: strength in unity, power in d ivers i ty and success in

collaboration. The goal is to promote communications and cooperation among the various chambers and to provide better services and more effect ive use of community resources.”

Doug Smith, senior vice president of strategic partnerships with the Michigan Economic Development Corporation, congratulated the groups on forming the council. He said the council would be an important partner as the state works to bring new vitality to Michigan’s economy.

“Diversity should pull us together, and there is no better time to form this Council than now,” he said.

All chambers retain will their separate identities but work together through the Council to promote each other, cooperate on various activities and provide better services

and more effective use of community resources. Some of the areas of cooperation include: Hosting and leading business delegations, hosting business expos and or business conferences and providing business development targeting the ethnic communities for multi-ethnic business counseling.

The council includes: The African Business Chamber of Commerce USA, the African Caribbean Chamber of Commerce, the American Arab Chamber of Commerce, the Detroit Chinese Business Association, the Indo-American Chamber of Commerce, the Michigan Black Chamber of Commerce, the Michigan Hispanic Chamber of Commerce, the Philippine Chamber of Commerce - Michigan and the Taiwanese Chamber of Commerce of Greater Detroit.

CPEHN's Ethnic Partner Organizations

Asian & Pacific Islander American Health Forum (APIAHF)

California Black Health Network (CBHN)

California Rural Indian Health Board (CRIHB)

Latino Coalition for a Healthy California (LCHC)

Page 12: BUSINESS FOR EVERYONE MAY 2012 EDITION

[12]

BUSINESS FOR EVERYONE MAY 2012

No one ever said starting a non-profit was

easy, but…

It’s all worth it. This process has been by far

the most challenging endeavor I have ever

undertaken (and I have run and finished two

marathons!). The Global Penicillingirl Project

was born from my passion to help

underserved populations globally, and my

belief that every individual has the right to live

with dignity, basic healthcare and nutrition. 

Our non-profit is dedicated to providing

healthcare, medications, and nutritional

supplements to underserved populations in

developing countries, and our goal is to “help

distribute the world’s abundance”. The truth

is there is enough food, water, medications

and basic human necessities for everyone.

There is no reason to have starving children

in the world, while we have an obesity

epidemic in the United States. And there is

no reason for children and women to die from

illnesses that are easily preventable and

treatable with very inexpensive interventions.

I learned the value of internat ional

humanitarian work at a very young age as a

Jewish-Iranian immigrant. Throughout my

career as a clinical Pharmacist, I have tried to

give back and have volunteered in medical

missions to Honduras and Peru providing

much needed help to the poorest and most

vulnerable populations in the world. After

witnessing the outcomes of poverty first-

hand and realizing the unbalanced lifestyles

that my friends and I share, I made it my

mission to start a non-profit where I could

raise funds and collect goods to distribute to

underserved populations in developing

countries. And in February 2011, our non-

profit was born, but not without frustrations,

disappointments and sometimes tears. I had

no idea what I was getting myself into, and I

had a very sharp learning curve. I had to

learn everything: from registering as a non-

profit, to creating a logo and a brand, and

creating a website from scratch, all with very

little money. I had to get people’s buy-ins to

believe in my cause and donate their time

and money. I have had to ask doctors,

nurses, dentists, and pharmacists to give up

their vacation and time off to volunteer their

services for a one-week mission where they

would be working long days and in very poor

conditions. I have called, emailed, texted,

facebooked every friend and contact in my

network and my friends’ networks for

donations and attendance to my fundraisers.

GIRL ON A MISSION: A CLINICAL PHARMACIST TURN A PERSONAL PASSION INTO A SUCCESSFUL NON-PROFITBy Nina Yousefzadeh

!

Page 13: BUSINESS FOR EVERYONE MAY 2012 EDITION

[13]

The truth is there is enough food, water, medications and basic human necessities for everyone. There is no reason to have starving children in the world, while we have an obesity epidemic in the United States. And there is no reason for children and women to die from illnesses that are easily preventable and treatable with very inexpensive interventions.

