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COMMITTEE FOR BUSINESS INNOVATION, GROWTH AND ATTRACTION TUESDAY, NOVEMBER 21, 2017 AT 3:00 P.M.

ROOM 530 – 5th FLOOR – ABBOTSFORD CITY HALL

AGENDA

1. CALL TO ORDER

2. ADOPTION OF MINUTES

.1 Minutes of the Committee For Business Innovation, Growth And Attraction meeting held September 22, 2017 (attached) (p. 2)

3. DELEGATIONS

None.

4. PRESENTATIONS

None.

5. BUSINESS OUT OF MINUTES

None.

6. REPORTS

.1 Verbal Report by the Executive Director, Economic Development regarding an update on Economic Development Department activities

- Background Information (attached) (p. 5)

7. NEW BUSINESS

None.

8. ADJOURNMENT

Minutes of the Committee for Business Innovation, Growth and Attraction meeting, held September 22, 2017 at 3:00 p.m., in Room 530, Abbotsford City Hall Committee Members Present: Councillor K. Chahal (Chair); Mayor H. Braun; and Councillors S. Blue; B. Falk; and D. Loewen Staff Present: Deputy City Manager – J. Rudolph; General Manager, Innovation, Strategy and Intergovernmental Relations – K. Treloar (part); Executive Director, Economic Development – W. Dupley; Economic Development Officer – P. Neufeld; Economic Development Coordinator – K. O’Sullivan; Community and Special Events Coordinator – B. Roberts; and Canada 150 Special Projects Lead – R. Noort Others Present: Councillor R. Siemens; Executive Director, Tourism Abbotsford – C. Nichols; Managing Director, Business Development Tradex/Tourism – B. Styba; President, Cadence Resort Marketing Inc. – S. Denbak; J. Johnson, Managing Principal, Pacific Analytics; and J. Royer, Director, MIPIM Public Present: 4+ 1. CALL TO ORDER The meeting was called to order at 3:00 p.m. 2. ADOPTION OF MINUTES

Moved by Councillor Blue, seconded by Councillor Falk, that the minutes of the Committee for Business Innovation, Growth and Attraction meeting held May 16, 2017, be adopted. BIGA012-2017 CARRIED.

3. PRESENTATIONS None. 4. DELEGATIONS .1 Johanne Royer, Director, Le Marché International des Professionnels de

L'Immobilier (MIPIM), regarding an update on MIPIM

The Director, Economic Development introduced Johanne Royer, of MIPIM, who provided a PowerPoint and high level presentation on MIPIM and the benefits of Abbotsford attending the conference. Some of the Canadian cities attending in 2018 include: Montreal, Toronto, Edmonton and Surrey.

Moved by Councillor Blue, seconded by Councillor Loewen, that the delegation by J. Royer, Director, MIPIM, regarding an update on MIPIM and PowerPoint presentation, be received for information. BIGA013-2017 CARRIED.

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Minutes of the Committee for Business Innovation, Growth and Attraction meeting, held Friday, September 22, 2017 at 3:00 p.m., in Room 530, Abbotsford City Hall Page 2 .2 James Johnson, Managing Principal, Pacific Analytics, and Suzanne Denbak,

President, Cadence Resort Marketing Inc., regarding an update on the Tradex Five-Year Business Plan and Associated Economic Impact Analysis

J. Johnson and S. Denbak, provided a PowerPoint, handout, and update on the draft Tradex 2018-2022 Strategic Plan, which included a draft preliminary economic impact analysis; plan objectives; findings and next steps.

Moved by Councillor Falk, seconded by Mayor Braun, that that the delegation of J. Johnson, Managing Principal, Pacific Analytics and S. Denbak, President, Cadence Resort Marketing Inc., regarding an update on the Tradex Strategic Plan, handout and PowerPoint presentation, be received for information. BIGA014-2017 CARRIED.

5. BUSINESS OUT OF MINUTES None. 6. REPORTS .1 Economic Development Department Activities The Executive Director, Economic Development introduced Parul Neufeld, Economic Development Officer, who provided a PowerPoint presentation and verbal update on the upcoming Abbotsford Business Walks, taking place October 3-5, 2017. The Executive Director, Economic Development provided an update on Investment Attraction initiatives including: new investment leads; Quarter 2 Hiring Demand reports; and an update on the Invest Canada – Community Initiatives (ICCI) translation project. The Executive Director, Tourism, provided an overview of Tradex and Tourism and highlighted “Eat, Play, Love” campaign; the success of Media Fam to promote agriculture in the community; update on Municipal and Regional District Tax (MRDT); and update on the 5-year plans with Tourism and Tradex Management Agreement which should be finalized soon. The Community and Special Events Coordinator provided a verbal update on filming in Abbotsford; highlighted significant community events; and displayed a wrap up video featuring all of the Canada 150 events in the community.


Minutes of the Committee for Business Innovation, Growth and Attraction meeting, held Friday, September 22, 2017 at 3:00 p.m., in Room 530, Abbotsford City Hall Page 3 The Executive Director, Economic Development, provided an overview on the Economic Development Association of Canada (EDAC) Marketing Award the City received for its Ag-Tech Video; that the City will be hosting its first Community Innovation Partnership (CIP) working group meeting on September 28, 2017; and the upcoming BC Step Energy Code Economic Development Workshop, to be held in Abbotsford on November 28, 2017(handout provided).

