qadar's business for everyone newsletter
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Qadar monthly newsletter "Business for Everyone".TRANSCRIPT
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INSIDE:• THE FUTURE OF WORK• MONEY FOR BUSINESS• BUSINESS APP REVIEW• BRIGHT IDEAS• GO GO GADGET• P.Y.B.O.T. APRIL• START-UP HIGHLIGHTS• SM101• SMBP• APRIL CALENDAR
The Future of Work: It’s VirtualApril 3rd, 2012 :: Karen Axelton
inShare9
How badly do today’s employees want to work virtually? An overwhelming 89 percent of workers in a new survey by project management pla?orm provider Wrike said the ability to work virtually is a crucial fringe benefit in a job.
Both small business employees and Fortune 500 workers felt strongly about the importance of virtual work, with 83 percent saying they already spend at least some Ime each week working outside the office, either on the road or from home. What’s more, two-‐thirds expect their offices to go fully virtual within the next few years.
PoinIng up how rapidly virtual work has grown, more than 43 percent of respondents said they now work remotely more than they did just two or three years ago. The biggest growth has taken place among execuIves: one-‐half of these respondents said they now
spend more Ime working outside the office than a few years ago.
What were the biggest benefits of virtual work? Employees in the study cited Ime savings, increased producIvity and the opportunity to focus on work rather than office poliIcs or other personal issues as the factors they appreciate most about working remotely.
Of course, virtual work is not enIrely without challenges. Asked what were the biggest obstacles to working virtually, 37 percent cited a lack of direct communicaIon, 21 percent menIoned the difficulty of accessing data remotely, and 19 percent said not knowing what colleagues are doing made it more difficult to work effecIvely. The vast majority (87 percent) said having effecIve collaboraIon soYware was “mission-‐criIcal” in the success of virtual teams.
Despite these challenges, workers sIll like working remotely so much that they’re willing to sacrifice quite a bit in return. Almost 80 percent said they’d rather work virtually than get employer-‐provided free meals, 54 percent said they’d give up employer-‐paid cellphone plans, 31 would accept a reducIon in paid vacaIon days, and 25 percent would even be willing to take a pay cut.
BUSINESS FOR EVERYONEQADAR ROYAL ENTERPRISES LLC APRIL 2012 ISSUE NO. ONE
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BUSINESS APP REVIEWTwitter Technology
Jake Dorsey, the co-‐inventor of Twi_er, is promoIng his latest invenIon called the Square. The square is a small plug-‐in a_achment to your mobile phone that allows you to receive credit card payments.
The idea originated from Dorsey’s friend Jim McKelvey who was unable to sell some glasswork to a customer because he couldn’t accept a parIcular card being used.
AccepIng credit card payments for something you’re selling isn’t always easy, especially if you are mobile like a tradesman, delivery service or a vendor at a trade show. This latest invenIon uses a small scanner
that plugs into the audio input jack in a mobile phone.
It reads informaIon on a credit card when it is swiped. The informaIon is not stored on the device but is encrypted and sent over secure channels to banks. It basically makes any mobile phone a cash register for accepIng card payments.
There are no contracts, monthly fees, or hidden costs to accept card payments using Square.
Square Inc. has offices in San Francisco, Saint Louis and New York and is currently beta tesIng the invenIon with retailers in the United States.
Source: squareup.com
MONEY FOR BUSINESSInvention Financinginventor-‐strategies.com
InvenIon financing requires a plan and a strategy. You need a plan, to go along with your invenIon, if you want to a_ract finances. Individuals that may be potenIal investors understand plans and proposals. If you want to communicate effecIvely to them about invenIon financing you should know their language.
A business plan contains the language they understand. It tells them the potenIal for a profitable return on their investment. Financiers know from experience that just because a product solves a problem, or has benefits, it doesn't mean it will make money.
Purpose in PreparaIon
Your business plan is a detailed descripIon of how your invenIon will be manufactured, packaged, promoted, shipped, distributed and marketed for a profit. These are required details for invenIon financing.
