business modeling for startups
TRANSCRIPT
LAUNCH ANNOUNCEMENT
The Queensland Microsoft Innovation Centre• Exciting and new initiative to enable and inspire new start-ups in
Queensland, ultimately growing the local software ecosystem.
• Enables innovation by providing skills, business development, networking opportunities and resources through the Bizsparkprograms for start-ups, students, developers and Queensland partners.
Date: Tuesday 22nd May 2012
Time: 5:30pm for a 6:00pm Start.
Location: Microsoft Office, Level 28, 400 George Street, Brisbane
Contact: Emily Easterby | e: [email protected]
Program Manager (QLD Innovation Centre) | Microsoft
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Agenda
• Lean Philosophy to Business Modelling
• Business Modelling Overview (Erwin Fielt, Business Design and Innovation Circle)– Introduction to the Business Model Canvas
– Case Studies/Examples
• OPEN DISCUSSION – Betya(Shaan Puri - [email protected])– Introduction
– Breakout Brainstorms
– Show & Tell
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Lean Philosophy
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Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development
Customer Development
Lean Philosophy
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Get out of the building “Founders need to talk to
customers and understand what they are NOT going to do.”
Search for the solution-problem fit “Have we found a problem that people want/need to solve?”
Develop for a few “Focus on early adopters or
Evangelists who have bought into your vision ”
Build a Minimum Viable Product (MVP) first
“Build , test and iterate against customer feedback”
Use the Business Model Canvas as a snapshot and as a scorecard
Customer Development
Customer Discovery
State Hypothesis
Draw Business Model Canvas
Test the Problem
Test the Solution
Verify or Pivot
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To Learn More
• Reading Materials– The Lean Startup, Eric Ries– The Entrepreneur’s Guide to Customer Development, Brant Cooper and
Patrick Vlaskovits– The Four Steps to Epiphany, Steve Blank– The Startup Owner’s Manual, Steve Blank– The Lean Entrepreneur: How to Create Products, Innovate with New
Ventures, and Disrupt Markets, Brant Cooper & Patrick Vlaskovits (9 Oct, 2012)
• Online– Lean Startup Wiki: http://leanstartup.pbworks.com– Mailing List: http://leanstartupcircle.com
• Forums– Startup Lessons Learnt: http://sllconf.com– Local Meetups – Silicon Beach, BarCamp
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