Moved by Councillor Loewen, seconded by Councillor Falk, that the verbal update, and PowerPoint presentation, provided by the Executive Director, Economic Development; Economic Development Officer; Executive Director, Tourism; Community and Special Events Coordinator; regarding the Economic Development Department activities, be received for information. BIGA015-2017 CARRIED.

7. NEW BUSINESS None. 8. ADJOURNMENT

Moved by Councillor Loewen, seconded by Councillor Falk, that the Committee for Business Innovation, Growth and Attraction meeting, be adjourned. (4:56 p.m.)

CARRIED.

Certified Correct: Kelly Chahal Kimberley O’Sullivan Chair Recording Secretary


City of Abbotsford Economic Development (CAED) Report to Business, Innovation, Growth and Attraction (BIGA) – November 21, 2017

Business Retention and Expansion Since the last meeting, staff have continued working one-on-one with businesses in Abbotsford. We have followed up with 28 meetings, addressing concerns such as expansion needs, labour issues, marketing toolkit support and business planning needs. Abby Business Walks 2017 – October 3, 4, 5th The third annual Abby Business Walks kicked off Small Business month as it took place from October 3-5th. This Business Retention and Expansion (BRE) program brought together elected officials and community stakeholders in capturing the pulse of Abbotsford’s business community. Staff will delve into further details of the results from this year’s event during the Committee meeting. A&Co Downtown Planning Meeting – October 16, 2017 Economic Development and Planning staff participated in a neighborhood planning meeting with the Abbotsford Downtown Business Association, local entrepreneurs and business owners that are a part of A&Co to better understand their needs and what they envision for their downtown businesses. A desire for more vibrancy in the downtown by means of hosting more community events, public spaces, and downtown beautification were key themes. Community Futures Board of Directors Meeting – October 17, 2017 Staff attended the October 17, 2017, Board of Directors meeting in Chilliwack. Staff provided the board with an update on current economic development initiatives and upcoming events in Abbotsford. Small Business BC – Information Session – October 30, 2017 As a follow-up from the Business Walks, staff coordinated an information session by Small Business BC on information relative to the Canada-BC Jobs Grant. This event was well attended by local business owners and entrepreneurs. Fraser Valley Mega Job Fair – April 5, 2018 Economic Development has collaborated with Abbotsford Works, Community Futures, and the School District 34 to organize a mega job fair for April 5, 2018. This event is targeted to job seekers and employers from all sectors across the Lower Mainland. The group is meeting regularly to coordinate the logistics of the job fair and exhibition. Agriculture Sector Ag-Tech e-Newsletter – Silver Hills Bakery Our third agriculture technology e-newsletter on Silver Hills Bakery was published in September. Since this publication, The BC Food Processors Association, who produces an annual print magazine profiling member stories, has requested to feature the article and highlight the benefits of Silver Hills contribution to agri-innovation and the benefits of food manufacturing in Abbotsford. This magazine will be published in January.

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Report to Business, Innovation, Growth and Attraction (BIGA) – November 21, 2017

Net Zero Waste Facility Tour To better understand and support the needs of this local business, staff participated in a facility tour at Net Zero Waste, who utilize the organic waste produced in households and commercial operations and transform this nutrient rich material into supercharged soil for use in gardens. Staff are working closely with Net Zero Waste to expand their reach to the Ministry of Agriculture as well as within the community. The advancements of Net Zero Waste will be highlighted in an upcoming CAED Ag-tech e-newsletter. Pacific Agriculture Show – January 25-27, 2018 The 20th Annual Pacific Agriculture Show will be held at the Tradex Exhibition Centre, January 25-27, 2018. http://agricultureshow.net/ The Pacific Agriculture Show will showcase the latest and most innovative equipment and technology for the agriculture industry. Investment Attraction Since the last meeting we have being working with a number of new investment leads and continue to foster our pipeline. It is great to see some of these leads slowly coming to fruition. Finding the right Industrial space is certain size categories are becoming more challenging with a tight market. Some key mentions since last report include:

• Commonwealth Supplies have now moved to Abbotsford and have applied for their business license.

• Grand opening of the new Structure Craft facility is now scheduled for November 16th which will be exciting. Many of their customers have been invited along with the Mayor and staff.

• ACI foods with Brodie Gunning as their CEO are continuing their growth plans. They have been purchased by a American pharmaceutical company. They are still hoping to remain in Abbotsford and two possible industrial units were presented as opportunities to them two weeks ago. The company is moving forward exploring more R&D opportunities along with their processing. They are planning to purchase some agriculture land to grow hemp. They also still plan to be listed on the stock exchange by year end.

• Virtual reality centre who have a Alberta HQ are now opening a franchise in Abbotsford and have found a location. They are currently waiting for their business permit for extra washrooms to be installed. They had hoped to open in time to take advantage of the Christmas holidays however, with current processing times this won’t be possible.

• Staff are continuing to work the a group of young entrepreneurs who are looking for a location to open an food to table, higher end restaurant in Abbotsford that will be called The Bridge

• Staff are also working with some Turkish investors, a well-established manufacturing business (also located in Ft Myers Florida) who are looking for industrial property 10,000 sq ft min.