You would not invest in a home without knowing the details about what you were buying. You would not expect the seller to tell you, "It's a beauIful home in a nice neighborhood -‐ everybody wants to live here -‐ what else do you need to know?"
A business plan for an inventor is like planning a road trip. You have a starIng point and a final desInaIon. It is a predicIon based on research, knowledge and experience.
Your plan may not be completely accurate nor will it reflect what actually will happen.
When someone reads your plan, they must have confidence that you have a good potenIal for arriving at your desInaIon. Your invenIon financing is dependent on the perceived potenIal for reaching profitability.
Importance of Planning
During my associaIon with the Walt Disney Company, I had the opportunity to meet many interesIng people. On one such occasion, I was having lunch with a wealthy businessman that controlled dozens of companies.
The companies he owned were very diverse -‐ c on sumer p roduc t manu f a c tu re r s , restaurants, gold mines... and I was curious about this diversity.
Most wealthy individuals are usually involved in businesses that are related in some way. I asked him about this and here is what he said -‐
"Randy, I don't invest in businesses. I invest in people."
He went on to explain that profitable ventures are operated by people that know how to make profits.
I found this very interesIng. Over the years, I discovered that investors are oYen as interested in the inventor as they are in their invenIon.
They want to know if the inventor is someone they can work with. They want to appreciate the inventor as a talented
resource and asset -‐ someone that could contribute to their business.
This is probably one of the reasons that inventors, who are also entrepreneurs, have the highest success rate for markeIng their invenIons.
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Square card reader - Accept credit cards anywhere...
Square Register - Turn your iPad into a register...
Pay with Square - Never swipe your card again....
More Tips:There are numerous ways to get invenIon financing depending on your invenIon.
• Smaller amounts of financing from a few sources is easier than trying to get large amounts from one source. Smaller sources are easier to contact and approach. They are not as concerned about disclosure issues.
• You can talk about your invenIon (without disclosing any confidenIal details) to see if someone be may be interested in your opportunity.
• If someone wants more details, it means you did a good job geong them interested. You could then ask them to complete a non-‐disclosure agreement so you can show them the details.
• The inventor who understands how profits are made has a be_er chance of receiving financing. An inventor who can prove their invenIon makes money, has even a be_er chance of a_racIng financing.
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Carrying and/or keeping track of an ever-‐growing horde of business cards can be frustraIng. Several iPhone appl icaIon developers have recognized the iPhone’s capability to handle our business card needs and have created apps that scan, store and integrate business card data with our Contacts/Address Book. Business Card Reader is one such applicaIon. We’ve done a comparison of the three best opIons currently available, but here’s a closer look at Business Card Reader.
Business Card Reader offers its users the ability to take a photo of a business card then, using its data recogniIon technology, enters the card’s contact informaIon into the appropriate fields, which can be verified and corrected, then enters the contact into the iPhone’s address book. Business Card Reader recognizes English, French, German and Spanish business cards and contains a built-‐in browser, enabling users to make automated LinkedIn searches and profile views of scanned contacts, without leaving the app.
Business Card Reader’s menu interface is visually pleasing and separates itself from other, similar apps. It has a leather aestheIc and its elegant display and opIons are neatly tabbed, centered and color-‐coded. From the main menu, users can take a photo, select an image from their Camera Roll/Photo Library, view stored cards in Card Holder and read the app’s FAQ/Support:
Read more: h_p://www.148apps.com/reviews/business-‐card-‐reader-‐review/#ixzz1rlQkkHU2
Business App ReviewBusiness Card Reader
Our Review By Jason Fanguy on April 8th, 2010
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www.qadarroyal.com
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Mobile and Social CompuIng Laboratory at Stanford University is developing this open-‐source mobile social media future with support from the NaIonal Science FoundaIon, Google, Nokia, Sony Ericsson and AVG.
They have created a suite of applicaIons such as anyIme-‐anywhere communicaIons with friends, making purchases, transferring contact info, video and photo sharing.