Throughout this process, I have learned some

great lessons that I wish someone had shared

with me when I was starting my project. First,

you don’t need to pay a lawyer or an

accountant to help with the registration

process. Most lawyers will do it pro-bono,

you just have to ask the right people. Second,

don’t rely only on your friends as members of

your Board. Find people that are just as

passionate about your cause as you are.

Although your friends love you and have been

there for you throughout your life, they may

not necessarily share your passion about this

cause, which may cause disappointments

and arguments. And finally, no one is going to

care about your non-profit as much as you

do, and unless you can hire help, you will

have to be prepared to do whatever is

required, including writing, editing, creating,

buying, cleaning, mopping, lifting heavy

boxes, hosting events, talking to press, and

writing a blog, all while fulfilling the

responsibilities of a full-time job, and trying to

maintain a social life.

What I have been most surprised with in this

process is not only the generosity of

strangers, but also the lack of compassion in

others that I thought would be my strongest

supporters. One former pharmacy resident

from Spain donated $300, and when I asked

her about her generous donation, she replied:

“I am really glad to help in such an amazing

project. I wanted to do something interesting

and useful with part of the last money I made

as a resident, so instead of buying a gift for

myself, I made this gift for the people in Lake

Atitlan [Guatemala]. They need it much more

than me.”

In just a short six months, we have had two

fundraising events: one in San Francisco and

one to be held in New York City, on July 19th. 

We have raised nearly $10,000 and are going

to Guatemala in October 2011 for our first

Medical/Dental Mission. And, most incredibly,

we are going to be the subject of a

documentary film. The film will document our

journey from New York City to Guatemala and

will reveal the trials of raising funds and

organizing a mission from start to finish.  The

process has already been more rewarding

than I could have imagined.  And I know the

best is yet to come.

Nina Yousefzadeh is a Clinical Pharmacist at

Mount Sinai Medical Center in New York City

and the founder of The Global Penicillingirl

Project. For more information please

visit www.globalpenicillingirl.org

Page 14: BUSINESS FOR EVERYONE MAY 2012 EDITION

[14]

SIL International is a faith-based nonprofit organization committed to serving language communities worldwide as they build capacity for sustainable language development. SIL does this primarily through research, translation, training and materials development. Founded in 1934, SIL (Summer Institute of Linguistics, Inc) has grown from a small summer linguistics training program with two students to a staff of over 5,500 coming from over 60 countries. SIL's l inguist ic invest igat ion exceeds 2,590 languages spoken by over 1.7 billion people in nearly 100 countries. The organization makes its services available to all, without regard to religious belief, political ideology, gender, race or ethnolinguistic background.

Faith and Service

SIL's service with ethnolinguistic minority communities is motivated by the belief that all

people are created in the image of God, and that languages and cultures are part of the

richness of God's creation. Thus, SIL’s service is founded on the principle that communities

should be able to pursue their social, cultural, political, economic and spiritual goals without

sacrificing their God-given ethnolinguistic identity. Though faith-based, SIL limits its focus

of service to language development work. SIL does not engage in proselytism, establish

churches or publish Scriptures.

Language Development

SIL works with ethnolinguistic minority communities as they build their capacity for the

sustainable development of their own languages. Language Development is the series of ongoing

planned actions that a language community takes to ensure that its language continues to

serve its changing social, cultural, political,

economic and spiritual needs and goals. SIL's expertise related to language development

includes training and consulting for activities such as linguistic analysis orthography and

writ ing systems development, l i terature development and multi-lingual education and

literacy.

Academic Research

Over 950 of SIL's workers hold advanced degrees, and many regularly present papers and

publish their research. Through its extensive language survey efforts, SIL is a leader in the

identification and documentation of the world's languages. Results of that research are

published in Ethnologue: Languages of the World, a comprehensive catalog of the world's

more than 6,900 living languages. SIL has produced over 40,000 publications—adding an

average of 1,000 new titles annually—with more than 20,000 listed online.

Building Capacity and TrainingSIL offers technical expertise and training to

support local communities decisions about how to maintain their cultures and use their

languages in new ways to address their changing needs. To do this, SIL assists with

multilingual education programs—for both children and adults—to help students learn

effectively through both their mother tongues and other languages. more than 20 institutions

around the world to offer classroom and online training in applied linguistics.