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HQ Vancouver Economic Development met with HQ Vancouver to discuss marketing initiatives underway to attract foreign investors; the parties aim to enhance BC’s reputation as an international business hub with discussions underway between HQ Vancouver and the province for HQ Vancouver to become the centralized investment hub. In turn this will create high value jobs, and have positive economic spinoffs for domestic businesses. Staff will continue to explore collaboration opportunities with HQ Vancouver. ICCI The ICCI translation project for 2017 has included the translation of our Economic Development Infographics, a downloadable e-book, three videos. The CAED website has been updated to include links to both the translated Punjabi and Chinese infographics on the home page. We have now just started to finalize the the Marketing ToolKit business plan for translation and those will be ready for addition in the coming weeks. Staff embarked upon an outreach campaign to key Canadian associations, federal Trade Commissioners and Provincial representatives in key markets to push out the translated materials for their use. To further support our International Marketing Blueprint, staff submitted a ICCI grant funding application for 2018 to continue with our project to pursue key sector markets in China and India. The second component of the grant application was to request funding to expand the capabilities of our website and marketing materials to 360 and/or 3D capabilities to better market to our key sectors. By marketing our sectors and utilizing new technology we will not only be showcasing Abbotsford’s key industries, we will also be highlighting that Abbotsford is ready ...“tomorrows thinking today”. GIS Site Selector As outlined in the City of Abbotsford press release dated November 2, 2017 and the GIS Planning press release on November 7, 2017, Abbotsford is the first City in Canada to launch the new GIS Microsite. The site’s six different interactive data tools (Demographics, Community Profile Infographic, Business Data, Smart Mapping, Compare Communities and the GIS location analysis tool) offer robust data to investors looking to make investment decisions in the City of Abbotsford, as well as provide valuable market intelligence to existing businesses and other community stakeholders. The whole microsite and all six tools are mobile friendly. The new microsite can be found on CAED website, from the locate here tab or at www.abbotsfordsitefinder.ca Staff will go over the new microsite and key features during the meeting.

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http://info.gisplanning.com/abbotsford-launches-data-resource-microsite


Hiring Demand – Quarter 3, 2017 (July – September) The City of Abbotsford Economic Development has a license with Vicinity Jobs network to access their Hiring Demand Analysis reports. With businesses in Abbotsford having challenges finding skilled labour, the statistical information that this software provides promises to be extremely helpful in informing workforce development needs, employers and educators.

Highlights from Quarter 3, 2017:

• Q3, 2016 saw Abbotsford at 1,744 job postings; Q3, 2017 we are at 2,283 – a gain of 539 postings over the same quarter last year.

• Abbotsford is second only to Langley, in the South Fraser Region for number of third quarter postings at 2,496, with Chilliwack a distant third with 959 postings.

• Fraser Health was the top employer in the Fraser Valley and South Fraser; however in Abbotsford it was bumped by the Abbotsford School District.

• In the most recent quarter, the share of full-time postings was higher in Abbotsford (43.4% of all postings) than the average in the South Fraser region (40.2%).

** Three high level reports are attached for information.

Please see attachment from Vicinity Jobs regarding changes to the Hiring Demands Reporting.

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Tourism MRDT Renewal The MRDT renewal submitted in September has been reviewed and approved by Destination BC who have now sent the application through to the Ministry of Finance for final approval. DBC passed along some positive feedback about our renewal saying it was one of the best they had received yet. Destination Sales & Marketing Management Agreement A new five-year management agreement between the City and Tourism Abbotsford has been drafted. The agreement covers anticipated measurables relating to occupancy, room rate, length of stay, and Net Promoter Score, and outlines expectations for delivery of visitor services. The agreement will be going to council in late November for consideration and approval. Tourism Abbotsford Society At the September 21st Special General Meeting, the TAS board approved updated bylaws for the Society. The updated bylaws ensure alignment with the new BC Societies Act, and the transition application with the Registrar of Companies has now been completed. Tourism Winter Mingler Our last tourism mingler of the year is Wednesday, December 6th at Tradex. The event will provide an opportunity to officially launch our 5-year strategic plan, and highlight our 2018 tactics. As well it will give Tradex a chance to showcase some details of the facilities new 5-year plan. Tourism Abbotsford Re-Brand We are in the midst of receiving proposals for our rebrand and website redevelopment. RFP’s will be reviewed in late November with shortlisted companies being interviewed in early December. We hope to have the preferred partner identified and lined up to begin work immediately in the new year, with a new brand and website ready for roll out sometime in mid-2018.