These new smart phones would be operaIng independent of proprietary social networks and will be open-‐source to foster innovaIve uses while protecIng personal data security.
These mobile devices could become the must have gadgets for users that want the best smart phone for interacIng and sharing outside proprietary social networks.
Current social networking providers are closed networks and they oYen own your content posted to their servers. The content can also be searched, analyzed and used for adverIsing purposes.
MobiSocial pla?orm will be based on widely adopted email technology, where providers and open standards have privacy of content and non-‐sharing with third parIes.
Source: mobisocial.stanford.edu
Go go GadgetMobile Social Media Future
http://www.youtube.com/watch?v=31zppyM9Rvc&feature=youtu.be
DID YOU KNOW....A “wild new motorcycle, invented by 19-‐year-‐old Ben J. Poss Gulak, It is a ba_ery charged machine that accelerates by leaning forward and slowing down by leaning backwards. It weighs approximately 129 pounds (58 kg.) and has a top speed of 25 mph (40 klms). h_p://youtu.be/x2DgwY5QQBk.
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In 2005, when 15-‐year-‐old Peter Crabtree of Poulsbo, Wash., turned his high school culinary-‐arts training into an upscale chocolate-‐making business, cbc chocolates, he saw some early success but not much. So he started considering what else he could do to make his business more appealing. He wondered what other products he could source as a young, bootstrapping small-‐business owner. What he found and the new business idea he put together would make him a local celebrity.
Raised on a farm, Crabtree had easy access to natural beef. Living in the Northwest, he was also near other great local food growers and bouIque wineries. AYer some research into what was available, he decided to pivot his business and add some more items besides chocolate.
A year ago, the business morphed into ChorMo, an upscale chocolate bistro featuring beer, wine, paninis, cheese, that naturally raised beef from his family's farm and a line of decadent chocolate desserts. Soon, ChocMo had become the new, hip hangout in town. Where else could you get gourmet chocolates and a great local glass of wine in the same siong? Nowhere. And we all know how well wine and chocolate go together. Now, Crabtree recently told his local business journal, "I feel we've just hit criIcal mass" OYen, the first idea you get for a business is really just the germ of an idea. It needs more work. It needs to be developed and different angles need to be tried before you hit on the one customers love.
The difference between being a successful entrepreneur and just another flameout is oYen the willingness to keep evolving your idea. Respond to customer feedback frequently -‐-‐ even aYer you hit the sweet spot where your passion and the marketplace meet.
Putting Your Business Out ThereDoes Your Small Business Need to Pivot?
by Carol Tice
The difference between being a successful entrepreneur and just another flameout is oJen the willingness to keep evolving your idea. Respond to customer feedback frequently -‐-‐ even aJer you hit the sweet spot where your passion and the marketplace meet.
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SocialMedia
Examiner's Mike
Stelzner on How
He Got StartedinShare131
BY BEHIND THE BRAND| November 9, 2011| h_p://www.entrepreneur.com/video/220465
Behind the Brand: Social Media Examiner
Mike Stelzner, founder of Social Media
Examiner, offers insight into how he made his
online magazine profitable. AYer finding your
target audience, says Stelzner, learn about
what interests them. Above all, offer
something valuable to your customers.
Stelzner encourages small businesses to
combine great content with the right people
before even beginning to think about
adverIsing. Following this formula Social
Media Examiner's following exploded within
months.Your website has to be driven by
high-‐quality content. That has a big impact
on your audience, such as surveys, reports,
and contests. Stelzner calls this "nuclear fuel"
for your business.The idea is to give people
something that is so valuable, and free, that
they will be inspired to share it with others.
Once the content is drawing an audience, the
sharing goes viral. This, along with insight
into creaIng content, markeIng your
website, and common mistakes made by
blogs, are all included in this episode of
'Behind the Brand'.