Materials Development

SIL works in partnership with local speakers to develop new written and oral materials in their

mother tongue. The kind of materials is determined by the community, and might include

print, audio or video items. Content covers a variety of subjects such as primers, folk stories,

textbooks, health and hygiene guidelines, games, history, etc. In addition to new

materials, local workers are trained to adapt or translate literature from other languages on

subjects such as nutrition, farming, health (including HIV/AIDS) and Scripture texts. SIL

also works with communities to foster the effective use of these materials.

PartnershipsSIL's primary partnerships are with local

language communities and with other agencies serving them. In many locations, SIL has

agreements to provide expertise, training or consulting for language development with

universities, government departments or local o rg a n i z a t i o n s i n v o l v e d i n e d u c a t i o n ,

development or Christian service.At the international level, as a nongovernmental

organization, SIL has special consultative status with the United Nations Economic and Social

Council (ECOSOC) and consultative status with the United Nations Educational, Scientific and

Cultural Organization (UNESCO). SIL is a founding member of Maaya, the World Network

for Linguistic Diversity.SIL also partners with other faith-based

organizations that are committed to the social and justice needs of minority peoples. SIL is a

member of the Micah Network and the Forum of Bible Agencies International. Primary partners

for funding and volunteer staff are organizations affiliated with Wycliffe Global Alliance.

SIL International 7500 W. Camp Wisdom Road Dallas, Texas 75236-5629 USA Phone: 972-708-7400 E-mail: [email protected]: www.sil.org

!

BUSINESS FOR EVERYONE MAY 2012

WHAT IS SIL INTERNATIONAL?

!

FAITH-BASED ORGANIZATIONS

Page 15: BUSINESS FOR EVERYONE MAY 2012 EDITION

[15]

My   Social   Media   Business   Partners™   is   a   Crowd   Funding   pla9orm  where   social   business   partners   and   management   collaborate   on   a  daily  basis  with  the  goal  of  making  money  on  business  ventures.  My  Social  Media  Business  Partners™   facilitates  the  communicaAon  and  operaAons   of   social   business   partners   and   its   management  team   by   providing   partners   with   daily   updates   on   the  status  of   their   company,   as  well   as   the   informaAon,  content,   documents   and   advice   necessary   to  remotely   run  their  operaAons.    My  Social  Media  Business   Partners™   will   facilitate   operaAons  within   real   estate,   entertainment,   funding,  mining,   and   special   business   projects.   Both  the  rewards  and  risks  are  shared  by  the  social  business   partners.   Individuals   that   would  have   typically   been   unable   to   parAcipate   in  certain   business   venture   can   now   have   the  opportunity  to  do  so  with  a  team.  My   Social   Media   Business   Partners™   gathers  decisions  made  online  by  its  social  business  partners  and  pass  it  on  to  management  for  execuAon  offline.  The  social  business  partners  will  make  decision  that  will  affect  the  profit   or   loss   of   their   company.     CommunicaAon   of   results,  informaAon,  and  content  will  be  provided  by  management  with  annual  reports;   if   profitable,   partner   disbursements   will   be   made.       By  combining  a  business  reality  show,  partnerships,  and  social  networking;  individuals  can  now  engage   social  media  content,  parAcipate  remotely  from  home  or  work,  and  see  real  life  results.  Social   Media   Business   Partners™   will   go   live   June   1,   2012.    Social   business  partners  will  parAcipate   in  real   estate,   entertainment,  funding,  mining,   and  small   business  projects.   Social   business  partners  a n d   m a n a g e m e n t   w i l l   h a v e   b a c k   o ffi c e   a c c e s s  at  mysocialmediabusinesspartners.com  for  documents,  voAng  decision,  conference  calls,  files  and   reports,  while   non  parAcipaAng   viewers  will  b e   a b l e   t o   s e e   r e s u l t s   o f   t h e i r   d e c i s i o n s  at  socialmediabusinesspartners.com

 A   typical  day  with  My  Social  Media   Business  Partners™  will  include  an  update   on   the   results   from   the   previous   day’s   decisions,   financial  update,  open  items,  company  goals,  and  benchmarks.  