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Tradex Economic Impact Analysis A Tradex economic impact analysis was completed in October. The detailed analysis shows that the direct impacts affecting Abbotsford on GDP, Labour Income, Employment and Taxes are significant, contributing in total almost $7.0 million in GDP, $5.2 million in wages and generating 366 jobs and almost $2.5 million in taxes. When taking into account all direct, indirect and induced impacts, the Fraser Valley Regional District gained over $9.3 million in GDP, almost $6.6 million in Labour Income with 397 jobs and almost $3.1 million in Taxes. For the BC economy as a whole, GDP was $10.8 million higher due to Tradex activities, and the Labour Income was almost $7.1 million higher with 405 jobs being created. And governments were $3.4 million better off because of Tradex. These numbers reinforce what a great benefit Tradex has been for the community and region, and what a great success story we have on our hands. Operable Walls A business case for the addition of two operable walls was presented to and approved in concept by the Tourism Abbotsford board in October. The addition of operable walls in Hall A would lead to a greater ability to book multiple small events, enhancing revenue opportunities. Further detail on this investment opportunity can be found in the draft Tradex 5-year plan. First Night We have decided to postpone First Night this upcoming New Year’s Eve, but are planning to bring it back for December 31st, 2018. The past two years have both seen Tradex lose money, in particular last year when the heavy snowfall deterred many people from coming out. The goal is to find a signature sponsor and to confirm the 2018 event as soon as possible. Parking Operations WestPark has been chosen as the parking management supplier, and the work required to get the meters operational for the first event in January is underway. We will be rolling out communications to our clients and to the public in December once final details have been solidified. Inclusive Employer Award On October 19th Tradex was awarded the “Mayors Award” for Outstanding Commitment to Inclusive Hiring at the Inclusive Employer Excellence Awards. Hosted by Abbotsford Works, Abbotsford Community Service, and Communitas, this award reflects the efforts that Tradex has put in the past few years to developing relationships with local community groups and in providing an environment that is supportive and inclusive for all.

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Social Media Since the last BIGA meeting: Twitter We averaged 5 link clicks a day We had 168 retweets averaging 6 retweets/day We had 310 likes and averaged 11 likes/day. Our top tweet had 1,386 impressions, 25 engagements and a 1.8% engagement rate. Facebook Our post engagements increased 260% our video engagement increased 200% and our reach extended 138%. We also saw an overall increase in our page views by 86%. Instagram We averaged 1.3 new followers/day, 574 likes and our top video had 137 views Abby Biz Walks Social Media Stats During the Abbotsford Business Walks, staff recorded the following social media stats: TWITTER Posts – 58 Retweets – 179 Likes - 458 FACEBOOK Page Views – 115 Increase in Page Likes – 400% Reach – 1180 Post Engagement – 508 Total Video Views – 140 INSTAGRAM Posts – 27 Likes – 592 Video Views – 393 Total Stories – 14 Top Story View – 147

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Film Sector Staff have completed thirty nine filming applications to date this year; 106 filming days and economic impact to date is $773,985 (we still are waiting on two wrap sheets to come in). Below is a list of film productions that have taken place in Abbotsford so far in 2017.

Screenshot from a scene of the Hallmark film “Summer in the Vineyard”

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Features and TV Movies TV Series Commercials Other Campfire Kiss Date My Dad Kleenex Slo-Hub Dead Over Heels Somewhere Between More Paramedics Sugoi A Fool and His Honey Sculptor LL Bean Hailey Dean 2 Mysteries Beyond Toyota Safe at Home Supergirl Honda MKLA Wedding March 2 Riverdale London Drugs Van Tragedy/Golden Tree Supernatural Summer in the Vineyard Aurora Engaging Father Christmas Truck Driver One of a Kind

Wedding March 3 - Valentines Wedding (WM3) Signed Sealed Delivered Peared with a Kiss Untititled Robert Zemeckis Project Coming Home for Christmas Dragged Across Concrete All of my Heart Richards Says Goodbye Love Struck Café Christmas in Evergreen Eggplant Emoji Arctic Agee

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Outdoor Community Special Events The colder weather doesn’t slow down our community – we have a number of exciting events planned for this winter! What better way to get some fresh air than to gather with our community at a fundraiser run or winter celebration. Here is a highlight reel of what you can expect in Abbotsford this winter! Winter Jubilee On December 2nd, don’t miss the exciting Winter Festival and Christmas Tree Lighting Ceremony happening in Historic Downtown Abbotsford! Activities include pony rides, carolers, photo booth, music, arts& crafts, food trucks, craft beer garden, pyrotechs and of course Santa!

Santa Shuffle The Salvation Army Santa Shuffle is back in Abbotsford on December 2nd at Ellwood Park and Discovery Trails. This fun run/walk raises funds for the Salvation Army in Abbotsford to assist those in need during the Christmas season. Bring your jingle bells and see you there!

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Resolution Run On January 1st the Running Room is putting on their annual Resolution Run at Mill Lake to help promote active and healthy lifestyles. A very active way to bring in the New Year!

Hypothermic Half Race The Hypo-Half will be back in Abbotsford on January 21. Brave the cold on Abbotsford’s trails at this half marathon or 5km community run!

Community of Momentum – Year in Review This past year the community of Abbotsford experienced more outdoor events and supported these events more than ever. Estimated over half a million people enjoyed themselves by attending festivals, got active by attending walks/runs/bike events, enriched themselves by attending Cultural events and just had fun by attending unique events like FoamFest, BC Hops Fest and Roadside. 2017 saw a 22% increase in participation.

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Here is a heat map supplied from the event organizer showing the current registration for the Valley Cross event (as at November 9, 2017). As you can see, many of the competitors are registered from locations outside of Abbotsford.

Foam Fest Update Here are the registration stats and report from the organizer from the Foam Fest event that took place June 3, 2017.