Start-up HighlightsTips on how to start a Small Business
From Darrell Zahorsky, former About.com Guide
Build a Business Plan:
For any start-‐ups, a business plan allows you to gain a be_er understanding of your industry structure, compeIIve landscape, and the capital requirements of starIng a small business. A study menIoned in "Business Plans For Dummies" by Paul Tiffany states that companies with a business plan have 50% more profits and revenue than non-‐planning businesses. WriIng a business plan just makes good business sense.
Find Start-‐up Money:
To start a business, you must invest in the business. The journey of finding start up funds will be different for each individual. Some start ups such as consulIng, requires a few thousand to get a website and business cards whereas a retail store could need $100,000 or more. Finding the money you need may come for a source you never thought of or may just end up being the frugal bootstrap method.
Choose a Business Structure:
Deciding on the structure of your business is not a decision to be taken lightly. Whether
you choose the popular LLC, a sole proprietorship or form a corporaIon; your choice will have an impact on your business liability, fund-‐ability as well as taxes due. Don't fret over your ulImate business structure, because as your business evolves, so too, may your structure.
Get Your Business License and Permits:
StarIng a small business requires the mundane, yet necessary, paperwork and regulaIons. Depending on your chosen business structure, may need to register your business with the state authoriIes. Seong up your small business may require
an employer idenIficaIon number(EIN) which is also used by state taxing author iIes to idenIfy businesses. AddiIonal paperwork can entail sales tax licenses, zoning permits and more.
Set up and determine your business locaSon:
One of the mulItude of tasks in starIng a business is the seong up of your office. There are many steps in office set up including where to locate your office (home or office space), buying the necessary office equipment, designing your work space and geong supplies.
Is It Worth It?
Managing people is not easy. However, it can be done successfully. And it can b e a v e r y r e w a r d i n g experience. Remember that management, like any other skill, is something that you can improve at with study and practice.
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SOCIAL MEDIA 101Learning the Basics
by Katy Tafoya
You’ve likely heard that it’s important to make social media part of your business markeIng plan. But what exactly is social media? How do you get involved? And how can it really help your bo_om line? Here, we shed some light on all things Web 2.0.
Is It Social Media? Social Networking? Web 2.0?
Don’t let the buzz words fool you. For the most part, social media, social networking, and Web 2.0 are all pre_y much the same thing: user-‐generated content. Any Ime the content of a Web site is created by a person and not a program, it’s considered user-‐generated. This can include blogs, online commun iIes , e -‐ z i nes and a rIc l e s , networking organizaIons (including your profile), podcasts and Internet radio, videos and Internet TV channels, and bookmarking sites.
Why Do People ParScipate in Social Networking?
Aside from helping to expand your actual network, many people get involved in social networking to become part of a community. Like the word implies, being a “solopreneur” can oYen be lonely work. Networking, whether face-‐to-‐face or online, can be fun and easy. It may turn out to be just the five-‐ or 10-‐minute break you need in your day.
A Sales and MarkeSng Team?
Solopreneur businesswomen are oYen leY to do it all by themselves. While this can oYenImes feel a bit overwhelming, it can be manageable. It helps if you think of social networking as being your sales and markeIng team at work. This is how you get your message, your business, and your product out there to the public.
How Can Social Networking Help My Business?
Helps to increase your search engine relevance
It’s an easy and natural way to get your name out there
Lets you share your knowledge in your area of experIse
Helps expand your contact base and your business referral network
Allows you and your business to be accessible
Can act as a customer relaIon tool for your service and products
You can adverIse directly to your target audience
Lets you expand your network both naIonally and internaIonally
Know what you want to get out of the social networking scene: Increased SEO, new clients, page views and increased site traffic, adverIsers or sponsors, media and news opportuniIes, more business-‐to-‐business opportuniIes, content for a book or arIcle, etc.
Know how much Ime you’re willing to invest. Plan for 10 minutes a day or about 30 minutes a week or find someone to do the work for you (like a virtual assistant).