My   Social   Media   Business   Partners™   was   created   as   an  innovaAve   way   to   combine   a   business   reality   show  

with   social   business   partners,   and   social  networking   s ites.   The   goal   is   engage  entrepreneurs   as   social   partners   while  providing   daily   content   for     Angel  Investors   and   social   media   audiences.    Many  people   dream   of   owning   their   own  business  but  the   catch  22  of   leaving  their  “job  security”   to   start   a   new   venture   can  be   horrific.   The   Goal   of  My   Social   Media  B u s i n e s s   P a r t n e r s ™   i s   t o   g i v e  entrepreneurs  a   chance   to  create   and  run  a  

profitable   enAty   with  other   social   partners.  The   social  business  partners  will  share   in  both  

the  risk  and  profits  of  selected  business  concepts  and   run   the   operaAon   remotely  with   the   help  of   a  

management  team.    Angel   investors  will   be   able   to  view  and   evaluate   projects   for   future   funding   consideraAon  while   general  site   visitors   will   parAcipate   through   voAng   and   video   commentary.    Social   business   partners,   investors,   and   general   site   visitors   can  see  first-­‐hand  the  development,  growth  and  success  of  new  companies  through   social   pla9orms.   My   Social   Media   Business   Partners™   will  facilitate   projects  in   real   estate,   entertainment,   funding,  mining,   and  small  businesses.

WATCH  VIDEO  :  h]p://youtu.be/4nKCAaWwW-­‐U

Social Media Business Partners

BUSINESS FOR EVERYONE MAY 2012

Pending ProjectsWe Find You CloseReal Estate RoyaltiesSavvy ExplorationThe Entertainment NetworkThe Greatest rAPPer“Put me on” Show

Page 16: BUSINESS FOR EVERYONE MAY 2012 EDITION

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BUSINESS FOR EVERYONE MAY 2012

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[17]

MAY

CALE

NDAR

2012

BUSINESS FOR EVERYONE MAY 2012

MAY  1TEN  SAN  ANTONIO4:00pm-­‐8:00pm

MAY  2

Pudng  Your  Business  Out  There  at  JF  -­‐  11:00am-­‐1:00pm

MAY  3

Team  Spirit  CompeAAons  (All  Day)TEN  TENNESSEE  -­‐  4:00pm-­‐8:00pmGET  F.E.D.  -­‐  5:00pm-­‐8:00pm

MAY  4

GET  F.E.D.  Business  Brunch11:00a.m.-­‐12:00pm

MAY  6TEN  ALABAMA  -­‐  4:00pm-­‐5:00pm

MAY  7

Qadar  Business  Academy  at  Jerry  Farbers  (All  Day)

MAY  9TEN  Orlando  -­‐  4:00pm-­‐5:00pm

MAY  11

GET  F.E.D.  Business  Brunch11:00a.m.-­‐12:00pm

MAY  14

Qadar  Business  Academy  (All  Day)

MAY  14

TEN  SAVANNAH  -­‐  4:00pm-­‐8:00pm

MAY  16

Qadar  Business  Academy  GA  (All  Day)

MAY  17Team  Spirit  Business  CompeAAons  (Various  LocaAon)  -­‐  All  DayGet  F.E.D.  5:00pm-­‐8:00pm

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Get  FED  Business  Brunch  (Various  LocaAons)  -­‐  11:00am-­‐12:00pm

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Qadar  Business  Academy  GA  (All  Day)TEN  Louisiana  -­‐  4:00pm-­‐5:00pm

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Good  Hair  Day  (Natural  Styles  EducaAon  Series)  -­‐  11:00am-­‐2:00pm

Page 18: BUSINESS FOR EVERYONE MAY 2012 EDITION

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BUSINESS FOR EVERYONE MAY 2012

MAY  24

TEN  Houston  -­‐  4:00pm-­‐5:00pmGet  FED  -­‐  5:00pm-­‐8:00pm

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