A great stat from Abbotsford was there were 146 families of 4/5 members at the event. This shows the affordable family pass was a hit. We had 60% female participation with the average age from 25-45 years old. In terms of spending on 365 Sports Operational side Abbotsford is unique as our crew is there for 2 weeks. Foam Fest is back for 2018! Date is Saturday, June 2. For 2018, the Foam Fest team will be finishing up the USA tour and take a week to clean and prep the kit in Abbotsford. This means the crew of 16 is staying for 2 weeks, renting, servicing and re-building elements in our kit purchased locally. The next chart shows the 2017 registration stats; a great snapshot of where participants travelled from.

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• * Please note the Nashville location below was an import when the registration systems changed over to a new system, so the accurate location for these particular registrations is unknown and unaccounted for.

Economic Impact Events In 2017, the City of Abbotsford saw 160 outdoor community events with an estimated total attendance of 505,075. Some events were multi-day therefore Abbotsford experienced 303 days of outdoor community events. Using the same methodology as last year for comparison purposes - Based on attendees, a conservative dollar amount of $10 was assigned to local attendees and $100 to visitors/day. What was not considered was the expenses event organizers incur in hosting the events (ie) fence rentals, portable wash room rentals, equipment rentals, first aid costs, security costs, marketing costs, artists & performers, prizing, permit costs, venue rentals, food costs, etc. Given the complexity of each of the 160 event needs, we assigned a conservative expense amount of $4000 per event. Adding our expense estimate, the total economic impact for events in 2017 in our community totals $ 17,050,935 – 21% increase over 2016.

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Events - Economic Impact Number of Community 2017 Events 160 Number of Days 303 Number of Attendees 2017 Events 505,075 75/25 Rule local/visitors 75% - @ $10 3,788,060 25% - @ $100 12,626,875 Plus - Average expenditures per event 636,000 ($4000x159) Total 17,050,935 *Measuring Economic Impact Volunteers 72,720 hrs of volunteerism (303 days x 8hrsday x 30 volunteers per event)

Volunteerism is so important to a vibrant economy/complete community. Using the data from #of days of events, estimated #of hours and #volunteers per event, a conservative 72,720 hours of volunteerism was generated through outdoor events. Events Fraser Valley Regional Tech Forum – October 10, 2017 The inaugural Fraser Valley Regional Tech Forum was held on October 10th at the Best Western in Mission, BC. The forum was hosted by SRCTec, in partnership with regional stakeholders, and was designed to bring together industry, government, academia, key influencers and community stakeholders within the current Fraser Valley technology sector ecosystem to discuss ways to support growth in this fast developing sector within our Region. The event included panel discussions on Local Tech Start-Up War Stories, Fundraising: From Angel to Series A, and Developing and Retaining Top Talent, and included several networking opportunities. The intent of this event is to inspire, support, and help lead the local technology community and ecosystem to create a better future for all.

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Structure Craft Grand Opening – November 16, 2017 The Grand Opening Ceremony of the new 50,000 sqft facility in Abbotsford, B.C on Thursday, November 16th took place on November 16, 2017 at 3:00 pm. The Open House and BBQ provided an opportunity to network with other industry professionals, as well learn about Dowel Laminated Timber (The first all wood mass timber product in North America ) and to see the world's largest DLT manufacturing machine in action. Excellence in Manufacturing Consortium (EMC) Breakfast – November 22, 2017 Excellence in Manufacturing Consortium (EMC) – is hosting a special Industry Briefing, to discuss issues affecting manufacturing and to learn how EMC’s not-for-profit resources and activities across Canada are being deployed throughout British Columbia. Learn how industries are leveraging the expertise, experience and resources that already exist in manufacturing communities throughout Canada and how that advantage increases through peer networking with other manufacturers. Discover how manufacturers of all sizes and sectors are gaining access to world-class best practices and a comprehensive toolbox of resources and value-added programs designed to help them grow and become more competitive. Stakeholders/ community partners also benefit from these resources through EMC’s collaborative approach. The event is free for manufacturers and community partners, with breakfast and refreshments provided. 22nd Annual Business Excellence Awards – November 23, 2017 The 22nd annual Business Excellence Awards, presented by the Abbotsford Chamber of Commerce, will be held at the Tradex on November 23, 2017. The awards recognize outstanding organizations and individuals in Abbotsford that strive for excellence in our community. Economic Development has sponsored the “New Business of the Year” award again this year. Quest Workshop on BC Energy Step Code – November 28, 2017 QUEST is hosting a one day workshop that will help product manufacturers, suppliers, local government representatives, business associations, and educational institutions better understand and explore the business opportunities linked to the BC Energy Step Code and the pathway to Net Zero Ready Construction. For more information or to register click here. Other CIP Working Group Staff hosted its first working group meeting which was an introductory meeting which offered up a chance for the members to become acquainted; appoint a working group Chair; and discuss what innovation meant to them. At the group’s next meeting, held at the UFV Campus, discussion took place regarding the hosting of the 2nd Annual Elevate Abbotsford Forum (as per Pillar 2 in our Strategy). The Elevate Forum is tentatively scheduled to take place in February, 2018 at UFV Student Union Building. The working group is discussing possible key note speakers; table discussion and format; and outcomes. Stay tuned for more details.

