Head Management

Henrique Assumpcao, CEO

Alexandre Kapetanos, CFO

Christine Rodriguez, CPO

Alejandra Valdivieso, CMO

Elodie Paul, COO

Management team 1 year ago

CFO

CMO

CEO

CPO

Chief Sales

Manager

COO

History“Necessity is the mother of invention”

Sail’a Vie is a boat company founded in 2016 headquartered in Marseille.

A year ago, five international classmates graduating from their MBA degree in IAE de Bordeaux came up with the idea of creating their own business. This dream was nurtured in their last semester of school, and triggered by the desire to remain in Europe, work together, and the hardship of finding an internship.

Sail’a Vie comes from the well known saying in France “C’est la vie” that also describes their quotidian life and adventurous stories in France.

Mission

Our mission is to inspire sea adventures

throughout the world, and create lifetime

memories.

VisionOur vision is the set of guidelines that will keep us on track

towards achieving our goals, mainly with our customers by

providing quality, safety and innovation aboard our boats, with

our suppliers by building long lasting relationship of mutual

benefits; also to create an environment of growth and inspiration

for our employees, while contributing to the sustainability of the

environment, and creating opportunities for our community.

Human Resource Policy

We think global and act local.

50% of our staff is local talent that we help develop through

trainings and career projections.

Community Presence

We work with local suppliers and local authorities to stimulate

economic growth and create long-term positive value for

society.

In 2016 we organized quarterly boating trips for schools and

hold sailing workshops to plant the passion for sailing.

Sponsored prom events from low income school districts.

Marketing strategy

Sail’a vie aims to offer the right boat for each customer’s needs

and aspires to have a diversified portfolio of products.

For this, we produce three boat models. However, after

analyzing the market, we adjust our production according to

the market’s needs.

Product Price

Place Promotion

4 Ps

Boat Ambiance AZ4Perfect for assiduous to fishing. It is also used as a pleasure

boat and even as a means of transport in the marshes.

Boat Brise BX6Targets the pleasure e boats market for sea, statuary or canals.

It’s easy to transport. It is designed for longer voyages.

Has a cabin for two people.

Boat Capitaine CE7Targets pleasure cruising at sea or on lakes.

Also offers the possibility of deep sea fishing.

It is larger and more luxurious.

A B C

Sail'a vie 600 € 900 € 1.500 €

Marketaverage

17.526 € 39.210 € 158.154 €

- €

20.000 €

40.000 €

60.000 €

80.000 €

100.000 €

120.000 €

140.000 €

160.000 €

180.000 €

Advertising Q1

A B C

Sail'a vie 3.300 € 8.000 € 24.500 €

Market average 3.154 € 6.342 € 20.214 €

- €

5.000 €

10.000 €

15.000 €

20.000 €

25.000 €

30.000 € Pricing Q1

QUARTER 1

A B C

Sail'a vie 4.500 € 5.400 € 22.000 €

Market average 3.679 € 6.100 € 20.166 €

- €

5.000 €

10.000 €

15.000 €

20.000 €

25.000 €

Pricing Q2

A B C

Sail'a vie - € 803.520 € 1.113.000 €

Market average 102.813 € 385.500 € 716.739 €

- €

200.000 €

400.000 €

600.000 €

800.000 €

1.000.000 €

1.200.000 €

Advertising Q2

Sail'a vie Market average

QUARTER 2

A B C

Sail'a vie 3.000 € 5.950 € 22.000 €

Market average 3.559 € 6.358 € 20.219 €

- €

5.000 €

10.000 €

15.000 €

20.000 €

25.000 €

Pricing Q3

Sail'a vie Market average

A B C

Sail'a vie 11.148 € 103.293 € 324.000 €

204.273 € 303.504 € 927.957 €

- €

100.000 €

200.000 €

300.000 €

400.000 €

500.000 €

600.000 €

700.000 €

800.000 €

900.000 €

1.000.000 €

Advertising Q3

Sail'a vie

QUARTER 3

Market share

0

5

10

15

20

25

30

35

40

45

50

1 2 3

Ambiance Brise Capitaine Year average

Other marketing key decision

Terms of customer’s payment: Half 30 days / half 60 days.

Sail’a Vie average receivables: 45 days

Industry’s average: 47 days

Year’s average number of sales representatives: 17

Industry’s average: 11

Decade Timetable

2016

Sail’a vie was born in Bordeaux

2018

Launch eco-line with 60% recycled material

2020

Sail’a Vie expansion to Germany

2023

Launch of a customization option in our product line

Decrease waste by 10%

2026 Launch of operations in the United Kingdom

SWOT Analysis

Strengths

Multidisciplinary

International manager team.

Community presence.

Weakness

Seasonal factor.

Opportunities

Expansion plans.

Growing market.

Improve margin.

Threaths

Peithels as our closest competitor.

Potential entrance of new competitors.

Economy slowdown.

Thank you

Sail you later!