Research which Web site or networking opportunity best suits your needs. Do you need to reach the teenage market? Are you hoping to become known as an expert? Are you looking to create a viral phenomenon? Are you expanding your clientele?
Don’t spread yourself too thin. Focus on two to three networking opportuniIes and learn the pros and cons and the ins and outs. Otherwise, learn the tools that can help you to cover more ground while doing less (Ping.fm is a good tool).
Be realisIc—while things could go viral and you could be the next big thing, know that it takes Ime to create your network and build your tribe. You have to acIvely go out and find your new friends and you have to put yourself in a situaIon where they can find you.
Did you know that Facebook may exceed all of the internet in the impact it could have on your business?
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Tips for Service Professionals :• Focus on geong your profile, experience, and knowledge out there
• Share your resume and experience online (LinkedIn).
• Write in a blog and publish those arIc les (YouPubl i sh .com and SelfGrowth.com).
• Share your knowledge in videos and podcasts.
• Create a “lens” on Squidoo.
• Share your bookmarks and favorite Web sites (Digg, Del.icio.us, Kirtsy, StumbleUpon).
• Use tesImonials whenever possible (again, LinkedIn is great for this).
• Use Twi_er to let your customers know about new blog posts, services, or discounts.
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My Social Media Business Partners™ is a Crowd Funding pla?orm where social business partners and management collaborate on a daily basis with the goal of making money on business ventures. My Social Media Business Partners™ facilitates the commun i caIon and ope raIons o f soc i a l business partners and its management team by providing partners with daily updates on the status of their company, as well as the informaIon, content, documents and advice necessary to remotely run their operaIons. My Social Media Business Partners™ will facilitate operaIons within real estate, entertainment, funding, mining, and special business projects. Both the rewards and risks are shared by the social business partners. Individuals that would have typically been unable to parIcipate in certain business venture can now have the opportunity to do so with a team. My Social Media Business Partners™ gathers decisions made online by its social business partners and pass it on to management for execuIon offline. The social business partners will make decision that will affect the profit or loss of their company. CommunicaIon of results, informaIon, and content will be provided by management with annual reports; if profitable, partner disbursements will be made. By combining a business reality show, partnerships, and social networking; individuals can now engage social media content, parIcipate remotely from home or work, and see real life results. Social Media Business Partners™ will go live June 1, 2012. Social business partners will parIcipate in real estate, entertainment, funding, mining, and small business projects. Social business partners and management wi l l have back office access
at mysocia lmediabusinesspartners .com for documents, voIng decision, conference calls, files and reports, while non parIcipaIng viewers will be a b l e t o s e e r e s u l t s o f t h e i r d e c i s i o n s at socialmediabusinesspartners.com A typical day with My Social Media Business Partners™ will include an update on the results from the previous day’s decisions, financial update, open items, company goals, and benchmarks. My Social Media Business Partners™ was created as an innovaIve way to combine a business reality show with social business partners, and social networking sites. The goal is engage entrepreneurs as social partners while providing daily content for Angel Investors and social media audiences. Many people dream of owning their own business but the catch 22 of leaving their “job security” to start a new venture can be horrific. The Goal of My Social Media Business Partners™ is to give entrepreneurs a chance to create and run a profitable enIty with other social partners. The social business partners will share in both the risk and profits of selected business concepts and run the operaIon remotely with the help of a management team. Angel investors will be able to view and evaluate projects for future funding consideraIon while general site visitors will parIcipate through voIng and video commentary. Social business partners, investors, and general site visitors can see first-‐hand the development, growth and success of new companies through social pla?orms. My Social Media Business Partners™ will facilitate projects in real estate, entertainment, funding, mining, and small businesses.
Social Media Business PartnersPending ProjectsWe Find You CloseReal Estate RoyaltiesSavvy ExplorationThe Entertainment NetworkThe Greatest rAPPer“Put me on” Show
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Do you have a product to sell?
Contact us at 877-212-6546 ext 2 for
information
or contact us page on www.qadarroyal.com
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