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https://www.eventbrite.ca/e/high-performance-profits-how-builders-manufacturers-and-service-providers-can-find-opportunity-in-tickets-37463383990

NEWS RELEASE New Features for Abbotsford GIS Website

ABBOTSFORD, BC – November 2, 2017: To continue its support for innovative business interest in Abbotsford, the City has upgraded and is re-launching their award winning GIS site selector website. Continuing with the trend, Abbotsford is again the first community in Canada to have the updated system, which is essentially a one-stop data resource portal. Using Geographic Information System (GIS) software, the website provides immediate access to in-depth information, and high level demographic information to build on City of Abbotsford Economic Development’s investment attraction program. Lauded as ‘the first of its kind’ when it launched in 2015, the now upgraded site selection microsite includes innovative new features to help businesses and investors gain the insight they need to make smart location decisions. The new features include a city comparison tool which compares demographic Abbotsford data with other Canadian cities. The site’s six different interactive data tools (Demographics, Community Profile Infographic, Business Data, Smart Mapping, Compare Communities and the GIS location analysis tool) offer robust data to investors looking to make investment decisions in the City of Abbotsford, as well as provide valuable market intelligence to existing businesses and other community stakeholders. The whole microsite and all six tools are mobile friendly. The online tool, built with ZoomProspector Enterprise software, is a data-rich, interactive property database to assist businesses looking for a new location. It makes data, including dynamic real estate, demographic and industry breakdowns, available instantly and for free for Abbotsford through the new CAED website at caed.abbotsford.ca or www.abbotsfordsitefinder.ca.

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Quotes: “This enhanced GIS selector website is just another great reason to do business in Abbotsford. The enhancements made to this website will not only provide detailed demographics and information to businesses looking to relocate and expand in Abbotsford, but it will provide useful insights for those looking to start a business for their first time too.” Henry Braun Mayor, Abbotsford “The City of Abbotsford has always been one of our most creative clients when it comes to place marketing, and is the first in Canada to take advantage of the new tools.” Pablo Monzon Managing Director of GIS Planning Inc. For more information contact: Tracy Boudreau Manager, Communications and Marketing City of Abbotsford Tel: 604-851-4167 E: [email protected]

Wendy Dupley Director, Economic Development City of Abbotsford Tel: 604-851-4184 E: [email protected]


http://www.caed.abbotsford.ca/

http://www.abbotsfordsitefinder.ca/

mailto:[email protected]


Alissa Sklar, GIS Planning (TBC) Director of Marketing Tel: 514-560-8550 E: [email protected] www.gisplanning.com



http://www.gisplanning.com/

Prepared by Vicinity Jobs Inc On 1-Jul-2017

Impact Analysis: NOC2016 Upgrade and 1-Digit NOC Allocations

Scope and timing of updates Effective July 1, 2017, we upgraded to the new NOC2016 specifications and rolled out the following improvements / enhancements to the NOC classification of job postings:

Added 939 new job titles to our job titles database, which the software can now allocate to NOCs,

Cleanup and accuracy adjustments for a small set of existing job postings Introduced allocation of job postings at a 1-digit NOC level of postings that are not

sufficiently specific to be allocated to 4-digit NOCs, but contain sufficient information to enable 1-digit NOC allocation. (In past data, such job postings would have been included in the Other / Unknown category)

Impact Summary This change will impact the allocation of some job postings to NOCs (employment categories), but not the overall volume of job postings or any of the other reporting criteria (location, NAICS, etc). As a result of the addition of new job titles, between 8% and 10% of the job postings that would have been left in the “Other / Unidentified” occupational category historically, are now being allocated to specific occupations at a 4-digit NOC level. This affects between 2% and 3% of all job postings. Slightly over 50% of all postings that would have remained in the “Other / Unidentified” occupational category in the past, are now being allocated to 1-digit NOCs. These are still separated from other job postings that are allocated at 4-digit NOC level, as they appear under generic 4-digit NOC codes under each 1-digit NOC category, in the format “0000 – Management Occupations (unidentified subcategory)”. Below is a list of the most significant changes resulting from the upgrade to the NOC 2016 specifications and general accuracy improvements:

Managers at the banks that cannot be allocated to any other management jobs NOC are now being allocated to 0122 - Banking, credit and other investment managers

Any postings with a job title “representative” at the banks that cannot be allocated to a NOC are now being put into 6235 - Financial sales representatives

Investment Advisors that have historically been allocated to NOC 1114 - Other financial officers, are allocated going forward to 6235 - Financial sales representatives

Real Estate Sales Associates have historically been reported under 6623 - Other sales related occupations. Going forward, they are reported under 6232 - Real estate agents and salespersons

Sales Coordinators have historically been reported under 6623 - Other sales related occupations historically. Going forward, they are reported under 1123 - Professional occupations in advertising, marketing and public relations

Postings with job title “Software Developer” have historically been reported under NOC 2173 - Software engineers and designers historically. Going forward, they will be reported under 2174 - Computer programmers and interactive media developers.


Prepared by Vicinity Jobs Inc On 1-Jul-2017

Postings with job title “Solution Architect” and “Enterprise architect” have historically been reported under NOC 2173 - Software engineers and designers historically. Going forward, they will be reported under 2171 - Information systems analysts and consultants

Postings with job title “Maintenance Technician” and no sufficient further clarifications have historically been reported under NOC 2261 - Non-destructive testers and inspection technicians. Going forward, they will be reported under the more general 7000 - Trades, transport and equipment operators and related (unidentified sub-category)

Personal Care Providers and Personal Support Aides have historically been reported under NOC 3413 - Nurse aides, orderlies and patient service associates. Going forward, they are reported under 4412 - Home support workers, housekeepers and related occupations.


Produced on November 6, 2017 for the City of Abbotsford by Vicinity Jobs Inc (www.vicinityjobs.com) All rights Reserved ©2016

ABBOTSFORD HIRING DEMAND SUMMARY July, 2017 – September, 2017

Top 5 Hiring Employers**

Rank

Employer

Past 3 Months Past 12 Months

Postings % # Postings % Share

1 ABBOTSFORD SCHOOL DISTRICT 178 13.3% 179 4.6%

2 FRASER HEALTH 128 9.6% 363 9.4%

3 WAL-MART CANADA CORP 44 3.3% 129 3.3%

4 University of Fraser Valley 43 3.2% 72 1.9%

5 ABBOTSFORD COMMUNITY SERVICES 40 3.0% 131 3.4%

** Includes postings from identified known employers only.

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Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17

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Monthly Job Posting VolumesFraser Valley vs. Abbotsford

Fraser Valley Abbotsford


http://www.vicinityjobs.com/


Top 5 Hiring Industries **

Full-Time vs Part-Time

** At 2-digit NAICS codes level, includes postings from identified known employers only.

Full-time vs Part-time by Occupational Category

Postings % Postings %

1 6 - Sales and service

occupations

685 30.0% 2,209 28.2%

2 4 - Occupations in education,

law and social, community

282 12.4% 575 7.3%

3 7 - Trades, transport and

equipment operators and

related occupations

253 11.1% 857 10.9%

4 1 - Business, finance and

administration occupations

242 10.6% 685 8.7%

5 0 - Management occupations 208 9.1% 669 8.5%

Rank Industry Past 3 Months Past 12 Months


Full-Time Positions 883 38.7% 3,317 42.4%

Part-Time Positions 289 12.7% 962 12.3%

Full-time or Part-

Time Positions

121 5.3% 483 6.2%

Not Specified 990 43.4% 3,069 39.2%

Total 2,283 7,831


% full-time % part-time % ft or pt % not specified # of Postings

0 - Management occupations 36.1% 3.4% 8.2% 52.4% 208 55.2%

1 - Business, finance and administration

occupations

46.3% 10.3% 3.7% 39.7% 242 66.9%

2 - Natural and applied sciences and related

occupations

38.3% 5.0% 0.0% 56.7% 60 -11.8%

3 - Health occupations 12.8% 10.6% 1.7% 75.0% 180 17.6%

4 - Occupations in education, law and social,

community and government services

34.0% 5.7% 1.4% 58.9% 282 182.0%

5 - Occupations in art, culture, recreation and

sport

20.0% 0.0% 0.0% 80.0% 15 7.1%

6 - Sales and service occupations 27.6% 25.0% 8.9% 38.5% 685 40.1%

7 - Trades, transport and equipment operators

and related occupations

73.5% 4.0% 2.4% 20.2% 253 41.3%

8 - Natural resources, agriculture and related

production occupations

91.6% 0.0% 4.8% 3.6% 83 -3.5%

9 - Occupations in manufacturing and utilities 80.9% 2.1% 8.5% 8.5% 47 46.9%

Other / Unidentified 27.2% 16.2% 5.7% 50.9% 228 -33.7%

NOC Current Quarter % change

vs. prev. qtr




Top 10 Occupations

Rank Occupation Postings

Past Qtr

Postings

Prev Qtr

%

Change1 4030 - Teachers 125 1 12400.0%

2 3012 - Registered nurses and registered psychiatric nurses 91 70 30%

3 6421 - Retail salespersons 89 81 9.9%

4 0621 - Retail and wholesale trade managers 73 53 37.7%

5 6552 - Other customer and information services representatives 71 44 61.4%

6 7511 - Transport truck drivers 58 47 23.4%

7 6623 - Other sales related occupations 54 97 -44.3%

8 4411 - Home child care providers 49 35 40.0%

9 6622 - Store shelf stockers, clerks and order fillers 44 50 -12.0%

10 4412 - Home support workers, housekeepers and related occupations 43 29 48.3%




SOUTH FRASER HIRING DEMAND SUMMARY July, 2017 – September, 2017

* Number of job postings, share of total

Top 5 Employers**

Rank

Employer

Past 3 Months

Postings % # Postings % Share

1 FRASER HEALTH 260 7.9% 911 8.8%


3 Loblaws 118 3.6% 375 3.6%

4 PETSMART #484 114 3.5% 184 1.8%


** Includes postings from identified known employers only. Top 5 Hiring Industries ***

Full-Time vs Part-Time

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Monthly Job Posting VolumesFraser Valley vs. South Fraser

Fraser Valley South Fraser

Abbotsford, 2,283 , 39%

Agassiz, 7 ,

0%

Chilliwack,

959 , 16%

Fraser Valley

Region, 94 , 2%

Langley, 2,496 , 43%

# Postings % Share # Postings % Share

1 6 - Sales and service

occupations

2,104 36.0% 6,774 32.1%

2 1 - Business, finance and


661 11.3% 1,895 9.0%

3 7 - Trades, transport and

equipment operators and

related occupations

640 11.0% 2,154 10.2%

4 0 - Management occupations 625 10.7% 1,962 9.3%

5 4 - Occupations in education,

law and social, community

449 7.7% 1,121 5.3%

Rank Industry Past 3 Months Past 12 Months


Full-Time Positions 2,344 40.1% 8,816 41.8%

Part-Time Positions 777 13.3% 2,793 13.2%

Full-time or Part-

Time Positions

368 6.3% 1,377 6.5%

Not Specified 2,350 40.2% 8,119 38.5%

Total 5,839 21,105





*** At 2-digit NAICS codes level, includes postings from identified known employers only.


Top 10 Occupations

% full-time % part-time % ft or pt % not specified # of Postings0 - Management occupations 42.9% 4.0% 5.3% 47.8% 625 54.3%

1 - Business, finance and administration 46.9% 10.1% 3.8% 39.2% 661 69.1%

2 - Natural and applied sciences and related

occupations

49.1% 2.5% 1.2% 47.2% 163 11.6%

3 - Health occupations 15.6% 12.5% 2.6% 69.4% 392 17.4%

4 - Occupations in education, law and social,

community and government services

36.7% 9.8% 9.4% 44.1% 449 65.7%

5 - Occupations in art, culture, recreation and

sport

27.1% 2.1% 2.1% 68.8% 48 -15.8%


7 - Trades, transport and equipment operators

and related occupations

71.6% 3.9% 2.5% 22.0% 640 47.8%

8 - Natural resources, agriculture and related

production occupations

88.7% 3.5% 3.5% 4.2% 142 -12.3%

9 - Occupations in manufacturing and utilities 80.0% 1.8% 9.1% 9.1% 110 12.2%


NOC Current Quarter % change

vs. prev. qtr


Past Qtr

Postings

Prev Qtr

%

Change1 6421 - Retail salespersons 234 269 -13.0%

2 6623 - Other sales related occupations 197 255 -22.7%


4 0621 - Retail and wholesale trade managers 191 189 1.1%

5 6622 - Store shelf stockers, clerks and order fillers 173 115 50.4%

6 3012 - Registered nurses and registered psychiatric nurses 171 151 13.2%

7 6411 - Sales and account representatives - wholesale trade (non-technical) 130 84 54.8%

8 4030 - Teachers 127 12 958.3%


10 6322 - Cooks 102 151 -32.5%




FRASER VALLEY HIRING DEMAND SUMMARY July 2017 – September 2017

* Number of job postings, share of total

Top Hiring Industries **

Rank Employer Past 3 Months Past 12 Months # Postings % Share # Postings % Share

1 44-45 - Retail Trade 1,781 34.8% 5,342 32.4%

2 62 - Health Care and Social Assistance 647 12.6% 2,228 13.5%

3 52 - Finance and Insurance 421 8.2% 1,270 7.7%

4 61 - Educational Services 336 6.6% 599 3.6%

5 72 - Accommodation and Food Services 288 5.6% 1,115 6.8%


Top 5 Employers **

Rank Employer Past 3 Months Past 12 Months # Postings % Share # Postings % Share

1 FRASER HEALTH 331 8.3% 1,232 9.7%

2 Loblaws 193 4.8% 582 4.6%


4 PETSMART #484 157 3.9% 244 1.9%



-

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1,000

1,500

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2,500

3,000


Monthly Job Posting Volumes

Fraser Valley

Fraser Valley

Region, 55 , 1%

North Fraser,

1,292 , 18%

South Fraser,

5,839 , 81%





Top 10 Occupations

% full-time % part-time % ft or pt % not specified # of Postings

0 - Management occupations 41.1% 4.2% 5.7% 48.9% 756 37.7%

1 - Business, finance and


46.9% 10.4% 3.8% 38.9% 766 71.4%

2 - Natural and applied sciences and

related occupations

47.5% 2.2% 1.6% 48.6% 183 1.7%

3 - Health occupations 14.9% 11.8% 2.6% 70.7% 491 -0.8%

4 - Occupations in education, law and

social, community and government

services

37.2% 10.8% 12.3% 39.8% 576 57.4%

5 - Occupations in art, culture,

recreation and sport

27.9% 6.6% 1.6% 63.9% 61 -11.6%


7 - Trades, transport and equipment

operators and related occupations

72.3% 3.4% 3.0% 21.4% 768 48.5%

8 - Natural resources, agriculture and

related production occupations

88.9% 2.9% 4.1% 4.1% 171 -11.4%

9 - Occupations in manufacturing and

utilities

77.3% 4.7% 7.8% 10.2% 128 5.8%


NOC Current Quarter % change vs.

prev. qtr


Past Qtr

Postings

Prev Qtr

%

Change1 6623 - Other sales related occupations 284 307 -7.5%

2 6421 - Retail salespersons 279 335 -16.7%


4 0621 - Retail and wholesale trade managers 234 263 -11.0%

5 6622 - Store shelf stockers, clerks and order fillers 228 167 36.5%

6 3012 - Registered nurses and registered psychiatric nurses 216 235 -8.1%

7 6411 - Sales and account representatives - wholesale trade (non-technical) 155 100 55.0%


9 4030 - Teachers 146 16 812.5%

10 6322 - Cooks 141 198 -28.8%



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